Patty Castaneda, Designer in Anaheim, CA, United States
Patty Castaneda

Designer in Anaheim, CA, United States

Member since June 7, 2017
Patty is a nomadic UI/UX designer who codes a bit and gravitates toward creative strategy, branding, front-end coding, AB testing, and illustration. She's worked with companies such as Kissmetrics, Dice, Roc Nation, and more. Patty designs for user needs and is fond of JTBD for user research and atomic design for iterative prototyping. She believes that people don't want to buy a quarter-inch drill. They want a quarter-inch hole (TL).
Patty is now available for hire


Digital Design


  • UI Design Systems Specialist

    2020 - PRESENT
    Pixelfat Design
    • Designed leading enterprises' design systems for leading enterprises as a designer in an agency.
    • Designed a zero-to-one design system (DS): Aurora DS B2B and Solar. Designed, documented, assisted development, educated, and helped other pods for implementation. Design system currently implemented. Also, partook in a global navigation redesign.
    • Worked closely with developers and designers to assess non-reusable components and with designers to understand their needs: Affirm's design system B2C, finance software, and '22. Worked on design styles and components for Affirm's DS.
    Technologies: Figma
  • Senior UI/UX Consultant

    2016 - PRESENT
    • Specialized design in UX, UI, MVPs, product features, design systems, marketing, and eCommerce sites for several B2B and B2C clients, including RocNation, Outer, Convert, and YC Companies. All validated qual/quantitatively.
    • Created, for DoneDone, the four core feature designs, including onboarding, reports dashboard, updates to DS, and other core features validated with analytics and user testing (2019-2020).
    • Crafted, for Dice’s getTalent, the MVP design of a web recruiting software, included creating user flows, prototypes, contributed production CSS, design guidelines, and so on (2016).
    Technologies: Figma, Sketch


  • Bachelor of Fine Arts in Commercial and Advertising Art Direction
    2007 - 2013
    Academy of Art University - San Francisco, CA, USA


  • Design Mentor



Anaheim, CA, United States

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