Ning Xu, Designer in New York, NY, United States
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Ning Xu

Verified Expert  in Design

Product Designer

Location
New York, NY, United States
Toptal Member Since
September 25, 2023

Ning is a former startup founder and award-winning designer who brings a deep understanding of user needs to her role as a senior product designer. With a passion for solving complex problems and empowering users through thoughtful design, she has earned recognition for her creativity and problem-solving abilities, including prestigious awards from IxDA and Fast Company's World Changing Ideas. Ning is an overachieving professional who can bring your design visions to life.

Portfolio

Work Experience

Senior Design Consultant

2022 - 2023
JPMorgan Chase
  • Guided design strategies for document onboarding, collaborating with a cross-functional team to ensure a seamless experience.
  • Mentored and onboarded new designers, fostering growth, and maintaining design cohesiveness and consistency with design systems.
  • Aligned and supported large-scale offsite teams consisting of over 100 people with a positive impact on design outcomes and stakeholder alignment.
  • Effectively solved design challenges and devised innovative solutions within project constraints.
Technologies: Figma, Jira, Agile, Product Design, Design Systems, Journey Mapping, UX Design, B2B, User Journey Maps, Confluence, UI Design, Responsive Web Design (RWD), B2B2C, Customer Experience, Customer-centered Product Development, User Flows, Web UX, Interactive Design, Web, Design Leadership, Web Design, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), Accessibility, UX Wireframes, Layout Design, Design Thinking, User Research, User Experience Strategy, User Experience Design, UX Research, User Personas, User Stories, Web App Design, Qualitative Research, Quantitative Research, Workshops, High-fidelity Mockups, Low-fidelity Mockups, Web App UX, Web Applications, Web App UI, User Validation, Stakeholder Management, Communication, Stakeholder Engagement, UI Guidelines, User Journeys, Complex Web Systems, Banking & Finance, Enterprise Design, Enterprise, Leadership, Graphic Design, Product Discovery, Component Libraries, Web UI, Responsive Web Apps, Style Guides, Generative Design, Storybook, Information Architecture (IA), Presentations, Service Blueprints, Design Workshops, Customer Blueprints

Senior Product Designer

2021 - 2022
Ampersand Ventures
  • Led design strategy projects, identified user needs and defined appropriate solutions.
  • Assisted with training more than 120+ directors and executives over a three-month period.
  • Conducted marketing analysis for benchmarks and participated in design thinking workshops.
Technologies: Sketch, Figma, Miro, Zoom, Otter.ai, User Interviews, Research Synthesis, Product Design, UX Design, UI Design, B2B, User Flows, Web UX, Interactive Design, Web, Design Leadership, HR Tools, Web Design, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), UX Wireframes, Layout Design, Journey Mapping, User Journey Maps, Design Thinking, User Research, User Experience Strategy, User Experience Design, UX Research, User Personas, User Stories, Websites, Qualitative Research, Quantitative Research, Workshops, Mixed Method Research, User Empathy, Low-fidelity Mockups, User Validation, Stakeholder Management, Communication, Stakeholder Engagement, UI Guidelines, User Journeys, Complex Web Systems, Enterprise Design, Enterprise, Leadership, Graphic Design, Product Discovery, Web UI, Generative Design, Information Architecture (IA), Ethnography, Presentations, Research Reports, Service Blueprints, Design Workshops, Employee Experience, Blueprint, Customer Blueprints, Ethnographic Interviews, UX Workshops

User Experience Designer

2020 - 2021
Richard Taittinger Gallery
  • Led the redesign of the shopping page and streamlined the check-out experience, resulting in a significant boost in online sales.
  • Collaborated with the store manager and a cross-functional team, from brainstorming through iterative design to prototype creation.
  • Enhanced the eCommerce shopping experience and executed a WordPress to Shopify migration.
Technologies: WordPress, Shopify, Sketch, Zoom, InVision, Google Slides, Figma, Product Design, UX Design, UI Design, User Flows, Web UX, B2C, Interactive Design, Marketplaces, Web, Web Design, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), UX Wireframes, Layout Design, Agile, Journey Mapping, User Journey Maps, Design Thinking, User Research, User Experience Design, UX Research, User Personas, User Stories, Web App Design, Websites, Qualitative Research, Quantitative Research, High-fidelity Mockups, Low-fidelity Mockups, Web App UX, Web Applications, Web App UI, User Validation, Stakeholder Management, Communication, Stakeholder Engagement, UI Guidelines, User Journeys, Usertesting.com, Leadership, Graphic Design, Product Discovery, Web UI, Generative Design, eCommerce UX, Storybook, Information Architecture (IA), Ethnography, Presentations, Service Blueprints, Design Workshops, Customer Blueprints

UI/UX Designer

2018 - 2020
Freelance
  • Performed generative and evaluative research to pinpoint critical issues for resolution.
  • Applied user-centered design strategies to streamline web and mobile app experiences, increasing client conversion rates considerably.
  • Optimized client conversion rates by executing user-centered design strategies and simplifying web and mobile app user experiences.
Technologies: Shopify, Sketch, User Interviews, Figma, UX Design, UI Design, iOS, User Flows, Web UX, Interactive Design, Dashboards, Web, Design Leadership, Web Design, Visual Design, Rapid Prototyping, eCommerce, User Testing, User-centered Design (UCD), UX Wireframes, Layout Design, Agile, Journey Mapping, User Journey Maps, Design Thinking, User Research, User Experience Design, UX Research, User Personas, User Stories, Web App Design, Websites, Qualitative Research, Quantitative Research, Mixed Method Research, Mobile, Mobile Apps, High-fidelity Mockups, Low-fidelity Mockups, Web App UX, Web Applications, Web App UI, User Validation, Communication, Stakeholder Engagement, UI Guidelines, Mobile UX Design, Mobile UI Design, Mobile Design, User Journeys, Data Visualization, Usertesting.com, Leadership, Graphic Design, Product Discovery, Audits, Web UI, eCommerce UX, App UX, UX Review, Storybook, Adobe UX, Ethnography, Presentations, Design Workshops

AR/UX Designer

2017 - 2018
NYC Media Lab
  • Created an AR app from concept to MVP in three months using the Agile methodology.
  • Conducted 100 user interviews to validate the market and enhance customer development.
  • Joined the accelerator program with a 13% acceptance rate and received funding from the NYC Mayor's Office.
Technologies: Sketch, Google Slides, Principle, Agile, Augmented Reality (AR), UX Design, UI Design, Mobile App Design, iOS, User Flows, Layout, Interactive Design, Gamification, Design Leadership, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), Touchscreens, Health & Wellness, UX Wireframes, Layout Design, Journey Mapping, User Journey Maps, Design Thinking, User Research, User Experience Design, UX Research, User Personas, User Stories, Qualitative Research, Quantitative Research, Mixed Method Research, Mobile, Mobile Apps, High-fidelity Mockups, Low-fidelity Mockups, User Validation, Communication, Stakeholder Engagement, UI Guidelines, Mobile UX Design, Mobile UI Design, Mobile Design, User Journeys, iOS App Design, Mobile UI, Graphic Design, Mobile UX, App UX, UX Review, Storybook, Ethnography, Presentations

User Experience Designer

2016 - 2016
Google
  • Partnered with a Google interaction designer to envision the future of conversational UI. This was work I performed through the School of Visual Arts.
  • Focused on Google's core services, bridging the gap between artificial intelligence to streamline user interactions and reduce time spent on mundane tasks.
  • Created a compelling concept video and developed high-fidelity wireframes, showcasing proficiency in storytelling and design.
Technologies: Artificial Intelligence (AI), User Research, User Experience (UX), User Interface (UI), UX Design, UI Design, Mobile App Design, Android, User Flows, Interactive Design, Home Services, Gamification, Rapid Prototyping, User Testing, User-centered Design (UCD), Touchscreens, UX Wireframes, Layout Design, Journey Mapping, User Journey Maps, Design Thinking, User Experience Design, UX Research, User Personas, User Stories, Web App Design, Qualitative Research, Quantitative Research, High-fidelity Mockups, Low-fidelity Mockups, User Validation, Communication, Stakeholder Engagement, Material Design, UI Guidelines, Healthcare, User Journeys, Android App Design, Storybook, Presentations
2016 - 2018

Master's Degree in Interaction Design

School of Visual Arts - New York, NY, USA

2009 - 2012

Bachelor of Arts Degree in Communications

University of Minnesota Twin Cities - Minneapolis, MN

SEPTEMBER 2017 - MAY 2018

NYC Media Lab Accelerated Program

NYC Mayor's Office

Tools

Figma, Sketch, InVision, Principle, Miro, Zoom, Usertesting.com, Adobe, Jira, Adobe Experience Design (XD), OmniGraffle, Confluence, Google Slides

Platforms

iOS, Android, Web, Mobile, WordPress, Shopify

Industry Expertise

Health & Wellness, Banking & Finance, Healthcare

Other

Design Thinking, User Research, Design, Feature Prioritization, Wireframing, Prototyping, Task Analysis, Usability Testing, Otter.ai, User Interviews, User Interface (UI), Empowerment, Shopping, User Experience (UX), Product Design, Mobile UX, eCommerce, Agile, Design Systems, Journey Mapping, UX Design, B2B, User Journey Maps, UI Design, Mobile App Design, Responsive Web Design (RWD), B2B2C, B2C, Layout, Customer Experience, Customer-centered Product Development, Usability, User Flows, Web UX, Interactive Design, Marketplaces, Dashboards, Gamification, Design Leadership, Web Design, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), Touchscreens, UX Wireframes, Layout Design, User Experience Strategy, User Experience Design, UX Research, User Personas, User Stories, Web App Design, Websites, Qualitative Research, Quantitative Research, Workshops, Mixed Method Research, User Empathy, Mobile Apps, High-fidelity Mockups, Low-fidelity Mockups, Web App UX, Web Applications, Web App UI, User Validation, Stakeholder Management, Communication, Stakeholder Engagement, Material Design, UI Guidelines, Mobile UX Design, Mobile UI Design, Mobile Design, User Journeys, Complex Web Systems, Enterprise Design, Enterprise, iOS App Design, Android App Design, Leadership, Mobile UI, Product Discovery, Component Libraries, Audits, Web UI, Responsive Web Apps, Style Guides, Generative Design, eCommerce UX, App UX, UX Review, Storybook, Ethnography, Presentations, Research Reports, Service Blueprints, Design Workshops, Employee Experience, Blueprint, Customer Blueprints, Ethnographic Interviews, UX Workshops, Healthcare Services, Lifestyle, Home Services, HR Tools, Accessibility, Data Visualization, Graphic Design, Adobe UX, Creative Problem Solving, Recipe Books, Fintech, Finance, Private Banking, Business Technology, Onboarding, User Onboarding, Customer Support, Interaction Design (IxD), Artwork, Digital Product Design, Recipes & Cooking, Augmented Reality (AR), Artificial Intelligence (AI), Conversational UI, Storyboarding, Speculative Design, Feature Analysis, Digital Transformation, Synthesizers, Google+, Stickers, Computer Vision, Workflow, Interpersonal Skills, Interviews, Research, Research Synthesis, Information Architecture (IA)

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