Saif is a creative, collaborative, versatile, and high energy product designer and art director with 9+ years of experience in the design and creative industry. He thrives in a fast-paced dynamic environment where innovation, participation, and passion for great design are valued.
Led the strategy and product design of multiple startups including Fleeky, Tagin Sports, Nuvo, MiCasa, and more.
Worked with sports players and musicians to develop digital experiences such as Massari, Mia Martina, 50 Cent, and Joe Montana.
Worked with multiple real estate companies to improve their online presence, create automated communication, and generate more business.
Built, facilitated, and optimized complete marketing campaigns and funnels for in verticals such as automotive, dentists, real estate development, and education.
Technologies: Axure, Autopilot, ClickFunnels, Adobe After Effects, Sketch, Flinto, InVision, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe CC
2016 - 2018
Mizrahi Homes Inc.
Led the design and development of Mizrahi Homes official platform.
Art directed and designed "The Realty Life" real estate magazine. Working with directly writers and creative departments in companies such as Range Rover, Sharp Canada, and more to craft cohesive print ads.
Developed branding materials from premium business cards, feature sheet, signage, t-shirts, and more.
Led the design of "SickKids" Race for the kid's event by Mizrahi homes. The results were a complete pre and post event marketing development.
Technologies: InVision, Flinto, Sketch, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe CC
2011 - 2018
Decor Group Inc
Led the creative and development teams.
Built products for iOS, Android, Web, Apple Watch, and more.
Designed corporate branding kit and catalogs for the main holding company as well as it's 7 subdivisions.
Started a complete wood bi-product "Firewood Logs" from the initial market research phase to point of become a franchise – The brand was featured on CBC Dragons' Den.