Miroslav Pavlovic, Designer in Chicago, IL, United States
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Miroslav Pavlovic

Verified Expert  in Design


Chicago, IL, United States
Toptal Member Since
January 10, 2019

Miroslav is a highly efficient design director with 15+ years of experience delivering quality marketing and visual design projects. Proficient in assessing business requirements, creating inspiring ideas, and devising/executing hard-hitting marketing and design strategies and campaigns. He has a strong knowledge of typography, UX and UI design, design principles, and brand positioning. Miroslav is known for optimizing business visibility, sales, revenue growth, and customer satisfaction.


Work Experience

Branding Designer

2022 - 2022
Matchbox Coffee, LLC.
  • Created a cohesive and visually appealing brand identity that reflects Matchbox Coffee's commitment to coffee. This includes a distinctive logo, color palette, and typography used consistently across all marketing materials and packaging.
  • Developed a strong brand messaging platform that communicates Matchbox Coffee's unique value proposition. This messaging highlights the company's commitment to quality and values and is used to connect with customers on a deeper level.
  • Designed a user-friendly and engaging e-commerce website that makes it easy for customers to learn about and purchase Matchbox Coffee products. The website features high-quality images, and a streamlined checkout process.
  • Attached link: https://www.behance.net/gallery/155896413/Matchbox-Coffee-Branding.
Technologies: Visual Design, Adobe Illustrator, Figma, Web UX, Branding, Marketing Design, User Experience (UX)

Branding Designer

2021 - 2021
Gaga Kitchen
  • Created a bold and vibrant brand identity that reflects Gaga Kitchen's commitment to serving delicious and authentic Chinese food in a fast-paced setting.
  • Worked on deliverables including a strong and playful logo, eye-catching color palette, and bold typography that work together to create a unique and memorable brand experience.
  • Achieved the goal of the brand design by creating a cohesive and engaging brand experience that would make Gaga Kitchen stand out from the competition and attract new customers.
  • Attached link: https://www.behance.net/gallery/156201605/GAGA-Chinese-Kitchen-Brand-Identity.
Technologies: Branding, Brand Design, Brand Guidelines, Food Ordering, Food Packaging, Web Design, Storytelling, Adobe Illustrator

Consultant Creative Director

2018 - 2020
Street Guys Hospitality
  • Pushed all aspects of creative experience design, ensuring the delivery of creative work at the expected quality for an award-winning restaurant group in Washington DC, Maryland, and Virginia.
  • Created branding and brand guidelines to increase brand recognition, sales, and general exposure for eight restaurant locations within the DMV community. Developed, organized, and executed innovative menus, service specials, and signage.
  • Managed the creative direction and communication on all social media platforms. Results include an increase of 8,000 likes and followers on profiles across platforms over three months.
  • Increased sales by 10% and decreased production costs due to the project of unifying print and take-out production within one company.
  • Developed concepts and collateral, including media and PR support, for three new restaurants in Northern Virginia.
  • Established a single platform for contact acquisition and email marketing connecting eight locations, switching from cold marketing to smart communication features.
Technologies: iPad, Adobe Lightroom, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding, Marketing Design

Art Director

2017 - 2018
McCann Belgrade
  • Art-directed at an integrated design and advertising agency that developed 360 campaigns for clients. Managed studio designers and collaborated with the interactive department to create simple design solutions that solve complex business challenges.
  • Supervised multi-functional project teams to develop creative and effective advertising concepts, from ideation through final projects, including five international Coca-Cola brand campaigns, which resulted in increased engagement and sales by 15%.
  • Directed photographers, illustrators, designers, and production staff to ensure the proper production of campaign elements with strict adherence to global TCCC guidelines, including supervision on-site at TV commercial video shoots and storyboarding.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding

Art Director

2015 - 2017
Grey Worldwide / WPP
  • Spearheaded the creation, development, and production of print ads and collateral for clients including Samsung, British American Tobacco, Mazda, Nestle, Mars, Heineken.
  • Created pitch concepts which added three new clients to the portfolio in the first year. Performed creative designs/layouts using Mac-based programs: Quark, Illustrator, Photoshop, Word, and PowerPoint.
  • Provided leadership and direction to junior and freelance designers; utilized creative skills and connections to meet the client needs, achieve and exceed targets.
  • Revitalized client products through the development and launch of promotional strategies and collateral design pieces.
  • Supervised multi-functional project teams of 5+ colleagues to develop creative and effective advertising concepts and pitches, from ideation through final projects.
  • Developed a cause-related Heineken project with Ball Packaging, introducing customized labeled cans during the Olympic Games without affecting the production line.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding
2003 - 2005

Master's Degree in Design

Belgrade University - Belgrade, Serbia

1998 - 2002

Bachelor's Degree in Linguistics

Belgrade University - Belgrade, Serbia


Circuit Stream Certified XR Designer - Unity

Circuit Stream


Adobe, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Dreamweaver, Adobe Experience Design (XD), Procreate, Figma, Adobe Lightroom, Apple Keynote, Blender


Visual Design Language


Windows, MacOS

Industry Expertise

Marketing, Advertising


Presentation Design, Presentations, Consumer Branding, Product Branding, Visual Design, Digital Advertising, Digital Creative Direction, Landing Page Design, Digital Campaigns, Branding, Logo Design, Graphic Design, Web Design, Writing & Editing, Marketing Design, Marketing Campaign Design, Print Marketing Design, Digital Marketing Design, Social Media Design, Advertising Design, Advertising Campaigns, Brand Identity, Brand Strategy, Banner Campaigns, Email Campaigns, 2D Graphics, UI Design, Image Manipulation, Photography, iPad, Prototyping, PowerPoint Design, Merchandising, Art Direction, Social Media, Social Media Strategy, User Interface (UI), User Experience (UX), Packaging, Brand Design, Websites, Shopify Design, Digital Brand Identity, Brand Guidelines, Food Ordering, Food Packaging, Storytelling, UX Design, Web UX, Unity, Extended Reality (XR), ARKit, Augmented Reality (AR), Rapid Prototyping, Interaction Design (IxD)

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