Tom Roberts
Verified Expert in Design
Designer
Bristol, United Kingdom
Toptal member since March 7, 2016
Tom is a UI/UX designer with over ten years of experience. He takes complex problems and turns them into simple and elegant solutions. He has been the lead product designer on a cybersecurity development platform for the past couple of years, which has helped grow the company from five to over 150 and is now used worldwide by major companies. Tom communicates exceptionally well and has worked in teams of all sizes. He particularly enjoys creating design systems.
Portfolio
Work Experience
Lead Product Designer
Immersive Labs
- Created, maintained, and documented the ever evolving design system while working with developers to successfully implement each component.
- Created the Cyber Crisis Simulator which is designed to stress-test organizational decision-making during a cyber attack.
- Created the brand identity of the company ensuring all colors and typography are AA compliant.
UI Designer
Angry Cat
- Led the design of a cyber skills development platform that is used across the world. Alongside this, I have created and managed the design system.
- Led the design of a major banking application, working on the web platform as well as the native iOS and Android apps, including Watch OS.
- Created the design system and branding for a rapidly growing financial startup as well as working on their web-based loan application.
- Created the design system and designed the application for a major hotel statistics company.
- Produced many animated promotional videos across a wide range of industries including automotive, financial, and hospitality.
Lead Product Designer
Oakbrook Finance
- Created the design system for Oakbrook Finance for use within all of its sub-brands.
- Designed and launched many of their core applications including loan application processes, payment gateways, and internal benchmarking dashboards.
- Created animated ads based on their recent rebrand which was used across TV and the web.
Senior UI Designer
Nationwide
- Designed the mobile banking app for iOS and Android as well as the Apple Watch app.
- Built out the design system in sketch and created animated prototypes using Principle.
- Created animated support videos that helped guide the user through the online banking portal.
Senior Digital Designer
EMO
- Designed the website for a major auto client.
- Designed and managed many marketing campaigns for large auto clients.
- Designed the website for a major power tool company.
- Developed animation content for a large health company.
- Worked on the art direction and styling for a major renovation to a large housing development.
Middleweight Digital Designer
Yogi Creative
- Designed the website for a large water company.
- Designed and managed many email marketing campaigns.
- Designed the website for a major marine and industrial company.
- Worked on the art direction and design renovation for a hot sauce company.
- Designed the website and created email campaigns for a large hotel chain.
Junior Designer
Sponge
- Designed an e-learning training platform that was used as a training foundation for new train drivers.
- Created several banner advertisements for a large sporting company.
- Developed animation content for an educational software platform.
- Assisted with upkeep of many e-learning modules.
- Designed several e-mail campaigns.
Education
B.Sc. Degree in Digital Design
University of Plymouth - Plymouth
Skills
Tools
Adobe Photoshop, Sketch, Principle, Adobe Illustrator, Adobe After Effects, ProtoPie, Proto.io, Flash, Adobe Flash, InVision
Platforms
Figma, MacOS, iOS, Windows, Android
Languages
CSS, HTML
Other
Mobile Design, Design Systems, Product Design, UI Design, Dashboard Design, Mobile App UI, Visual Design, Visual Identity, eCommerce, Web Design, Landing Pages, Mobile App Design, Data Visualization, Data-informed Visual Design, Coda, Abstracts
Experience
- UI Design - 12 years
- Product Design - 10 years
- Mobile App UI - 7 years
- Mobile App Design - 6 years
- Sketch - 6 years
- Dashboard Design - 5 years
- Data Visualization - 5 years
- Design Systems - 3 years
Tools
- Sketch
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