Sarah Wright, Designer in Bluffton, SC, United States
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Sarah Wright

Verified Expert  in Design

Designer

Location
Bluffton, SC, United States
Toptal Member Since
June 7, 2022

Sarah is a designer with over 15 years of professional experience. She specializes in working with fashion retail and luxury brands but also takes courses in UI/UX to expand her skills and further her career. As a business-minded creative professional who understands the quantitative side of design and can define and implement a creative vision with beautiful and result-driven solutions, Sarah enjoys helping businesses reach their business goals without sacrificing aesthetics.

Corporate BrandingBrand DesignVisual DesignLogotypePrint AdsBrand IdentityBrand DevelopmentIdentity DesignBrand BuildingVisual IdentityBrand BooksBrand StrategyLogo DesignDigital DesignWeb Banner Design

Portfolio

Work Experience

Packaging Design

2022 - 2023
Nakery Beauty
  • Designed a pitch deck for proposed 2023 product launches to present to Home Shopping Network stakeholders.
  • Designed packaging for new 2023 product launches that maintained existing brand integrity but evolved the design to match a more premium, higher price point product.
  • Applied existing packaging artwork across various die lines using factory print standards.
Technologies: Adobe Illustrator, Adobe CC, Layout Design

Brand Design Expert

2022 - 2022
Harbor Real Estate Services LLC
  • Provided a thorough consultation in order to discover and develop the brand purpose for a real estate group. Determined the primary target audience to build out the strategy.
  • Narrowed down the visual tone of voice through a series of logo sketches. Several iterations were explored to hone in on the final design.
  • Delivered the brand toolkit consisting of all logo variations, brand guidelines document, business card design, and social media templates.
Technologies: Adobe Creative Suite, Typography, Layout Design, Brand Identity, Social Media, Brand Positioning

Art and Content Director

2021 - 2022
Interluxe Group
  • Led an internal rebrand creatively with an identity guide, including a logo refresh, colors, typography, and other relevant internal assets. Art directed a full website redesign and successfully migrated from WordPress to WebFlow.
  • Designed all communication pieces for Maserati North America pop-up event in Los Angeles, introducing the Grecale model to the US market.
  • Defined and implemented all communication pieces for Ferrari North America during their F1 Miami trackside presence.
Technologies: Adobe Creative Suite, Visual Design, Webflow, Typography, Web Design, Layout Design, Brand Identity, Brand Positioning

Senior Art Director

2018 - 2021
Spartina 449
  • Managed and art-directed all eCommerce and campaign photography from within the in-house photography team.
  • Ideated and designed seasonal campaigns and marketing material across various digital platforms and print, such as magazine ads, direct mail catalogs, email marketing, and digital paid ads.
  • Designed promotional material for in-store signage, window graphics, product packaging, tags, and product technical line drawings.
Technologies: Adobe Creative Suite, Visual Design, Typography, Color Palettes, Layout Design, Sportswear, Illustration, Iconography, Icon Design, Social Media, eCommerce

Art Director

2015 - 2017
Connoisseur Group
  • Designed logos and brand guides for various boutique luxury brands, packaging design, cigar, and wine label design.
  • Art-directed product photography, as well as lifestyle photography, resulting in various designed marketing collateral.
  • Worked closely with print houses for the production of luxury packaging and cigar and wine labels with various specialty printing techniques.
Technologies: Adobe Creative Suite, Print Design, Digital Design, Typography, Layout Design, Brand Identity, Brand Positioning
2004 - 2008

Bachelor of Fine Arts Degree in Advertising and Graphic Design

Columbus College of Art & Design - Columbus, Ohio, USA

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