Miroslav Pavlovic
Verified Expert in Design
Designer
Chicago, IL, United States
Toptal member since January 10, 2019
Miroslav is a highly efficient design director with 15+ years of experience delivering quality marketing and visual design projects. Proficient in assessing business requirements, creating inspiring ideas, and devising/executing hard-hitting marketing and design strategies and campaigns. He has a strong knowledge of typography, UX and UI design, design principles, and brand positioning. Miroslav is known for optimizing business visibility, sales, revenue growth, and customer satisfaction.
Work Experience
Branding Designer
Matchbox Coffee, LLC.
- Created a cohesive and visually appealing brand identity that reflects Matchbox Coffee's commitment to coffee. This includes a distinctive logo, color palette, and typography used consistently across all marketing materials and packaging.
- Developed a strong brand messaging platform that communicates Matchbox Coffee's unique value proposition. This messaging highlights the company's commitment to quality and values and is used to connect with customers on a deeper level.
- Designed a user-friendly and engaging e-commerce website that makes it easy for customers to learn about and purchase Matchbox Coffee products. The website features high-quality images, and a streamlined checkout process.
- Attached link: https://www.behance.net/gallery/155896413/Matchbox-Coffee-Branding.
Branding Designer
Gaga Kitchen
- Created a bold and vibrant brand identity that reflects Gaga Kitchen's commitment to serving delicious and authentic Chinese food in a fast-paced setting.
- Worked on deliverables including a strong and playful logo, eye-catching color palette, and bold typography that work together to create a unique and memorable brand experience.
- Achieved the goal of the brand design by creating a cohesive and engaging brand experience that would make Gaga Kitchen stand out from the competition and attract new customers.
- Attached link: https://www.behance.net/gallery/156201605/GAGA-Chinese-Kitchen-Brand-Identity.
Consultant Creative Director
Street Guys Hospitality
- Pushed all aspects of creative experience design, ensuring the delivery of creative work at the expected quality for an award-winning restaurant group in Washington DC, Maryland, and Virginia.
- Created branding and brand guidelines to increase brand recognition, sales, and general exposure for eight restaurant locations within the DMV community. Developed, organized, and executed innovative menus, service specials, and signage.
- Managed the creative direction and communication on all social media platforms. Results include an increase of 8,000 likes and followers on profiles across platforms over three months.
- Increased sales by 10% and decreased production costs due to the project of unifying print and take-out production within one company.
- Developed concepts and collateral, including media and PR support, for three new restaurants in Northern Virginia.
- Established a single platform for contact acquisition and email marketing connecting eight locations, switching from cold marketing to smart communication features.
Art Director
McCann Belgrade
- Art-directed at an integrated design and advertising agency that developed 360 campaigns for clients. Managed studio designers and collaborated with the interactive department to create simple design solutions that solve complex business challenges.
- Supervised multi-functional project teams to develop creative and effective advertising concepts, from ideation through final projects, including five international Coca-Cola brand campaigns, which resulted in increased engagement and sales by 15%.
- Directed photographers, illustrators, designers, and production staff to ensure the proper production of campaign elements with strict adherence to global TCCC guidelines, including supervision on-site at TV commercial video shoots and storyboarding.
Art Director
Grey Worldwide / WPP
- Spearheaded the creation, development, and production of print ads and collateral for clients including Samsung, British American Tobacco, Mazda, Nestle, Mars, Heineken.
- Created pitch concepts which added three new clients to the portfolio in the first year. Performed creative designs/layouts using Mac-based programs: Quark, Illustrator, Photoshop, Word, and PowerPoint.
- Provided leadership and direction to junior and freelance designers; utilized creative skills and connections to meet the client needs, achieve and exceed targets.
- Revitalized client products through the development and launch of promotional strategies and collateral design pieces.
- Supervised multi-functional project teams of 5+ colleagues to develop creative and effective advertising concepts and pitches, from ideation through final projects.
- Developed a cause-related Heineken project with Ball Packaging, introducing customized labeled cans during the Olympic Games without affecting the production line.
Education
Master's Degree in Design
Belgrade University - Belgrade, Serbia
Bachelor's Degree in Linguistics
Belgrade University - Belgrade, Serbia
Certifications
Circuit Stream Certified XR Designer - Unity
Circuit Stream
Skills
Tools
Adobe, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Dreamweaver, Adobe Experience Design (XD), Procreate, Figma, Adobe Lightroom, Apple Keynote, Blender
Languages
Visual Design Language
Platforms
Windows, MacOS
Industry Expertise
Marketing Design, Advertising
Other
Presentation Design, Presentations, Consumer Branding, Product Branding, Visual Design, Digital Advertising, Digital Creative Direction, Landing Page Design, Digital Campaigns, Branding, Logo Design, Graphic Design, Web Design, Writing & Editing, Marketing Design, Marketing Campaign Design, Print Marketing Design, Digital Marketing Design, Social Media Design, Advertising Design, Advertising Campaigns, Brand Identity, Brand Strategy, Banner Campaigns, Email Campaigns, 2D Graphics, UI Design, Image Manipulation, Photography, iPad, Prototyping, PowerPoint Design, Merchandising, Art Direction, Social Media, Social Media Strategy, User Interface (UI), User Experience (UX), Packaging, Brand Design, Websites, Shopify Design, Digital Brand Identity, Brand Guidelines, Food Ordering, Food Packaging, Storytelling, UX Design, Web UX, Unity, Extended Reality (XR), ARKit, Augmented Reality (AR), Rapid Prototyping, Interaction Design (IxD)
Experience
Tools
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