Publication
Designing for Human Behavior: Defining the Intangibles
https://www.toptal.com/designers/ux/designing-for-human-behavior
Mike is available for hire
Hire MikeMike Slone
Verified Expert in Design
Designer
Location
Ladera Ranch, United States
Toptal Member Since
March 16, 2017
Mike is a highly experienced and successful product, UX, UI, visual, and branding designer with many years of experience creating large and small-scale designs. He has worked for global clients in many industries, including ExxonMobil, Reebok, Taco Bell, Nike, and many others. Mike has also provided his design and leadership experience to startups in healthcare, higher education, and SaaS companies.
StrategyService DesignMockupsTypographyAgileWebsitesPitch DecksWebsite RedesignDashboard DesignData VisualizationWeb App UXWeb App UIWeb App DesignWeb UX DesignIntuitive UX DesignConversational UI DesignCreative DirectionInnovationYoutube Graphic DesignDrawingHeuristic EvaluationFreelanceResearchCXCreative
Portfolio
Work Experience
Director of UX/UI | Creative Director
2016 - PRESENT
Toptal Clients
- Directed a team of three to complete online applications for a Fortune 100 company, one of which won the global Chairman's Award for Innovation.
- Helped Pampered Chef, a multinational multi-level marketing company that offers a line of kitchen tools, food products, and cookbooks for preparing food in the home, with the next generation of their online presence.
- Designed a startup chat app in the insurance industry.
- Designed an app for Deloitte to help diabetes patients remember to take their meds.
- Worked on an app for Webcor Builders, a commercial construction contractor with headquarters in San Francisco.
- Designed a pharmaceutical web app and dashboard for a large-scale pharma organization to track all drug programs globally and collect evidence identifying the competitive landscape.
- Created a web app and dashboard for a healthcare startup that produces equipment for UV cleaning medical environments from viral infections.
- Ideated and designed a mobile app for Louisville Gas & Electric Company and Kentucky Utilities Company, which has received over 2000 five-star reviews.
- Directed a team of three and provided UX research for Exelon utilities to help identify ways to help lower-income customers overcome current challenges.
Technologies: Adobe Creative Suite, Figma, InVision, Sketch, Design Systems, Product Design, UI Design, UX Design, Web App UX, Mobile UX, Prototyping, Dashboards, Dashboard Design, Service Design, Data Visualization, Landing Page Design, Landing Pages, Marketing Design, User Interface (UI), B2B, B2C, Marketing, SaaS, SaaS Design, Enterprise, Enterprise SaaS, Enterprise Design, App UI, User Experience (UX), Web UX, App UX, UX Tools, UX Research, Card Sorting, Cluster Analysis, Contextual Inquiry, Surveys, Validated User Research, User Research, Gamification, Wireframing, Design, AI Design, Jira, Product Discovery, Web UI, UX Review, Lean UX, Quantitative Research, Qualitative Research
Director of UX and Visual Design
2014 - 2016
Mobiquity
- Directed agile-based UX and visual design teams made up of sixteen people in four locations. The teams created outstanding mobile experiences that evolved businesses and changed behaviors.
- Worked for clients, including Philips Healthcare, Insulet, Emerson Ecologics, Panera, ExxonMobil, Reebok, CVS, Yankee Candle, iRobot, and many others.
- Contributed to the mobile app creation and design for clients, including Insulet, Emerson Ecologics, Panera, ExxonMobil, Reebok, iRobot, and many others.
Technologies: Sketch, InVision, Adobe Creative Suite, Product Design, Design, Mobile UI, Mobile, Mobile UX, Mobile App UI, Mobile Web, Mobile Apps
Senior UX/Design Director
2013 - 2014
MedTouch
- Led UX and design teams made up of twelve people in five locations.
- Created smart, iterative, and measured multichannel healthcare experiences for major clients.
- Provided design services to clients, including major health care and hospital networks in North America.
Technologies: Adobe Creative Suite, Sketch, InVision
Design Director
2012 - 2013
Eliza Corporation (now HMS Eliza)
- Directed the experience design, design production, and audio production teams consisting of sixteen people.
- Created healthcare outreaches that engage and empower people to improve their health habits and quality of life.
- Worked for clients who were major healthcare providers and hospital networks in North America.
Technologies: Adobe Creative Suite, Sketch, InVision
Chief Brand Officer
2011 - 2012
The Fullbridge Program
- Led the team brand and design efforts in North America, the Middle East, and Asia. I was in charge of brand image, experience, promise, and propagating it throughout all aspects of the company.
- Oversaw the design, advertising, and public relations and shared responsibility for marketing strategies.
- Crafted the brand experience from the very beginning to a fully built style guide.
- Acted as the steward of the brand, ensuring nothing damages it.
- Aligned initiatives and strategies throughout the organization with the overall brand.
- Took strategic risks with the brand to create opportunities that drove the business forward.
Technologies: Adobe Creative Suite
Interactive Creative Director
2007 - 2011
Simple Labs
- Delivered web, multimedia solutions for clients such as Nike, NBA teams (Lakers, Wizards, Suns, and Hawks), DIRECTV, Experian, Toshiba, Canon, and Capital One by providing leadership to design and production teams across North American and Europe.
- Enabled Nike to achieve greater sales via their Nike Team Sports site through stronger concept and by revamping and reprogramming all Flash-based online uniform builders, which minimized download time and file size in half.
- Empowered Uncle Ben’s to claim a much larger market share and achieve 300% sales growth in the first year by creating a simplified and unified print, web, and packaging campaign for BBDO, an advertising agency in Warsaw.
- Positioned TBWA/Warsaw favorably to renew their contract with a client (Nivea); led photoshoots for Nivea’s facial products and final placement into print and outdoor advertising working together with TBWA/Warsaw.
Technologies: Adobe Director
Interactive Creative Director
2006 - 2007
Kelley Blue Book
- Drove all aspects of brand strategy, standards, and evolution.
- Oversaw the creative content and advertising creative on Kbb.com.
- Armed the team with knowledge of advanced interactive design methodology through training and created a new homepage.
- Launched a new pricing comparison tool for fair market value.
- Enhanced the photo libraries and introduced the first-ever video reviews, 360° views, and search.
Technologies: Adobe Creative Suite
Senior Art Director
2005 - 2006
Capital One Auto Finance
- Provided leadership to a large team with oversight of all online advertising, anything brand-related, and direct marketing materials.
- Championed best practices as a leader of the design team.
- Streamlined the processes through automation, centralized libraries, and defined naming, project tracking, timekeeping, and creative process conventions.
- Managed the partner pitch materials and directed the team in these efforts.
- Trimmed the time needed to update 400 online advertisements from two days to two hours by automating the entire loan rate change process.
- Established and managed a centralized creative portal to house all processes and best practices documents in a single, easy-to-access library.
- Steered all the launch activity in support of Drive One, a new auto buying business—including online presence, logo and branding, product naming, collateral, trade show, B2B, and numerous marketing, advertising, and sales materials.
Technologies: Adobe Creative Suite
Other Experience
Education
1990 - 1990
Certificate in Art History, Church History
Università per Stranieri di Perugia - Perugia, Italy
1987 - 1990
Bachelor of Science Degree in Graphic Design
University of Louisville - Louisville, KY, USA
Skills
Tools
Sketch, InVision, Figma, Adobe Creative Suite, UX Tools, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Apple Keynote, Photoshop CC, Zeplin, Confluence, Jira, Adobe Director
Languages
Visual Design Language
Industry Expertise
Healthcare & Insurance, Fitness, Healthcare, Marketing, Health, Education, Exercise & Fitness, Automotive, Logistics, Shipping, Transportation & Shipping, Pharmaceuticals, Retail & Wholesale, Sports, Health & Wellness, Social Networking, Insurance, Oil & Gas, Architecture, Government, Aircraft & Airlines
Platforms
Web, Mobile, Android, iOS, Adobe Suite, Axure
Other
Websites, iPhone, iPhone X, Health Insurance, Pitch Decks, Pitch Presentations, Presentations, Client Presentations, Web Presentation, Graphic Presentations, Creative Thinking, Website Redesign, Design Sprints, Information Architecture (IA), Marketplace Design, Marketplaces, MVP Design, Ideation, Material Design, Apple Human Interface, UI Audits, iOS UI Design, Creative Design, Icon Design, Iconography, Customer Research, Requirements Analysis, User Personas, Personas, Research & Investigation, Customer Experience, UX Research, Human-centered Design (HCD), Agile, UX Direction, Creative Direction, Apps, App Design, Empathy, Behavior-driven Design, User Experience (UX), Responsive Web Design (RWD), UX Thinking, Mobile UX, Mobile UI, Responsive UI, Design, Responsive, App UX, Interactive Prototypes, UI Design, Identity, UX Design, Dashboard Design, Data Visualization, Design Leadership, Team Leadership, Mobile Design, Mobile UX Design, Web App UX, Web App UI, Web App Design, Project Management, Graphic Design, Annotated Wireframes, Prototyping, iOS UX Design, Web UX Design, Responsive UX Design, Holistic UX Design, Intuitive UX Design, Product Design, UI Design Standards & Best Practices, Mobile UI Design, Web UI Design, Usability Testing, Heuristic Reports, Heuristic Review, Design Systems, Google Material Design, Design Specifications, Requirements & Specifications, Strategic Design, Strategy, Cross-functional Design, Cross-functional Collaboration, Cross-platform App Development, Cross-platform UX, Complex Application User Interfaces (UI), Engineering, Form Design, Service Design, Tablet UI, Tablet UX, User Interface (UI), User Research, Digital Marketing Design, Digital Marketing, Brand Guidelines, Digital Branding, Wireframing, Dashboards, Leadership, UX Leadership, Edtech Design, Design Thinking, Educational Platform Design, Project Leadership, Web Platforms, Enterprise Application Design, Mockups, UI Research, Qualitative Research, Quantitative Research, Interactive UI, Interactive UX, Interactive Design, Interactive Web Design, Mobile Apps, Mobile Web, Mobile Web Design, User Flows, User Journeys, User Journey Maps, User Groups, Instructional Design, Online Graphics, Online Store Design, Online Course Design, Learning, Higher Education, Android UI Design, Android App Design, Mobile App UI, Mobile App Design, Mobile App Testing, Mobile Applications, Web & Mobile Applications, Agile UX, Web UX, UX Flows, Lean UX, UX Review, UI Branding, Visualization Design, Visual Design, High-fidelity Mockups, High-fidelity Prototypes, Customer Journeys, Design Strategy, Web Design, Web Design Strategy, Design Workshops, eCommerce, eCommerce Design, eCommerce UX, eCommerce UI, Low-fidelity Mockups, Low-fidelity Prototypes, Infographs, Infographics, Multi-platform Design, Observation, User Interviews, User-centered Design (UCD), Rapid Prototyping, Rapid Interactive Prototyping, Software as a Service (SaaS), B2C, B2C Marketing, B2B, B2B2C, SaaS, Enterprise SaaS, CRM Design, Conversion Rate Optimization (CRO), Conversational UI, Conversion Rate, Digital Layout, Digital Campaigns, Mobile GPS, Mobile eCommerce, App UI, iOS App Design, Desktop App Design, Windows App Design, Apple Design, Fintech, Financial Design, Marketing Plans, Market Material Design, Marketing Campaign Design, Web Dashboards, Complex Problem Solving, Social Media Apps, Social Media Platforms, Landing Page Design, Landing Pages, Data-heavy Design, Data-informed Visual Design, Data-driven Design, Web UI, Style Guides, UI Style Guides, Enterprise Design, Enterprise, Communication Design, Information Design, Presentation Design, Visual Storytelling, Responsive Design, Responsive Web Apps, Responsive Layout, User Testing, eCommerce Web Design, Agency, Content Strategy, Content Creation, Typography, UX Branding, Sport Branding, Art Direction, User Workflows, Quantitative User Research, Customer Relationship Management (CRM), Software, Android Design Guidelines, Business to Business to Consumer (B2B2C), Chatbots, Social Networks, Video Streaming, Project Estimation, Branding, SaaS Design, Brand Design, Cross-cultural Design, Atomic Design, Product Marketing, Marketing Design, Marketing Communications (MarCom), Campaign Design, Technical Product Management, Life Science, Big Data, Research Analysis, Research Methods, Domain Research, 2D, AR Interfaces, Augmented Reality (AR), Booking UX, Booking Apps, Delivery Management, Shipping Management, Social Media, Social Media Design, Stock Trading, Forex Trading, Social Media Strategy, Celebrities & Influencers, Wellness, Corporate Design, Energy Utilities, Agile CRM, Sportswear Design, Exercise & Gyms, Consumer Packaged Goods (CPG), Hospitals, Blog Design, Online Ordering, Ratings, Reviews, Flat Design, Construction, Web Applications, Local & Municipal Government, Internationalization, Machine Learning, Digital Experience Design, Law Enforcement, AI Design, Platform Design, Material UI, Customer Interviews, Travel Design, Usability, Medicine, Persona Design, Journey Mapping, Stakeholder Interviews, Motion Graphics, Videos, Video Editing, Card Sorting, Cluster Analysis, Contextual Inquiry, Surveys, Validated User Research, Gamification, Product Discovery
Experience
Collaboration That Works
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