Patty Castaneda, Designer in Mexico City, Mexico
Patty Castaneda

Designer in Mexico City, Mexico

Member since June 7, 2017
Patty is a nomadic UI/UX designer who codes a bit and gravitates towards creative strategy, branding, front-end coding, AB testing, and illustration. She's worked with companies such as Kissmetrics, Dice, Roc Nation, and more. She designs for user needs and is fond of JTBD for user research and atomic design for iterative prototyping. She believes that people don't want to buy a quarter-inch drill, they want a quarter-inch hole (TL).
Patty is now available for hire


Digital Design


  • Contract UX Designer

    2016 - 2017
    • Redesigned an application for a better UX.
    • Worked closely with the in-house developers for UI reviews of an Angular application in GitHub. Including creating pull requests for CSS updates, and being part of the pull request process for approving builds in development.
    • Designed multiple integral features on a regular sprint cycle basis.
    • Introduced internal organization systems within the product team.
    • Designed a Material-based UI style guide for an application.
    • Worked on multiple core product views including directories, pipeline creation, event creation, an admin portal, and more.
    Technologies: Asana, Confluence, GitHub, UXPin, InVision, Sketch
  • Marketing Design Manager

    2014 - 2015
    • Designed and managed the front-end of the UI of a marketing site.
    • Gained advanced skills in PSDs, AI, HTML, and SCSS;
    • Worked on wireframing and prototyping.
    • Gained intermediate skills with GitHub.
    • Used my basic skills in Ruby on Rails, JavaScript, and jQuery.
    • Implemented AB testing, analytics, and website funnel optimization.
    • Defined the Kissmetrics brand by creating more visibility, consistency, and engagement.
    • Designed the front-facing assets including trade booths, collateral, white papers, landing pages, email templates, and more.
    • Was promoted from a web designer to a marketing design manager to more fully manage consultants and the marketing site.
    • Worked with the marketing team on an iterative CRO, and led projects that increased conversions up to 600%.
    Technologies: SCSS, HTML, Ruby on Rails (RoR), Sketch, Adobe Illustrator, Adobe Photoshop, InVision


  • Bachelor of Fine Arts in Commercial and Advertising Art Direction
    2007 - 2013
    Academy of Art University - San Francisco, CA, USA


  • Design Mentor



Mexico City, Mexico

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