Patty is a nomadic UI/UX designer who codes a bit and gravitates towards creative strategy, branding, front-end coding, AB testing, and illustration. She's worked with companies such as Kissmetrics, Dice, Appcelerator, and more. She designs for user needs and is fond of JTBD for user research and atomic design for iterative prototyping. She believes that people don't want to buy a quarter-inch drill, they want a quarter-inch hole (TL).
Worked closely with the in-house developers for UI reviews of an Angular application in GitHub. Including creating pull requests for CSS updates, and being part of the pull request process for approving builds in development.
Designed multiple integral features on a regular sprint cycle basis.
Introduced internal organization systems within the product team.
Designed a Material-based UI style guide for an application.
Worked on multiple core product views including directories, pipeline creation, event creation, an admin portal, and more.
Designed and managed the front-end of the UI of a marketing site.
Gained advanced skills in PSDs, AI, HTML, and SCSS;
Worked on wireframing and prototyping.
Gained intermediate skills with GitHub.
Implemented AB testing, analytics, and website funnel optimization.
Defined the Kissmetrics brand by creating more visibility, consistency, and engagement.
Designed the front-facing assets including trade booths, collateral, white papers, landing pages, email templates, and more.
Was promoted from a web designer to a marketing design manager to more fully manage consultants and the marketing site.
Worked with the marketing team on an iterative CRO, and led projects that increased conversions up to 600%.
Technologies: InVision, Photoshop, Illustrator, Sketch, Ruby on Rails, HTML/SCSS
2012 - 2014
Appcelerator | Singly
Designed two consistent brand visions for the enterprise and developer branded products in UI, UX, and marketing collateral.
Created an engaging product that was focused on the brand with reusable brand elements of the product suite that supported the Appcelerator Platform's website, microsites, marketing collateral, and more.
Designed multiple microsites for lead-generation purposes.
Was hired after the Singly acquisition and worked as the sole in-house designer.
Designed and maintained the UI and UX of the site.
Designed the marketing collateral, branded t-shirts, hackathon, trade-booth signage, and more.