Sandrine Gautheret
Verified Expert in Design
Designer
Nice, France
Toptal member since March 3, 2022
Sandrine is a creative thinker who delivers fresh ideas and exciting work for every media. She created an award-winning hotel campaign covering TV ideation, brand identities, and digital projects. As an art director, Sandrine developed the concept of a pop-up café for a Swiss water brand, which opened in Manhattan and received international coverage. She helps businesses craft brilliant digital and print experiences with precise, hard-hitting, inspiring solutions that enrich people's lives.
Experience
- UI Design - 10 years
- Branding - 10 years
- Visual Identity - 10 years
- Logo Design - 10 years
- Creative Design - 10 years
- Advertising Design - 10 years
- Creative Concept Development - 10 years
- Graphic Design - 10 years
Portfolio
Packaging for Range of Wellness Coffees
Vibrant Fruit Puree: Packaging
Work Experience
Art Director and Designer
OTTO Brand Lab
- Crafted the new UI design for the Extensiv brand in collaboration with the creative team, creating concepts, wireframes, and designs.
- Built new brand identities, including logo creation, brand guidelines, color palette, typography, and marketing assets.
- Contributed to the creation of the annual report for Summit.
Brand Designer
Content Matters, LLC
- Acted as the brand designer for a blog about fabrics, sewing, custom draperies, and lifestyle.
- Rebranded a drapery blog business. Performed market and competition analysis and presentation of several logos concepts and designed the logo by combining a symbol and typography.
- Presented ideas for blog design, how to make it stand out from competitors and make it more unique.
- Created user stories for four personas based on data gathered but the startup and buyer feedback.
Brand Designer
9362-5739 Québec inc.
- Designed the UI design for the web landing page and the mobile app screens of a new dating app service. Worked in collaboration with a UX designer to create the wireframe of the new app.
- Built a logo with a brand identity, including brand guidelines, colors, typography, imagery, and other assets. Created illustrations for the brand.
- Created the ad campaign to promote the app, including print and digital static and animated ads.
- Built a creative concept for an animated video, designed the storyboard, and collaborated with a motion designer.
Art Director and Designer
Massive Media
- Collaborated with creative teams on global rebranding projects for various brands, including Daanaa, Raven, and Figbytes. Handled branding strategy, logo design, digital marketing campaigns, and new website design.
- Built a brand logo, visual identity, and identity guide, including the color palette and typography, language and tone, and other assets.
- Created a website design after reading the brand's visual identity, color codes, and typography. Built the wireframe and then the design.
Art Director and Designer
FollowAnalytics
- Designed the new website, including creating the style guide and UI graphic models (using Figma) and crafting visuals to be integrated into the site (icons, illustrations, graphics, images).
- Created a new visual identity for banners, posts, and covers (LinkedIn, Facebook, Instagram) consistent with the logo, the colors of the brand guidelines and the values of the brand. Delivered landing pages and newsletters.
- Designed the newsletter, created templates, and implemented the new visual identity on Canva to facilitate the creation of posts for the marketing team.
Freelance Art Director and Designer
Milkmoney (Sherry Design Studio/Mc Corkell/Hazen Agency)
- Developed and designed brand identities and style guides, created digital marketing, social media campaigns, websites, emails, packaging, pitch decks, and marketing graphics. Clients ranged from startups and larger businesses.
- Built a brand guideline for the Australia Post. It had the layout and construction of a guide style highlighting the services, logo, imagery, and brand's visual identity.
- Presented and created the visual identity concept and poster campaign for TLC Disability.
- Rebranded the Australian agency, Milkmoney, to evolve its visual identity. I created the visuals, icons, and graphics for their website and agency presentation documents.
Freelance Art Director, Designer, and Volunteer Abroad
Pix Associates
- Participated in remote work with different agencies and clients traveling through South America for 12 months. Activities included voluntary work with animals in the Jaguar Rescue Center in Costa Rica and teaching English and art to children at Workaway in Xéla, Guatemala.
- Developed a new campaign to launch a tram in Nice, France. Completed concept work for print advertising.
- Created a brochure for the launch of the Ortho brand, a dental clinic.
- Created visual identities and logos for clients, B Square, The Growth Chain, Rock and Joy children's shoes, Miltonia, and many others.
Art Director
PI&C
- Developed the concept of a pop-up shop cafe for the Swiss Water Decaf brand. The "The Art of Coffee Without Caffeine" concept opened in Manhattan. Four New York-based artists contributed to the project and received international coverage.
- Created new TV ads for Wyndham Rewards talking about the new offers. The Challenge: Put the Wyndham Rewards Wyzard character in magical, animated situations. Result: An award-winning hotel campaign and an increase in Reward Night redemptions.
- Developed the branding of the association More Than Me to make it better known. Created visuals and posts on social networks and improved the visual identity of the website.
Education
Master's Degree in Art Direction & Visual Communication
Intuit Lab - Paris, France
Certifications
Chip Shop Awards
The Drum Chip Shop Awards
Skills
Tools
Adobe Creative Suite, Illustrator CC, Photoshop CC, InDesign CC, Canva, Apple Keynote, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Banner, Microsoft PowerPoint, Photoshop CS6, Sketch, Adobe Experience Design (XD), Adobe Premiere Pro
Platforms
Figma, WordPress
Industry Expertise
Marketing
Other
Branding, Visual Identity, UI Design, Logo Design, Digital Advertising, Advertising Design, Outdoor Advertising, Social Media Design, Brand Guidelines, Presentation Design, Creative Briefs, Pitch Decks, Creative Design, Creativity, Keynote Templates, PowerPoint Design, Logotype, Color Schemes, Typography, Art Direction, Briefing Materials, Ad Campaigns, Design, Brand Design, Print Ads, Stationery, Concepting, Websites, Social Ad Design, Web UI Design, Brand Development, Digital Branding, Brainstorming, Brochure Design, Print Design, Stationery Design, Creative Concept Development, Rebranding, Banner Ads, Visual Design, Graphic Design, Presentations, Social Media Graphics, Marketing Campaign Design, Web Design, Creative Direction, Web to Print, Design Direction, Collateral Design, Newsletter Design, Color Theory, POS, Promotional Leaflets & Flyers, Package Design, Product Branding, Brand Books, Label Design, Custom Logos, Social Media, Digital Graphics, Color Concepts, Digital Product Design, Infographics, Pitch Deck Consultant, Packaging, Web App Design, Taglines, TV, App UI, Brand Positioning, Brand Marketing, Naming, Research, Integrated Campaigns, Storyboarding, Digital Design, StoryBrand, Event Design, Campaign Design, B2C, B2B, Landing Page Design, User Interface (UI), Fashion Design, Fintech, Brand Strategy, Illustration, Artwork, Newsletters, Box Packaging, Beauty Products, Cosmetics, Luxury, Strategy, Color Palettes, Brand Identity, Web Content, Point of Sale, Social, Integrated Design, Social Media Apps, Promotion Strategy, UI Research, Icon Design, Social Banners, Global Business, Web UI, Marketing Materials, UX Design, Mobile App UI, Videos, Advertising Campaigns, 360 Campaigns, Banner Campaigns, Mobile App Design, Lifestyle, Brand Building, Blog Design, Print, Material Design, Print Advertising, Ad Posters, Poster Design, Mockups, Brand Analysis, Creative Problem Solving
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