Rod Acevedo, Designer in Auckland, New Zealand
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Rod Acevedo

Verified Expert  in Design


Auckland, New Zealand
Toptal Member Since
April 27, 2020

Rod is a passionate and award-winning strategist, product designer, and creative thinker. He has dedicated most of his career to decolonizing design practices which foster inclusion and prioritize empathetic, human-centered thinking. Over the last few years, Rod has worked on a wide range of problems across many industries, including healthcare, finance, and day-to-day services, with a particular emphasis on unpacking complex design challenges.


Work Experience

UX Lead

2015 - PRESENT
Rocket, Inc.
  • Brought startups to life by lean design thinking or discovery session to align their goals with their audience and CX.
  • Designed and built promotional websites for council events.
  • Contributed to local communities by workshops and discovery sessions for small business.
  • Designed customer experiences on WordPress using WooCommerce, Shopify, and Magento.
Technologies: Web Design, Adobe After Effects, HTML, Adobe Photoshop, Sketch, Figma, Product Design, User Research, Workshop Facilitation, User Experience (UX), Webflow

Senior User Experience Designer

2016 - 2022
Journey Digital
  • Introduced design thinking methodologies emphasizing the customers to define, ideate, prototype, and test ideas.
  • Established design sprints and workshops as a discovery toolset.
  • Held user interviews to understand better and validate ideas.
  • Ran workshops and discovery sessions for branding, product design, or marketing purposes.
  • Introduced data insight reports by Google analytics and data studio as a new business opportunity.
  • Designed and built Shopify stores and integration with third-party tools.
Technologies: Web Design, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Sketch, Figma, Webflow, Product Design, User Research, Workshop Facilitation, User Experience (UX)

UX Designer Lead

2013 - 2016
Private Flight Global
  • Held user interviews for the testing of new features.
  • Designed the user interface for a catering platform tool.
  • Developed an aircraft management platform for private aviation business.
Technologies: Web Design, Adobe Illustrator, Adobe Photoshop, Sketch, Responsive Web Design (RWD), User Research, Workshop Facilitation, Product Design, User Experience (UX)

Head of Digital

2008 - 2013
Advertising Agency
  • Ideated and created commercial and creative strategies for world-known brands.
  • Set the foundations for the digital department and user experience expertise that the company maintains until today.
  • Delivered award-winning digital experiences for Chile and the rest of South America.
Technologies: Strategy, Digital Strategy, Mood Boards, User Experience (UX)
2018 - 2021

Bachelor's Degree in Business Administration

Southern Institute - Auckland, New Zealand

2004 - 2008

Bachelor's Degree in Multimedia Design

Universidad del Pacifico - Santiago, Chile

JULY 2018 - JULY 2022

Advanced Google Analytics



From Ideas to Action - Design Thinking



Certification in Psychology: Interaction Design in Psychology

Interaction Design Foundation


Figma, Sketch, Photoshop CC, Illustrator CC, Google Analytics, HubSpot COS, Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Adobe After Effects, After Effects CC, Google Optimize, Miro, Apple Keynote


HTML, CSS, HTML5, PHP, JavaScript


MacOS, iOS, Android, WordPress, Webflow, Umbraco, Shopify, Visual Studio Code (VS Code)


eCommerce, eCommerce UX, UX Design, UX Research, UI Design, Research, Research Analysis, Google Data Studio, Google Tag Manager, App Design, iOS App Design, User Interface (UI), User Experience (UX), User Research, Validated User Research, Android App Design, Web App Design, WordPress Design, Web Design, Responsive Web Apps, Responsive Design, Responsive UX Design, Product Design, Web UX Design, EDM, Landing Page Design, Optimization, UX Branding, Responsive Web Design (RWD), SDKs, Mobile UI, Mobile UX, Landing Pages, Prototyping, Wireframing, Customer Journeys, User Workshops, Sass, Liquid, Business, CX Strategy, UX Strategy, Strategy, Facilitation, Ideation Workshops, UX Mentoring, Design Leadership, Design, Bootstrap, Mobile UI Design, Responsive, Visual Design, Mobile Design, User Interviews, Design Thinking, Mobile UX Design, Financial Design, User Validation, UX Testing, Responsive UI, Lottie, Discovery Workshops, Design Sprints, Google Design Sprints, Mockups, Workshops, Workshop Facilitation, Branding, Animation, Design Workshops, Node.js, Qualitative Research, Web Research, UX Workshops, User Psychology, Conversion Rate, Digital Strategy, Mood Boards

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