Peter Varadi
Verified Expert in Design
Designer
Budapest, Hungary
Toptal member since February 8, 2016
Peter is a seasoned product designer with extensive interface, spatial, systems, and brand design experience. His key workflow revolves around accessibility and cohesion. Peter has worked with global clients, including Telekom, Graphisoft, and Masterschool.
Portfolio
Work Experience
Product Designer
Reelingua
- Designed a progressive web app that surfaces reels for people willing to experience languages in their native context.
- Incorporated GPT-based features for context-based insights.
- Built a landing page with registration and payment flows.
- Developed a mini brand identity focusing on visual direction and typography.
Business Relations
Artex-Org
- Researched the market, identified gaps, and developed data-driven strategic plans in the sales industry.
- Kept in touch with business partners and negotiated favorable agreements.
- Built and maintained databases (Information Architecture) and set up the working environment for the company.
Digital Designer
Masterschool
- Designed the edtech platform's user-facing web app, specifically UI/UX and prototyping, including lectures, schedules, and progress. Worked on tutor landing pages.
- Produced sets of digital ads for Facebook, Instagram, and LinkedIn. Produced a promotional video for YouTube. Worked on PDF brochures.
- Developed a prototype brand identity and applied it to digital and print materials. Created sets of illustrations for lecture thumbnails and topic covers.
Project Director
Artex-Org
- Developed a strategic DNA for the brand, which was applied to online and offline assets. Designed several branding assets, including business cards, posters, and letterhead.
- Created an easy-to-navigate website (UX/UI and prototyping) and led the development efforts, working closely with a developer.
- Worked on content strategy and translated the copy to additional languages.
Lead Designer
Forestiq
- Led the design efforts of the natural supplement brand's eCommerce website (UX/UI and prototyping) and landing page. Led development as well, working closely with a developer.
- Articulated the visual direction of the brand, including the logo.
- Developed several packaging designs for pouches and cream tubes.
Digital Designer
Dot • Creative Agency
- Designed the web portal (information architecture and UX/UI) and citizen app (UX) for Hungary's National Tax and Customs Administration. Redesigned the ticket portal of the Hungarian State Railways (UX and iconography).
- Led the design of Zencharge, an EV charging app (UX/UI and visual direction). Worked on external and internal sites for the MVM group, Hungary's leading energy provider.
- Worked on an extensive iconography for the Hungarian State Railways. Developed the branding for MVM's Edison accelerator.
- Developed digital and print marketing materials for Magyar Telekom, Hungary's leading telecommunications company.
Project Owner
Leafbook
- Developed a modular recipe system to help translate written recipes into a set of extremely short, code-like steps.
- Designed a fun and lightweight digital cookbook app (UX/UI) for kids.
- Developed a coherent visual DNA and an extended illustration library to back the core concept.
Lead Designer
Muddle
- Led the design and development of Muddle, a map-based bar discovery app (UX/UI) including iOS, Android, and web branches. Spearheaded the interface design of the venue management portal, Muddle's CMS. Worked on a landing page as well.
- Developed the logo, iconography, and visual direction for the brand.
- Built and maintained a detailed document library to back the development efforts.
Digital Designer
Think Tanking Co. • Creative Agency
- Worked on the branding and web app design of a loan comparison company.
- Designed the landing page and visual assets of a vision clinic.
- Designed various marketing materials for a bio beauty company, including infographics, ads, and a brochure.
- Worked on the branding and website design of a healthy lifestyle company's summer program.
- Handled the branding and website of a regular meetup event for investors.
Digital Designer
Incerta • Creative Agency
- Redesigned a handful of websites for the sports, architecture, tiles, gold, medical, food, and fashion industries.
- Designed websites from scratch for a pastry shop, sportswear, and ladies' fashion companies.
- Designed web and smartphone apps for Chinese medicine, dentist, footwear, dating, and masseur firms.
- Worked on the branding and visual assets of Incerta.
Visual Designer
Brightergy
- Designed the identity and visual direction of BrighterLink. Worked on a set of presentation templates. Worked on the iconography of the brand.
- Developed a style guide with documentation for the brand.
- Designed BrighterLink's web app (UX/UI and prototyping).
Education
Bachelor of Science Degree in Architecture
Budapest University of Technology and Economics - Budapest, Hungary
Skills
Tools
Sketch, Adobe Experience Design (XD), Adobe Photoshop, Figma, Photoshop CC, Canva, Adobe Premiere Pro, Adobe Illustrator, Adobe After Effects, InVision, CAD, Adobe Creative Suite
Platforms
Android, Mobile, Web, iOS, WordPress
Industry Expertise
Consumer Products, Technology, Marketing, Games, Events, Education Technology (Edtech), Health & Wellness, Creative Tech, Investments, Banking & Finance, Education, Information Technology, Entertainment & Leisure
Other
Typography, Branding, Prototyping, Design Direction, Theory Design, Data Visualization, Visual Direction, Visual Design, Product Design, UI Design, UX Design, Web Design, Wireframing, Responsive Web Design (RWD), Websites, Landing Page Design, High-fidelity Mockups, Dashboard Design, User Interface (UI), User Experience (UX), Dashboards, Mobile UX Design, SaaS, Usability Analysis, Web App Design, User Journeys, Image Retouching, Layout Design, Graphic Design, B2B, Ideation, Brand Design, Digital, Mobile App Design, Mobile UI, Apps, App Design, Mobile UI Design, Mobile UX, UX Wireframes, Style Guides, Responsive Web Apps, Web UX, Web App UI, Design Systems, SaaS Design, Mobile Design, Mobile Apps, UI Prototyping, Web UI, Web UI Design, Design Consultation, Texting, Low-fidelity Mockups, Component Libraries, Design, Usability, Mobile App UI, Icon Design, Web UX Design, Web App UX, iOS UX Design, UX Assessment, Design Reviews, Digital Design, UI Components, Mobile First, Color Theory, MVP Design, Software as a Service (SaaS), Layout, App UI, App UX, Mockups, Motion Design, Leadership, Illustration, Marketing Design, Logo Design, Brand Identity, Social Ad Design, PDF Design, Copywriting, Usability Testing, eCommerce, eCommerce UX, UX Documentation, Visual Assets, Print, Print Design, Startups, Rapid Prototyping, Brochures, Color Palettes, Brand Guidelines, Collateral Design, B2B2C, Gamification, Interaction Design (IxD), Responsive UI, Responsive Design, Modular Design, Design Leadership, Landing Pages, UX Writing, Writing & Editing, Technical Writing, Content Writing, Design Thinking, Vector Art, Color Schemes, UX Architecture, User Personas, User Stories, Website Redesign, Communication, UX Research, Information Architecture (IA), Design Documentation, Navigation Design, User-centered Design (UCD), Interactive Prototypes, High-fidelity Prototypes, Ad Design, Social Media Design, iOS App Design, Corporate Branding, Interactive UI, System Design, AI Design, Animation, Art Direction, Concept Development, Quizzes, Questionnaires, B2C, Analytics, User Flows, Notion, Workshops, Lean Startups, Research, Packaging, Box Packaging, Promotional Leaflets & Flyers, Workflow, Maps, Travel Design, Product Strategy, UX Strategy, User Testing, Presentation Design, Communication Strategy, Email, Email Sales, Client Relations, Negotiation, Contract Negotiation, Business Strategy, Business Management, Business, Content Management Systems (CMS), Social Networks, Design Workshops, Creative Direction, User Research, Localization, A/B Testing, Print Marketing, Printing Materials, Marketplaces, Journey Mapping, Personas, Edtech Design, Heuristic Analysis, User Journey Maps, Mobile Games, Mobile Game UI, Mobile Game UX, Mobile Game Design, K-12 Education, Artificial Intelligence (AI), ChatGPT, Language Learning, Languages, Progressive Web Applications (PWAs), Atomic Design, iOS Animations, Platforms, Videos, Generative Pre-trained Transformers (GPT), Banner Ads, Social Media
Experience
- Typography - 20 years
- UI Design - 9 years
- UX Design - 9 years
- Branding - 6 years
- Visual Direction - 5 years
- Figma - 5 years
- Prototyping - 5 years
- Theory Design - 3 years
Tools
- Figma
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