Miroslav Mladic, Designer in New York, NY, United States
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Miroslav Mladic

Verified Expert  in Design

Designer

Location
New York, NY, United States
Toptal Member Since
September 9, 2022

Miroslav is an art director with 18 years of experience based in New York City. He is focused on brand development and has excellent design and illustration skills. From illustrating a fleet of airplanes for his home country's flagship airline to creating a collection of 200+ branded emoji stickers as a senior illustrator and art director for Kiehl's, Miroslav has been known to take a hands-on approach to directing artists, collaborating with clients, and bringing creative concepts to life.

IllustrationIconographyDrawingBrand BooksBrand DesignArt DirectionVisual DesignIcon DesignIcon SetsAdobe Creative SuiteAdobe IllustratorAdobe PhotoshopAdobe SuiteAdobeUX DesignProcreateGIF Animation

Portfolio

Work Experience

Art Director | Freelance

2015 - PRESENT
Kiehl's
  • Illustrated graphics for the signature wallpaper pattern on Kiehl’s original store design and other printed materials, such as packaging, merchandising, and promotional material.
  • Developed a complete library of original artwork for the brand's visual identity, including iconography, illustrated brand assets, complimentary graphics, patterns, typography, and color treatment.
  • Redesigned Kiehl’s official website iconography by creating a series of 130+ web icons and symbols.
  • Illustrated 130+ emoji stickers originally meant for WeChat. They were instantly adopted globally, extending the ongoing project to the product, seasonal, and brand campaigns. These gifs have generated around 800 million views on giphy.com so far.
  • Worked on video art direction and frame-by-frame illustration with the creative agency Air Paris. I provided art direction and created a new library of originally illustrated assets to be used across digital platforms and in-store.
  • Worked on art direction and original artwork for the creation of templates for internal and external company presentations and annual corporate meetings.
Technologies: Adobe Suite, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Procreate, Microsoft PowerPoint, Brand Books, Brand Design, Illustration, Graphic Design, Digital Illustration, eCommerce

Art Director

2017 - 2022
Mal Creative Studio
  • Developed a brand identity across various industries, such as food and beverage, beauty and fashion, and others.
  • Created unique logos, key visuals, packaging, websites, merchandise, stationery, and printed materials.
  • Commissioned illustrations for specific projects.
  • Designed exhibitions, booths, and roadshow events.
  • Art-directed and designed original content for successful social media campaigns.
Technologies: Adobe Creative Suite, Figma, Sketch, Brand Books, Brand Design, Illustration, Graphic Design, Digital Illustration, UX Design, UI Design, eCommerce

Art Director

2013 - 2021
Icetees
  • Collaborated with this local fashion independent brand since its conception in 2013.
  • Worked on the concept and development of Icetees brand identity, including campaign branding, online catalogs, web design, promotional editorial, newspaper or magazine ads, and various promotional digital and print materials.
  • Developed graphics and patterns for clothing and merchandising. Provided graphic design and illustrations for seasonal collections, brand campaigns, editorial, photo and video shoots, and product shots.
  • Designed print files and mechanicals for production, silkscreening, embroidery, and sublimation.
  • Created fashion illustrations, drawings, sketches, figurines for clothing products, and merchandising.
Technologies: Adobe Creative Suite, Figma, Brand Books, Brand Design, Illustration, Graphic Design, Digital Illustration, UX Design, UI Design, eCommerce

Global Art Director

2005 - 2009
Aerosur Airlines
  • Conceptualized, designed, illustrated, and developed airplane livery for a fleet of 13 aircraft, resulting in one of the most successful brand positioning strategies in the company's history.
  • Designed and overview the global brand style guide application across South America, the US, and Europe.
  • Partnered with a creative director to develop 360 global marketing campaigns, from concept to final production supervision.
  • Created all digital and print communication collaterals.
Technologies: Adobe Creative Suite, Brand Books, Brand Design, Illustration, Graphic Design, Digital Illustration
2002 - 2004

Bachelor of Arts Degree in Fine Art

University of Florida - Gainesville, Florida, United States

2000 - 2002

Associate Degree in Art and Design

Santa Fe Community College - Gainesville, Florida, United States

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