Ning Xu, Designer in New York, NY, United States
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Ning Xu

Verified Expert  in Design

Product Designer

New York, NY, United States

Toptal member since September 25, 2023

Bio

Ning is a former startup founder and award-winning designer who brings a deep understanding of user needs to her role as a senior product designer. With a passion for solving complex problems and empowering users through thoughtful design, she has earned recognition for her creativity and problem-solving abilities, including prestigious awards from IxDA and Fast Company's World Changing Ideas. Ning is an overachieving professional who can bring your design visions to life.

Portfolio

Work Experience

Senior Design Consultant

2022 - 2023
JPMorgan Chase
  • Guided design strategies for document onboarding, collaborating with a cross-functional team to ensure a seamless experience.
  • Mentored and onboarded new designers, fostering growth, and maintaining design cohesiveness and consistency with design systems.
  • Aligned and supported large-scale offsite teams consisting of over 100 people with a positive impact on design outcomes and stakeholder alignment.
  • Effectively solved design challenges and devised innovative solutions within project constraints.
Technologies: Figma, Jira, Agile Development, Product Design, Design Systems, UX Design, UX Design, B2B Design, UX Design, Confluence, UI Design, Responsive Web Design, B2B2C, CX Design, Customer-centered Product Development, User Flow Design, Web UX Design, Interactive Design, Web Design, Design Leadership, Web Design, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), Accessibility Development, UX Wireframes, Layout Design, Design Thinking, User Research, User Experience Strategy, User Experience Design, UX Research, UX Design, User Stories, Web App Design, Qualitative Research, Quantitative Research, Workshops, Mockups, Mockups, UX Design, Web Application, UI Design, User Validation, Stakeholder Management, Communication Design, Stakeholder Engagement, UI Guidelines, User Journeys, Complex Web Systems, Banking Consulting, Enterprise Design, Enterprise Development, Leadership, Graphic Design, Product Discovery, Component Libraries, Web UI, Responsive Web Development, Style Guides, Generative Design, Storybook, Information Architecture, Presentations, Service Blueprints, Design Workshops, Customer Blueprints

Senior Product Designer

2021 - 2022
Ampersand Ventures
  • Led design strategy projects, identified user needs and defined appropriate solutions.
  • Assisted with training more than 120+ directors and executives over a three-month period.
  • Conducted marketing analysis for benchmarks and participated in design thinking workshops.
Technologies: Sketch, Figma, Miro Development, Zoom Development, Otter.ai, UX Design, Research Synthesis, Product Design, UX Design, UI Design, B2B Design, User Flow Design, Web UX Design, Interactive Design, Web Design, Design Leadership, HR Tools, Web Design, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), UX Wireframes, Layout Design, UX Design, UX Design, Design Thinking, User Research, User Experience Strategy, User Experience Design, UX Research, UX Design, User Stories, Web Design, Qualitative Research, Quantitative Research, Workshops, Mixed Method Research, User Empathy, Mockups, User Validation, Stakeholder Management, Communication Design, Stakeholder Engagement, UI Guidelines, User Journeys, Complex Web Systems, Enterprise Design, Enterprise Development, Leadership, Graphic Design, Product Discovery, Web UI, Generative Design, Information Architecture, Ethnography, Presentations, Research Reports, Service Blueprints, Design Workshops, Employee Experience, Blueprint, Customer Blueprints, Ethnographic Interviews, UX Design

User Experience Designer

2020 - 2021
Richard Taittinger Gallery
  • Led the redesign of the shopping page and streamlined the check-out experience, resulting in a significant boost in online sales.
  • Collaborated with the store manager and a cross-functional team, from brainstorming through iterative design to prototype creation.
  • Enhanced the eCommerce shopping experience and executed a WordPress to Shopify migration.
Technologies: WordPress Design, Shopify, Sketch, Zoom Development, InVision, Google Slides, Figma, Product Design, UX Design, UI Design, User Flow Design, Web UX Design, B2C, Interactive Design, Marketplace Design, Web Design, Web Design, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), UX Wireframes, Layout Design, Agile Development, UX Design, UX Design, Design Thinking, User Research, User Experience Design, UX Research, UX Design, User Stories, Web App Design, Web Design, Qualitative Research, Quantitative Research, Mockups, Mockups, UX Design, Web Application, UI Design, User Validation, Stakeholder Management, Communication Design, Stakeholder Engagement, UI Guidelines, User Journeys, Usertesting.com, Leadership, Graphic Design, Product Discovery, Web UI, Generative Design, E-commerce UX Design, Storybook, Information Architecture, Ethnography, Presentations, Service Blueprints, Design Workshops, Customer Blueprints, Branding

UI/UX Designer

2018 - 2020
Freelance
  • Performed generative and evaluative research to pinpoint critical issues for resolution.
  • Applied user-centered design strategies to streamline web and mobile app experiences, increasing client conversion rates considerably.
  • Optimized client conversion rates by executing user-centered design strategies and simplifying web and mobile app user experiences.
Technologies: Shopify, Sketch, UX Design, Figma, UX Design, UI Design, iOS Design, User Flow Design, Web UX Design, Interactive Design, Dashboard, Web Design, Design Leadership, Web Design, Visual Design, Rapid Prototyping, E-commerce Website Design, User Testing, User-centered Design (UCD), UX Wireframes, Layout Design, Agile Development, UX Design, UX Design, Design Thinking, User Research, User Experience Design, UX Research, UX Design, User Stories, Web App Design, Web Design, Qualitative Research, Quantitative Research, Mixed Method Research, Mobile App Design, Mobile Apps, Mockups, Mockups, UX Design, Web Application, UI Design, User Validation, Communication Design, Stakeholder Engagement, UI Guidelines, Mobile App Design, Mobile App Design, Mobile App Design, User Journeys, Data Visualization Design, Usertesting.com, Leadership, Graphic Design, Product Discovery, Audits, Web UI, E-commerce UX Design, App UX, UX Review, Storybook, Adobe UX, Ethnography, Presentations, Design Workshops, Mobile App, Service Design

AR/UX Designer

2017 - 2018
NYC Media Lab
  • Created an AR app from concept to MVP in three months using the Agile methodology.
  • Conducted 100 user interviews to validate the market and enhance customer development.
  • Joined the accelerator program with a 13% acceptance rate and received funding from the NYC Mayor's Office.
Technologies: Sketch, Google Slides, Principle Design, Agile Development, Augmented Reality Design, UX Design, UI Design, Mobile App Design, iOS Design, User Flow Design, Layout, Interactive Design, Gamification Design, Design Leadership, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), Touchscreens, Health & Wellness, UX Wireframes, Layout Design, UX Design, UX Design, Design Thinking, User Research, User Experience Design, UX Research, UX Design, User Stories, Qualitative Research, Quantitative Research, Mixed Method Research, Mobile App Design, Mobile Apps, Mockups, Mockups, User Validation, Communication Design, Stakeholder Engagement, UI Guidelines, Mobile App Design, Mobile App Design, Mobile App Design, User Journeys, iOS Design, Mobile UI Design, Graphic Design, Mobile UX Design, App UX, UX Review, Storybook, Ethnography, Presentations

User Experience Designer

2016 - 2016
Google
  • Partnered with a Google interaction designer to envision the future of conversational UI. This was work I performed through the School of Visual Arts.
  • Focused on Google's core services, bridging the gap between artificial intelligence to streamline user interactions and reduce time spent on mundane tasks.
  • Created a compelling concept video and developed high-fidelity wireframes, showcasing proficiency in storytelling and design.
Technologies: AI Design, User Research, UI Design, UX Design, UX Design, UI Design, Mobile App Design, Android Design, User Flow Design, Interactive Design, Home Services, Gamification Design, Rapid Prototyping, User Testing, User-centered Design (UCD), Touchscreens, UX Wireframes, Layout Design, UX Design, UX Design, Design Thinking, User Experience Design, UX Research, UX Design, User Stories, Web App Design, Qualitative Research, Quantitative Research, Mockups, Mockups, User Validation, Communication Design, Stakeholder Engagement, Material Design, UI Guidelines, Healthcare App Design, User Journeys, Android Design, Storybook, Presentations
2016 - 2018

Master's Degree in Interaction Design

School of Visual Arts - New York, NY, USA

2009 - 2012

Bachelor of Arts Degree in Communications

University of Minnesota Twin Cities - Minneapolis, MN

SEPTEMBER 2017 - MAY 2018

NYC Media Lab Accelerated Program

NYC Mayor's Office

Tools

Figma, Sketch, InVision, Principle Design, Miro Development, Zoom Development, Usertesting.com, Adobe Creative Suite Design, Jira, Adobe XD Design, OmniGraffle Design, Confluence, Google Slides

Platforms

iOS Design, Android Design, Web Design, Mobile App Design, WordPress Design, Shopify

Industry Expertise

Health & Wellness, Banking Consulting, Healthcare App Design

Other

Design Thinking, User Research, Design, Feature Prioritization, Wireframing, Prototyping, Task Analysis, Usability Testing, Otter.ai, UX Design, UI Design, Empowerment, Shopping, UX Design, Product Design, Mobile UX Design, E-commerce Website Design, Agile Development, Design Systems, UX Design, UX Design, B2B Design, UX Design, UI Design, Mobile App Design, Responsive Web Design, B2B2C, B2C, Layout, CX Design, Customer-centered Product Development, Usability, User Flow Design, Web UX Design, Interactive Design, Marketplace Design, Dashboard, Gamification Design, Design Leadership, Web Design, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), Touchscreens, UX Wireframes, Layout Design, User Experience Strategy, User Experience Design, UX Research, UX Design, User Stories, Web App Design, Web Design, Qualitative Research, Quantitative Research, Workshops, Mixed Method Research, User Empathy, Mobile Apps, Mockups, Mockups, UX Design, Web Application, UI Design, User Validation, Stakeholder Management, Communication Design, Stakeholder Engagement, Material Design, UI Guidelines, Mobile App Design, Mobile App Design, Mobile App Design, User Journeys, Complex Web Systems, Enterprise Design, Enterprise Development, iOS Design, Android Design, Leadership, Mobile UI Design, Product Discovery, Component Libraries, Audits, Web UI, Responsive Web Development, Style Guides, Generative Design, E-commerce UX Design, App UX, UX Review, Storybook, Ethnography, Presentations, Research Reports, Service Blueprints, Design Workshops, Employee Experience, Blueprint, Customer Blueprints, Ethnographic Interviews, UX Design, Mobile App, Healthcare Services, Lifestyle, Home Services, HR Tools, Accessibility Development, Data Visualization Design, Graphic Design, Adobe UX, Branding, Service Design, Creative Problem Solving, Recipe Books, Fintech Development, Finance, Private Banking, Business Technology, Onboarding, User Onboarding, Customer Support, Interaction Design (IxD), Artwork, Digital Product Design, Recipes & Cooking, Augmented Reality Design, AI Design, Conversational UI, Storyboard Design, Speculative Design, Feature Analysis, Digital Transformation, Synthesizers, Google+, Stickers, Computer Vision, Workflow, Interpersonal Skills, Interviews, Research, Research Synthesis, Information Architecture

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