Miroslav Pavlovic, Designer in New York, NY, United States
Miroslav Pavlovic

Designer in New York, NY, United States

Member since November 14, 2018
Miroslav builds brands, not just designs them. With 15+ years of experience in all types of design, and a portfolio filled with global agencies and companies (heard of Coca-Cola, Playboy, Esquire...?), he has a firm grasp on both traditional rules and new trends in creativity, Miroslav comes as an out-of-the-box art director and graphic designer, bringing European experience to the US market.
Miroslav is now available for hire

Employment

  • Consultant Creative Director

    2018 - PRESENT
    Street Guys Hospitality
    • Drove all aspects of creative experience design ensuring delivery of creative at the quality expected of the award-winning restaurant group in Washington DC, Maryland, and Virginia.
    • Created branding and brand guidelines to increase brand recognition, sales, and general exposure for eight restaurant locations within the DMV community; developed, organized and executed innovative menus, service specials, and signage.
    • Managed creative direction and communication on all social media platforms; results include an increase of 8,000 likes/followers on profiles across platforms over three months.
    • Increased sales by 10% and decreased production costs due to the project of unifying print and take out production within one company.
    • Developed concepts and collateral, including media and PR support, for three new restaurants in Northern Virginia.
    • Established a single platform for contact acquisition and email marketing connecting eight locations, switching from cold marketing to smart communication features.
    Technologies: Cameras, iPad, Adobe Lightroom, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
  • Art Director

    2017 - 2018
    McCann Belgrade
    • Art-directed at an integrated design and advertising agency that developed 360 campaigns for its clients. Managed studio designers and collaborated with interactive department to create simple design solutions that solve complex business challenges.
    • Supervised multi-functional project teams to develop creative and effective advertising concepts, from ideation through final projects, including five multinational Coca-Cola brand campaigns, which resulted in increased engagement and sales by 15%.
    • Directed photographers, illustrators, designers, and production staff to ensure proper production of campaign elements with strict adherence to global TCCC guidelines; including supervision on-site at TV commercial video shoots and storyboarding.
    Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Education

  • Master's degree in Design
    2003 - 2005
    Belgrade University - Belgrade, Serbia
  • Bachelor's degree in Linguistics
    1998 - 2002
    Belgrade University - Belgrade, Serbia

Experience

Location

New York, NY, United States

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