Miroslav Pavlovic

Designer

Arlington, VA, United States

Member since November 14, 2018

Miroslav builds brands, not just designs them. With 15+ years of experience in all types of design, and a portfolio filled with global agencies and companies (heard of Coca-Cola, Playboy, Esquire...?), he has a firm grasp on both traditional rules and new trends in creativity, Miroslav comes as an out-of-the-box art director and graphic designer, bringing European experience to the US market.

Miroslav is now available for hire

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Portfolio

Digital Design

Buena Vida Rebranding
- Graphic Design
- Logo Design
- Branding
- Copywriting
- Photography
- Web Design
- UI Design
- Adobe InDesign
- Adobe Photoshop
- Adobe Lightroom
- Adobe Experience Design (XD)
TTT Website Design
- Adobe Photoshop
- Adobe Illustrator
- Adobe Experience Design (XD)
- iPad
- Procreate
- Illustration
- Web Design
- UX Design
- Copywriting
BABA Brand and Web Design
- Brand Design
- Illustration
- Graphic Design
- Web Design
- Photography
- Copywriting
- Adobe Photoshop
- Adobe Illustrator
- Adobe Lightroom
- Adobe InDesign
Architechna Studio Redesign
- Graphic Design
- Logo Design
- Branding
- Web Design
- Adobe Illustrator
- Adobe Photoshop
- Adobe Experience Design (XD)
Tacos, Tortas & Tequila Rebranding
- Graphic Design
- Logo Design
- Branding
- Copywriting
- Adobe Photoshop
- Adobe Illustrator
- iPad
- Procreate
Fianona Pizzeria Rebranding
- Logo Design
- Branding
- Merchandising
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign

Employment

Consultant Creative Director
2018 - PRESENT
Street Guys Hospitality
- Covered the design and marketing for Street Guys Hospitality Restaurant group that operates in the USA and Europe. US restaurants include Ambar DC, Ambar Clarendon, Baba Clarendon, TTT Silver Spring, and Buena Vida Silver Spring.
- Built a new concept for Baba Restaurant influenced by Balkan crafts.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Ipad Pro, Nikon
Art Director
2017 - 2018
McCann Belgrade
- Served as the lead designer for The Coca-Cola Company in charge of art direction for TCCC brands in the Balkans.
- Provided art direction for ATL and BTL client campaigns, and supervised photoshoots and TVC sets.
- Assembled a completely new team of designers, steered the creative concept in a new direction, ensuring the client remained with this agency for another season.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Founder/Lead Designer
2009 - 2018
Goodtimes d.o.o.
- Founded, designed, and edited several digital publications (online magazines): 24Kitchen BestFood magazine, Universal Cinema+ magazine, Scifi Serije+ magazine, E! Realno! magazine, and MagazIN by Sanja Marinkovic.
- Pioneered e-publishing in Serbia and the region.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver
Art Director
2015 - 2017
Grey Beograd
- Art-directed ATL and BTL client campaigns, and supervised photoshoots and TVC sets.
- Created pitch concepts which added three new clients to the portfolio in the first year.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe Indesign
Photo Editor
2014 - 2015
Esquire Magazine Serbia
- Contributed to illustrating several acclaimed articles which ended up among the most sought-after in the international share.
Technologies: Adobe Photoshop
Art Director
2013 - 2015
Playboy Magazine Serbia
- Lead the art direction and design for Playboy Magazine Serbia.
- Created 3 cover pages of total design - from photo direction to hand lettered typography.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Senior Graphic Designer
2001 - 2010
Halo Oglasi
- Started as a junior designer, and promoted to a senior designer position.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Education

Courses in Design
2003 - 2005
Belgrade University - Belgrade, Serbia
Coursework in Linguistics
1998 - 2002
Belgrade University - Belgrade, Serbia

Experience

Branding18 years
Logo Design18 years
Graphic Design18 years
Web Design15 years
Copywriting8 years
Marketing8 years
Marketing Design8 years
Marketing Campaign Design5 years

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