Olayanju Idris, Designer in Lagos, Nigeria
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Olayanju Idris

Verified Expert  in Design

Bio

Olayanju is a product designer and design manager with 8+ years of experience, owning UX processes and making product strategy and design decisions. He has built 100+ apps and websites with over 60% retention rates, 20% increases in user satisfaction, and 89% increases in client satisfaction scores, representing $50+ million in combined revenue. Olayanju leverages his skills and experience to design user-centered products that increase monetization and user retention rates.

Portfolio

Work Experience

Product Designer

2022 - PRESENT
Toptal Clients
  • Worked as a freelancer on the hydraDX team to iterate on the onboarding flow for the hydraDX app.
  • Designed and implemented the UI extension flows of the Web3 app, which uses Polkadot and Kaura extensions.
  • Collaborated with the hydraDX product, engineering, and design teams to iterate on different flows of the web app UI, collect feedback from stakeholders, and iterate on that feedback.
  • Participated in the design and development of the Framer website for domain slug, which led to a 40% improvement in brand recognition.
  • Created a design system that cut their development time by 50% using reusable components.
  • Collaborated with the client to design in Figma and develop using Squarespace no-code for a fitness website called FeelfreePT. This project significantly improved the client acquisition experience for the fitness brand.
  • Designed the pitch deck for a trading strategy, resulting in the successful raising of $2.5 million in seed funding.
  • Created a financial corporate report for the Webdxx Technologies team, incorporating data visualizations of performance charts, financial numbers, and a comprehensive report for presentations.
  • Collaborating with the Renewalotus spa and wellness startup team to create a creative intro video for their Instagram page using Capcut.
  • Managed visuals, video sections, and creative direction for multiple video structures and content for the videos.
Technologies: Adobe Illustrator, Adobe Photoshop, Canva, Figma, CapCut, Social Media Design, Graphic Design, WordPress, Wix, Squarespace, Framer, premierpro, Video Editing, pitchdeck, Wix Studio, Icon Design

Design Manager and Product Lead

2024 - 2025
Pixelgumstudio
  • Worked on the content, product, and SEO optimization for the Wordiebox website, resulting in the product ranking 1st for word generators, counters, and name generator keywords worldwide, with over 500 pages listed on the Google search engine.
  • Worked on the Series A pitch deck for the Keep Labs team, which successfully helped them raise $8 million in Series A funding.
  • Collaborated with a client to develop the fractional CFO/COO brand Flourish Partners. Built the website in WordPress, focusing on storytelling and user experience, and aligned with brand guidelines, resulting in a 50% increase in client acquisition.
  • Generated over $100,000 in revenue by helping clients identify their marketing niche and deploying tools to help them grow to millions of users.
  • Built a pitch deck inspiration gallery for finding 1,000+ pitch decks, making pitch decks that have helped companies raise $1 billion. We also worked on thumbnail and social media graphics for pitch deck design, Pixelgum Studio, and Wordiebox.
  • Worked on branding, social media, and infographics for a founder's newsletter called Indieniche, which has over 3,000+ founders. The newsletter features those making $5,000+ weekly and highlights founders who have sold their businesses for over $200,000.
  • Collaborated with a venture capital investment platform called Tech Tank Labs to create a high-end website in WordPress designed to appeal to founders, business people, and entrepreneurs who are planning to raise funds.
  • Built a writing and learning tool featuring 30 apps, including a random word generator, word counter, character counter, and word of the day. These apps, used by over 20,000+ users, rank 1st to 3rd on the SERP due to our programmatic SEO work.
  • Developed the website for our agency Pixelgumstudio using Framer for both design and development. Additionally, we simplified the site navigation and information architecture, which resulted in receiving 3+ sales calls daily from the new website.
  • Worked on social media and infographics for the Pixelfounder app, leading to a 40% increase in brand recognition and visibility across all social media platforms.
Technologies: Adobe Illustrator, Adobe Photoshop, B2B, B2C, App Design, Annotated Wireframes, Canva, Branding, Figma, substack, Product Design, High-fidelity Wireframes, UI Design, Web UI Design, UX Design, Websites, Agency Websites, Pitch Decks, Pitch Deck Design, SaaS, Software, Framer, Graphic Design, Social Media Design, Squarespace, Wix, WordPress, Search Engine Optimization (SEO), Keyword Research, SEO Keyword Research, Interim CFO, WordPress SEO, Marketing Design, Email Design, Print Design, Creative Direction, Software as a Service (SaaS), WordPress API, Wix Studio, Newsletters, Thumbnail Images, Design, Infographics, Venture Capital, Webflow, Icon Design

Head of Design and Strategy

2022 - 2024
Vesicash Financial Technology
  • Designed and built the UI and UX for the new Vesicash escrow payment web app system, helping enterprise businesses create and make any type of escrow payment for the B2B SaaS payment app, enabling trust and transparency for their business.
  • Designed a multi-currency merchant of record feature for the Vesicash SaaS app, enabling B2B enterprise businesses to collect payments from customers in neighboring African countries through a checkout system, which resulted in $5 million in revenue.
  • Developed a PRD for design, engineering, and product and business teams, guiding the architecture of the Vesicash B2B payment system's back-end admin office. This initiative accelerated product building by 70%.
  • Collaborated with design and engineering teams to build a component-based design system in Figma, including components, typography, color palette, iconography, and specs. This initiative sped up iteration and development by 80%.
  • Planned strategy sessions with co-founders and customers to understand the challenges they face with the Vesicash B2B payment system. This effort helped us gather more feedback on our product and improved usability by 60%.
  • Optimized the UX and conducted UX audits for the landing page of the escrow fintech brand Vesicash. We redesigned the UI for the landing page, fraud prevention page, invoicing, subscriptions, checkout, payment options, and tax compliance page.
  • Collaborated with the design and product team to build the landing page UI for marketing in Figma, incorporating feedback and UX audit analysis. This resulted in a 70% conversion rate for the new page UI and more than 10,000 unique visits.
  • Collaborated with engineering and product teams to design and build the wallet structure dashboard UI in Figma for Naira, dollar, and pound currencies for an enterprise B2B payment web app, processing over $500,000 in total transaction summaries.
  • Worked on the Maxim fintech pitch deck and landing page, which helped the Maxim team raise a $250,000 family and friends fund to build the MVP for the Maxim app.
  • Conducted UX audits, created wireframes, and led a redesign of the Vesicash B2B payment onboarding flows UI in Figma. This was tested with our B2B clients and led to a 70% increase in user retention for the Vesicash B2B SaaS payment app.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, B2B, App Design, Branding, Annotated Wireframes, Crypto, Cryptocurrency, B2C, UI Design, Web UX, Product Design, Management, Product Management, UX Wireframes, Rapid Sketching, Illustration, Graphic Design, Social Media Design, WordPress, Wix, Iconography, App Icon Design, Icon Design, Enterprise, Admin Panels, Back-end, Product Requirements Documentation (PRD), Design Systems, Marketing Design, Minimum Viable Product (MVP), User Onboarding, Dashboard Design, Web Dashboards, Business to Business (B2B), App UX, UX Audits

Product Designer

2020 - 2024
EngineerSF
  • Designed a web app for Jotmill, a SaaS startup aimed at helping businesses, interviewers, and interviewees create, edit, answer, collaborate, publish, and export diverse types of interviews in one place.
  • Performed a competitive analysis of the core competitors of the Jotmill SaaS app, including Google Surveys, Typeform, and Vizy. Drafted deductions and improvements for the flows, aiding in visualizing wireframes and user journeys.
  • Performed UX audit and revamped the service feature UI of the Deeplawn SaaS web app for the landscaping industry. This included adding services, packages, and discounts, which improved usability and data access for landmowers in Miro and Figma.
  • Developed high-fidelity wireframes and UI for the Deeplawn SaaS web app, creating mobile-friendly responsive designs. Established a design system with components, colors, and typography, reducing development time by 40%.
  • Collaborated with the Deeplawn SaaS app client and users to improve the UX/UI of creating a template for landmowers. This included adding text, images, canvas creation, and QR codes, leading to a comprehensive 40% increase in template creations.
  • Designed and built a landing page using the no-code tool Umso for WattPricer, an electricity pricing API database. This included compiling and formatting price, regulatory, and fuel mix data from over 1,000 utilities into a usable API.
  • Collaborated with a law firm to work on the design and development of their website, Petion Law, using Squarespace. Our efforts focused on their new brand to showcase their lawyering services to clients in Florida and across the US.
  • Collaborated with the Engineer SF team to use the no-code tool UMSO to design and build the client-facing websites for EngineerSF, PCRopsis, and Deeplawn.
  • Created pitch deck designs and played a crucial role in securing substantial funding, including $2.5 million pre-seed funding for Ghost Financial, $250,000 pre-seed funding for Frantable, and $250,000 pre-seed funding for Trintonlabs.
  • Conducted UX audits and improved the UX of the landing page and web app for the Deeplawn SaaS App. Additionally, worked on social media and infographics for the app, leading to a 70% improvement in sales. Utilized Posthog for UX audits.
Technologies: Adobe Illustrator, Figma, Umso, Squarespace, Adobe Photoshop, UI Design, Web Design, Mobile App Design, Mobile UI Design, Iconography, Information Architecture (IA), Visual Design, Dashboard Design, UX Design, User Flows, Product Design, UX Strategy, Hand-drawn Illustrations, Annotated Wireframes, Web Project Management, Branding, Presentation Design, Prototyping, Web App UI, Web App UX, iOS, Android, Web App Design, User Experience (UX), Responsive Web Apps, User Research, Design Systems, User Interface (UI), Wireframing, Fintech, B2B, Websites, SaaS, Responsive Web Design (RWD), Web Page Mockups, Illustration, Crypto, User Stories, User Interviews, High-fidelity Prototypes, Low-fidelity Mockups, High-fidelity Mockups, Low-fidelity Prototypes, Rapid Prototyping, MVP Design, Dashboards, Mobile App UI, Mobile Apps, Design Sprints, Mobile Design, Digital Product Design, User Journeys, Software as a Service (SaaS), Mobile UX Design, Mobile UX, HTML, CSS, Pitch Decks, PowerPoint Design, App Design, Desktop Web Design, User Testing, Product Strategy, Responsive Design, Presentations, B2C, Style Guides, Financial Software, Social Media Design, Graphic Design, Wix, Webflow, SaaS Design, Landscaping, Agency Websites, Admin Panels, Agency, Icon Design

Product Design Lead

2021 - 2023
Moneymie
  • Designed a web app and a cross-platform mobile app for B2B and B2C customers on Android and iOS for Moneymie, a fintech startup launched to help migrants send money home to their loved ones in Africa.
  • Worked on the B2C fintech Moneymie mobile app for iOS and Android devices, which was developed in Flutter.
  • Designed a web and cross-platform mobile app for iOS and Android for Bonafide, a crypto fintech startup using blockchain technology to help Africans send money home by crypto and payout in local currencies in Africa.
  • Performed UX audits, user interviews, and competitive analysis, resulting in the creation of high-fidelity wireframes that improved user retention rate on onboarding by 80%.
  • Collaborated with the Moneymie team on the redesign of the fintech landing page called Moneymie to focus on the storytelling and user experience of sending money as a migrant back to their home country, which led to a 30% increase in signups.
  • Completed tasks at an average of 20% before the deadline.
  • Achieved a 40% increase in user satisfaction rate on our exchange plus send flow feature.
  • Collaborated with developers, engineering, and business teams on design workflows that align with back-end functionalities and business requirements.
  • Created the Moneymie design system that cut our design and development time by 50%, which included creating components, colors, typography guidelines, iconography, and spec systems to enhance development.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, UI Design, Web Design, Mobile App Design, Mobile UI Design, Iconography, Information Architecture (IA), Visual Design, Dashboard Design, UX Design, User Flows, Product Design, UX Strategy, Hand-drawn Illustrations, Annotated Wireframes, Web Project Management, Branding, Presentation Design, Prototyping, Web App UI, Web App UX, iOS, Android, Web App Design, User Retention, User Onboarding, Design Systems, User Experience (UX), Responsive Web Apps, User Research, User Interface (UI), Wireframing, Fintech, B2B, Websites, Responsive Web Design (RWD), Web Page Mockups, Illustration, Crypto, User Stories, User Interviews, High-fidelity Prototypes, Low-fidelity Mockups, High-fidelity Mockups, Low-fidelity Prototypes, Rapid Prototyping, MVP Design, Dashboards, Mobile App UI, Mobile Apps, Design Sprints, Mobile Design, Digital Product Design, User Journeys, Tablet Design, Mobile UX Design, Mobile UX, HTML, CSS, Pitch Decks, PowerPoint Design, App Design, Blockchain, Desktop Web Design, User Testing, Product Strategy, Responsive Design, Presentations, B2C, Style Guides, Financial Software, Graphic Design, Social Media Design, App Icon Design, Icon Design

Product Design Lead

2019 - 2021
Ayrem
  • Designed a web app and a cross-platform mobile app for iOS and Android from end-to-end for Ayrem, a crypto and fintech startup that uses blockchain technology to help Africans purchase and sell cryptocurrency, gift cards, and data plans.
  • Collaborated with the client on the landing page of the fintech brand Ayrem, built on WordPress. Ensured responsiveness across web, mobile, and tablet for all pages. The improved traffic conversion led to a 70% increase in revenue.
  • Designed a web and mobile app for Vite, a startup launched to help customers send parcels and connect logistics companies and riders within one app.
  • Modernized the UX and UI of the Ayrem mobile app to align with apps in the fintech sector.
  • Collaborated with the client to iterate on ideas for the crypto-sending system, gift card, and data plans from scratch to launch.
  • Designed and built a customer-facing web app in Figma that made more than $400,000 in transaction volume in the first three months of launch.
  • Built a bug-free Android and iOS app in Figma that had an 80% user satisfaction score.
  • Created the Ayrem design system, which cut our design and development time by 50%. This included creating components, colors, typography guidelines, iconography, and spec systems to enhance development.
  • Worked on social media and infographics for the Ayrem app, resulting in a 30% increase in brand recognition and visibility across all social media platforms using tools like Figma, Canva, and Illustrator.
Technologies: Figma, Adobe Illustrator, Adobe Photoshop, UI Design, Web Design, Mobile App Design, Mobile UI Design, Iconography, Information Architecture (IA), Visual Design, Dashboard Design, UX Design, User Flows, Product Design, UX Strategy, Hand-drawn Illustrations, Annotated Wireframes, Web Project Management, Branding, Presentation Design, Prototyping, Web App UI, Web App UX, iOS, Android, Web App Design, Design Systems, User Experience (UX), Responsive Web Apps, User Research, User Onboarding, User Interface (UI), Cryptocurrency Exchanges, Wireframing, Fintech, Websites, Responsive Web Design (RWD), Web Page Mockups, Illustration, Crypto, User Stories, User Interviews, High-fidelity Prototypes, Low-fidelity Mockups, High-fidelity Mockups, Low-fidelity Prototypes, Rapid Prototyping, MVP Design, Dashboards, Mobile App UI, Mobile Apps, Design Sprints, Mobile Design, Digital Product Design, User Journeys, Mobile UX Design, Mobile UX, HTML, Logo Design, App Design, Blockchain, Desktop Web Design, User Testing, Product Strategy, Responsive Design, Presentations, B2C, Style Guides, Financial Software, Icon Design, App Icon Design, WordPress, Webflow, Umso, Social Media, Infographics, Android API, iOS 11, Marketing Design, Print Design, Email Design, Creative Direction, Art Direction

Product Designer

2020 - 2020
Dunkins HQ
  • Designed a new website template for the Dunkins HQ team.
  • Collaborated with the Dunkins HQ team to use the high-quality template, which led to a 40% increase in user sales.
  • Received 95% positive feedback from the client on the work I delivered.
  • Created packaging, graphics, and branding for Ananda, a cannabis and health brand producing edible CBD gummies.
  • Directed creative packaging for Ananda pouches and boxes, as well as design variations for "Sleep," "Support," and "Energy" using Photoshop and Illustrator.
  • Developed packaging directions, logo concepts, and bottle packaging for based peptides, a biotechnology company specializing in high-purity peptides, proteins, and amino acids.
Technologies: Figma, Adobe Illustrator, UI Design, Web Design, Mobile App Design, Iconography, Information Architecture (IA), Visual Design, Dashboard Design, UX Design, User Flows, Product Design, UX Strategy, Hand-drawn Illustrations, Annotated Wireframes, Web Project Management, Presentation Design, Prototyping, Web App UI, Web App UX, iOS, Web App Design, User Experience (UX), Responsive Web Apps, User Research, User Onboarding, User Interface (UI), Wireframing, Fintech, Websites, Responsive Web Design (RWD), Web Page Mockups, User Stories, User Interviews, High-fidelity Prototypes, Low-fidelity Mockups, High-fidelity Mockups, Low-fidelity Prototypes, Rapid Prototyping, MVP Design, Design Sprints, Digital Product Design, CSS, App Design, Product Strategy, Responsive Design, Android, Design Systems, Dashboards, Presentations, B2C, Style Guides, Admin Panels, Agency, Agency Websites, Marketing Design, Email Design, Print Design

Brand and UI/UX Designer

2019 - 2020
Sarge
  • Designed branding and UI/UX design that led to a 30% increase in user sales and a 40% online presence.
  • Completed more than 20+ brand design projects at an average of 10% before the deadline.
  • Created the brand visual design experience for the Fortress brand, which helped in improving the customer experience of the brand.
  • Worked on the branding for Sarge, which included creating comprehensive brand guidelines along with style guide, logo applications on T-shirts, cups, appliances, and logo directions for the brand, and this led to a 30% increase in client conversion.
  • Created customer-facing materials, which include designs of cups, bags, business cards, and t-shirts for the branding of companies like Sarge, Sea Fortress, and Mentor Africa for printing.
  • Completed project requirements with 90% customer satisfaction.
  • Worked on social media and infographics for Mentor Africa Foundation branding, which increased brand recognition and visibility across all social media platforms using tools like Figma, Canva, Photoshop, and Illustrator.
  • Designed branding, logos, and style guides for Sarge, a creative agency supporting founders.
  • Produced branded items such as flash drives, business cards, letterheads, envelopes, stickers, and mugs, all designed in Photoshop and Illustrator.
Technologies: Adobe Illustrator, Adobe Photoshop, UI Design, Figma, Web Design, Mobile App Design, Mobile UI Design, Iconography, Information Architecture (IA), Visual Design, Dashboard Design, UX Design, User Flows, Product Design, UX Strategy, Annotated Wireframes, Web Project Management, Branding, Presentation Design, Prototyping, Web App UI, Web App UX, iOS, Web App Design, User Experience (UX), Responsive Web Apps, User Research, User Interface (UI), Wireframing, B2B, Websites, Responsive Web Design (RWD), Web Page Mockups, User Stories, User Interviews, High-fidelity Prototypes, Low-fidelity Mockups, High-fidelity Mockups, Low-fidelity Prototypes, Rapid Prototyping, MVP Design, Mobile App UI, Design Sprints, User Journeys, Mobile UX Design, Logo Design, App Design, Product Strategy, Responsive Design, Android, Design Systems, Fintech, Dashboards, Presentations, B2C, Style Guides, Graphic Design, Social Media Design, PDF Branding, Admin Panels, Product Branding, branding guide, Custom Logos, Icon Design

UI/UX Designer

2018 - 2019
Lofty Inc and Allied Partners
  • Designed a web app from end to end for Pronov, a startup launched to solve the problems within the supply chain network of medical devices and pharmaceutical products in Nigeria.
  • Gathered feedback from Pronov field agents and used the feedback to improve how customers used the Pronov Android app by 30%.
  • Created wireframes, sketches, and flows to improve core features of the Pronov app.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, UI Design, Web Design, Mobile App Design, Mobile UI Design, Iconography, Information Architecture (IA), Visual Design, Dashboard Design, UX Design, User Flows, Product Design, UX Strategy, Annotated Wireframes, Web Project Management, Presentation Design, Prototyping, Web App UI, Web App UX, iOS, Web App Design, User Experience (UX), Responsive Web Apps, User Research, User Interface (UI), Wireframing, Fintech, Websites, Responsive Web Design (RWD), Web Page Mockups, User Stories, User Interviews, High-fidelity Prototypes, Low-fidelity Mockups, High-fidelity Mockups, Low-fidelity Prototypes, Rapid Prototyping, MVP Design, Mobile App UI, Mobile Apps, Design Sprints, Mobile Design, Digital Product Design, User Journeys, Mobile UX Design, App Design, Product Strategy, Responsive Design, Android, Design Systems, Dashboards, Presentations, B2C, Style Guides

Education

2012 - 2018

Bachelor of Technology Degree in Pure and Applied Physics

Ladoke Akintola University of Technology (LAUTECH) - Ogbomosho, Oyo State, Nigeria

Skills

Tools

Adobe Photoshop, Adobe Illustrator, Canva, Wix

Platforms

Figma, iOS, Android, Umso, Webflow, WordPress, iOS 11

Languages

HTML, CSS, Visual Design Language

Industry Expertise

Fitness

Other

Web Design, Mobile UI Design, Iconography, Responsive Design, Information Architecture (IA), Visual Design, Dashboard Design, User Flows, Product Design, UI Design, Annotated Wireframes, User Interviews, User Stories, Web Project Management, Branding, Presentation Design, Prototyping, Web App UI, Web App UX, Web App Design, Responsive Web Apps, User Experience (UX), User Research, User Interface (UI), Crypto, Fintech, Wireframing, Cryptocurrency Exchanges, B2B, Websites, SaaS, Responsive Web Design (RWD), Web Page Mockups, Low-fidelity Mockups, High-fidelity Mockups, Low-fidelity Prototypes, High-fidelity Prototypes, Rapid Prototyping, MVP Design, Mobile Design, Mobile App UI, Mobile Apps, Design Sprints, Digital Product Design, User Journeys, Tablet Design, Mobile UX Design, Mobile UX, Pitch Decks, PowerPoint Design, App Design, Landing Pages, Landing Page Design, Blockchain, Desktop Web Design, Legal Technology (Legaltech), Product Strategy, B2C, Style Guides, Financial Software, UX Research, Framer, Mobile App Design, UX Design, User Retention, User Onboarding, Design Systems, Illustration, Software as a Service (SaaS), User Testing, Squarespace, UX Strategy, Hand-drawn Illustrations, Physics, Data-informed Visual Design, Dashboards, Data Visualization, Infographics, Logo Design, Cryptocurrency, Cryptocurrency Wallets, Mobile UI, Presentations, DataViz, Data, Web UX, Management, Product Management, UX Wireframes, Rapid Sketching, substack, High-fidelity Wireframes, Web UI Design, Agency Websites, Pitch Deck Design, Software, Newsletters, CapCut, UX Audits, Cost Control, Competitive Analysis, Edtech Design, Social Media Design, Graphic Design, premierpro, Video Editing, App Icon Design, Icon Design, Marketing Design, Print Design, Email Design, Creative Design, Art Direction, pitchdeck, Wix Studio, Search Engine Optimization (SEO), Keyword Research, SEO Keyword Research, Interim CFO, WordPress SEO, Creative Direction, WordPress API, Thumbnail Images, Design, Venture Capital, Enterprise, Admin Panels, Back-end, Product Requirements Documentation (PRD), Minimum Viable Product (MVP), Web Dashboards, Business to Business (B2B), App UX, SaaS Design, Landscaping, Agency, Social Media, Android API, PDF Branding, Product Branding, branding guide, Custom Logos

Experience

  • Iconography - 6 years
  • Visual Design - 6 years
  • Dashboard Design - 5 years
  • Figma - 5 years
  • Information Architecture (IA) - 5 years
  • Mobile App Design - 5 years
  • Product Design - 5 years
  • UX Design - 5 years
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