Michael is a skilled designer with twenty years of brand identity, product development, and graphic design experience as an art director and an independent designer and artist. He directed interactive design for Yahoo!, where he specialized in advertising, branding, product development, UI/UX, and ideation, and has recently finished a thirteen-month project for Microsoft as a senior UI/UX design lead for a next-generation big data CRM platform.
Responsible for building a UX strategy and research plan in alignment with the ongoing sprint cycle. Mentoring a small team, leading discovery, ideation, future-state design, general project management/reporting, and ongoing usability research.
Scheduled the initial qualitative observations on-site in Boise from a sampling of 200+ in house analysts. Produced findings for C-level staff.
Co-led customer interviews and data collection on customer satisfaction and needs.
Audited customer exit interviews and produced findings for C-level staff.
Produced findings reports and design change recommendations for the team and stakeholders.
Conducted regular formative UX observations of mockups and qualitative data collection with analysts.
Performed qualitative research to achieve efficiency gains in major workflows for analysts and CSMs.
Mentored junior UX designers to think comprehensively end to end in order to expedite delivery time and communications to developers.
Built an interactive components library in Sketch via Craft aligned to the existing style-guide for the fast delivery of work.
Documenting complicated workflows in a Six-Sigma audit and assisting in a comprehensive workflow redesign to achieve analyst efficiency.
Made ongoing improved UX design efforts to visual scannability of the data-grid and thereby reducing the cognitive load for analysts.
Designed and tested a series of prototypes leading to future-state design for brand protection responsible for $70 million in annual revenues.
Technologies: Validately, Sketch
Lead UX/UI Designer
2015 - PRESENT
Led design efforts at Centric, a powerful company creating next-gen big data solutions for Microsoft in CRM.