Sarah is a designer with over 15 years of professional experience. She specializes in working with fashion retail and luxury brands but also takes courses in UI/UX to expand her skills and further her career. As a business-minded creative professional who understands the quantitative side of design and can define and implement a creative vision with beautiful and result-driven solutions, Sarah enjoys helping businesses reach their business goals without sacrificing aesthetics.
Provided a thorough consultation in order to discover and develop the brand purpose for a real estate group. Determined the primary target audience to build out the strategy.
Narrowed down the visual tone of voice through a series of logo sketches. Several iterations were explored to hone in on the final design.
Delivered the brand toolkit consisting of all logo variations, brand guidelines document, business card design, and social media templates.
Technologies: Adobe Creative Suite
Art and Content Director
2021 - 2022
Led an internal rebrand creatively with an identity guide, including a logo refresh, colors, typography, and other relevant internal assets. Art directed a full website redesign and successfully migrated from WordPress to WebFlow.
Designed all communication pieces for Maserati North America pop-up event in Los Angeles, introducing the Grecale model to the US market.
Defined and implemented all communication pieces for Ferrari North America during their F1 Miami trackside presence.