Rayson Amalemba, Designer in Nairobi West, Nairobi County, Kenya
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Rayson Amalemba

Verified Expert  in Design

Designer

Nairobi West, Nairobi County, Kenya

Toptal member since May 25, 2022

Expertise
Graphic DesignUX DesignBrand DesignWeb App DesignWeb DesignUser Flow DesignMVP DesignProduct DesignWireframingUX Writing
Bio

Rayson is a senior UX/UI product designer with several years of experience across many industries, including fintech, insurtech, microfinance, logistics, eCommerce, and medtech. He is passionate about creating products that have a positive impact on daily challenges. Rayson focuses on user research; designing, testing, prototyping, and scaling applications; and adopting standardized processes and best practices.

Portfolio

Work Experience

Senior Product Designer

2022 - PRESENT
SovTech
  • Led large-scale projects from 0–1, managing uncertainty and ambiguity, ensuring we were shipping meaningful and quality experiences, and reducing redundant operational processes to enable 20% YoY variable cost-cutting.
  • Partnered with operational strategy, engineering, and stakeholders to build software for long-term design systems and short-term MVP definitions across three product domains, supporting more than eight internal applications.
  • Led an end-to-end design process by conducting user research and crafting information architecture, user journeys, wireframes, visual designs, and interactive prototypes to solve and validate design solutions.
Technologies: Figma, Adobe Illustrator, Adobe Experience Design (XD), Analytics, Adobe InDesign, After Effects CC, Android, App UI, Balsamiq, Branding, Brainstorming, Brand Design, Conversational UI, Dark Design, Responsive Web Apps, Interface Design, B2C, Mobile-first Design

Senior UI/UX Designer

2019 - 2022
Turnkey Africa
  • Researched, designed, and implemented Agencify, an insurtech startup. Redesigned the official website with an enhanced rating mechanism and overall post-order experience, increasing the feedback by 30%. Received an employee award in December 2021.
  • Proposed and initiated the Turnquest design system. Designed and implemented the Turnquest CRM portal and mobile (Android and iOS) app UI.
  • Implemented five UI/UX product features, one of which increased the adoption of the product by 750,000 people.
  • Developed more than 50 apps, including Banca insurance apps, CRMs, portals, eCommerce, and fintech.
Technologies: Figma, Adobe Illustrator, InVision, Adobe InDesign, ProtoPie, Balsamiq, iOS, Responsive Web Design (RWD), Enterprise Application Integration (EAI), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Prototyping, Visual Design, User Interface (UI), User Experience (UX), Branding, Presentations, Mood Boards, User Personas, Data-informed Visual Design, Adobe Experience Design (XD), UX Writing, Interaction Design (IxD), Adobe CC, Web, Android, Iconography, Dark Design, Rapid Sketching, Rapid Prototyping, Microinteractions, Web UI, UX Flows, Lean UX, Mobile Apps, User Onboarding, UX Testing, Mobile Web, Fintech, Brand Design, Web App UX, SaaS Design, UI Design, UX Design, Web Design, Web Dashboards, App Design, Gamification, User Journeys, Zeplin, User Flows, Brainstorming, UX Wireflows, MVP Design, Personas, Product Design, Wireframing, Mobile UX, Dashboards, User Interviews, Mobile App Design, Market Research, Data Visualization, Design Systems, User Testing, Remote User Testing, Analytics, SaaS, Design Strategy, UI Branding, Mobile Design, App UI, Usability Testing, Landing Pages, Mockups, Mobile UX Design, Mobile UI Design, System Design, Dashboard Design, Information Architecture (IA), Onboarding, Web App UI, Responsive Web Apps, Interface Design, Mentorship, B2C, Mobile-first Design, Website Redesign

Senior UI/UX Designer

2018 - 2019
Be Thread
  • Designed and facilitated a four-day design sprint for the whole company, which resulted in a faster MVP signoff.
  • Proposed and initiated the Be Thread design system that allows users to customize their preferred features on the dashboard (user-specific drag and drop dashboard). It has increased new user retention by 70%.
  • Built a brand identity guide, including colors, typography, language, tone, logos, illustrations, and other assets.
Technologies: InVision, Figma, Balsamiq, Android, iOS, UX Research, Mood Boards, User Personas, Data-informed Visual Design, Adobe Experience Design (XD), Interaction Design (IxD), ProtoPie, Responsive Web Design (RWD), Prototyping, User Interface (UI), Branding, Web, Iconography, Dark Design, Rapid Sketching, Microinteractions, Web UI, UX Flows, Customer Relationship Management (CRM), Mobile Apps, User Onboarding, UX Testing, Mobile Web, Brand Design, Web App UX, SaaS Design, UX Design, App Design, User Journeys, User Flows, Brainstorming, UX Wireflows, MVP Design, Personas, Product Design, Wireframing, Mobile UX, Dashboards, User Interviews, Mobile App Design, Market Research, Data Visualization, Design Systems, User Testing, Remote User Testing, Analytics, SaaS, Design Strategy, UI Branding, Mobile Design, Websites, App UI, Usability Testing, Landing Pages, Mockups, Mobile UX Design, Mobile UI Design, System Design, Dashboard Design, Information Architecture (IA), Onboarding, Web App UI, Responsive Web Apps, Interface Design, Mentorship, B2C, Mobile-first Design, Website Redesign

Product Designer

2017 - 2018
Dawit
  • Implemented five product features, one of which increased the adoption of the product by 750,000 people.
  • Tripled the engineering team, and participated in development process changes.
  • Developed the UI of more than four apps, including a valuer portal, customer portal, CRM, and mobile app.
Technologies: Adobe InDesign, Figma, InVision, After Effects CC, Mood Boards, User Personas, Data-informed Visual Design, Adobe Experience Design (XD), ProtoPie, Balsamiq, Responsive Web Design (RWD), Prototyping, User Interface (UI), Branding, Web, Android, Iconography, Rapid Sketching, Microinteractions, Web UI, UX Flows, User Onboarding, UX Testing, Mobile Web, Brand Design, Web App UX, UX Design, App Design, User Journeys, User Flows, Brainstorming, UX Wireflows, MVP Design, Personas, Product Design, Wireframing, Mobile UX, Dashboards, User Interviews, User Research, Mobile App Design, Market Research, User Testing, Remote User Testing, Analytics, SaaS, Design Strategy, UI Branding, Mobile Design, Websites, App UI, Usability Testing, Landing Pages, Mockups, Mobile UX Design, Mobile UI Design, System Design, Information Architecture (IA), Onboarding, Web App UI, Interface Design, WordPress, B2C, Website Redesign

Education

2015 - 2019

Bachelor's Degree in Human-computer Interaction (HCI)

Kisii University - Nairobi, Kenya

Skills

Tools

Adobe Experience Design (XD), Adobe Illustrator, Figma, Adobe InDesign, Adobe CC, Zeplin, After Effects CC, InVision, ProtoPie, Balsamiq, InVision Studio

Platforms

iOS, Android, WordPress, Web

Languages

HTML, CSS

Other

Data-informed Visual Design, UX Writing, UX Research, Visual Design, Interaction Design (IxD), Responsive Web Design (RWD), Prototyping, User Interface (UI), User Experience (UX), Branding, Responsive UI, Iconography, Illustration, Dark Design, Web UX, Mood Boards, User Personas, Rapid Sketching, Rapid Prototyping, User Stories, Desktop App Design, UX Flows, Lean UX, Mobile Apps, User Onboarding, UX Testing, Mobile Web, Native Mobile Apps, Fintech, Brand Design, Web UI, Chatbots, Conversational UI, Web App UX, SaaS Design, Modernization, Web App Design, UX Design, UI Design, eCommerce UX, eCommerce UI, eCommerce, Mobile eCommerce, Mobile UI, Web Design, Web Dashboards, App Design, Gamification, User Journeys, User Flows, UX Audits, Brainstorming, UX Wireflows, Narrative UX, MVP Design, Personas, Product Design, Wireframing, Mobile UX, Dashboards, User Interviews, User Research, Mobile App Design, Market Research, Data Visualization, Design Systems, User Testing, Remote User Testing, Analytics, SaaS, Design Strategy, UI Branding, Mobile Design, Enterprise Application Integration (EAI), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Websites, App UI, Usability Testing, Landing Page Design, Landing Pages, Mockups, Mobile UX Design, Mobile UI Design, Dashboard Design, Information Architecture (IA), Onboarding, Web App UI, Product Discovery, Responsive Web Apps, Mentorship & Coaching, Interface Design, UX Mentoring, Mentorship, B2C, Mobile-first Design, Website Redesign, Microinteractions, System Design, Presentations

Experience

  • Responsive UI - 7 years
  • Visual Design - 7 years
  • Interaction Design (IxD) - 7 years
  • Figma - 6 years
  • UX Research - 6 years
  • Branding - 6 years

Tools

  • Figma
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