Nadiah Syazana
Verified Expert in Design
Designer
Sydney, Australia
Toptal member since August 31, 2022
Nadiah is a full-stack designer with over twelve years of design experience. She specializes in designing MVPs and has helped multiple startups to raise millions of dollars in funding. She thrives in an agile environment and is highly adaptable to new industries. With a bachelor's degree in visual design and branding, Nadiah is equipped to take end-to-end projects by identifying and simplifying complex user problems and translating them into delightful, aesthetically pleasing user experiences.
Portfolio
Work Experience
Product Designer
NEOS Life
- Refined end-to-end flows on the company's new app to help them gather accurate readings and enable users to discover the best insurance offers.
- Delivered a seamless low-fidelity design and prototype by working closely with the company's internal team and stakeholders to ensure we captured all business requirements and user pain points.
- Iterated and brainstormed with the product manager on ways to secure accurate readings while ensuring a seamless customer experience.
Senior Product Designer
Finder
- Designed, tested, and validated Finder Finance's asset detail framework that will be replicated for 9,000 coins and 10,000 shares by collaborating with cross-functional teams and stakeholders in the US, the UK, and AU to address all requirements.
- Managed and aligned the stakeholders' vision for Finder Finance by designing an end-to-end, high-level experience while addressing users' pain points in share and crypto investment through a delightful user experience.
- Designed an end-to-end journey of the Finder Finance platform to help educate investors interested in cryptocurrency and share investment globally.
Senior UX Designer
Pet Circle
- Boosted a net contribution margin by reducing the bounce rate by 2.47%, resulting in AUD33,500 per month by redesigning the checkout experience through a series of usability and A/B tests.
- Increased a net contribution margin by AUD36,900 per month by simplifying purchasing journey, using insights from customer research, and introducing new ways to improve usability.
- Improved the overall mobile app experience, which contributed AUD103,400 quarterly by conducting a series of customer research and delivering a high-quality, premium customer experience.
- Improved the delivery tracking visibility within the warehouse, customer service, and delivery partners, which resulted in implementation at all six Pet Circle warehouses all around Australia on their B2B platforms.
UX Designer
iflix
- Boosted a download rate by 13% among 5.6 million iflix users in 14 countries by redesigning the download and watch-offline flow.
- Increased a partnership banner acceptance rate by 16.5% through rounds of usability testing and a deep understanding of users' FAQs.
- Redesigned and improved a big screen experience on smart TVs for 2.4 million iflix users across 14 countries by collaborating with developers off-shore in Prague and Melbourne.
UI Designer
Tickled Media
- Built a parenting app for six million users across six Asian countries by collaborating with a team of product owners, developers, and marketers while guiding them through the design process.
- Designed sales and marketing collaterals, i.e., Google and Facebook ads, that contributed to the business's monthly sales.
- Maintained an online publishing platform TheAsianParent, for six million readers across six Asian countries by working closely with a team of product owners, developers, and marketers while guiding them through the design process.
UI/UX Designer
CatchThatBus
- Raised series A funding of $1.5 million by building an online bus ticketing app and website through collaboration with a pioneer team of five consisting of developers, co-founders, and myself as a sole designer.
- Contributed to creating another revenue stream for CatchThatBus by building a white label B2B platform that allows bus operators to manage their bus ticket inventory and sell them at stations all over Malaysia and Singapore.
- Created a consistent experience throughout CatchThatBus products by maintaining their branding and carrying it through the various mediums of marketing and platforms.
Graphic Designer
Tickled Media
- Designed sales and marketing materials for Google Ads on the publishing platform with six million users monthly.
- Collaborated with the sales and marketing teams to strategize new methods of ad promotion.
- Designed an end-to-end publishing platform concept for a new venture project within the business.
Education
Bachelor's Degree in Creative Multimedia
Multimedia University - Cyberjaya, Malaysia
Certifications
Certificate in User Experience Design
General Assembly
Skills
Tools
Figma, Sketch, Photoshop, Miro Development, Adobe Illustrator, Jira, Confluence, Banner, InVision, Zeplin Design, Adobe InDesign, Adobe After Effects Design
Platforms
Google Ads, Web Design, Mobile App Design, Desktop Design, Windows Development, iOS Design, Android Design
Industry Expertise
Investments, Consumer Products, Health, Logistics Consulting, Education
Other
UX Design, User Research, UI Design, Graphic Design, Animation Design, Interaction Design (IxD), B2B Design, SaaS Design, UI Design, Mobile App, Social Media Design, UI Design, SEO, Cross-Platform, Cryptocurrency Design, Product Design, Fintech Development, E-commerce Website Design, Pets, Checkout, Mobile App Design, Subscriptions, Delivery, Tracking, Inventory, Inventory Management, Visual Design, Conceptualization, Usability Testing, Stakeholder Management, Stakeholder Interviews, UX Design, Digital Product Design, Responsive Web Design, Workflow, Qualitative Research, User Flow Design, UX Design, Brand Design, User Experience Design, Discovery, Research Synthesis, Agile Design, Wireframing, UI Design, UX Design, Mockups, Startup Development, Lean Startups, Payment Gateways, Customer Satisfaction, E-commerce Development, PayPal Development, Competitor Analysis, Survey Consulting, Responsive Web Design, User Retention, Loyalty Programs, Desktop Web Design, Mobile App Design, Mobile Web Design, Chewy API, Information Architecture, Card Sorting, Mobile UX Design, Mobile UI Design, Qualitative Reports, Quantitative User Research, Responsive Web Design, Web App Design, Mobile App Design, Web & Mobile Applications, Prototyping, UI Design, Dashboard Design, Web UX Design, Creative Direction, Web Design, UX Research, A/B Testing, Heatmaps, B2C, Video on Demand (VOD), Mockups, UX Design, Mobile App Design, Design, Design Systems, SaaS Design, Online Banking, Branding, Layout, Logo Design, SaaS Design, Style Guides, Rapid Prototyping, Prototype Design, Prototype Design, E-commerce UX Design, UI Design, UX Design, Mobile App Design, Mobile App Design, Online Ticketing, Public Transportation, Crypto, Shares, Investment Strategy, Dashboard, Digital Marketing, Web Marketing, Financials, Investment Funds, Global Strategy, GTM Marketing, Accessibility Development, Enterprise Development, Enterprise SaaS, Customer Service, Warehouses, Service Design, Data Visualization Design, Recipes & Cooking, Recipe Development, Community, Content, Enterprise Startups, Digital Tickets, Ticket Systems, Mobile Ticketing, White Labeling, UX Design, Lifestyle, Articles, Banner Ads, Ad Banners, Parenting, Economic Development, Partnerships, Design Leadership, Cryptocurrency Exchanges, Cryptocurrency Wallets, TV App Design, Landing Pages, Educational Portals, Educational Platform Design, Stakeholder Mapping, Supply Chain, Supply Chain Management, Influencers, SEO Content, Apple TV UI
Experience
Tools
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