Sandrine is available for hire
Hire SandrineSandrine Gautheret
Verified Expert in Design
Designer
Location
Nice, France
Toptal Member Since
March 3, 2022
Sandrine is a creative thinker who delivers fresh ideas and exciting work for every media. She created an award-winning hotel campaign covering TV ideation, brand identities, and digital projects. As an art director, Sandrine developed the concept of a pop-up café for a Swiss water brand, which opened in Manhattan and received international coverage. She helps businesses craft brilliant digital and print experiences with precise, hard-hitting, inspiring solutions that enrich people's lives.
Work Experience
Art Director and Designer
2022 - 2023
OTTO Brand Lab
- Crafted the new UI design for the Extensiv brand in collaboration with the creative team, creating concepts, wireframes, and designs.
- Built new brand identities, including logo creation, brand guidelines, color palette, typography, and marketing assets.
- Contributed to the creation of the annual report for Summit.
Technologies: Adobe Creative Suite, Photoshop CC, Illustrator CC, InDesign CC, Figma, Adobe Experience Design (XD), Web to Print, Artwork, Adobe Photoshop, Web Design, Design Direction, Collateral Design, Newsletter Design, Newsletters, Color Theory, POS, Promotional Leaflets & Flyers, WordPress, Package Design, Product Branding, Brand Books, Label Design, Custom Logos, Social Media, Digital Graphics, Color Concepts, Digital Product Design, Banner, Box Packaging, Infographics, Pitch Deck Consultant
Brand Designer
2022 - 2022
Content Matters, LLC
- Acted as the brand designer for a blog about fabrics, sewing, custom draperies, and lifestyle.
- Rebranded a drapery blog business. Performed market and competition analysis and presentation of several logos concepts and designed the logo by combining a symbol and typography.
- Presented ideas for blog design, how to make it stand out from competitors and make it more unique.
- Created user stories for four personas based on data gathered but the startup and buyer feedback.
Technologies: Brand Guidelines, Lifestyle, Brand Identity, Brand Building, Branding, Brand Design, Logo Design, Blog Design, Web to Print, Artwork, Adobe Photoshop, Web Design, Design Direction, Collateral Design, Newsletter Design, Newsletters, Brochure Design, Color Theory, POS, Promotional Leaflets & Flyers, Package Design, Product Branding, Brand Books, Label Design, Custom Logos, Social Media, Digital Graphics, Color Concepts, Digital Product Design, Banner, Infographics, Pitch Deck Consultant
Brand Designer
2022 - 2022
9362-5739 Québec inc.
- Designed the UI design for the web landing page and the mobile app screens of a new dating app service. Worked in collaboration with a UX designer to create the wireframe of the new app.
- Built a logo with a brand identity, including brand guidelines, colors, typography, imagery, and other assets. Created illustrations for the brand.
- Created the ad campaign to promote the app, including print and digital static and animated ads.
- Built a creative concept for an animated video, designed the storyboard, and collaborated with a motion designer.
Technologies: Branding, Logo Design, Illustration, UX Design, UI Design, Mobile App UI, Storyboarding, Brand Design, Brand Strategy, Color Palettes, Typography, Advertising Design, Digital Advertising, Videos, Advertising Campaigns, Ad Campaigns, 360 Campaigns, Banner Campaigns, Landing Page Design, Mobile App Design, User Interface (UI), Web UI, Web to Print, Artwork, Adobe Photoshop, Web Design, Design Direction, Collateral Design, Newsletter Design, Newsletters, Brochure Design, Color Theory, POS, Promotional Leaflets & Flyers, Package Design, Product Branding, Brand Books, Label Design, Custom Logos, Social Media, Digital Graphics, Color Concepts, Digital Product Design, Banner, Infographics, Pitch Deck Consultant
Art Director and Designer
2021 - 2021
Massive Media
- Collaborated with creative teams on global rebranding projects for various brands, including Daanaa, Raven, and Figbytes. Handled branding strategy, logo design, digital marketing campaigns, and new website design.
- Built a brand logo, visual identity, and identity guide, including the color palette and typography, language and tone, and other assets.
- Created a website design after reading the brand's visual identity, color codes, and typography. Built the wireframe and then the design.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Sketch, Keynote Templates, Marketing, Marketing Campaign Design, Web to Print, Artwork, Web Design, Design Direction, Collateral Design, Newsletter Design, Newsletters, Color Theory, POS, Promotional Leaflets & Flyers, WordPress, Package Design, Product Branding, Brand Books, Label Design, Custom Logos, Social Media, Digital Graphics, Color Concepts, Digital Product Design, Banner, Box Packaging, Beauty Products, Infographics, Pitch Deck Consultant
Art Director and Designer
2020 - 2021
FollowAnalytics
- Designed the new website, including creating the style guide and UI graphic models (using Figma) and crafting visuals to be integrated into the site (icons, illustrations, graphics, images).
- Created a new visual identity for banners, posts, and covers (LinkedIn, Facebook, Instagram) consistent with the logo, the colors of the brand guidelines and the values of the brand. Delivered landing pages and newsletters.
- Designed the newsletter, created templates, and implemented the new visual identity on Canva to facilitate the creation of posts for the marketing team.
Technologies: Figma, Canva, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote Templates, Web to Print, Artwork, Collateral Design, Newsletter Design, Newsletters, Color Theory, POS, Promotional Leaflets & Flyers, Package Design, Product Branding, Brand Books, Label Design, Custom Logos, Social Media, Digital Graphics, Color Concepts, Digital Product Design, Banner, Box Packaging, Infographics
Freelance Art Director and Designer
2019 - 2021
Milkmoney (Sherry Design Studio/Mc Corkell/Hazen Agency)
- Developed and designed brand identities and style guides, created digital marketing, social media campaigns, websites, emails, packaging, pitch decks, and marketing graphics. Clients ranged from startups and larger businesses.
- Built a brand guideline for the Australia Post. It had the layout and construction of a guide style highlighting the services, logo, imagery, and brand's visual identity.
- Presented and created the visual identity concept and poster campaign for TLC Disability.
- Rebranded the Australian agency, Milkmoney, to evolve its visual identity. I created the visuals, icons, and graphics for their website and agency presentation documents.
Technologies: Adobe Creative Suite, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, PowerPoint Design, Figma, Marketing Campaign Design, Collateral Design, Newsletters, Package Design, Product Branding, Brand Books, Label Design, Custom Logos, Social Media, Digital Graphics, Color Concepts, Digital Product Design, Banner, Box Packaging, Beauty Products, Cosmetics, Luxury, Infographics
Freelance Art Director, Designer, and Volunteer Abroad
2016 - 2019
Pix Associates
- Participated in remote work with different agencies and clients traveling through South America for 12 months. Activities included voluntary work with animals in the Jaguar Rescue Center in Costa Rica and teaching English and art to children at Workaway in Xéla, Guatemala.
- Developed a new campaign to launch a tram in Nice, France. Completed concept work for print advertising.
- Created a brochure for the launch of the Ortho brand, a dental clinic.
- Created visual identities and logos for clients, B Square, The Growth Chain, Rock and Joy children's shoes, Miltonia, and many others.
Technologies: Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, Sketch, Microsoft PowerPoint, Collateral Design, Newsletters, Package Design, Product Branding, Brand Books, Label Design, Custom Logos, Social Media, Digital Graphics, Color Concepts, Digital Product Design, Banner, Box Packaging, Beauty Products, Cosmetics, Luxury, Infographics
Art Director
2015 - 2016
PI&C
- Developed the concept of a pop-up shop cafe for the Swiss Water Decaf brand. The "The Art of Coffee Without Caffeine" concept opened in Manhattan. Four New York-based artists contributed to the project and received international coverage.
- Created new TV ads for Wyndham Rewards talking about the new offers. The Challenge: Put the Wyndham Rewards Wyzard character in magical, animated situations. Result: An award-winning hotel campaign and an increase in Reward Night redemptions.
- Developed the branding of the association More Than Me to make it better known. Created visuals and posts on social networks and improved the visual identity of the website.
Technologies: Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote Templates, Microsoft PowerPoint, Collateral Design, Package Design, Product Branding, Brand Books, Label Design, Custom Logos, Social Media, Digital Graphics, Color Concepts, Digital Product Design, Banner, Beauty Products, Cosmetics, Luxury, Infographics
Education
2009 - 2011
Master's Degree in Art Direction & Visual Communication
Intuit Lab - Paris, France
Certifications
JUNE 2016 - PRESENT
Chip Shop Awards
The Drum Chip Shop Awards
Experience
Collaboration That Works
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