Pascal Potvin, Designer in Ottawa, ON, Canada
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Pascal Potvin

Verified Expert  in Design

Designer

Location
Ottawa, ON, Canada
Toptal Member Since
October 31, 2016

With 12 years of experience in UI/UX and art/creative direction, Pascal has practiced, led, and built design teams in diverse environments—leaving him with a versatile skill set, strong work ethics, and a wide breadth of knowledge. He balances well between honoring users, achieving business objectives, and delivering immersive experiences. He's crafted experiences for Sony, Turner, TCM, TNT-TBS, Fox, NBA, NFL, Nickelodeon, Disney, and more.

Portfolio

Work Experience

UX/UI Designer for Entertainment Portal

2017 - 2017
Mondia Media Group GmbH (via Toptal)
  • Designed a portal for desktop including mobile and tablet.
  • Developed new user flows.
  • Developed platform wireframes.
  • Worked on the art direction and extensive work to renovate the portal section (desktop, mobile, and tablet).
  • Worked on the new structure for the portal focusing on customer engagement, purchases, and cross promotion.
Technologies: Mobile (Tablet), Wireframing, Desktop, Mobile, Android, iOS, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Design Director

2016 - 2017
You.i TV
  • Designed immersive branded apps for customers such as NBA, Fox, Turner, Cartoon Network, CFL, FilmStruck, Sony Crackle on Mobile (iOS and Android), Tablet (iOS and Android) and television (Samsung, Xbox, PlayStation, Amazon Fire, Roku, and Apple TV).
  • Led and inspired our design team—ensuring a visionary team with an unwavering dedication and world-class approach to achieving creative excellence.
  • Empowered the UI/UX designs by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
  • Was involved, from the company's early stages, in developing our services practice and growing our UX team.
  • Reported directly to directors, VPs, CEOs, customers, and partners.
Technologies: Sony Products, Amazon, Apple TV, Roku, PlayStation, Android, iOS, Xbox, Sketch, Adobe Creative Suite, InVision

Visual Design and Brand Lead

2013 - 2016
You.i TV
  • Designed immersive branded apps for customers such as NBA, Fox, Turner, Cartoon Network, CFL, FilmStruck, Sony Crackle on mobile (iOS and Android), tablet (iOS and Android) and television (Samsung, Xbox, PlayStation, Amazon Fire, Roku, and Apple TV).
  • Collaborated with a cross-disciplinary task force of UX/UI designers, interaction designers, engineers, and managers to create top-tier design work that delights and connects with customers.
  • Reported directly to directors, VPs, CEOs, customers, and partners.
  • Provided guidance to instill a consistent branded experience and overall visual continuity across all platforms.
  • Worked in partnership with Turner Television on their future of TV concepts—from creating concepts to wireframing to prototyping to art and creative direction.
Technologies: Sony Products, Amazon, Apple TV, Roku, PlayStation, Android, iOS, Xbox, Sketch, Adobe Creative Suite, InVision

Creative Director

2013 - 2014
Trinergie Communication
  • Led the creative strategy and thinking.
  • Translated marketing objectives into creative strategies and high-caliber outputs.
  • Designed and produced marketing and sales materials for traditional and digital print; from start to finish.
  • Developed original and compelling visuals for creative campaigns, programs, and executions.
  • Worked fast and was entrusted with projects that needed to be under the radar.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, InVision

Partner | Creative Director

2010 - 2013
Alter Ego
  • Led a team of 5 designers and 1 programmer to ensure implementation of the various projects on various advertising media (print, television, web, and campaigns).
  • Led the creative strategy and thinking—translating marketing objectives into creative strategies and high caliber outputs.
  • Worked fast and was entrusted with projects that needed to be under the radar.
  • Managed subcontractors (including graphic designer, and front-end/back-end developers), contracts, and vendors for larger-scale web and eCommerce projects.
  • Delivered detailed wireframes, prototypes, interaction designs, and specifications.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, InVision

Art Director | UI/UX Designer

2009 - 2010
Freelance Work
  • Led creative strategy and thinking.
  • Delivered detailed wireframes, prototypes, interaction designs, and specifications.
  • Translated marketing objectives into creative strategies and high-caliber outputs.
  • Designed and produced marketing and sales materials for traditional and digital print; from start to finish.
Technologies: Adobe Creative Suite, InVision

Business Consultant | Marketing

2005 - 2009
L'Oreal
  • Developed customer campaigns.
  • Learned an incredible amount and was honored to work with such a talented team.
  • Worked hands-on the user experience designs, visual designs, and marketing campaigns.
  • Helped with business development.
  • Developed the wireframes for applications and websites.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision

Art Director

2003 - 2005
Trinergie Communication
  • Worked alongside developers using emerging technologies.
  • Designed the wireframes.
  • Developed the creative concepts for websites and applications.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision
2017 - 2017

Master of Business Administration (MBA) in Marketing

Université du Québec en Outaouais - Gatineau, Québec, Canada

2013 - 2017

Bachelor's Degree in Business Administration and Marketing

Université du Québec en Outaouais - Gatineau, Québec, Canada

1999 - 2001

Completed Credits in Graphic Arts

Compétence Outaouais - Gatineau, Québec

1999 - 2000

Completed Credits in Arts

Ottawa School of Arts - Ottawa, Canada

Tools

Adobe Creative Suite, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, InVision

Platforms

Adobe Suite, Xbox, iOS, Android, PlayStation, Apple TV, Amazon, Mobile, Desktop, Mobile (Tablet)

Industry Expertise

Film & Television

Other

Android UI Design, iOS UI Design, Product Design, App Design, Branding, Prototyping, Wireframing, User Interface (UI), Creative Direction, User Experience (UX), Web Design, Art Direction, UX Design, UI Design, Android Design Guidelines, Roku, Sony Products, App UI, App UX, Digital, Kids, TV, Design, Interaction Design (IxD), Design Direction, UX Direction, Human-centered Design (HCD), Apps, Mobile UX, Mobile UI, UIKit, UX Thinking, Interface Design, Tablet UI, Website Redesign, Push Notifications, Notes, User, User Flows

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