Ning Xu
Verified Expert in Design
Product Designer
New York, NY, United States
Toptal member since September 25, 2023
Ning is a former startup founder and award-winning designer who brings a deep understanding of user needs to her role as a senior product designer. With a passion for solving complex problems and empowering users through thoughtful design, she has earned recognition for her creativity and problem-solving abilities, including prestigious awards from IxDA and Fast Company's World Changing Ideas. Ning is an overachieving professional who can bring your design visions to life.
Work Experience
Senior Design Consultant
JPMorgan Chase
- Guided design strategies for document onboarding, collaborating with a cross-functional team to ensure a seamless experience.
- Mentored and onboarded new designers, fostering growth, and maintaining design cohesiveness and consistency with design systems.
- Aligned and supported large-scale offsite teams consisting of over 100 people with a positive impact on design outcomes and stakeholder alignment.
- Effectively solved design challenges and devised innovative solutions within project constraints.
Senior Product Designer
Ampersand Ventures
- Led design strategy projects, identified user needs and defined appropriate solutions.
- Assisted with training more than 120+ directors and executives over a three-month period.
- Conducted marketing analysis for benchmarks and participated in design thinking workshops.
User Experience Designer
Richard Taittinger Gallery
- Led the redesign of the shopping page and streamlined the check-out experience, resulting in a significant boost in online sales.
- Collaborated with the store manager and a cross-functional team, from brainstorming through iterative design to prototype creation.
- Enhanced the eCommerce shopping experience and executed a WordPress to Shopify migration.
UI/UX Designer
Freelance
- Performed generative and evaluative research to pinpoint critical issues for resolution.
- Applied user-centered design strategies to streamline web and mobile app experiences, increasing client conversion rates considerably.
- Optimized client conversion rates by executing user-centered design strategies and simplifying web and mobile app user experiences.
AR/UX Designer
NYC Media Lab
- Created an AR app from concept to MVP in three months using the Agile methodology.
- Conducted 100 user interviews to validate the market and enhance customer development.
- Joined the accelerator program with a 13% acceptance rate and received funding from the NYC Mayor's Office.
User Experience Designer
- Partnered with a Google interaction designer to envision the future of conversational UI. This was work I performed through the School of Visual Arts.
- Focused on Google's core services, bridging the gap between artificial intelligence to streamline user interactions and reduce time spent on mundane tasks.
- Created a compelling concept video and developed high-fidelity wireframes, showcasing proficiency in storytelling and design.
Education
Master's Degree in Interaction Design
School of Visual Arts - New York, NY, USA
Bachelor of Arts Degree in Communications
University of Minnesota Twin Cities - Minneapolis, MN
Certifications
NYC Media Lab Accelerated Program
NYC Mayor's Office
Skills
Tools
Figma, Sketch, InVision, Principle, Miro, Zoom, Usertesting.com, Adobe, Jira, Adobe Experience Design (XD), OmniGraffle, Confluence, Google Slides
Platforms
iOS, Android, Web, Mobile, WordPress, Shopify
Industry Expertise
Health & Wellness, Banking & Finance, Healthcare
Other
Design Thinking, User Research, Design, Feature Prioritization, Wireframing, Prototyping, Task Analysis, Usability Testing, Otter.ai, User Interviews, User Interface (UI), Empowerment, Shopping, User Experience (UX), Product Design, Mobile UX, eCommerce, Agile, Design Systems, Journey Mapping, UX Design, B2B, User Journey Maps, UI Design, Mobile App Design, Responsive Web Design (RWD), B2B2C, B2C, Layout, Customer Experience, Customer-centered Product Development, Usability, User Flows, Web UX, Interactive Design, Marketplaces, Dashboards, Gamification, Design Leadership, Web Design, Visual Design, Rapid Prototyping, User Testing, User-centered Design (UCD), Touchscreens, UX Wireframes, Layout Design, User Experience Strategy, User Experience Design, UX Research, User Personas, User Stories, Web App Design, Websites, Qualitative Research, Quantitative Research, Workshops, Mixed Method Research, User Empathy, Mobile Apps, High-fidelity Mockups, Low-fidelity Mockups, Web App UX, Web Applications, Web App UI, User Validation, Stakeholder Management, Communication, Stakeholder Engagement, Material Design, UI Guidelines, Mobile UX Design, Mobile UI Design, Mobile Design, User Journeys, Complex Web Systems, Enterprise Design, Enterprise, iOS App Design, Android App Design, Leadership, Mobile UI, Product Discovery, Component Libraries, Audits, Web UI, Responsive Web Apps, Style Guides, Generative Design, eCommerce UX, App UX, UX Review, Storybook, Ethnography, Presentations, Research Reports, Service Blueprints, Design Workshops, Employee Experience, Blueprint, Customer Blueprints, Ethnographic Interviews, UX Workshops, App Design, Healthcare Services, Lifestyle, Home Services, HR Tools, Accessibility, Data Visualization, Graphic Design, Adobe UX, Branding, Service Design, Creative Problem Solving, Recipe Books, Fintech, Finance, Private Banking, Business Technology, Onboarding, User Onboarding, Customer Support, Interaction Design (IxD), Artwork, Digital Product Design, Recipes & Cooking, Augmented Reality (AR), Artificial Intelligence (AI), Conversational UI, Storyboarding, Speculative Design, Feature Analysis, Digital Transformation, Synthesizers, Google+, Stickers, Computer Vision, Workflow, Interpersonal Skills, Interviews, Research, Research Synthesis, Information Architecture (IA)
Experience
Tools
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