Pascal Heynol, Designer in Berlin, Germany
Pascal Heynol

Designer in Berlin, Germany

Member since May 13, 2020
Pascal is a strategic designer who finds clarity within the ambiguous, building on a foundation in psychology, computer science, and design. He helps great brands such as Mercedes-Benz and Adidas build exceptional products and experiences based on true customer understanding. Pascal brings a solid background in emerging technologies such as VR, AR, Voice, and AI, and has consistently outperformed company goals resulting in increased conversion rates and customer retention.
Pascal is now available for hire


Digital Design


  • Independent Strategic Designer

    2019 - PRESENT
    • Designed a service offering and journey-centered communication plan for an upcoming car sharing offering by Mercedes-Benz.
    • Defined a design system for a suite of business applications, including culture-rooted design principles, development integration, and a solid maintenance and implementation process.
    • Led design thinking workshops for organizational change.
    • Designed a visual data mining tool suited for novice and pro users analyzing process data.
    Technologies: Android Studio, Flutter, Webflow, Sketch, Figma
  • Senior Strategic Designer

    2018 - 2019
    BCG Digital Ventures
    • Led design teams in the innovation phase of multiple (stealth) ventures.
    • Directed team activities, led user research, insight generation, concept definition, and product strategy.
    • Defined a product and feature strategy, formulated in a pitch deck, that scored 6-7 figure investments for a social impact initiative.
    • Created winning pitch decks for emerging technology ventures (automotive, electric, AI), bringing in new business.
    Technologies: InVision, Sketch


  • Master's Degree in Business Administration
    2020 - 2020
    ThePowerMBA - Online
  • Master of Science Degree in Human-computer Interaction
    2013 - 2016
    Julius Maximilians University - Wuerzburg, Germany
  • Bachelor of Engineering Degree in Media Engineering
    2009 - 2013
    Technical University Nuremberg - Nuremberg, Germany


  • Digital Marketing and Leadership
    JUNE 2018 - PRESENT
    Squared Online - Google
  • Machine Learning
    JUNE 2014 - PRESENT
    Stanford University - Coursera
  • Innovation and Commercialization
    JUNE 2014 - PRESENT
    Massachusetts Institute of Technology - edX Inc.
  • Unlocking the Immunity to Change
    JUNE 2014 - PRESENT
    Harvard University - edX Inc.


  • Design Thinking11 years
  • UX Testing11 years
  • UX Design11 years
  • Enthnographic Research11 years
  • Product Strategy6 years
  • Design Systems6 years
  • Strategic Design5 years


Berlin, Germany

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