Miroslav Pavlovic

Designer in New York, NY, United States

Member since January 10, 2019

Miroslav builds brands, not just designs them. With 15+ years of experience in all types of design, and a portfolio filled with global agencies and companies (heard of Coca-Cola, Playboy, Esquire...?), he has a firm grasp on both traditional rules and new trends in creativity, Miroslav comes as an out-of-the-box art director and graphic designer, bringing European experience to the US market.

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Portfolio

Digital Design

Car Rental Company Web Design
Oblak.host Branding and Web Design
Buena Vida Restaurant Branding and Website Design
Tacos, Tortas & Tequila Rebranding
- Graphic Design
- Logo Design
- Branding
- Writing & Editing
- Adobe Photoshop
- Adobe Illustrator
- iPad
- Procreate
Fianona Pizzeria Rebranding
- Logo Design
- Branding
- Merchandising
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
Social Media Strategy and Design
- Photography
- Social Media
- Social Media Design
- Social Media Strategy

Employment

Consultant Creative Director
2018 - 2020
Street Guys Hospitality
- Pushed all aspects of creative experience design, ensuring the delivery of creative work at the expected quality for an award-winning restaurant group in Washington DC, Maryland, and Virginia.
- Created branding and brand guidelines to increase brand recognition, sales, and general exposure for eight restaurant locations within the DMV community. Developed, organized, and executed innovative menus, service specials, and signage.
- Managed the creative direction and communication on all social media platforms. Results include an increase of 8,000 likes and followers on profiles across platforms over three months.
- Increased sales by 10% and decreased production costs due to the project of unifying print and take-out production within one company.
- Developed concepts and collateral, including media and PR support, for three new restaurants in Northern Virginia.
- Established a single platform for contact acquisition and email marketing connecting eight locations, switching from cold marketing to smart communication features.
Technologies: iPad, Adobe Lightroom, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding
Art Director
2017 - 2018
McCann Belgrade
- Art-directed at an integrated design and advertising agency that developed 360 campaigns for clients. Managed studio designers and collaborated with the interactive department to create simple design solutions that solve complex business challenges.
- Supervised multi-functional project teams to develop creative and effective advertising concepts, from ideation through final projects, including five international Coca-Cola brand campaigns, which resulted in increased engagement and sales by 15%.
- Directed photographers, illustrators, designers, and production staff to ensure the proper production of campaign elements with strict adherence to global TCCC guidelines, including supervision on-site at TV commercial video shoots and storyboarding.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding
Founder/Lead Designer
2009 - 2018
Goodtimes d.o.o.
- Co-founded a fully digital publishing company that pioneered e-published magazines in Serbia and the region.
- Created and successfully directed five monthly niche publications, with readership reaching up to 600,000 monthly views per publication.
- Created and edited the first online cooking magazine featuring global culinary celebrities, with strong local food bloggers' commitment and inclusion.
- Established strong strategic partnerships with FOX Networks, SciFi Channel, E!, Universal Channel, and a major European movie theater chain.
- Partnered with Samsung and featured as one of the first content publishers on their smart TV app.
Technologies: Adobe Dreamweaver, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding
Art Director
2015 - 2017
Grey Worldwide / WPP
- Spearheaded the creation, development, and production of print ads and collateral for clients including Samsung, British American Tobacco, Mazda, Nestle, Mars, Heineken.
- Created pitch concepts which added three new clients to the portfolio in the first year. Performed creative designs/layouts using Mac-based programs: Quark, Illustrator, Photoshop, Word, and PowerPoint.
- Provided leadership and direction to junior and freelance designers; utilized creative skills and connections to meet the client needs, achieve and exceed targets.
- Revitalized client products through the development and launch of promotional strategies and collateral design pieces.
- Supervised multi-functional project teams of 5+ colleagues to develop creative and effective advertising concepts and pitches, from ideation through final projects.
- Developed a cause-related Heineken project with Ball Packaging, introducing customized labeled cans during the Olympic Games without affecting the production line.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding
Art Director
2013 - 2015
Playboy Magazine Serbia
- Developed creative rebrand of the publication in Serbia: Collaborated with writers on concept development, interfaced with advertisers for input, and managed projects' artistic production. Supervised freelance artists and photographers on projects.
- Elevated the quality of the photo and video content by art directing fashion shoots for editorial, and advertising usage; worked with top-tier photographers and assembled a fully female photographer team, a huge shift for the male-dominated market.
- Compiled the publication while following global license standards, featuring well-known local performers, celebrities, and artists. Introduced hand-lettered typography, which led to a 75% increase in sales.
- Improved featured people section and led photoshoots with multinational celebrities.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding

Education

Master's Degree in Design
2003 - 2005
Belgrade University - Belgrade, Serbia
Bachelor's Degree in Linguistics
1998 - 2002
Belgrade University - Belgrade, Serbia

Experience

Graphic Design18 years
Branding18 years
Presentation Design15 years
Web Design15 years
Advertising10 years
Marketing8 years
Marketing Design8 years
Marketing Campaign Design5 years

Location

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Designer in New York, NY, United States

Portfolio

Employment

Consultant Creative Director

Art Director

Founder/Lead Designer

Art Director

Art Director

Education

Experience

Location