Michelle Casanova, Designer in Portland, OR, United States
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Michelle Casanova

Bio

Michelle is a senior product designer with expertise in AI-driven interfaces, design systems, and enterprise solutions. Currently crafting next-generation experiences at New Relic, with previous work at Microsoft on Azure, Teams, and Office 365, she creates intelligent, accessible experiences that bridge the gap between complex technology and human needs. Michelle's work focuses on AI-driven interfaces, comprehensive design systems, and enterprise solutions that scale across organizations.

Portfolio

Work Experience

Creative Director | Principal (Self-employed)

2009 - PRESENT
Jozi Firecracker Factory
  • Provided digital and creative services to advertising agencies and intelligent brands in the US and around the world.
  • Designed and developed elegant solutions that achieve the clients' business objectives. Worked with stakeholders to spec project requirements, scopes of work, budgets, and timelines. Executed end-to-end management of creative and production projects.
  • Led design and engineering teams to develop web and mobile applications, software products, and advertising campaigns for high-profile projects and clients.
  • Collaborated with stakeholders to develop campaigns, products, scenarios, process flows, creative concepts, information architecture, wireframes, prototypes, and other assets required to execute projects successfully.
  • Led communication and collaboration across client and agency departments.
  • Used Office 365 across Microsoft's product suite, including Word Online, PowerPoint Online, and other cloud services such as Exchange Online hosted email for business, cloud storage with OneDrive, and Microsoft Teams.
Technologies: InVision, WordPress, ExpressionEngine, jQuery, JavaScript, HTML5, Axure, Coda, Camtasia, Adobe Creative Suite, Sketch, Figma, UX Audits, Interaction Design (IxD), Information Architecture (IA), UI Maps, APIs, Virtual Assistance, Design Collaboration, Collaboration, Technology, Healthcare Media, Microsoft Web, Miro, Software Design, Mobile App Design, Healthcare, Coda 2, CSS, HTML, Web Design, UI Design, Prototyping, Adobe CC, Product Design, eCommerce, Data Visualization, UX Design, Design, Product Vision, Responsive Web Design (RWD), Mobile Design, User Experience (UX), User Interface (UI), Conversion Rate Optimization (CRO), Landing Page Optimization, Search Engine Optimization (SEO), Landing Pages, Visual Design, Mobile UI Design, Mobile UX Design, Onboarding, Social Networks, User Onboarding, B2C, Web App UI, Web App UX, eCommerce UI, Wireframing, Mobile UI, Mobile UX, Web App Design, Web UX, Microsoft PowerPoint, Style Guides, Microsoft Teams, Landing Page Design, User Research, Responsive UI, Dashboards, SaaS, Generative Design, UX Research, iOS, Instructional Design, Pitch Decks, Graphic Design, Jobs to be Done (JTBD), B2B, School, Presentation Design, Branding, Charts, WordPress Design, User Journeys, Feature Prioritization, UX Wireframes, User Testing, Layout Design, Remote User Testing, SaaS Design, WCAG 2, Brand Design, Logo Design, Design Systems, Google Workspace, Zeplin, Front-end, Dashboard Design, Marketing Design, Email Design, Banner Design, Video Editing, Email Template Design, Infographics, Funnel Optimization, Enterprise SaaS, Ad Design, Webflow, Banner Ads, Advertising Design, Photo Editors, Illustration, Adobe Photoshop, Data, DataViz, Social Media Design, Social Ad Design, Supply Chain Management (SCM), Color Theory, PowerPoint Design, Human-computer Interaction (HCI), Fintech, UI Branding, UX Branding, User Experience Design, Microsoft Power BI, Digital Design, Business to Business (B2B)

Senior Product Designer

2022 - 2023
New Relic
  • Designed user experiences that empower the world's most valuable companies to deliver innovation and ensure the health and security of their systems and services.
  • Redesigned the customer-facing support experience both online and in-product, including case management platform, public forums, and customer knowledgebase.
  • Redesigned the distributed tracing UI for viewing individual traces across customers' entire infrastructure and shipped new features such as Error Focus, Fragmented Trace Improvements, and Entity-Latency Views.
Technologies: Figma, Google Workspace, Web Design, UI Design, Prototyping, Software Design, Adobe Creative Suite, Product Design, Data Visualization, UX Design, Design, Product Vision, Design Systems, HTML5, HTML, CSS, JavaScript, Coda 2, CSS3, Mobile App Design, Technology, Collaboration, Design Collaboration, Virtual Assistance, APIs, UI Maps, Information Architecture (IA), Interaction Design (IxD), UX Audits, Responsive Web Design (RWD), Mobile Design, User Experience (UX), User Interface (UI), Conversion Rate Optimization (CRO), Landing Page Optimization, Search Engine Optimization (SEO), Landing Pages, Visual Design, Mobile UI Design, Mobile UX Design, Wireframing, Onboarding, User Onboarding, B2C, Web App UI, Web App UX, Mobile UI, Mobile UX, Web App Design, Web UI, Web UX, Style Guides, Landing Page Design, User Research, Responsive UI, Dashboards, SaaS, Generative Design, UX Research, iOS, Instructional Design, Pitch Decks, Graphic Design, Jobs to be Done (JTBD), B2B, Component Libraries, UI Components, Presentation Design, Branding, Charts, User Journeys, Feature Prioritization, UX Wireframes, User Testing, Layout Design, Remote User Testing, SaaS Design, WCAG 2, Brand Design, Logo Design, User Interviews, Zeplin, Front-end, Dashboard Design, Marketing Design, Email Design, Banner Design, Video Editing, Email Template Design, Infographics, Funnel Optimization, Enterprise SaaS, Adobe Photoshop, Data, DataViz, Color Theory, PowerPoint Design, Human-computer Interaction (HCI), UI Branding, UX Branding, User Experience Design, Business to Business (B2B)

Product Designer II (Contract)

2016 - 2022
Microsoft
  • Submitted design patents for contributions made to focus time and time away in employee wellness features across Microsoft Viva.
  • Collaborated with design, PM, and engineering teams to design and develop applications and features across numerous products in the Microsoft 365 suite. Created delightful solutions that help individuals and enterprises be more productive.
  • Developed scenarios, process flows, concepts, information architecture, wireframes, prototypes, and other assets to evolve and improve the user experience in cooperation with stakeholders.
  • Led projects and collaborated and communicated across teams, departments, and customers.
  • Synergized design, research, development, and program management from the initial concept to the final implementation.
  • Built best-in-class software to help people and businesses throughout the world realize their full potential.
Technologies: Adobe Creative Suite, Sketch, Adobe Experience Design (XD), Abstracts, Figma, UX Audits, Interaction Design (IxD), Information Architecture (IA), UI Maps, APIs, Virtual Assistance, Design Collaboration, Collaboration, Technology, Healthcare Media, Microsoft Web, Software Design, Mobile App Design, Healthcare, CSS3, JavaScript, HTML, Web Design, UI Design, Prototyping, Adobe CC, Product Design, Data Visualization, UX Design, Design, Product Vision, Design Systems, Camtasia, HTML5, Responsive Web Design (RWD), Mobile Design, User Experience (UX), User Interface (UI), Conversion Rate Optimization (CRO), Landing Page Optimization, Visual Design, Mobile UI Design, Mobile UX Design, Onboarding, User Onboarding, B2C, Web App UI, Web App UX, Wireframing, Mobile UI, Mobile UX, Web App Design, Web UI, Web UX, Microsoft PowerPoint, Style Guides, Microsoft Teams, Landing Page Design, User Research, Responsive UI, Dashboards, SaaS, Generative Design, UX Research, iOS, Instructional Design, Pitch Decks, Graphic Design, Jobs to be Done (JTBD), B2B, Component Libraries, UI Components, School, Education, Presentation Design, Branding, Charts, User Journeys, Feature Prioritization, UX Wireframes, User Testing, Layout Design, Remote User Testing, SaaS Design, WCAG 2, Brand Design, Logo Design, User Interviews, Google Workspace, Zeplin, Front-end, Dashboard Design, Marketing Design, Email Design, Banner Design, Video Editing, Email Template Design, Infographics, Funnel Optimization, Enterprise SaaS, Adobe Photoshop, Data, DataViz, Color Theory, PowerPoint Design, Human-computer Interaction (HCI), UI Branding, UX Branding, User Experience Design, Microsoft Power BI, Digital Design, Business to Business (B2B)

Creative Director

2008 - 2009
Mercury GSM
  • Provided advertising and communications services to the clients, supporting their public policy objectives.
  • Worked with a team of interactive designers, web developers, art directors, and copywriters to develop public policy campaigns.
  • Launched a multi-million dollar campaign that raised public awareness of America’s dependence on foreign oil. Recipient of several AAPC Awards for work on AT&T, Pickens Plan, and the City of Seattle.
Technologies: JavaScript, CSS, HTML, Coda, WordPress, ExpressionEngine, Adobe Creative Suite, UX Audits, Interaction Design (IxD), Information Architecture (IA), Design Collaboration, Collaboration, Technology, CSS3, UI Design, User Experience (UX), Prototyping, Adobe CC, Design, Responsive Web Design (RWD), Mobile Design, Conversion Rate Optimization (CRO), Landing Page Optimization, Landing Pages, Visual Design, Mobile UI Design, Mobile UX Design, Web App UI, Web App UX, Wireframing, Web App Design, Web UI, Web UX, Microsoft PowerPoint, Style Guides, Landing Page Design, Responsive UI, Dashboards, Pitch Decks, Graphic Design, Jobs to be Done (JTBD), B2B, Presentation Design, Branding, Layout Design, Brand Design, Logo Design, eCommerce UI, Front-end, Dashboard Design, Marketing Design, Email Design, Banner Design, Video Editing, Email Template Design, Funnel Optimization, Ad Design, Banner Ads, Advertising Design, Photo Editors, Illustration, Adobe Photoshop, Social Media Design, Social Ad Design, Color Theory, PowerPoint Design, UI Branding, UX Branding, Digital Design

Creative Group Head

2005 - 2008
FCB Global
  • Led a team of designers, developers, art directors, and copywriters in the development of brand and product campaigns for global clients.
  • Serviced Vodafone, FCB South Africa’s most profitable account, with an annual advertising budget of $100 million. Launched mobile broadband to the South African market, accumulating over 1.4 million subscribers in under six months.
  • Spearheaded product development and marketing of Vodacom's 46664 prepaid starter pack raising over $44 million in revenue for the Nelson Mandela AIDS research initiative.
  • Awarded the Grand Prix in the Sunday Times Marketing Excellence Awards two years in a row.
Technologies: Adobe Creative Suite, UX Audits, Interaction Design (IxD), Information Architecture (IA), Design Collaboration, Collaboration, Technology, Web Design, UI Design, Design, Landing Pages, Visual Design, Web App UI, Web App UX, Web App Design, Web UI, Web UX, Microsoft PowerPoint, Style Guides, Landing Page Design, iOS, Pitch Decks, Graphic Design, Jobs to be Done (JTBD), B2B, School, Presentation Design, Branding, WordPress Design, Layout Design, Brand Design, Logo Design, Marketing Design, Email Design, Banner Design, Video Editing, Email Template Design, Infographics, Funnel Optimization, Ad Design, Banner Ads, Advertising Design, Photo Editors, Illustration, B2C, Adobe Photoshop, Social Media Design, Social Ad Design, Color Theory, PowerPoint Design, UI Branding

Skills

Tools

Sketch, Adobe CC, Adobe Experience Design (XD), Adobe Creative Suite, Camtasia, Microsoft PowerPoint, Zeplin, Photo Editors, Adobe Photoshop, Microsoft Power BI, InVision, Coda 2, Miro, Google Workspace, AI Tools

Platforms

Figma, WordPress, iOS, Craft CMS, Axure, Webflow, Microsoft, Azure

Industry Expertise

Healthcare, Technology, Education, Healthcare Media

Languages

CSS3, HTML5, JavaScript, HTML, CSS

Other

UI Design, Design Systems, Product Design, Web Design, Design, UX Design, Data Visualization, Product Vision, Prototyping, Mobile App Design, Software Design, Microsoft Web, Collaboration, UI Maps, Information Architecture (IA), Interaction Design (IxD), UX Audits, Responsive Web Design (RWD), Mobile Design, User Experience (UX), User Interface (UI), Conversion Rate Optimization (CRO), Landing Page Optimization, Search Engine Optimization (SEO), Landing Pages, Visual Design, eCommerce UI, Mobile UI Design, Mobile UX Design, Wireframing, B2C, Web App UI, Web App UX, Mobile UI, Mobile UX, Web App Design, Web UI, Web UX, Style Guides, Microsoft Teams, Landing Page Design, User Research, Dashboards, SaaS, Generative Design, Instructional Design, Pitch Decks, Graphic Design, Jobs to be Done (JTBD), B2B, Component Libraries, UI Components, School, Presentation Design, Branding, Charts, WordPress Design, User Journeys, Feature Prioritization, UX Wireframes, User Testing, Layout Design, Remote User Testing, SaaS Design, WCAG 2, Brand Design, Logo Design, User Interviews, Front-end, Dashboard Design, Marketing Design, Email Design, Banner Design, Email Template Design, Infographics, Funnel Optimization, Enterprise SaaS, Ad Design, Banner Ads, Advertising Design, Illustration, Data, DataViz, Social Media Design, Social Ad Design, Color Theory, PowerPoint Design, Human-computer Interaction (HCI), UI Branding, UX Branding, User Experience Design, Digital Design, Business to Business (B2B), Abstracts, ExpressionEngine, eCommerce, Design Collaboration, Virtual Assistance, APIs, Onboarding, User Onboarding, Responsive UI, UX Research, Midjourney, Supply Chain Management (SCM), Coda, jQuery, Social Networks, React, PowerPoint Templates, Rapid Prototyping, Consumer-facing Product Design, React-Bootstrap, Video Editing, Fintech, Teams, Observation, Admin Support, Application Monitoring, App UI, App UX, Website CMS, Microsoft 365, Chatbots, Adaptive Design

Experience

  • Design - 20 years
  • Adobe Creative Suite - 10 years
  • Software Design - 10 years
  • UX Design - 10 years
  • Product Design - 10 years
  • Figma - 9 years
  • Prototyping - 7 years
  • Design Systems - 7 years

Tools

  • Adobe Creative Suite
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