Pascal Heynol, Designer in Berlin, Germany
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Pascal Heynol

Verified Expert  in Design

Designer

Location
Berlin, Germany
Toptal Member Since
July 9, 2020

Pascal is a strategic designer with 10+ years of experience grounded in design, computer science, and psychology. As an expert prototyper, he quickly transforms UX goals into top-notch UIs. His solutions have consistently increased both conversion rates and customer retention. Pascal has helped major brands build exceptional products and experiences based on true customer understanding across B2C, B2B, online, hybrid, AI, and crypto. He has a master's degree in human-computer interaction.

Portfolio

Work Experience

Independent Strategic Designer

2019 - PRESENT
Freelance
  • Designed a crypto-marketplace and course monitor for Ultraviolet (formerly Octi), a top-rated social AR startup.
  • Led design thinking workshops, such as design sprints and other formats for organizational change and new product innovation for corporations and startups.
  • Taught UX and digital product design courses at Talentgarden UX School, SAE Institute, and other schools.
  • Led concept and design for an internal knowledge-sharing platform at MTU Aero Engines.
  • Led product design and strategy for startups across industries, including AI and crypto.
  • Created winning pitches for angel, seed, and Series A funding rounds for various startups.
Technologies: Flutter, Figma, Responsive Web Design (RWD), User Interviews, Usability Testing, Prototyping, Mobile App Design, Fintech, Mobile Design, App Design, Mobile UI, Mobile UX, Mobile Banking, Banking & Finance, UI Design, Information Architecture (IA), UX Audits, User Journeys, Product Design, User Flows, Journey Mapping, Wireframing, Workflow, HTML, Web, UX Design, Responsive Design, Visual Design, Design Systems, Non-fungible Tokens (NFT), Dark UIs, Crypto, Project Management, Web Design, IT Projects, Git, Business, Web App UI, Web App UX, UX Documentation, B2C, Google Material Design, Desktop, CSS, Writing & Editing, Communication, Interaction Design (IxD), Fundraising, Entrepreneurship, Customer Interviews, Presentations, Token Design, Design Principles, Motion Design, Design Sprints, Mobile Apps, Service Design, Customer Journeys, Material Design, Enthnographic Research, Design Thinking, Logo Design, Branding, UX Research, User Research, UX Process, iOS, Pitch Decks, Android, Web UX, Web UI, App UX, App UI, User Interface (UI), User Experience (UX), UI Style Guides, UI Components, UX Strategy, Mockups, Design Leadership, UX Wireframes, UX Prototyping, Product Planning, Web Applications, Complex Problem Solving, UX Workshops, Design Workshops, Rapid Prototyping, Feature Prioritization, Data Architecture, User Personas, Research, Quantitative Research, Qualitative Research, Leadership, Interactive Prototypes

UX Lead (Independent)

2022 - 2022
Audi
  • Restructured company-wide customer, product, and market research initiatives, compiled and integrated insights, and made them useful for all divisions within Audi.
  • Designed an internal portal for finding, sharing, and collaborating on research across the company.
  • Created an accompanying newsletter, including the design, editorial voice, and release schedule, keeping coworkers informed and engaged.
  • Oversaw user testing and subsequent implementation and rollout of the Research Hub.
  • Achieved top internal UX metrics, beating other long-running initiatives and securing additional funding for the team.
Technologies: Figma, Miro, SharePoint, Web, UX Design, Product Design, Responsive Design, Project Management, Web Design, IT Projects, Wireframing, Journey Mapping, Web App UX, User Journeys, UX Audits, UX Documentation, UX Testing, User Interviews, Web App Design, Responsive Web Design (RWD), Desktop, Writing & Editing, Communication, Interaction Design (IxD), Customer Interviews, Presentations, Customer Journeys, Design Thinking, UX Research, User Research, UX Process, Web UX, Prototyping, UI Design, User Interface (UI), User Experience (UX), UI Style Guides, UX Strategy, Mockups, Design Leadership, UX Wireframes, Dashboards, Web Applications, Design Workshops, Rapid Prototyping, Feature Prioritization, User Personas, Research, Quantitative Research, Qualitative Research, Leadership, Interactive Prototypes

Product Design Lead (Independent)

2020 - 2022
SAP Signavio
  • Designed a visual data mining tool for novice and pro users to analyze process data.
  • Conducted user testing sessions and co-creation workshops to identify customer needs and plan feature development accordingly.
  • Ran design for the process mining and business intelligence teams, bringing many features from inception to delivery.
Technologies: Figma, Web UI, Web UX, Analytics, Workflow, Software Development Toolkits (SDK), SaaS Design, Web, UX Design, Product Design, Visual Design, Web Design, IT Projects, Miro, Web App UI, Web App UX, User Journeys, UX Documentation, SaaS, User Flows, User Interviews, Web App Design, Desktop, Code Editor, Charts, Interaction Design (IxD), Data Mining, Customer Interviews, Product Roadmaps, B2B, Design Thinking, Data Visualization, User Research, UX Process, Prototyping, UI Design, User Interface (UI), User Experience (UX), UI Style Guides, Mockups, Design Leadership, UX Wireframes, Dashboards, UX Prototyping, Web Applications, Complex Problem Solving, UX Workshops, Rapid Prototyping, Feature Prioritization, Data Architecture, Research, Qualitative Research, Leadership, Interactive Prototypes

Interim Chief Product Owner

2021 - 2021
Social Media Startup
  • Defined the product strategy, UX, and monetization framework for a new social media platform.
  • Produced a product pitch that won a significant angel investment.
  • Designed the mobile app, including a design system and interaction framework.
  • Oversaw product development of the app's MVP version to demo the user experience and monetization mechanics.
Technologies: Figma, IT Projects, Strategy, UX Design, Product Design, Visual Design, Branding, Design Systems, Dark UIs, Crypto, Community, Project Management, Web Design, Web, Business, Wireframing, Journey Mapping, Web App UI, Web App UX, User Journeys, UX Documentation, B2C, Mobile UX, Mobile UI, App Design, Mobile Design, Mobile App Design, User Flows, User Interviews, Web App Design, Responsive Web Design (RWD), Google Material Design, Desktop, Writing & Editing, Communication, Interaction Design (IxD), Fundraising, Entrepreneurship, Customer Interviews, Product Roadmaps, Presentations, Token Design, HTML, Motion Design, Mobile Apps, Customer Journeys, Material Design, Enthnographic Research, Design Thinking, Logo Design, UX Research, Mobile Web, User Research, UX Process, iOS, Pitch Decks, Android, App UX, App UI, Prototyping, UI Design, User Interface (UI), User Experience (UX), UI Style Guides, UI Components, UX Strategy, Mockups, Design Leadership, UX Wireframes, UX Prototyping, Product Planning, Complex Problem Solving, Rapid Prototyping, Feature Prioritization, User Personas, Research, Qualitative Research, Leadership, Interactive Prototypes

Product Design Lead (Independent)

2021 - 2021
Consorsbank
  • Led visioning, prototyping, and reasoning for a pitch that won a 10-year exclusive agency contract.
  • Conducted innovation workshops on product strategy with C-level management.
  • Led a distributed team of designers, including agency and in-house staff.
  • Planned and supervised ethnographic research and UX testing for fintech products.
  • Led strategy and design for redesigning the company's help center and support process, leading to a major reduction in calls, faster issue resolution, and an improved customer happiness index.
Technologies: Figma, Adobe Experience Design (XD), Miro, Workflow, Web, UX Design, Product Design, Visual Design, Branding, Design Systems, Dark UIs, Trading, IT Projects, AI Design, Wireframing, Journey Mapping, Web App UI, Web App UX, User Journeys, UX Documentation, B2C, Banking & Finance, Mobile Banking, Mobile UX, App Design, Mobile Design, Fintech, Mobile App Design, UX Testing, User Flows, User Interviews, Responsive Web Design (RWD), Desktop, Writing & Editing, Communication, Interaction Design (IxD), Personal Loans, Customer Interviews, Product Roadmaps, Design Ops, Design Principles, Finance, Motion Design, Mobile Apps, Customer Journeys, Material Design, Design Thinking, User Research, UX Process, Web UX, Web UI, App UI, App UX, Prototyping, UI Design, User Interface (UI), User Experience (UX), UI Style Guides, UI Components, UX Strategy, Mockups, Design Leadership, UX Wireframes, UX Prototyping, Rapid Prototyping, Qualitative Research, Leadership, Interactive Prototypes

Product Designer

2020 - 2020
Airmeet Inc.
  • Researched and defined customer segmentation for a remote events platform based on goals and actual behavior.
  • Developed research-backed customer journeys for customer segments to inform design and strategy decisions.
  • Co-planned the development roadmap for event attendees focused on improving the user experience and product retention.
  • Led the design team in feature development and execution focused on the pre-event experience for event planners.
  • Kicked off an extensive experience overhaul by creating a thorough, research-backed interaction concept for the pre-event experience.
  • Created and implemented an aligned product strategy and design principles.
Technologies: UX Design, Figma, Product Design, UI Design, Web, Responsive Design, Visual Design, Illustration, Design Systems, Dark UIs, SaaS Design, Community, Project Management, Web Design, IT Projects, Wireframing, Journey Mapping, Web App UI, Web App UX, User Journeys, UX Audits, UX Documentation, B2C, Mobile UX, Mobile UI, Mobile Design, SaaS, UX Testing, User Flows, User Interviews, Web App Design, Responsive Web Design (RWD), Google Material Design, Desktop, Writing & Editing, Communication, Interaction Design (IxD), Customer Interviews, Design Principles, Motion Design, Customer Journeys, Strategy, Material Design, Enthnographic Research, Design Thinking, UX Research, Mobile Web, User Research, UX Process, Web UX, Web UI, App UX, App UI, Prototyping, User Interface (UI), User Experience (UX), UI Style Guides, UI Components, UX Strategy, Mockups, Design Leadership, UX Wireframes, Dashboards, UX Prototyping, Product Planning, Web Applications, Complex Problem Solving, UX Workshops, Design Workshops, Rapid Prototyping, Feature Prioritization, Data Architecture, User Personas, Research, Quantitative Research, Qualitative Research, Leadership, Interactive Prototypes

Service Design Lead, Car Sharing (Independent)

2020 - 2020
Mercedes-Benz Smart
  • Helped launch a smart living pilot project acting as a blueprint for more communities in the future. The project won the 2021 Vision Award from the German Real Estate Society.
  • Designed a customer journey that integrated digital and physical touchpoints, structured the content, and managed the design and production of all assets.
  • Developed the pricing system for the Smart Fleetshare offer, which incorporated social mechanics to build a community around the shared infrastructure.
  • Took over the planning and delivery for all project partners (including Polarstern, Schindler, and Panasonic) after being engaged by Smart.
Technologies: Figma, UI Design, UX Design, Web, Communication, Customer Journeys, Product Design, Responsive Design, Branding, Community, Project Management, Web Design, IT Projects, Business, Journey Mapping, Web App UI, Web App UX, User Journeys, UX Documentation, B2C, Mobile UX, Mobile UI, Mobile Design, User Flows, User Interviews, Responsive Web Design (RWD), Desktop, Writing & Editing, Interaction Design (IxD), Customer Interviews, Presentations, Public Transportation, Rideshare Services, Electric Cars, Mobility, Connected Cars, Service Design, Design Thinking, UX Research, Mobile Web, User Research, UX Process, Web UX, Web UI, Prototyping, User Interface (UI), User Experience (UX), UI Style Guides, Mockups, UX Wireframes, UX Prototyping, Product Planning, UX Workshops, Design Workshops, Rapid Prototyping, Qualitative Research

Product Design Lead, Design Systems (Independent)

2019 - 2019
SAP Signavio
  • Led a task force of designers and developers in creating a new design system to be rolled out to thousands of business clients.
  • Built and branded a complete design system for internal use across all product teams and business areas.
  • Set up a team and business processes for the design system to be continually developed, spread, and maintained.
Technologies: Figma, Web UI, Web UX, Git, Web, UX Design, Product Design, Visual Design, Design Systems, SaaS Design, Project Management, Web Design, IT Projects, Wireframing, Web App UI, Web App UX, User Journeys, UX Audits, UX Documentation, SaaS, User Flows, User Interviews, Web App Design, Desktop, CSS, Interaction Design (IxD), Design Principles, B2B, Material Design, Design Thinking, User Research, UX Process, Prototyping, UI Design, User Interface (UI), User Experience (UX), UI Style Guides, UI Components, Mockups, Design Leadership, UX Wireframes, UX Prototyping, Web Applications, Complex Problem Solving, Rapid Prototyping, Research, Qualitative Research, Leadership, Interactive Prototypes

Senior Strategic Designer

2018 - 2019
BCG Digital Ventures
  • Led design teams in the innovation phase of multiple (stealth) ventures.
  • Directed team activities and led user research, insight generation, concept definition, and product strategy.
  • Defined a product and feature strategy and formulated a pitch deck that scored six- to seven-figure investments for a social impact initiative.
  • Created winning pitch decks for emerging technology ventures in the automotive, electric, and AI sectors, which brought in new business.
Technologies: Figma, Responsive Web Design (RWD), User Interviews, Usability Testing, Prototyping, Fintech, Mobile Design, App Design, Mobile UI, Mobile UX, Mobile Banking, Banking & Finance, UI Design, B2C, UX Documentation, Information Architecture (IA), B2B, UX Audits, User Journeys, Product Design, User Flows, Journey Mapping, Wireframing, Web, UX Design, Responsive Design, SaaS Design, Community, Project Management, Web Design, IT Projects, Miro, Business, Analytics, Web App UI, Web App UX, SaaS, UX Testing, Web App Design, Google Material Design, Desktop, Writing & Editing, Communication, Interaction Design (IxD), Social Impact, Fundraising, Entrepreneurship, Customer Interviews, Product Roadmaps, Presentations, Public Transportation, Design Principles, Electric Cars, Mobility, Connected Cars, Finance, Design Sprints, Mobile Apps, Service Design, Customer Journeys, Strategy, Material Design, Enthnographic Research, Design Thinking, UX Research, Mobile Web, User Research, UX Process, iOS, Pitch Decks, Web UX, Web UI, App UX, App UI, User Interface (UI), User Experience (UX), UI Style Guides, UI Components, UX Strategy, Mockups, Design Leadership, UX Wireframes, UX Prototyping, Product Planning, Web Applications, Complex Problem Solving, UX Workshops, Design Workshops, Rapid Prototyping, Feature Prioritization, Data Architecture, User Personas, Research, Qualitative Research, Leadership, Interactive Prototypes

Senior Experience Designer

2016 - 2018
USEEDS° (Now Diffferent)
  • Led design teams for digital products and services, consistently beating KPIs by up to 100% compared to peers.
  • Conducted design sprints and innovation workshops for startups and corporations.
  • Spearheaded initiatives involving emerging technologies (VR, AR, AI, and voice), including design and coding prototypes for Consorsbank's Alexa Skill, user testing, and designing for VR.
  • Planned and conducted usability and UX tests for web, mobile, and voice UI applications in consumer and B2B technology.
Technologies: Amazon Alexa, CSS, HTML, Figma, Responsive Web Design (RWD), User Interviews, Usability Testing, Prototyping, Mobile App Design, Fintech, Mobile Design, App Design, Mobile UI, Mobile UX, Mobile Banking, Banking & Finance, UI Design, B2C, UX Documentation, eCommerce, Information Architecture (IA), B2B, UX Audits, User Journeys, Product Design, User Flows, Journey Mapping, Wireframing, Web, eCommerce UX, UX Design, Responsive Design, Visual Design, Illustration, Design Systems, Dark UIs, Trading, Software Development Toolkits (SDK), Community, Project Management, Print Design, Web Design, IT Projects, Miro, Adobe Experience Design (XD), Git, AI Design, Analytics, Web App UI, Web App UX, UX Testing, Web App Design, Google Material Design, Human Resources (HR), Desktop, Optimizely, Writing & Editing, Communication, Voice User Interfaces (VUI), Virtual Reality (VR), Augmented Reality (AR), Interaction Design (IxD), Personal Loans, Customer Interviews, Product Roadmaps, Presentations, Public Transportation, Employment, Co-design, Focus Groups, Design Principles, Rideshare Services, Electric Cars, Mobility, Connected Cars, Finance, Motion Design, Design Sprints, Mobile Apps, Service Design, Customer Journeys, Material Design, Enthnographic Research, Design Thinking, Logo Design, UX Research, Mobile Web, User Research, UX Process, iOS, Pitch Decks, Android, Web UX, Web UI, App UX, App UI, User Interface (UI), User Experience (UX), UI Style Guides, UI Components, UX Strategy, Mockups, Design Leadership, UX Wireframes, UX Prototyping, Product Planning, Web Applications, Complex Problem Solving, UX Workshops, Design Workshops, Rapid Prototyping, Feature Prioritization, User Personas, Research, Qualitative Research, Leadership, Interactive Prototypes

User Experience Designer

2014 - 2016
Mister Spex
  • Designed an AR application for trying on and comparing eyeglass frames in 3D, raising customer retention and conversion rates by 12%.
  • Co-led all UX efforts, planning a feature design roadmap, and setting up an agile design process.
  • Designed and maintained a dynamic design system, defining and documenting the UI from basic styles and components to composition rules, design patterns, and reusable page layouts.
  • Led the user research and feature discovery in our physical stores.
  • Designed a mobile-first responsive checkout experience that raised overall checkout completion rates by around 10%.
Technologies: Optimizely, Responsive Web Design (RWD), User Interviews, Usability Testing, Prototyping, Mobile App Design, Mobile Design, Mobile UI, Mobile UX, UI Design, B2C, UX Documentation, eCommerce, Information Architecture (IA), UX Audits, User Journeys, Product Design, User Flows, Journey Mapping, Wireframing, HTML, Web, eCommerce UX, UX Design, Responsive Design, Visual Design, Illustration, Design Systems, Project Management, Print Design, Web Design, IT Projects, Analytics, Web App UI, Web App UX, UX Testing, Web App Design, Google Material Design, Desktop, CSS, Writing & Editing, Augmented Reality (AR), Interaction Design (IxD), Customer Interviews, Presentations, Design Ops, Design Principles, Rideshare Services, Mobile Apps, Customer Journeys, Material Design, Enthnographic Research, Design Thinking, UX Research, Mobile Web, User Research, UX Process, Web UX, Web UI, User Interface (UI), User Experience (UX), UI Style Guides, UI Components, Mockups, UX Wireframes, UX Prototyping, Product Planning, Web Applications, Design Workshops, Rapid Prototyping, Feature Prioritization, User Personas, Research, Quantitative Research, Qualitative Research, Interactive Prototypes

User Researcher and Experience Designer

2013 - 2013
NORTH45 Ethiopia
  • Analyzed data on violent conflicts and resolution approaches in East Africa and consulted with conflict research organizations.
  • Designed infographics on conflicts and resolution approaches in East Africa.
  • Designed and prototyped a mobile app for conflict information and warnings targeted at citizens and travelers.
Technologies: User Interviews, Prototyping, Mobile App Design, Mobile Design, App Design, Mobile UI, Mobile UX, UI Design, User Flows, Wireframing, Visual Design, Print Design, Web App UI, Desktop, Communication, Customer Interviews, Mobile Apps, Enthnographic Research, UX Research, User Research, UX Process, User Interface (UI), User Experience (UX), Mockups, UX Wireframes, Research, Qualitative Research

UX Researcher and Designer

2009 - 2012
Usability Engineering Center Nuremberg
  • Conducted user testing and directed subsequent design iterations for a special Adidas anniversary website.
  • Led and conducted projects in ethnographic research and lab user testing, including eye-tracking for commercial and business applications.
  • Led user-centered design for web projects, factory machine UIs, and home appliances.
Technologies: Responsive Web Design (RWD), User Interviews, Usability Testing, Prototyping, Mobile App Design, Mobile Design, App Design, Mobile UI, Mobile UX, UI Design, Wireframing, UX Design, Product Design, Responsive Design, Print Design, Web Design, IT Projects, Web App UX, User Journeys, UX Documentation, B2C, UX Testing, Desktop, Customer Interviews, Co-design, Mobile Apps, Customer Journeys, Enthnographic Research, Design Thinking, Logo Design, UX Research, User Research, UX Process, Web UX, Web UI, User Interface (UI), User Experience (UX), Mockups, UX Wireframes, Research, Qualitative Research, Interactive Prototypes

Web Designer and Developer

2011 - 2011
NecesCity Hong Kong
  • Designed the company website that catalogs all articles and serves as a hub for what to do in Hong Kong.
  • Created and coded a modular email template for the daily newsletter.
  • Designed assets and ads for customers advertising on NecesCity.
Technologies: CSS, HTML, Responsive Web Design (RWD), Prototyping, Mobile UI, Mobile UX, UI Design, B2C, Wireframing, Web Design, IT Projects, Web, Web App UI, Web App Design, Desktop, Web UX, User Interface (UI), User Experience (UX), Mockups, UX Wireframes, Research
2020 - 2021

PowerMBA in Business Management (MBA alternative)

ThePower Business School - Online

2013 - 2016

Master of Science Degree in Human-computer Interaction

Julius Maximilians University - Wuerzburg, Germany

2009 - 2013

Bachelor of Engineering Degree in Media Engineering

Technical University Nuremberg - Nuremberg, Germany

JUNE 2018 - PRESENT

Digital Marketing and Leadership

Google Squared Online

JUNE 2014 - PRESENT

Machine Learning

Stanford University | via Coursera

JUNE 2014 - PRESENT

Innovation and Commercialization

Massachusetts Institute of Technology | via edX

JUNE 2014 - PRESENT

Unlocking the Immunity to Change

Harvard University | via edX

Tools

Figma, Optimizely, Adobe Experience Design (XD), Miro, Git

Platforms

Android, Desktop, Web, iOS, SharePoint

Industry Expertise

Banking & Finance, Human Resources (HR), Logistics

Languages

HTML, CSS

Other

UX Design, UX Testing, Strategic Design, Design Systems, Design Thinking, Product Strategy, Material Design, Strategy, Customer Journeys, Product Design, Service Design, User Flows, B2B, UI Design, Mobile App Design, Mobile Apps, Prototyping, App UI, App UX, Web UI, Web UX, Design Sprints, Design Principles, User Research, Mobile Web, Customer Interviews, Information Architecture (IA), Interaction Design (IxD), Google Material Design, Responsive Web Design (RWD), Web App Design, Usability Testing, Fintech, Mobile Design, App Design, Mobile UI, Mobile UX, Mobile Banking, B2C, UX Audits, User Journeys, Web App UX, Web App UI, Journey Mapping, Wireframing, IT Projects, Web Design, Project Management, eCommerce UX, Dark UIs, Responsive Design, User Interface (UI), User Experience (UX), UI Style Guides, UI Components, UX Strategy, Mockups, Design Leadership, UX Wireframes, UX Prototyping, Product Planning, Web Applications, Complex Problem Solving, UX Workshops, Design Workshops, Rapid Prototyping, User Personas, Research, Quantitative Research, Qualitative Research, Leadership, Interactive Prototypes, Enthnographic Research, Visual Design, Pitch Decks, Finance, Motion Design, SaaS, Connected Cars, Electric Cars, Mobility, Rideshare Services, Co-design, Presentations, Entrepreneurship, Fundraising, Code Editor, Communication, Augmented Reality (AR), Writing & Editing, User Interviews, UX Documentation, eCommerce, Business, AI Design, Community, Workflow, SaaS Design, Trading, Crypto, Non-fungible Tokens (NFT), Dashboards, Feature Prioritization, Data Architecture, Flutter, Amazon Alexa, UX Process, Token Design, Enterprise SaaS, Design Ops, Focus Groups, Employment, Public Transportation, UX Research, Product Roadmaps, Social Impact, Personal Loans, Data Visualization, Data Mining, Charts, Virtual Reality (VR), Voice User Interfaces (VUI), Branding, Logo Design, Illustration, SEO Marketing, SEO Tools, Analytics, Product Marketing, Digital Marketing, Accounting, Systemic Change, Growth, Machine Learning, Print Design, Production, Software Development Toolkits (SDK), News

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