Nicole Palafox

Designer in Denver, CO, United States

Member since November 17, 2022

Nicole is a champion of empowering people and businesses with digital products. As a digital product designer, she has extensive experience transforming complex problems into intuitive and delightful experiences. She bridges the gap between business goals and customer needs by ensuring they are at the forefront of her design solutions. Nicole's background in creative design and her expertise in design and product thinking guarantees excellent quality and lovable product experiences.

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Portfolio

Digital Design

Landing Pages Redesign for Zillow
- Figma
- Responsive Design
- Product Strategy
- Interaction Design (IxD)
- Mobile
- Design Systems
- Mobile Prototypes
- Digital Product Design
- iOS
- Android
- Native Mobile Apps
- Web
- Browsers
- Web Design
- UI Components
- Landing Page Design
- Wireframing
- Mockups
Building an End-to-end Edtech Product for a Startup
- Figma
- Concepting
- User Journey Maps
- User Journeys
- UX Wireframes
- Prototyping
- Rapid Prototyping
- Prototype Framework
- Web
- Software
- Complex Web Systems
- Complex Application User Interfaces (UI)
- Complex Problem Solving
- Strategy
- MVP Design
- User Experience (UX)
- User Interface (UI)
- Design Systems
- Information Architecture (IA)
- Interaction Design (IxD)
- Responsive Design
- Product Strategy
- Mobile
- Digital Product Design
- Web Design
- UI Components
- Landing Page Design
- Wireframing
- Mockups
Designing Live TV Sports for Cable TV
- Design Sprints
- Workshops
- UX Research
- UI Design
- Rapid Prototyping
- Strategy
- Information Architecture (IA)
- System Design
- TV UI
- TV
- Figma
- Design Systems
- Mobile
- Web
- Responsive Design
- Product Strategy
- Interaction Design (IxD)
- Digital Product Design
- Web Design
- UI Components
- Wireframing
- Mockups
- Style Guides
Building a Mobile App Design System for a Health Tech
- Figma
- Design Systems
- UI Components
- Component Libraries
- UI Design
- MVP Design
- Product Design
- Systems Thinking
- System UI
- Responsive Design
- Mobile
- Mobile Prototypes
- Digital Product Design
- Web Design
- Wireframing
- Mockups
- Style Guides
Cash Offer Online for a Real Estate Company
- Figma
- Critical Thinking
- Design Strategy
- Asana
- UX Research
- User Interface (UI)
- User Experience (UX)
- App UX
- App UI
- Complex Problem Solving
- Complex Application User Interfaces (UI)
- Interaction Design (IxD)
- Device Interaction
- Customer Analysis
- Information Architecture (IA)
- Digital Product Design
- Consumer-facing Product Design
- Product Design
- UX Wireframes
- Mobile Prototypes
- Animated Prototypes
- Responsive Design
- Product Strategy
- Mobile
- Web Design
- UI Components
- Wireframing
- Mockups
Product Redesign for a Legal Tech
- Figma
- Responsive Design
- Product Strategy
- Interaction Design (IxD)
- Design Systems
- Digital Product Design
- Web Design
- UI Components
- Branding
- Landing Page Design
- Wireframing
- Mockups

Employment

Product Designer
2022 - 2022
Amazon Prime Video
- Released Prime Video on the new Echo Show 15, enabling customers to navigate the app with voice, touch, or remotely.
- Extended Prime Video into the automotive space, providing the capability to watch video content for hundreds of automotive customers.
- Led the end-to-end design strategy and vision for all my projects, defining the customers and their problems and goals, understanding potential growth and opportunities for the business, and strategizing roadmaps to designing the experience.
Technologies: Figma, Product Design, Product Strategy, User Experience (UX), Customer Analysis, Customer Insights, UI Design, Responsive Design, Interaction Design (IxD), TV, Mobile, Design Systems, Mobile Prototypes, Digital Product Design, Web Design, Visual Design, UX Design, UI Components, Responsive Web Design (RWD), eCommerce UI, Wireframing, Mockups
Product Designer
2020 - 2021
Zillow
- Redesigned the sell and offer landing pages for Zillow.com, helping customers to navigate their selling options at Zillow. It generated significant traffic and an increase in request submissions by 16%.
- Recreated the home value and comparable modules on off-market homes, which had a 4.84% increase in user engagement. It helped homeowners track their neighborhood sales, price per square foot, and comparable sales.
- Worked closely with UX researchers, content designers, product managers, engineers, marketing specialists, design system designers, and service designers.
Technologies: Figma, ProtoPie, Jira, Asana, Zoom, Workday, Product Strategy, Product Design, Responsive Design, Interaction Design (IxD), Mobile, Design Systems, Mobile Prototypes, Digital Product Design, Web Design, UI Design, Visual Design, UX Design, UI Components, Responsive Web Design (RWD), Landing Page Design, Wireframing, Mockups
Multidisciplinary Designer
2015 - 2021
Freelance
- Contributed to diverse design projects involving visual design, branding, web, and product design.
- Articulated with clients from different industries, from small boutiques to agencies and startups.
- Built the end-to-end experience for Littera Education, designed native app updates for Care, and handled the UI production for Orange You Glad.
Technologies: Adobe, Figma, Sketch, Product Design, Responsive Design, Interaction Design (IxD), Mobile, Design Systems, Mobile Prototypes, Digital Product Design, Web Design, UI Design, Visual Design, UX Design, UI Components, eCommerce, Responsive Web Design (RWD), Branding, eCommerce UI, eCommerce Design, Landing Page Design, Wireframing, Mockups, Style Guides
Product Designer
2019 - 2020
Logikcull
- Articulated with the product team and engineers in the Agile and Shape Up frameworks, delivering design and strategy in an iterative and dynamic process and deadline-driven environment.
- Helped define and design the customer vision into product strategies to improve Logikcull's mission. Conducted customer interviews and took responsibility for delivering concepts and experimentations for implementation.
- Redesigned the software and helped build the design system.
Technologies: Figma, Principle, Jira, Asana, Confluence, Product Strategy, Product Design, Responsive Design, Interaction Design (IxD), Design Systems, Digital Product Design, Web Design, UI Design, Visual Design, UX Design, UI Components, Responsive Web Design (RWD), Wireframing, Mockups, Style Guides
Product Designer
2018 - 2019
Spectrum
- Contributed to the Video Strategy team, handling high-level design strategies and cross-platform designs for TV apps, legacy boxes, web, and mobile apps.
- Collaborated with the VP of design, production designers, researchers, accessibility architects, and content, product, and curation teams.
- Worked on revenue driver projects such as Cloud DVR, Spectrum sports, Olympics experience, and Spectrum Originals.
Technologies: Sketch, Zeplin, Proto.io, Principle, Jira, Slack, Product Strategy, Product Design, Responsive Design, Interaction Design (IxD), TV, Mobile, Design Systems, Mobile Prototypes, Digital Product Design, Web Design, UI Design, Visual Design, UX Design, UI Components, Responsive Web Design (RWD), Wireframing, Mockups, Style Guides
Creative Intern
2015 - 2015
Emspace Group
- Participated in a professional development program for college students.
- Explored effective and sustainable creative solutions for clients and partners.
- Worked on projects to strengthen our collaboration, customer communication, brand strategy, and navigating freelance opportunities.
Technologies: Adobe, UI Design, Visual Design, Branding

Education

Bachelor of Fine Arts Degree in Graphic Design
2010 - 2015
University of Nebraska at Omaha - Omaha, NE, USA

Certifications

UX Academy
JANUARY 2018 - PRESENT
Design Lab

Experience

UI Design10 years
Digital Product Design5 years
Design Systems5 years
Interaction Design (IxD)5 years
Mobile4 years
Responsive Design4 years
Product Strategy4 years
Figma3 years

Tools

Figma

Location

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Designer in Denver, CO, United States

Portfolio

Employment

Product Designer

Product Designer

Multidisciplinary Designer

Product Designer

Product Designer

Creative Intern

Education

Certifications

Experience

Tools

Location