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Pascal Potvin, Designer in Ottawa, ON, Canada
Pascal Potvin

Designer in Ottawa, ON, Canada

Member since October 31, 2016
With 12 years of experience in UI/UX and art/creative direction, Pascal has practiced, led, and built design teams in diverse environments—leaving him with a versatile skill set, strong work ethics, and a wide breadth of knowledge. He balances well between honoring users, achieving business objectives, and delivering immersive experiences. He's crafted experiences for Sony, Turner, TCM, TNT-TBS, Fox, NBA, NFL, Nickelodeon, Disney, and more.
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Employment

  • UX/UI Designer for Entertainment Portal

    2017 - 2017
    Mondia Media Group GmbH (via Toptal)
    • Designed a portal for desktop including mobile and tablet.
    • Developed new user flows.
    • Developed platform wireframes.
    • Worked on the art direction and extensive work to renovate the portal section (desktop, mobile, and tablet).
    • Worked on the new structure for the portal focusing on customer engagement, purchases, and cross promotion.
    Technologies: Mobile (Tablet), Wireframing, Desktop, Mobile, Android, iOS, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

  • Design Director

    2016 - 2017
    You.i TV
    • Designed immersive branded apps for customers such as NBA, Fox, Turner, Cartoon Network, CFL, FilmStruck, Sony Crackle on Mobile (iOS and Android), Tablet (iOS and Android) and television (Samsung, Xbox, PlayStation, Amazon Fire, Roku, and Apple TV).
    • Led and inspired our design team—ensuring a visionary team with an unwavering dedication and world-class approach to achieving creative excellence.
    • Empowered the UI/UX designs by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
    • Was involved, from the company's early stages, in developing our services practice and growing our UX team.
    • Reported directly to directors, VPs, CEOs, customers, and partners.
    Technologies: Sony Products, Amazon, Apple TV, Roku, PlayStation, Android, iOS, Xbox, Sketch, Adobe Creative Suite, InVision
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Other Experience

  • Brutalist Web Design, Minimalist Web Design, and the Future of Web UX (Publication)
    https://www.toptal.com/designers/ux/minimalist-brutalist-web-design
    Web design is changing. Minimalist web design has been the reigning approach for years, but brutalist design is gaining in popularity. Despite its inelegant clutter and raw functionality, brutalist design may be taking over the web.
  • TV UI Design: Working with White Space (Publication)
    https://www.toptal.com/designers/ui/white-space-in-tv-ui-design
    White space is an often overlooked and underutilized element in many TV UI designs. However, using white space intentionally improves comprehension and focus and enhances the user’s experience.
  • Rethinking User Interface Design for the TV Platform (Publication)
    https://www.toptal.com/designers/ui/tv-ui-design
    Designing for television has become part of the continuum of devices that require a rethink of how we approach user interfaces and user experiences.

Education

  • Master of Business Administration (MBA) in Marketing
    2017 - 2017
    Université du Québec en Outaouais - Gatineau, Québec, Canada
  • Bachelor's Degree in Business Administration and Marketing
    2013 - 2017
    Université du Québec en Outaouais - Gatineau, Québec, Canada
  • Completed Credits in Graphic Arts
    1999 - 2001
    Compétence Outaouais - Gatineau, Québec
  • Completed Credits in Arts
    1999 - 2000
    Ottawa School of Arts - Ottawa, Canada

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