Pascal Heynol, Designer in Berlin, Germany
Pascal Heynol

Designer in Berlin, Germany

Member since July 9, 2020
Pascal is a strategic designer with 10+ years of experience grounded in design, computer science, and psychology. As an expert prototyper, he has quickly transformed UX goals into top-notch UIs, and his solutions have increased conversion rates and customer retention. Pascal has helped major brands build exceptional products and experiences based on true customer understanding across B2C, B2B, online, hybrid, AI, and crypto. He has a master's degree in human-computer interaction.
Pascal is now available for hire


Digital Design


  • Independent Strategic Designer

    2019 - PRESENT
    • Designed a crypto-marketplace and course monitor for Ultraviolet (formerly Octi), a top-rated social AR startup.
    • Led design thinking workshops, such as design sprints and other formats for organizational change and new product innovation for corporations and startups.
    • Taught UX and digital product design courses at Talentgarden UX School, SAE Institute, and other schools.
    • Led concept and design for an internal knowledge-sharing platform at MTU Aero Engines.
    • Led product design and strategy for startups across industries, including AI and crypto.
    • Created winning pitches for angel, seed, and Series A funding rounds for various startups.
    Technologies: Android Studio, Flutter, Webflow, Sketch, Figma, Responsive Web Design (RWD), User Interviews, Usability Testing, Prototyping, Mobile App Design, Fintech, Mobile Design, App Design, Mobile UI, Mobile UX, Mobile Banking, Banking & Finance, UI Design, Information Architecture (IA), UX Audits, User Journeys, Product Design, User Flows, UX, UI, Journey Mapping, Wireframing, Workflow, HTML, Web, UX Design, Responsive Design, Visual Design, Design Systems, Non-fungible Tokens (NFT), Dark UIs, Crypto, Project Management, Web Design, IT Projects, Git, Business, Web App UI, Web App UX, UX Documentation, B2C, Google Material Design, Desktop, CSS, Material Theming, Writing & Editing, Communication, Interaction Design (IxD), Fundraising, Entrepreneurship, Customer Interviews, Presentations, Token Design, Design Principles, Motion Design, Design Sprints, Mobile Apps, Service Design, Customer Journeys, Material Design, Enthnographic Research, Design Thinking, Logo Design, Branding, UX Research, User Research, UX Process, iOS, Pitch Decks, Android, Web UX, Web UI, App UX, App UI
  • UX Lead (Independent)

    2022 - 2022
    • Restructured company-wide customer, product, and market research initiatives, compiled and integrated insights, and made them useful for all divisions within Audi.
    • Designed an internal portal for finding, sharing, and collaborating on research across the company.
    • Created an accompanying newsletter, including the design, editorial voice, and release schedule, keeping coworkers informed and engaged.
    • Oversaw user testing and subsequent implementation and rollout of the Research Hub.
    • Achieved top internal UX metrics, beating other long-running initiatives and securing additional funding for the team.
    Technologies: Figma, Miro, SharePoint, Web, UX Design, Product Design, Responsive Design, Project Management, Web Design, IT Projects, Wireframing, Journey Mapping, Web App UX, User Journeys, UX Audits, UX Documentation, UX Testing, User Interviews, Web App Design, Responsive Web Design (RWD), UI, UX, Desktop, Writing & Editing, Communication, Interaction Design (IxD), Customer Interviews, Presentations, Customer Journeys, Design Thinking, UX Research, User Research, UX Process, Web UX, Prototyping, UI Design


  • PowerMBA in Business Management (MBA alternative)
    2020 - 2021
    ThePower Business School - Online
  • Master of Science Degree in Human-computer Interaction
    2013 - 2016
    Julius Maximilians University - Wuerzburg, Germany
  • Bachelor of Engineering Degree in Media Engineering
    2009 - 2013
    Technical University Nuremberg - Nuremberg, Germany


  • Digital Marketing and Leadership
    JUNE 2018 - PRESENT
    Google Squared Online
  • Machine Learning
    JUNE 2014 - PRESENT
    Stanford University | via Coursera
  • Innovation and Commercialization
    JUNE 2014 - PRESENT
    Massachusetts Institute of Technology | via edX
  • Unlocking the Immunity to Change
    JUNE 2014 - PRESENT
    Harvard University | via edX




Berlin, Germany

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