Nicole Palafox
Verified Expert in Design
Designer
Denver, CO, United States
Toptal member since November 17, 2022
Nicole is a champion of empowering people and businesses with digital products. As a digital product designer, she has extensive experience transforming complex problems into intuitive and delightful experiences. She bridges the gap between business goals and customer needs by ensuring they are at the forefront of her design solutions. Nicole's background in creative design and her expertise in design and product thinking guarantees excellent quality and lovable product experiences.
Work Experience
Product Designer
Amazon Prime Video
- Released Prime Video on the new Echo Show 15, enabling customers to navigate the app with voice, touch, or remotely.
- Extended Prime Video into the automotive space, providing the capability to watch video content for hundreds of automotive customers.
- Led the end-to-end design strategy and vision for all my projects, defining the customers and their problems and goals, understanding potential growth and opportunities for the business, and strategizing roadmaps to designing the experience.
Product Designer
Zillow
- Redesigned the sell and offer landing pages for Zillow.com, helping customers to navigate their selling options at Zillow. It generated significant traffic and an increase in request submissions by 16%.
- Recreated the home value and comparable modules on off-market homes, which had a 4.84% increase in user engagement. It helped homeowners track their neighborhood sales, price per square foot, and comparable sales.
- Worked closely with UX researchers, content designers, product managers, engineers, marketing specialists, design system designers, and service designers.
Multidisciplinary Designer
Freelance
- Contributed to diverse design projects involving visual design, branding, web, and product design.
- Articulated with clients from different industries, from small boutiques to agencies and startups.
- Built the end-to-end experience for Littera Education, designed native app updates for Care, and handled the UI production for Orange You Glad.
Product Designer
Logikcull
- Articulated with the product team and engineers in the Agile and Shape Up frameworks, delivering design and strategy in an iterative and dynamic process and deadline-driven environment.
- Helped define and design the customer vision into product strategies to improve Logikcull's mission. Conducted customer interviews and took responsibility for delivering concepts and experimentations for implementation.
- Redesigned the software and helped build the design system.
Product Designer
Spectrum
- Contributed to the Video Strategy team, handling high-level design strategies and cross-platform designs for TV apps, legacy boxes, web, and mobile apps.
- Collaborated with the VP of design, production designers, researchers, accessibility architects, and content, product, and curation teams.
- Worked on revenue driver projects such as Cloud DVR, Spectrum sports, Olympics experience, and Spectrum Originals.
Creative Intern
Emspace Group
- Participated in a professional development program for college students.
- Explored effective and sustainable creative solutions for clients and partners.
- Worked on projects to strengthen our collaboration, customer communication, brand strategy, and navigating freelance opportunities.
Education
Bachelor of Fine Arts Degree in Graphic Design
University of Nebraska at Omaha - Omaha, NE, USA
Certifications
UX Academy
Design Lab
Skills
Tools
Figma, Sketch, Adobe, Principle, Asana, Jira, Confluence, ProtoPie, Zoom, Zeplin, Proto.io, Slack, InVision
Platforms
Web, Mobile, iOS, Android, WordPress
Other
UI Design, Web UI Design, Visual Design, UX Design, Responsive Design, Information Architecture (IA), Interaction Design (IxD), Iterative Design, Implementation, Design Strategy, Rapid Prototyping, Strategy, User Interface (UI), App UX, App UI, Complex Problem Solving, Complex Application User Interfaces (UI), Device Interaction, Digital Product Design, Consumer-facing Product Design, Product Design, UX Wireframes, Concepting, User Journey Maps, User Journeys, Prototyping, Prototype Framework, Software, Complex Web Systems, MVP Design, UI Components, Component Libraries, Systems Thinking, System UI, User Experience (UX), Native Mobile Apps, Browsers, Web UX, Responsive Web Design (RWD), Landing Page Design, Wireframing, Mockups, Style Guides, Interactive Prototypes, High-fidelity Prototypes, Mobile Design, Layout Design, UX Audits, App Design, User Flows, Framer, Web Design, Graphic Design, Product Strategy, UX Research, Presentations, Critical Thinking, Design Sprints, Workshops, System Design, TV UI, Customer Analysis, Mobile Prototypes, Animated Prototypes, Design Systems, TV, Customer Insights, eCommerce, Branding, eCommerce UI, eCommerce Design, Design Thinking, UX Strategy, Physical Design, Workday, Public Speaking, Design Leadership
Experience
Tools
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