Through creative insight and conceptual thinking, Paul is dedicated to creating more value for clients. Direct contact with the clients throughout the project is important to him. He starts by pulling the problems apart, then molds new and effective design solutions that deliver the message in a unique way. Paul is a creative graphic designer working in the digital, brand, and print fields with over 20 years of experience.
Worked as a member of the branding team, ensuring that brand development was at the forefront of the company’s mind.
Managed and was responsible for all photo and video shoots; including model selection, seasonal concepts, and art direction.
Redesigned both the wholesale and retail websites to make them responsive and introduce responsive, content-driven eCampaigns.
Created seasonal launches and implementation through multichannel campaigns for wholesale and retail departments including digital projects (website home-page refreshes, targeted eCampaigns, social media interactions, videos, blogging and app development).
and more traditional ones (press advertising, wholesale brochures/ catalogs, direct mail, and mail-order catalogs).
Researched about app design and development to ascertain what Johnstons of Elgin’s benefits could be, whether in wholesale or retail.