Natalia is a user experience designer and researcher with nearly ten years of experience creating business applications. Most of her experience comes from designing large enterprise software and SaaS web applications, where her analytical, design, and user research skills are put to work.
Oversaw the design process of ERP SaaS systems that help companies manage their inventory and pricing.
Worked for world-class leaders in automotive and heavy-duty equipment industries, such as Caterpillar, Harley-Davidson, Daimler Trucks, Volvo, and Claas.
Led a UI facelift project aiming to refresh the visual design across all company products.
Reported directly to the director of R&D, providing regular updates to the CEO and running presentations for the whole company and Board of Directors.
Recruited and onboarded a team of five UX designers.
Technologies: Axure, Pen and paper
Lead UX Designer
2010 - 2015
Led a team of several UX designers, presenting offers to customers, planning, and estimating effort.
Contributed to the development of tens of different business applications ranging from simple iPhone projects to iPad apps and complex web enterprise systems.
Applied a user-centered design process, from analysis, requirements refinement, and workshop coordination to user research (interviews and shadowing), ideation, information architecture design, prototyping, usability testing, visual designer briefings, and interaction with Agile teams on a daily basis.
Designed applications for scientists working in a pharmaceutical R&D department in San Francisco.
Co-managed a UX community of practice, running UX training sessions for developers and several other activities promoting UX.