Publication
Brutalist Web Design, Minimalist Web Design, and the Future of Web UX
https://www.toptal.com/designers/ux/minimalist-brutalist-web-design
Pascal is currently unavailable
Pascal Potvin
Verified Expert in Design
Designer
Ottawa, ON, Canada
Toptal member since June 6, 2017
Bio
With 12 years of experience in UI/UX and art/creative direction, Pascal has practiced, led, and built design teams in diverse environments—leaving him with a versatile skill set, strong work ethics, and a wide breadth of knowledge. He balances well between honoring users, achieving business objectives, and delivering immersive experiences. He's crafted experiences for Sony, Turner, TCM, TNT-TBS, Fox, NBA, NFL, Nickelodeon, Disney, and more.
Experience
- User Interface (UI) - 12 years
- User Experience (UX) - 12 years
- Web Design - 12 years
- Art Direction - 12 years
- Product Design - 10 years
- Creative Direction - 10 years
- Adobe Creative Suite - 10 years
- Sketch - 2 years
Tools
- Adobe Creative Suite
- Sketch
Work Experience
UX/UI Designer for Entertainment Portal
2017 - 2017
Mondia Media Group GmbH (via Toptal)
- Designed a portal for desktop including mobile and tablet.
- Developed new user flows.
- Developed platform wireframes.
- Worked on the art direction and extensive work to renovate the portal section (desktop, mobile, and tablet).
- Worked on the new structure for the portal focusing on customer engagement, purchases, and cross promotion.
Technologies: Mobile (Tablet), Wireframing, Desktop, Mobile, Android, iOS, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Design Director
2016 - 2017
You.i TV
- Designed immersive branded apps for customers such as NBA, Fox, Turner, Cartoon Network, CFL, FilmStruck, Sony Crackle on Mobile (iOS and Android), Tablet (iOS and Android) and television (Samsung, Xbox, PlayStation, Amazon Fire, Roku, and Apple TV).
- Led and inspired our design team—ensuring a visionary team with an unwavering dedication and world-class approach to achieving creative excellence.
- Empowered the UI/UX designs by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
- Was involved, from the company's early stages, in developing our services practice and growing our UX team.
- Reported directly to directors, VPs, CEOs, customers, and partners.
Technologies: Sony Products, Amazon, Apple TV, Roku, PlayStation, Android, iOS, Xbox, Sketch, Adobe Creative Suite, InVision
Visual Design and Brand Lead
2013 - 2016
You.i TV
- Designed immersive branded apps for customers such as NBA, Fox, Turner, Cartoon Network, CFL, FilmStruck, Sony Crackle on mobile (iOS and Android), tablet (iOS and Android) and television (Samsung, Xbox, PlayStation, Amazon Fire, Roku, and Apple TV).
- Collaborated with a cross-disciplinary task force of UX/UI designers, interaction designers, engineers, and managers to create top-tier design work that delights and connects with customers.
- Reported directly to directors, VPs, CEOs, customers, and partners.
- Provided guidance to instill a consistent branded experience and overall visual continuity across all platforms.
- Worked in partnership with Turner Television on their future of TV concepts—from creating concepts to wireframing to prototyping to art and creative direction.
Technologies: Sony Products, Amazon, Apple TV, Roku, PlayStation, Android, iOS, Xbox, Sketch, Adobe Creative Suite, InVision
Creative Director
2013 - 2014
Trinergie Communication
- Led the creative strategy and thinking.
- Translated marketing objectives into creative strategies and high-caliber outputs.
- Designed and produced marketing and sales materials for traditional and digital print; from start to finish.
- Developed original and compelling visuals for creative campaigns, programs, and executions.
- Worked fast and was entrusted with projects that needed to be under the radar.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, InVision
Partner | Creative Director
2010 - 2013
Alter Ego
- Led a team of 5 designers and 1 programmer to ensure implementation of the various projects on various advertising media (print, television, web, and campaigns).
- Led the creative strategy and thinking—translating marketing objectives into creative strategies and high caliber outputs.
- Worked fast and was entrusted with projects that needed to be under the radar.
- Managed subcontractors (including graphic designer, and front-end/back-end developers), contracts, and vendors for larger-scale web and eCommerce projects.
- Delivered detailed wireframes, prototypes, interaction designs, and specifications.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, InVision
Art Director | UI/UX Designer
2009 - 2010
Freelance Work
- Led creative strategy and thinking.
- Delivered detailed wireframes, prototypes, interaction designs, and specifications.
- Translated marketing objectives into creative strategies and high-caliber outputs.
- Designed and produced marketing and sales materials for traditional and digital print; from start to finish.
Technologies: Adobe Creative Suite, InVision
Business Consultant | Marketing
2005 - 2009
L'Oreal
- Developed customer campaigns.
- Learned an incredible amount and was honored to work with such a talented team.
- Worked hands-on the user experience designs, visual designs, and marketing campaigns.
- Helped with business development.
- Developed the wireframes for applications and websites.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision
Art Director
2003 - 2005
Trinergie Communication
- Worked alongside developers using emerging technologies.
- Designed the wireframes.
- Developed the creative concepts for websites and applications.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision
Other Experience
Education
2017 - 2017
Master of Business Administration (MBA) in Marketing
Université du Québec en Outaouais - Gatineau, Québec, Canada
2013 - 2017
Bachelor's Degree in Business Administration and Marketing
Université du Québec en Outaouais - Gatineau, Québec, Canada
1999 - 2001
Completed Credits in Graphic Arts
Compétence Outaouais - Gatineau, Québec
1999 - 2000
Completed Credits in Arts
Ottawa School of Arts - Ottawa, Canada
Skills
Tools
Adobe Creative Suite, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, InVision
Platforms
Adobe Suite, Xbox, iOS, Android, PlayStation, Apple TV, Amazon, Mobile, Desktop, Mobile (Tablet)
Industry Expertise
Film & Television
Other
Android UI Design, iOS UI Design, Product Design, App Design, Branding, Prototyping, Wireframing, User Interface (UI), Creative Direction, User Experience (UX), Web Design, Art Direction, UX Design, UI Design, Android Design Guidelines, Roku, Sony Products, App UI, App UX, Digital, Kids, TV, Design, Interaction Design (IxD), Design Direction, UX Direction, Human-centered Design (HCD), Apps, Mobile UX, Mobile UI, UIKit, UX Thinking, Interface Design, Tablet UI, Website Redesign, Push Notifications, Notes, User, User Flows
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