Rachel Kreutzkamp, Designer in Kitchener, ON, Canada
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Rachel Kreutzkamp

Verified Expert  in Design

Designer

Location
Kitchener, ON, Canada
Toptal Member Since
December 23, 2021

An experienced visual and motion designer, Rachel is passionate about telling powerful stories through design. She loves working with motion to further a design narrative and communicate in exciting new ways while maintaining a strong design foundation. Rachel designed the UI and information architecture for Focals, the world's first pair of smart glasses that look and function like real glasses. She has worked in various industries, including healthtech, sports, pharmaceutical, and media.

Portfolio

Work Experience

Visual & Motion Designer

2021 - PRESENT
Self Employed
  • Provided solutions to multiple visual challenges and abstract ideas through design, illustration, and motion design.
  • Defined illustration styles to storyboarding and producing short videos, adapting to client requests and feedback, exceeding expectations.
  • Created high-quality motion designs for web, user interfaces, or cinema, matching voice overs, sound design, and any other audio.
Technologies: Figma, After Effects CC, Illustrator CC, User Experience (UX), Visual Design, UI Motion, Motion Graphics, Motion Design, Voice Over, Redesign, Desktop App Design, Adobe After Effects, Wireframing, SaaS Design, MVP Design, Mobile UX, iOS UI Design, Web Design, B2C, Web App Design, User Testing, Web App UI, Asana, Slack, Dashboard Design, Usability, User Interviews, Storytelling, Rapid Prototyping, High-fidelity Prototypes, Mobile App UI, Landing Page Design, UI Design, UX Design, Product Design, Web App UX, Mobile Apps, Animated Prototypes, SaaS, B2B, Web UI, Web UI Design, Webflow, Navigation, No-code Development

Senior Interaction Designer

2020 - 2021
Google
  • Joined Google’s augmented reality team as a senior interaction designer. Completed work on both the interaction and visual design teams after North was acquired by Google in June of 2020.
  • Collaborated with project managers and other UX designers on personal and team-related objectives and key results.
  • Documented concepts and shared projects in various stages with stakeholders, managers, and coworkers.
  • Created complex prototypes for user studies and meetings with critical decision points.
Technologies: Figma, After Effects CC, Corporate Structure, Information Architecture (IA), User Flows, Interactive Prototypes, Heuristic Analysis, User Journeys, UX Research, User Stories, Presentations, Presentation Design, Google Slides, Redesign, Adobe After Effects, Wireframing, MVP Design, User Testing, Web App UI, Asana, Slack, Gamification, Usability, User Interviews, Storytelling, Rapid Prototyping, High-fidelity Prototypes, Mobile App UI, Interaction Design (IxD), UI Design, UX Design, Product Design, Web App UX, Animated Prototypes, Augmented Reality (AR), Navigation

Visual Designer

2014 - 2020
North Inc.
  • Collaborated with the UX team in defining the visual language for the user interface on Focals' smart glasses.
  • Owned visual direction, and created and maintained the product’s style guide to capture design decisions for both UX and software engineers.
  • Conceptualized and produced interface visuals and motion designs.
  • Facilitated design sprints to define a holistic information architecture for Focals to create delightful experiences and make the best use of its form factor.
Technologies: Adobe Creative Suite, Figma, Sketch, InVision, Jira, Adobe Experience Design (XD), Photoshop CC, Illustrator CC, Pitch Decks, Social Banners, Mobile UI, User Flows, Interactive Prototypes, Heuristic Analysis, User Journeys, Adobe After Effects, Packaging, Wireframing, MVP Design, Mobile UX, iOS UI Design, Web Design, B2C, Android, iOS, Data Visualization, Graphics, Logo Design, User Testing, Web App UI, Asana, Slack, Ad Design, Marketing Materials, Usability, User Interviews, Storytelling, Rapid Prototyping, High-fidelity Prototypes, Mobile App UI, UI Design, UX Design, Product Design, Web App UX, Web Components, Mobile Apps, Animated Prototypes, Web UI Design, Brand Design, Marketing Design, Augmented Reality (AR), Navigation, Responsive Design

Freelance Graphic Designer

2008 - 2014
Self Employed
  • Communicated directly with clients to turn their marketing ideas into pixel-perfect interactive websites, their company ideals into great logos, and other digital and non-digital communications into beautiful and carefully-crafted visuals.
  • Built everything from the ground up and learned HTML, CSS, preprocessors for both, and basic JavaScript to implement designs into fully editable content management systems.
  • Communicated and collaborated with clients in various industries from businesses both large and small.
Technologies: CSS, CSS Preprocessors, HTML, Graphic Design, Web Design, Content Management Systems (CMS), eCommerce UX, User Experience (UX), User Interface (UI), Visual Design, Web UI, Web UX, Branding, Responsive Web Design (RWD), Websites, Wireframing, B2C, Graphics, Logo Design, Storytelling, Landing Page Design, UI Design, Web Components, Template Design, Brand Design, Marketing Design, Responsive Design

Junior Graphic Designer

2008 - 2009
Rustic Creative
  • Collaborated with the agency’s creative director on design projects in the pharmaceutical industry.
  • Created packaging concepts and prepped finalized projects for print.
  • Worked alongside other designers on various branding projects and and e-learning tools.
Technologies: Adobe Creative Suite, Adobe Animate, Web, User Experience (UX), User Interface (UI), Visual Design, Graphic Design, Packaging, Marketing Design
2005 - 2008

Diploma in Graphic Design

Conestoga College - Kitchener, Ontario, Canada

2004 - 2005

Certificate in Art Fundamentals

Sheridan College - Oakville, Ontario, Canada

DECEMBER 2021 - PRESENT

Animation Bootcamp

School of Motion

Tools

Adobe Creative Suite, Figma, Sketch, InVision, Adobe Experience Design (XD), Photoshop CC, Illustrator CC, After Effects CC, Sketch 2, Adobe Photoshop, Slack, Adobe Animate, Adobe Illustrator, Adobe After Effects, Asana, Jira, Adobe, Google Slides

Languages

CSS, HTML, Visual Design Language

Industry Expertise

Technology

Platforms

Web, Android, iOS, Webflow

Other

Graphic Design, Visual Design, Web Design, Motion Design, Web Illustration, Animation, Apps, Onboarding, User Onboarding, UI Motion, Style Guides, Vector Illustration, Design, Prototyping, UX Process, UX Prototyping, Storyboarding, UI Design, UX Design, Design Systems, Product Design, User Experience (UX), Mobile UI, Mobile Design, Mobile UX Design, Information Architecture (IA), User Journeys, Web UI, Web UX, Icon Design, Iconography, Branding, Wireframing, MVP Design, Mobile UX, iOS UI Design, Web App Design, Web App UI, Rapid Prototyping, High-fidelity Prototypes, Mobile App UI, Mobile Apps, Animated Prototypes, Web UI Design, Augmented Reality (AR), Navigation, Responsive Design, CSS Preprocessors, eCommerce UX, 2D Animation, App UI, App UX, Wearables, Wearable Technology, Social Media, Sizing, UX Testing, Agency, Billboard Design, Pitch Decks, Social Banners, Interaction Design (IxD), UI Animation, Mobile App Design, Mobile UI Design, User Interface (UI), User Flows, Interactive Prototypes, Heuristic Analysis, iOS App Design, Android App Design, User Stories, UX Research, App Design, UI Components, UI Branding, Redesign, Desktop App Design, Responsive Web Design (RWD), Websites, SaaS Design, B2C, Data Visualization, Graphics, Logo Design, User Testing, Ad Design, Marketing Materials, Usability, User Interviews, Storytelling, Landing Page Design, Web App UX, Web Components, Template Design, SaaS, B2B, Brand Design, Marketing Design, No-code Development, Illustration, Drawing, Content Management Systems (CMS), Adobe UX, Motion Graphics, 3D Cameras, TV, Voice Over, Corporate Structure, Presentations, Presentation Design, Packaging, Gamification, Dashboard Design

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