Philip is a passionate designer with more than 9 years of experience in UI/UX and mobile interface design. He is like the Swiss Army knife of product design and product management—suitable for all situations. He designs gorgeous and easy-to-use apps that delight millions of users. He believes that transparency, good communication, and a great user experience is vital in making a successful product.
Redefined the main product to ensure the best experience possible across all of the supported platforms – iOS, Android, and Web.
Led and managed the Product Design team.
Participated in user testing sessions to discover usability issues and gather feedback to improve the product.
Identified and prioritized product development tasks based on the end-value for both the user and business itself.
Helped to reshape the product in a critical transition from a private inventory organizer to a social platform for the customers to discover, share, and socialize around their interests.
Created complex interactive prototypes to test out the possible solutions and communicated and specified designed interactions to the development team.
Led group brainstorming sessions to identify possible product development opportunities.
Performed user data analysis and research to support the user-centered iterative product design and development.
Pitched ideas/product improvements to stakeholders. Worked closely with co-founders to define and design their feature proposals.
Worked closely with the engineering team on technical analysis to further understand constraints and ensure that the end-solutions are as efficient as possible, maintainable and future-proof while keeping the user experience up to high standards and solving the end-user's problem.
Ensured flawless delivery of the design spec, documentation and assets to development and participated in the ongoing development-support and testing.
Designed UI/UX for the Wait app (2015) which helps users decide which restaurant, bar, or coffee shop to go to by informing them of wait estimates in the area. Utilized market research and interviews of potential users. Identified the most essential features and simplified the user interface; this allowed users to achieve their goals in an amazingly short amount of time and delight them along the way. The biggest challenge was to deal with the constraints of the MVP and deliver the best user experience possible to verify the market fit and allow users to seamlessly view wait times for venues around them, seamlessly add waiting times, and to share the wait times with other users.
Worked closely with the Kakaxi CEO to form the idea into the Kakaxi product that is essentially a nexus between farmers and the consumers they feed. Kakaxi (Japanese for a scarecrow) enables consumers to tap into local farms through the app, providing them with data, photos, and time-lapse video about the food they eat. In addition, Kakaxi allows consumers to share photos and recipes of the dishes they have made using the ingredients that they have received from the farmers. Kakaxi bridges the gap between food and information, empowering consumers and producers through better farm to fork transparency.
Designed the both iOS and Android version of the Shopcade (2013) product from the ground-up and redefined the overall visual language of the product while taking business goals and constraints in mind. Completely rebooted the iOS app with the new iOS 7 language in mind and focus on the user experience. It was a critical phase where previously they had been dependent on an outside agency to build their iOS App, but decided to move this in-house for various reasons.
Brainstormed and problem-solved, along with the Postr founder, this app where it was insanely easy and delightful for the users to create and share posters by allowing them to select from plenty of presets or to create their own from scratch. Defined and designed the main product—Postr iOS app—from scratch; including delightful animations, typography presets, and the design of the poster templates.