Rod Acevedo
Verified Expert in Design
Designer
Auckland, New Zealand
Toptal member since April 27, 2020
Rod is a passionate and award-winning strategist, product designer, and creative thinker. He has dedicated most of his career to decolonizing design practices which foster inclusion and prioritize empathetic, human-centered thinking. Over the last few years, Rod has worked on a wide range of problems across many industries, including healthcare, finance, and day-to-day services, with a particular emphasis on unpacking complex design challenges.
Portfolio
Work Experience
UX Lead
Rocket, Inc.
- Brought startups to life by lean design thinking or discovery session to align their goals with their audience and CX.
- Designed and built promotional websites for council events.
- Contributed to local communities by workshops and discovery sessions for small business.
- Designed customer experiences on WordPress using WooCommerce, Shopify, and Magento.
Senior User Experience Designer
Journey Digital
- Introduced design thinking methodologies emphasizing the customers to define, ideate, prototype, and test ideas.
- Established design sprints and workshops as a discovery toolset.
- Held user interviews to understand better and validate ideas.
- Ran workshops and discovery sessions for branding, product design, or marketing purposes.
- Introduced data insight reports by Google analytics and data studio as a new business opportunity.
- Designed and built Shopify stores and integration with third-party tools.
UX Designer Lead
Private Flight Global
- Held user interviews for the testing of new features.
- Designed the user interface for a catering platform tool.
- Developed an aircraft management platform for private aviation business.
Head of Digital
Advertising Agency
- Ideated and created commercial and creative strategies for world-known brands.
- Set the foundations for the digital department and user experience expertise that the company maintains until today.
- Delivered award-winning digital experiences for Chile and the rest of South America.
Education
Bachelor's Degree in Business Administration
Southern Institute - Auckland, New Zealand
Bachelor's Degree in Multimedia Design
Universidad del Pacifico - Santiago, Chile
Certifications
Advanced Google Analytics
From Ideas to Action - Design Thinking
IDEO
Certification in Psychology: Interaction Design in Psychology
Interaction Design Foundation
Skills
Tools
Figma, Sketch, Photoshop, Adobe Illustrator, Google Analytics, HubSpot API, Adobe XD Design, Photoshop, Adobe Illustrator, Adobe After Effects Design, Adobe After Effects Design, Google Optimize, Miro Development, Apple Keynote
Languages
HTML, CSS, HTML5, PHP, JavaScript
Platforms
MacOS, iOS Design, Android Design, WordPress Design, Webflow Design, Umbraco, Shopify, Visual Studio Development
Other
E-commerce Website Design, E-commerce UX Design, UX Design, UX Research, UI Design, Research, Research Analysis, Google Data Studio, Google Tag Manager, Mobile App, iOS Design, UI Design, UX Design, User Research, Validated User Research, Android Design, Web App Design, WordPress Design, Web Design, Responsive Web Development, Responsive Design, Responsive UX Design, Product Design, Web Design, EDM, Landing Page Design, Optimization, UX Design, Responsive Web Design, SDKs, Mobile UI Design, Mobile UX Design, Landing Pages, Prototyping, Wireframing, Customer Journeys, User Workshops, Sass, Liquid, Business, CX Strategy, UX Strategy, Design Strategy, Facilitation, UX Design, UX Design, Design Leadership, Design, Bootstrap, Mobile App Design, Responsive Web Design, Visual Design, Mobile App Design, UX Design, Design Thinking, Mobile App Design, Financial Design, User Validation, UX Design, UI Design, Lottie, Discovery Workshops, Design Sprints, Google Design Sprints, Mockups, Workshops, Workshop Facilitation, Branding, Animation Design, Design Workshops, Node.js, Qualitative Research, Web Research, UX Design, User Psychology, Conversion Rate, Digital Strategy , Graphic Design
Experience
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