Sasha is a product designer with a background in information design and human-computer interaction. With years of experience building web and mobile applications, Sasha not only provides smart solutions but understands business and product strategy. She designs B2B and B2C products and converts problems into simple, friendly flows that make people’s lives easier. Sasha has worked with Informatica, Zalando, and other leading companies.
Ran product discovery sessions to understand the product and the target audience better. Constantly iterated on the feedback and tried out new approaches.
Designed the product information architecture, UI, and an interaction concept.
Built user stories and interactive prototypes for gathering user feedback and as a reference for the developers.
Technologies: Sketch, inVision, FramerX
2016 - PRESENT
Designed a data platform for executive managers, data analysts, and business developers.
Worked closely with the product owner and business users to understand requirements and translate them into user flows and product design.
Designed several products, which are parts of the more significant Industry 4.0 suite: data graph manipulation and ontology designer, data load, data visualization and forecasting, user manager, and virtual simulations.
Oversaw the design of B2B products and services that make the day-to-day work of Zalando's partners (brands) more efficient. In particular, my focus was brand CMS and analytics.
Communicated with users, consumers, stakeholders, and colleagues, making sure that business goals as well as user needs and values are met.
Translated knowledge from the discovery stage into meaningful experiences and interaction design, from concept to tiny functional details, zooming in and out without losing track of the big picture. Challenged the status quo, unafraid to bring a new vision to the table, take responsibility, and bring it to life. Frequently presented new designs and ideas to colleagues, including internal stakeholders, not only to exchange thoughts and receive feedback but also to inspire my team and show them that thinking big is possible.
Ensured that our decisions are not just data-informed but data-driven, proactively sharing stories based on data and inspiring the team to makes Google Analytics and another information source their day to day habit.
Technologies: inVision, Sketch, Principle, Axure
Senior UX Designer
2016 - 2016
Improved the information architecture by rearranging menu items and combining competitive functionalities.
Simplified the interface by bringing more focus to the primary actions on each screen.
Redesigned dashboards and product listings.
2016 - 2016
Open-Groupe (via Toptal)
Developed the UX and visual design for a platform that allows big companies to find specific services or expertise with the help of consulting firms.
Created web prototypes to showcase the project's idea and test the concept.
Produced the design concept for a mobile app to provide on-demand services.
Technologies: Sketch, Zeplin, Axure
Lead UX/UI Designer
2015 - 2016
New Cloud Technologies
Designed consistent UX and interaction designs for text editing and table editing mobile apps on Android.
Created a collaboration app for Facebook Messenger.
Redesigned a corporate website.
Introduced the concept of tracking changes to the text editor app.
Worked on a variety of UX/UI projects for office applications.
Led UX/UI development within the team.
Technologies: Axure, Adobe Photoshop, Sketch 3
Senior UX Designer
2013 - 2015
Conducted user studies and user research.
Introduced a design-thinking perspective into a tech-centric product team.
Developed a new concept for MDM Informatica's products.
Designed the information architecture and UX for a master data management platform and built solutions on top of it.
Created the UX/UI for provisioning services like Population Override Management.
Contributed to Informatics's UX/UI corporate pattern library.
Technologies: Axure, Adobe CC, Data
Senior UX Designer
2012 - 2013
Designed a web platform for teachers, students, and their parents.
Worked to increase parents' engagement within the system.
Gathered feedback and inspiration for future concepts through conducting user tests, interview sessions, co-designing workshops, and many other research activities.
Incorporated user-centered design processes.
Enhanced the UX/UI in an iPad app for teachers.
Technologies: Axure, Adobe CC
Postgraduate Design Engineer
2010 - 2012
Eindhoven University of Technology
Designed a light platform that facilitates information visualization and communication in an intuitive and unobtrusive way to enhance user experience in the breakout area of modern offices.
Researched and published "How Does User Feedback to Video Prototypes Compare to That Obtained in a Home Simulation Laboratory?"
Designed a prototype for a voice application that helps drivers work with their mailbox while driving.
Conducted various observation studies in order to collect patterns of user behavior during the decision-making process.
Participated in a number of user studies that helped collect data for future concepts, validate ideas, and get feedback on products in use.
Technologies: Research, User Study, Prototyping, Adobe Photoshop, Axure