Mike Slone
Verified Expert in Design
Designer
Ladera Ranch, United States
Toptal member since March 16, 2017
Mike is a highly experienced and successful product, UX, UI, visual, and branding designer with many years of experience creating large and small-scale designs. He has worked for global clients in many industries, including ExxonMobil, Reebok, Taco Bell, Nike, and many others. Mike has also provided his design and leadership experience to startups in healthcare, higher education, and SaaS companies.
Portfolio
Work Experience
Director of UX/UI | Creative Director
Toptal Clients
- Directed a team of three to complete online applications for a Fortune 100 company, one of which won the global Chairman's Award for Innovation.
- Helped Pampered Chef, a multinational multi-level marketing company that offers a line of kitchen tools, food products, and cookbooks for preparing food in the home, with the next generation of their online presence.
- Designed a startup chat app in the insurance industry.
- Designed an app for Deloitte to help diabetes patients remember to take their meds.
- Worked on an app for Webcor Builders, a commercial construction contractor with headquarters in San Francisco.
- Designed a pharmaceutical web app and dashboard for a large-scale pharma organization to track all drug programs globally and collect evidence identifying the competitive landscape.
- Created a web app and dashboard for a healthcare startup that produces equipment for UV cleaning medical environments from viral infections.
- Ideated and designed a mobile app for Louisville Gas & Electric Company and Kentucky Utilities Company, which has received over 2000 five-star reviews.
- Directed a team of three and provided UX research for Exelon utilities to help identify ways to help lower-income customers overcome current challenges.
Director of UX and Visual Design
Mobiquity
- Directed agile-based UX and visual design teams made up of sixteen people in four locations. The teams created outstanding mobile experiences that evolved businesses and changed behaviors.
- Worked for clients, including Philips Healthcare, Insulet, Emerson Ecologics, Panera, ExxonMobil, Reebok, CVS, Yankee Candle, iRobot, and many others.
- Contributed to the mobile app creation and design for clients, including Insulet, Emerson Ecologics, Panera, ExxonMobil, Reebok, iRobot, and many others.
Senior UX/Design Director
MedTouch
- Led UX and design teams made up of twelve people in five locations.
- Created smart, iterative, and measured multichannel healthcare experiences for major clients.
- Provided design services to clients, including major health care and hospital networks in North America.
Design Director
Eliza Corporation (now HMS Eliza)
- Directed the experience design, design production, and audio production teams consisting of sixteen people.
- Created healthcare outreaches that engage and empower people to improve their health habits and quality of life.
- Worked for clients who were major healthcare providers and hospital networks in North America.
Chief Brand Officer
The Fullbridge Program
- Led the team brand and design efforts in North America, the Middle East, and Asia. I was in charge of brand image, experience, promise, and propagating it throughout all aspects of the company.
- Oversaw the design, advertising, and public relations and shared responsibility for marketing strategies.
- Crafted the brand experience from the very beginning to a fully built style guide.
- Acted as the steward of the brand, ensuring nothing damages it.
- Aligned initiatives and strategies throughout the organization with the overall brand.
- Took strategic risks with the brand to create opportunities that drove the business forward.
Interactive Creative Director
Simple Labs
- Delivered web, multimedia solutions for clients such as Nike, NBA teams (Lakers, Wizards, Suns, and Hawks), DIRECTV, Experian, Toshiba, Canon, and Capital One by providing leadership to design and production teams across North American and Europe.
- Enabled Nike to achieve greater sales via their Nike Team Sports site through stronger concept and by revamping and reprogramming all Flash-based online uniform builders, which minimized download time and file size in half.
- Empowered Uncle Ben’s to claim a much larger market share and achieve 300% sales growth in the first year by creating a simplified and unified print, web, and packaging campaign for BBDO, an advertising agency in Warsaw.
- Positioned TBWA/Warsaw favorably to renew their contract with a client (Nivea); led photoshoots for Nivea’s facial products and final placement into print and outdoor advertising working together with TBWA/Warsaw.
Interactive Creative Director
Kelley Blue Book
- Drove all aspects of brand strategy, standards, and evolution.
- Oversaw the creative content and advertising creative on Kbb.com.
- Armed the team with knowledge of advanced interactive design methodology through training and created a new homepage.
- Launched a new pricing comparison tool for fair market value.
- Enhanced the photo libraries and introduced the first-ever video reviews, 360° views, and search.
Senior Art Director
Capital One Auto Finance
- Provided leadership to a large team with oversight of all online advertising, anything brand-related, and direct marketing materials.
- Championed best practices as a leader of the design team.
- Streamlined the processes through automation, centralized libraries, and defined naming, project tracking, timekeeping, and creative process conventions.
- Managed the partner pitch materials and directed the team in these efforts.
- Trimmed the time needed to update 400 online advertisements from two days to two hours by automating the entire loan rate change process.
- Established and managed a centralized creative portal to house all processes and best practices documents in a single, easy-to-access library.
- Steered all the launch activity in support of Drive One, a new auto buying business—including online presence, logo and branding, product naming, collateral, trade show, B2B, and numerous marketing, advertising, and sales materials.
Education
Certificate in Art History, Church History
Università per Stranieri di Perugia - Perugia, Italy
Bachelor of Science Degree in Graphic Design
University of Louisville - Louisville, KY, USA
Skills
Tools
Sketch, InVision, Figma, Adobe Creative Suite Design, UX Tools, Photoshop, Adobe InDesign, Adobe Illustrator, Apple Keynote, Photoshop, Zeplin Design, Confluence, Jira, Adobe Director
Languages
Visual Design
Industry Expertise
Healthcare & Insurance, Fitness, Healthcare App Design, Marketing Design, Health, Education, Exercise & Fitness, Automotive, Logistics Consulting, Shipping, Transportation & Shipping, Pharmaceuticals, Retail & Wholesale, Sports, Health & Wellness, Social Networking, Insurance App Design, Oil & Gas, Architecture, Government, Aircraft & Airlines
Platforms
Web Design, Mobile App Design, Android Design, iOS Design, Adobe Creative Suite Design, Axure
Other
Web Design, iPhone, iPhone X, Health Insurance, Presentation Design, Pitch Presentations, Presentations, Client Presentations, Web Presentation, Graphic Presentations, Creative Thinking, Web Design, Design Sprints, Information Architecture, Marketplace Design, Marketplace Design, MVP Design, Ideation, Material Design, Apple Human Interface, UI Design, iOS Design, Creative Design, Icon Design, Icon Design, Customer Research, Requirements Analysis, UX Design, UX Design, Research & Investigation, CX Design, UX Research, Human-centered Design, Agile Design, UX Design, Creative Direction, Mobile App, Mobile App, Empathy, Behavior-driven Design, UX Design, Responsive Web Design, UX Thinking, Mobile UX Design, Mobile UI Design, UI Design, Design, Responsive Web Design, App UX, Prototype Design, UI Design, Identity, UX Design, Dashboard Design, Data Visualization Design, Design Leadership, Team Leadership, Mobile App Design, Mobile App Design, UX Design, UI Design, Web App Design, Virtual Coaching, Graphic Design, Annotated Wireframes, Prototyping, iOS UX Design, Web Design, Responsive UX Design, Holistic UX Design, UX Design, Product Design, UI Design Standards & Best Practices, Mobile App Design, Web UI Design, Usability Testing, Heuristic Reports, Heuristic Review, Design Systems, Google Material Design, Design Specifications, Requirements & Specifications, Strategic Design, Design Strategy, Cross-functional Design, Cross-functional Collaboration, Cross-platform App Development, UX Design, UI Design, Engineering, Form Design, Service Design, UI Design, UX Design, UI Design, User Research, Digital Marketing Design, Digital Marketing Product Management, Brand Design, Digital Brand Design, Wireframing, Dashboard, Leadership, UX Leadership, Edtech Design, Design Thinking, Educational Platform Design, Project Leadership, Web Platforms, Enterprise Application Design, Mockups, UI Design, Qualitative Research, Quantitative Research, Interactive UI, Interactive UX, Interactive Design, Interactive Web Design, Mobile Apps, Mobile Web Design, Mobile App Design, User Flow Design, User Journeys, UX Design, UX Design, Instructional Design, Graphic Design, Online Store Design, Online Course Design, Learning, Higher Education, Android Design, Android Design, Mobile App Design, Mobile App Design, Mobile App Testing, Mobile App Design, Web & Mobile Applications, UX Design, Web UX Design, UX Design, UX Design, UX Review, UI Design, Visualization Design, Visual Design, Mockups, Prototype Design, Customer Journeys, Design Strategy, Web Design, Web Design Strategy, Design Workshops, E-commerce Website Design, E-commerce Website Design, E-commerce UX Design, UI Design, Mockups, Prototype Design, Infographics, Infographics, Portal Design, Observation, UX Design, User-centered Design (UCD), Rapid Prototyping, Prototype Design, SaaS Design, B2C, B2C Marketing, B2B Design, B2B2C, SaaS Design, Enterprise SaaS, CRM Design, CRO, Conversational UI, Conversion Rate, Digital Layout, Digital Campaigns, Mobile GPS, E-commerce Development, App UI, iOS Design, Desktop App Design, Windows App Development, Apple Design, Fintech Development, Financial Design, Marketing Plans, Market Material Design, Marketing Campaign Design, Web Dashboards, Complex Problem Solving, Social Media Apps, Social Media Platforms, Landing Page Design, Landing Pages, Data-heavy Design, Data-informed Visual Design, Data-driven Design, Web UI, Style Guides, UI Style Guides, Enterprise Design, Enterprise Development, Communication Design, Information Design, Presentation Design, Visual Storytelling, Responsive Design, Responsive Web Development, Responsive Web Design, User Testing, E-commerce Development, Agency, Content Strategy, Content Creation, Typography, UX Design, Brand Design, Art Direction, User Workflows, Quantitative User Research, CRM Design, Software Design, Android Design, Business to Business to Consumer (B2B2C), Chatbot Design, Social Networks, Video Streaming, Project Estimation, Branding, SaaS Design, Brand Design, Cross-cultural Design, Atomic Design, Product Development, Marketing Design, Marketing Communications, Graphic Design, Technical Product Management, Life Science, Big Data UX, Research Analysis, Research Methods, Domain Research, 2D, Augmented Reality Design, Augmented Reality Design, UX Design, Booking Apps, Program Delivery, Shipping Management, Social Media Design, Social Media Design, Stock Trading, Forex Traders, Social Media Strategy, Celebrities & Influencers, Wellness, Corporate Identity, Energy Utilities, Agile CRM, Sportswear Design, Exercise & Gyms, Consumer Packaged Goods (CPG), Hospitals, Blog Design, Online Ordering, Ratings, Reviews, Flat Design, Construction, Web Application, Local & Municipal Government, Internationalization, Machine Learning, Digital Experience, Law Enforcement, AI Design, Portal Design, Material UI, Customer Interviews, Travel Design, Usability, Medicine, Persona Design, UX Design, Stakeholder Interviews, Motion Graphics Design, Videos, Video Editing, Card Sorting, Cluster Analysis, Contextual Inquiry, Survey Consulting, Validated User Research, Gamification Design, Product Discovery
Experience
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