Nico is available for hire
Hire NicoNico Hald
Verified Expert in Design
Designer
Location
Málaga, Spain
Toptal Member Since
January 14, 2020
Nico is an experienced UX designer and performance marketer. For over 10 years, he has partnered with clients such as Nissan, crypto companies, Spanish law firms, food tech, iDrinks, and more. Nico's unique hybrid of skills—notably UI, UX, Brand, Product Design, and Marketing Experience —has allowed him to exceed business and user expectations time and time again. His process for success is to be always user-focused, experience-driven, and design-led.
Portfolio
Work Experience
UX Designer and Performance Marketing
2021 - PRESENT
BLUE PLATE CABS
- Designed their website to generate more bookings using their third-party API, running on Autocab's software.
- Developed marketing campaigns on both Google Search and Facebook ads in order to get more traffic and bookings through their web app and site.
- Created user-specific stories, helped the brand make a marketing calendar, and taught the team how to produce better content aimed at higher engagement.
Technologies: Webflow, Autocab, Google Ads, Google Analytics, Facebook Ads, User Journeys, Web UI, Web UX, Dashboard Design, Online Marketing, Marketing Collateral Development, Visual Assets, Digital Product Design, Presentation Design, Adobe Illustrator, Banner
CEO and Director
2017 - PRESENT
Alky
- Created the first UK-based platform where customers could buy alcohol normally unavailable in the EU or UK.
- Built commercial relationships with multiple vendors of fine spirits in order to fulfill my customer's orders.
- Created a marketing platform for vendors to sell their stock by integrating their stock count with our own API.
- Developed a native app for both Android and iOS using Tapcart to send out push notifications to customers.
Technologies: Shopify, Mailchimp, Sales, Drop Shipping, Sketch, Adobe, Visual Design, Graphic Design, User Journeys, Web UI, Web UX, Landing Page Design, B2C, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Visual Assets, Digital Product Design, Pitch Decks, Animation, Adobe Illustrator, B2B, eCommerce, Banner
CEO
2009 - PRESENT
Andaluz Media
- Made a webshop in Shopify for a Danish client, which turned over €150.000 in sales in the first month.
- Designed four issues of Costa Posten, which is the only Scandinavian newspaper on the Costa del Sol.
- Came in third place in a Nissan design competition taken place in Marbella.
- Designed and developed all marketing assets for the supermarket franchise Vikingos Minimarket in southern Spain.
- Created two websites using Squarespace for a London-based investment company.
Technologies: Figma, Sketch, Squarespace, Webflow, WordPress, Shopify, Adobe Creative Suite, Print Design, Print, Mobile App Design, Template Design, User Journeys, Web UI, Web UX, Landing Page Design, B2C, Marketing, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Visual Assets, Consumer Trends, Digital Product Design, Presentation Design, Pitch Decks, Google Slides, Design Systems, Animation, Cryptocurrency, Adobe Illustrator, Sketch 4, Wireframing, B2B, eCommerce, Banner
Web Dashboard Designer
2023 - 2024
Colgate-Palmolive - Main
- Developed user interfaces for in-house, full-stack applications that enhanced predictive price elasticity and promotion optimization, significantly increasing operational efficiency across the top 30 global markets.
- Designed data visualization tools that provided clear, actionable insights at the SKU level, enabling more precise marketing and sales strategies.
- Implemented user experience enhancements for scenario planning tools that identified over $110 million in revenue opportunities in 2023.
- Streamlined data preparation processes, reducing time spent by teams on groundwork and increasing their focus on strategic decision-making.
- Led UX design for digital tools that leveraged machine learning to optimize marketing mix modeling, enhancing media ROI by double digits annually.
- Created interfaces for internal tools producing product innovation concepts based on consumer insights, accelerating market speed through digital twin testing.
- Created a design system together with my team to be used on every screen of our project and Colgate.
- Designed and prototyped the analytics screen to walk through with stakeholders and developers, finding the best result.
- Established and tested usability by creating variations of texts, fonts, and color blindness tests across all screens.
- Designed a dashboard. An article was published on it. (https://consumergoods.com/how-colgate-palmolives-proprietary-analytics-tools-are-fueling-rgm-media-success).
Technologies: Dashboards, Data Visualization, Web Dashboards, Figma, System Design, Component Libraries, UX Design, UI Design, Dashboard Design, Web Design, Interaction Design (IxD), Data Analytics
UI/UX Design Expert
2022 - 2022
Nurlinks Capital Inc.
- Wireframed initially on paper and placed into Figma to create a workable prototype of the new website.
- Created the website from scratch in Webflow by using the original designs improved by the client.
- Completed the website multi-language by using WeGlot.
- Integrated an IDX database for all MLS listings in California on behalf of the client.
- Copywrited the website's text and ensured all imagery was royalty-free.
- Edited and made the video background for the homepage.
- Created a tutorial for the client on how to use the Webflow CMS system, the Weglot translation software, and the IDX integration for future use.
Technologies: Figma, Web UI, WordPress Design, Visual Design, Product Design, UI Design, Webflow, Webflow CMS, Adobe Premiere Pro, Weglot, IDX Integration, Multiple Listing Services (MLS)
Photographer
2019 - 2021
Freelance Photographer
- Traveled around Spain and Portugal taking photos and videos for various Hotels for Expedia.com.
- Helped launch the marketing material for a new resort opening in Faro, Portugal with my photos.
- Filmed and shot 50 real estate videos for three independent brokers in the Malaga area.
Technologies: Photography, Videography, Video Editing, Adobe Lightroom
Design Director
2018 - 2019
Blockchain Nordic
- Designed the platform's landing page to get clients to sign up for the startup.
- Completed the UX design of the back end, which had to be minimal and easy to use for our crypto trading clients.
- Designed the mobile application for Blockchain Nordic which became available in both Apple's App Store and Google Play Store.
- Made the company's presentation boards, which were shown and presented to investors and POI at networking events/meetings around Europe.
- Designed all the editorial advertising, which was published in multiple newspapers and websites in Denmark.
- Designed and got editorial assets printed, such as business cards, letterheads, roll-up banners, and more.
Technologies: InVision, Webflow, WordPress, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch, Fintech, CRM Design, Landing Page Design, B2C, Marketing Collateral Development, Animation
Education
2014 - 2016
Bachelor of Arts Degree in Graphic Design, Motion, and Interaction
Salford University - Manchester, United Kingdom
2010 - 2012
Diploma in Graphic Design
Marbella Design Academy - Monda, Spain
Experience
Tools
Collaboration That Works
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