Nico Hald
Verified Expert in Design
Designer
Málaga, Spain
Toptal member since January 14, 2020
Nico is a user-centered professional with a passion for delivering exceptional digital experiences. Since 2018, Nico has been leading UI/UX, mobile, web design, and digital marketing projects for high-profile clients such as Santander, Colgate, Thomson Reuters, Nissan, and YikYak. His expertise spans fintech, enterprise SaaS, and medtech, where he has crafted intuitive interfaces that have reached millions of users.
Work Experience
UX Designer and Performance Marketing
BLUE PLATE CABS
- Designed their website to generate more bookings using their third-party API, running on Autocab's software.
- Developed marketing campaigns on both Google Search and Facebook ads in order to get more traffic and bookings through their web app and site.
- Created user-specific stories, helped the brand make a marketing calendar, and taught the team how to produce better content aimed at higher engagement.
CEO and Director
Alky
- Created the first UK-based platform where customers could buy alcohol normally unavailable in the EU or UK.
- Built commercial relationships with multiple vendors of fine spirits in order to fulfill my customer's orders.
- Created a marketing platform for vendors to sell their stock by integrating their stock count with our own API.
- Developed a native app for both Android and iOS using Tapcart to send out push notifications to customers.
CEO
Andaluz Media
- Made a webshop in Shopify for a Danish client, which turned over €150.000 in sales in the first month.
- Designed four issues of Costa Posten, which is the only Scandinavian newspaper on the Costa del Sol.
- Came in third place in a Nissan design competition taken place in Marbella.
- Designed and developed all marketing assets for the supermarket franchise Vikingos Minimarket in southern Spain.
- Created two websites using Squarespace for a London-based investment company.
Web Dashboard Designer
Colgate-Palmolive - Main
- Developed user interfaces for in-house, full-stack applications that enhanced predictive price elasticity and promotion optimization, significantly increasing operational efficiency across the top 30 global markets.
- Designed data visualization tools that provided clear, actionable insights at the SKU level, enabling more precise marketing and sales strategies.
- Implemented user experience enhancements for scenario planning tools that identified over $110 million in revenue opportunities in 2023.
- Streamlined data preparation processes, reducing time spent by teams on groundwork and increasing their focus on strategic decision-making.
- Led UX design for digital tools that leveraged machine learning to optimize marketing mix modeling, enhancing media ROI by double digits annually.
- Created interfaces for internal tools producing product innovation concepts based on consumer insights, accelerating market speed through digital twin testing.
- Created a design system together with my team to be used on every screen of our project and Colgate.
- Designed and prototyped the analytics screen to walk through with stakeholders and developers, finding the best result.
- Established and tested usability by creating variations of texts, fonts, and color blindness tests across all screens.
- Designed a dashboard. An article was published on it. (https://consumergoods.com/how-colgate-palmolives-proprietary-analytics-tools-are-fueling-rgm-media-success).
UI/UX Design Expert
Nurlinks Capital Inc.
- Wireframed initially on paper and placed into Figma to create a workable prototype of the new website.
- Created the website from scratch in Webflow by using the original designs improved by the client.
- Completed the website multi-language by using WeGlot.
- Integrated an IDX database for all MLS listings in California on behalf of the client.
- Copywrited the website's text and ensured all imagery was royalty-free.
- Edited and made the video background for the homepage.
- Created a tutorial for the client on how to use the Webflow CMS system, the Weglot translation software, and the IDX integration for future use.
Photographer
Freelance Photographer
- Traveled around Spain and Portugal taking photos and videos for various Hotels for Expedia.com.
- Helped launch the marketing material for a new resort opening in Faro, Portugal with my photos.
- Filmed and shot 50 real estate videos for three independent brokers in the Malaga area.
Design Director
Blockchain Nordic
- Designed the platform's landing page to get clients to sign up for the startup.
- Completed the UX design of the back end, which had to be minimal and easy to use for our crypto trading clients.
- Designed the mobile application for Blockchain Nordic which became available in both Apple's App Store and Google Play Store.
- Made the company's presentation boards, which were shown and presented to investors and POI at networking events/meetings around Europe.
- Designed all the editorial advertising, which was published in multiple newspapers and websites in Denmark.
- Designed and got editorial assets printed, such as business cards, letterheads, roll-up banners, and more.
Education
Bachelor of Arts Degree in Graphic Design, Motion, and Interaction
Salford University - Manchester, United Kingdom
Diploma in Graphic Design
Marbella Design Academy - Monda, Spain
Certifications
Meta Certification
Meta
Google Adwords Certification
Skills
Tools
Adobe Photoshop, Adobe Experience Design (XD), Adobe Lightroom, Sketch, Sketch 4, Figma, Banner, Facebook Ads Manager, Advertising Tools & Platforms, Adobe Illustrator, Adobe InDesign, Adobe After Effects, InVision, Zeplin, Mailchimp, Google Analytics, Google Slides, Adobe Creative Suite, Adobe, Adobe Premiere Pro, Xcode, Atom, Dreamweaver CS5, Zapier, Multiple Listing Services (MLS)
Platforms
Shopify, WordPress, Adobe Suite, Joomla 3, Webflow, Webflow CMS, Mobile, Contentful, Web, MacOS, iOS, Google Ads
Industry Expertise
Marketing, Investments, Restaurants & Dining, Real Estate, Human Resources (HR)
Languages
HTML5, CSS3, JavaScript
Other
Branding, Creativity, Digital Branding, UX Design, Web Design, UI Design, Design Systems, Product Design, Print, Web App Design, B2C Marketing, Visual Design, Logo Design, Mobile UI, Graphic Design, CRM Design, Web UX, Landing Page Design, Dashboard Design, B2C, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Visual Assets, Digital Product Design, B2B, eCommerce, Paid Advertising, Responsive Web Design (RWD), Websites, Prototyping, Shopify Design, Social Media Design, Brand Guidelines, Agile, Instagram, Social Media, Facebook, Usability, Web UX Design, Accessibility, Marketing Design, Drone Piloting, Wireframing, User Flows, Animation, Videos, Photography, Facebook Ads, Instagram Marketing, Blockchain Platforms, Cryptocurrency, Communication, Presentation Design, Interactive Media Design, Storytelling, Mobile Apps, Mood Board Design, Mobile Design, Design Thinking, User Experience (UX), User Interface (UI), Fintech, Print Design, Brand Design, Mobile App Design, Mobile UX, Web Components, Template Design, User Journeys, Web UI, Data Visualization, Commercial Real Estate, Consumer Trends, Ads, User Research, Content Writing, Templates, Squarespace, Web Shops, Design, App UX, Platforms, Trading, Art Direction, Bitcoin, Blockchain, Point-of-Sale (POS) Systems, UX Research, Mobile Web, WebApp, Platform Design, CRM Systems, Sales, Drop Shipping, Videography, Video Editing, Product Branding, Coding, Performance Marketing, Adobe UX, Autocab, Pitch Decks, Law, Digital Communication, Directory Submission, Typeform.io, WordPress Design, Weglot, IDX Integration, Dashboards, Web Dashboards, System Design, Component Libraries, Interaction Design (IxD), Data Analytics, Meta Ads, Instagram Ads, Facebook Promotion & Advertisement
Experience
Tools
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