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Paul Johnston

Paul Johnston

Designer
Edinburgh, United Kingdom
Member since July 7, 2018
Through creative insight and conceptual thinking, Paul is dedicated to creating more value for clients. Direct contact with the clients throughout the project is important to him. He starts by pulling the problems apart, then molds new and effective design solutions that deliver the message in a unique way. Paul is a creative graphic designer working in the digital, brand, and print fields with over 20 years of experience.
Paul is now available for hire
Portfolio
  • Tupix
  • The Malt Whisky Trail
  • Econekt
  • Jump Marketing
  • Dig It! 2017
  • VFS Global
Employment
  • Creative Director
    2014 - PRESENT
    Jump Marketing
    • Handled and was fully accountable for the strategic and operational leadership and direction of the agency.
    • Managed a team of freelance designers and craftsmen.
    • Led and managed all the projects (on and off-line) from conceptualization to completion all within pre-agreed deadlines and budgets.
    • Led the design of websites, eCampaigns, advertising, brochures, leaflets, branding, stationery, and exhibition designs.
    • Demonstrated a full understanding of UX and UI.
    Technologies: Photoshop, InDesign, Sketch, Illustrator, InVision, MailChimp
  • Design Manager
    2013 - 2014
    Johnstons of Elgin
    • Worked as a member of the branding team, ensuring that brand development was at the forefront of the company’s mind.
    • Managed and was responsible for all photo and video shoots; including model selection, seasonal concepts, and art direction.
    • Redesigned both the wholesale and retail websites to make them responsive and introduce responsive, content-driven eCampaigns.
    • Created seasonal launches and implementation through multichannel campaigns for wholesale and retail departments including digital projects (website home-page refreshes, targeted eCampaigns, social media interactions, videos, blogging and app development).
    • and more traditional ones (press advertising, wholesale brochures/ catalogs, direct mail, and mail-order catalogs).
    • Researched about app design and development to ascertain what Johnstons of Elgin’s benefits could be, whether in wholesale or retail.
    Technologies: Photoshop, InDesign, Illustrator, Fireworks, InVision
Education
  • Higher National Diploma (HND) in Typography and Design for Print
    1988 - 1992
    Telford College - Edinburgh, Scotland
Experience
  • Brand Design20 years
  • Adobe Photoshop15 years
  • Adobe InDesign15 years
  • Art Direction12 years
  • Creative Direction12 years
  • Web Design10 years
  • App Design6 years
  • Sketch2 years
Tools
  • Adobe InDesign
  • Sketch
  • Adobe Photoshop
Edinburgh, United Kingdom
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