Sarah Wright
Verified Expert in Design
Designer
Bluffton, SC, United States
Toptal member since June 7, 2022
Sarah is a designer with over 15 years of professional experience. She specializes in working with fashion retail and luxury brands but also takes courses in UI/UX to expand her skills and further her career. As a business-minded creative professional who understands the quantitative side of design and can define and implement a creative vision with beautiful and result-driven solutions, Sarah enjoys helping businesses reach their business goals without sacrificing aesthetics.
Portfolio
Spartina 449
Logo Design
Work Experience
Packaging Design
Nakery Beauty
- Designed a pitch deck for proposed 2023 product launches to present to Home Shopping Network stakeholders.
- Designed packaging for new 2023 product launches that maintained existing brand integrity but evolved the design to match a more premium, higher price point product.
- Applied existing packaging artwork across various die lines using factory print standards.
Brand Design Expert
Harbor Real Estate Services LLC
- Provided a thorough consultation in order to discover and develop the brand purpose for a real estate group. Determined the primary target audience to build out the strategy.
- Narrowed down the visual tone of voice through a series of logo sketches. Several iterations were explored to hone in on the final design.
- Delivered the brand toolkit consisting of all logo variations, brand guidelines document, business card design, and social media templates.
Art and Content Director
Interluxe Group
- Led an internal rebrand creatively with an identity guide, including a logo refresh, colors, typography, and other relevant internal assets. Art directed a full website redesign and successfully migrated from WordPress to WebFlow.
- Designed all communication pieces for Maserati North America pop-up event in Los Angeles, introducing the Grecale model to the US market.
- Defined and implemented all communication pieces for Ferrari North America during their F1 Miami trackside presence.
Senior Art Director
Spartina 449
- Managed and art-directed all eCommerce and campaign photography from within the in-house photography team.
- Ideated and designed seasonal campaigns and marketing material across various digital platforms and print, such as magazine ads, direct mail catalogs, email marketing, and digital paid ads.
- Designed promotional material for in-store signage, window graphics, product packaging, tags, and product technical line drawings.
Art Director
Connoisseur Group
- Designed logos and brand guides for various boutique luxury brands, packaging design, cigar, and wine label design.
- Art-directed product photography, as well as lifestyle photography, resulting in various designed marketing collateral.
- Worked closely with print houses for the production of luxury packaging and cigar and wine labels with various specialty printing techniques.
Education
Bachelor of Fine Arts Degree in Advertising and Graphic Design
Columbus College of Art & Design - Columbus, Ohio, USA
Skills
Tools
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, InDesign CC, Photoshop CC, Illustrator CC, Asana, Microsoft PowerPoint, Canva, Adobe CC
Industry Expertise
Marketing, Retail & Wholesale
Platforms
Webflow
Other
Print Design, B2C Marketing, Corporate Branding, Graphic Design, Advertising Design, Brand Design, Logo Design, Digital Marketing Design, Visual Design, Marketing Design, Banner Design, Logotype, Digital Design, Concepting, Web Marketing, Creative Design, Ad Design, Digital Ad Design, Print Ads, Web Banner Design, Brand Identity, Digital Brand Identity, Brand Development, Digital Creative Direction, Identity Design, Presentations, Ads, Brand Building, Design, Ad Campaigns, Banner Ads, Digital Advertising, Visual Identity, Advertisement Design, Marketing Materials, Brand Books, Color Palettes, Collateral, Style Guides, Collateral Design, Brand Strategy, Printing Materials, Layout Design, Brand Positioning, Digital Layout, Campaign Design, Email Design, Landing Page Design, eCommerce Design, Rebranding, Brand Guidelines, Catalog Design, Photography Direction, Print Marketing Design, Direct Mail, Email Marketing, Branding, Art Direction, Illustration, Pitch Decks, Presentation Design, Printing, Typography, Merchandise, Creative Direction, Social Media Design, Email Template Design, Social Media Content, B2B, Monday.com, Web Design, Event Branding, B2C, Print Production, Print Publications, Lifestyle, Packaging, Product Packaging, Photography, Image Retouching, Social Media Covers, PowerPoint Design, Sales Presentations, Pitch Presentations, Social Media Graphics, Pitch Deck Consultant, Social Media, Artwork, Editorial Design, Sportswear, Iconography, Icon Design, Technical Drawing, Technical Illustration, Instagram, Digital Newsletters, Newsletter Design, eCommerce, Package Design, Label Design, Outdoor Advertising, Art Design, Brand Logos, Video Editing, Pattern Design
Experience
- B2C Marketing - 15 years
- Graphic Design - 15 years
- Brand Design - 15 years
- Marketing Design - 15 years
- Adobe Creative Suite - 15 years
- Campaign Design - 10 years
- eCommerce Design - 10 years
- Logo Design - 10 years
Tools
- Adobe Creative Suite
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