Sasha Pozdnyakova, Designer in Larnaca, Cyprus
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Sasha Pozdnyakova

Verified Expert  in Design

Designer

Location
Larnaca, Cyprus
Toptal Member Since
September 29, 2015

Sasha is a product designer with a background in information design and human-computer interaction. She is experienced in building web and mobile applications—providing smart solutions and understanding business and product strategy. She designs B2B and B2C products and converts problems into simple, friendly flows that make people's lives easier. Over the years, Sasha has worked with leading companies such as Informatica and Zalando.

Portfolio

Work Experience

Lead UX/UI Designer

2024 - 2024
AB InBev - St Louis
  • Facilitated discovery sessions that successfully defined user personas and the key problem we aimed to solve, laying the foundation for targeted solution development.
  • Designed high-fidelity screens, encompassing all necessary states for the prototype within the deadline, offering a best-in-class alcohol shopping experience for small-sized eCommerce platforms.
  • Created a comprehensive UI design library to accelerate the development process, streamlining design consistency and efficiency across the project.
  • Implemented quick enhancements based on ad-hoc feedback in a rapid development environment, ensuring continuous improvement and responsiveness to client needs.
Technologies: Design Leadership, UX Design, UI Design, User Flows, Wireframing, User Research, Product Benchmarking, Mobile App Design, Web App Design, Prototyping, Branding, Workshop Facilitation, eCommerce, UX Audits, User Journey Maps, User Personas

Lead UX/UI Designer

2024 - 2024
Davidson Consulting Inc
  • Facilitated discovery sessions that transformed an unclear idea into a clear concept, identifying key user types and their primary issues and suggesting testable solutions.
  • Outlined key user personas, detailing their daily scenarios and challenges, and sketched their pathways through the proposed solution, ensuring a deep understanding of user needs and behaviors.
  • Designed interaction flows for all stakeholders, including gifters, giftees, merchants, and the service provider, to ensure a comprehensive and seamless experience for each participant within the service ecosystem.
  • Developed high-fidelity mockups for the solution, integrating an AI assistant for automated gift selection, shareable wishlists, and collaborative features across both desktop and mobile platforms.
Technologies: UX Design, UI Design, Wireframing, User Flows, eCommerce, Marketplaces, Prototyping, Web, Mobile, UX Research, Design Leadership, Product Benchmarking, Branding, Workshop Facilitation, Artificial Intelligence (AI), UX Audits, User Journey Maps, User Personas

Lead UX/UI Designer

2024 - 2024
Stephen M Childers
  • Turned an initial idea into a detailed concept by identifying the main problem and suggesting practical solutions. This process included defining important user types, outlining paths through the app, and creating a simple solution prototype.
  • Developed comprehensive mockups for a construction industry chat application across several iterations, initiating with a bare minimum viable product (MVP) to test the initial hypothesis, followed by more intricate flows upon hypothesis validation.
  • Engineered hands-free interaction capabilities for the chat application to accommodate construction workers wearing safety helmets and gloves on-site, ensuring usability without the conventional handling of mobile devices.
Technologies: Design Leadership, UX Design, UI Design, Prototyping, Wireframing, User Stories, User Flows, User Personas, Voice Chat, Artificial Intelligence (AI), User Journey Maps

Lead UI/UX Designer

2023 - 2023
White Stone Media
  • Run a three-week ideation session, creating personas and user flows and formulating high-level design concepts. This initiative paved the way for precise planning and resource estimation for the next three-month development phase.
  • Designed UX around the widget for finding non-profits with filters like opening hours, distance, and location, showcasing results in card and map formats, ensuring a user-friendly and efficient search experience.
  • Designed an admin interface for managing widgets, subscriptions, and listings, including features for analytical report generation, enhancing user engagement and decision-making.
Technologies: UX Design, UI Design, Design Leadership, Rapid Prototyping, UX Wireframes, User Flows, User Personas, UX Audits, User Journey Maps

Lead Product Designer

2019 - 2023
Child Care Seer
  • Designed a platform for running a daycare from the concept to a fully running software for daycare owners, teachers, parents, and their kids.
  • Planned and prioritized product features based on the company vision map. Ran product discovery sessions with the team and validated concepts and prototypes with customers and knowledge experts.
  • Designed a comprehensive web application tailored for teachers and parents, a user-friendly mobile app, a classroom device app, and engaging product landing pages, ensuring a cohesive and intuitive experience across various platforms and user needs.
  • Was called the "best product designer" the product owner had ever worked with.
Technologies: Product Discovery, B2B, Research, User-centered Design (UCD), User Stories, Strategy, UX Architecture, Mobile, Personas, Information Architecture (IA), UI Design, UX Design, Prototyping, Web App Design, Web Design, Visual Design, InVision, Sketch, Figma, Complex Problem Solving, Component Libraries, Tables, Web, User Experience (UX), System Architecture Design, Airtable, Notion, Wix, Responsive Web Design (RWD), Wireframing, Complex Application User Interfaces (UI), Design Systems, System Design, UI Components, User Journeys, Complex Data Analysis, Charts, User Flows, Analytical Dashboards, Interface Design, Mobile UX, Desktop, Pen & Paper, CSS, HTML, Search, B2C, Web UI Design, Web UX Design, Web UX, Mobile UI Design, Responsive Web Apps, Big Data UX Design, Data-heavy Design, UX Audits, User Journey Maps, User Personas, Design Leadership

Senior Product Designer

2021 - 2022
Caltana, Inc
  • Designed system infrastructures and workflows catered to the unique needs of key stakeholders: clients, service companies, and suppliers.
  • Streamlined a complex application process by transforming it into a user-friendly wizard. This allowed users to easily navigate between steps, save drafts, and ultimately enhance their overall experience with the application.
  • Recognized that tables were a fundamental tool in the daily workflow of key users and put a strong emphasis on their design. I carefully crafted interactions with tables and their internal navigation, with a keen focus on improving productivity.
  • Devised a pattern for formula creation. This included intelligent suggestions and the ability for users to pick from a range of proposed options, making the process more intuitive and efficient.
Technologies: UX Design, UI Design, Product Design, User Interface (UI), User Experience (UX), Web Design, Wireframing, Complex Problem Solving, Complex Application User Interfaces (UI), Prototyping, Design Systems, System Design, Component Libraries, UI Components, User Journeys, Tables, Cost Benchmarking, Figma, Web, System Architecture Design, Airtable, Notion, Responsive Web Design (RWD), Complex Data Analysis, Interface Design, Desktop, CSS, HTML, Search, Programming, Web UI Design, Web UX Design, Web UX, Responsive Web Apps, Big Data UX Design, Data-heavy Design, UX Audits, User Journey Maps, User Personas

Senior UX Designer

2021 - 2021
Carbon Lighthouse
  • Designed an Air Quality Index (AQI) portal for desktop and mobile applications.
  • Spearheaded the creation of a design components library that served as a unified resource for all design elements.
  • Developed an interactive prototype, bringing the design concept to life. This allowed stakeholders to visualize the end product and interact with it.
Technologies: Product Design, Data Visualization, Tableau, User Interface (UI), User Experience (UX), UX Design, Figma, Web App UX, Prototyping, Dashboard Design, Dashboards, Charts, Web, Wireframing, Design Systems, UI Components, Mobile UX, Desktop, B2C, Web UX Design, Web UX, Mobile UI Design, Responsive Web Apps, UX Audits, Design Reviews

Lead Product Designer

2019 - 2019
Nordic Aviation Capital
  • Designed a web system for aircraft maintenance record management. The system helps keep key data related to orders and transfers, audits, and insights.
  • Used machine learning techniques such as computer vision to organize documents into the right categories, detect poor quality, and bring other valuable insights.
  • Built the interactive prototype for easy communication with the development team, as well as for the presentation to other stakeholders.
Technologies: Enterprise, B2B, UX Architecture, UI Design, UX Design, Prototyping, Framer X, Sketch, InVision, Complex Problem Solving, Design Systems, Component Libraries, Web, User Experience (UX), System Architecture Design, Wireframing, UI Components, User Flows, Interface Design, Desktop, Search, Web UX Design, Web UX, Responsive Web Apps, Data-heavy Design, UX Audits, User Journey Maps

Product Designer

2018 - 2019
Raven Ops
  • Ran product discovery sessions to understand the product and the target audience better. Constantly iterated on the feedback and tried out new approaches.
  • Designed product information architecture, UI, and an interaction concept.
  • Built user stories and interactive prototypes for gathering user feedback and as a reference for the developers.
Technologies: B2B, User Stories, Dashboards, Big Data, UX Architecture, Personas, Information Architecture (IA), UI Design, UX Design, Prototyping, Dashboard Design, Framer X, InVision, Sketch, Complex Data Analysis, Complex Problem Solving, Artificial Intelligence (AI), Machine Learning Automation, Self-driving Cars, Robotics, Design Systems, Component Libraries, Web, User Experience (UX), System Architecture Design, Wireframing, Complex Application User Interfaces (UI), System Design, UI Components, User Journeys, Charts, Analytical Dashboards, Interface Design, Sketch 3, Desktop, Search, Web UX Design, Web UX, Responsive Web Apps, Data-heavy Design, Generative Artificial Intelligence (GenAI)

Product Designer

2018 - 2018
Augmented Insights
  • Conducted product discovery sessions to build the product canvas, understand the target audience, and make the first hypothesis for further validation.
  • Built user stories and user journeys through the product. Created mockups and conceptual interactive prototypes.
  • Prepared a video and web presentation for the investor's pitch.
Technologies: Data Analytics, Data, Dashboards, Strategy, Big Data, UX Architecture, UI Design, UX Design, Web Design, Data Visualization, Visual Design, User Stories, Personas, Product Discovery, Sketch, InVision, Component Libraries, Web, User Experience (UX), Wireframing, UI Components, User Journeys, Charts, Interface Design, Sketch 3, Desktop, Web UI Design, Web UX Design, Web UX, Responsive Web Apps

Senior UX/UI Designer

2017 - 2018
Survalyzer
  • Designed the way for users to apply their themes and templates when building custom user surveys.
  • Created a way for users to order the panel members to their survey easily.
  • Provided recommendations and designs to integrate a new chart engine.
  • Designed new components and interaction patterns for user surveys.
  • Collaborated with a brilliant team to design new functionality and retire the one the user did not use.
Technologies: B2B, User-centered Design (UCD), SaaS Design, UX Architecture, UX Design, Information Architecture (IA), Sketch, Research, UI Design, Product Design, Complex Problem Solving, Design Systems, Component Libraries, Web, User Experience (UX), Wireframing, UI Components, Charts, Interface Design, Sketch 3, Desktop, Web UX Design, Web UX, Responsive Web Apps, UX Audits, Design Reviews

Product Designer

2016 - 2018
Reflexia
  • Designed a data platform for executive managers, data analysts, and business developers.
  • Worked closely with the product owner and business users to understand requirements and translate them into user flows and product design.
  • Designed several products, which are parts of the more significant Industry 4.0 suite: data graph manipulation and ontology designer, data load, data visualization and forecasting, user manager, and virtual simulations.
Technologies: Data Analytics, Data, Product Discovery, B2B, InVision, Dashboards, Strategy, Big Data, UX Architecture, Web App Design, Dashboard Design, Web Design, Visual Design, Information Architecture (IA), Conceptual Design, Zeplin, Sketch, UI Design, Data Visualization, Research, UX Design, Complex Problem Solving, Component Libraries, Web, User Experience (UX), System Architecture Design, Responsive Web Design (RWD), Wireframing, Design Systems, UI Components, Charts, Analytical Dashboards, Interface Design, Sketch 3, Desktop, Search, Web UI Design, Web UX Design, Web UX, Mobile UI Design, Responsive Web Apps, Big Data UX Design, Data-heavy Design, Generative Artificial Intelligence (GenAI)

Product Designer

2016 - 2017
Zalando
  • Oversaw the design of B2B products and services that make the day-to-day work of Zalando's partners (brands) more efficient. In particular, my focus was brand CMS and analytics.
  • Communicated with users, consumers, stakeholders, and colleagues, ensuring that business goals and user needs and values were met.
  • Translated knowledge from the discovery stage into meaningful experiences and interaction design, from concept to tiny functional details, zooming in and out without losing track of the big picture.
  • Ensured that our decisions were not just data-informed but data-driven, proactively sharing stories based on data and inspiring the team to make Google Analytics and another information source their day-to-day habit.
  • Challenged the status quo, unafraid to bring a new vision to the table, take responsibility, and bring it to life. Frequently presented new designs and ideas to colleagues, including internal stakeholders.
Technologies: Data Analytics, Product Discovery, B2B, Research, User-centered Design (UCD), User Stories, Strategy, UX Architecture, eCommerce, Personas, Information Architecture (IA), UI Design, UX Design, Prototyping, Visual Design, Principle, Sketch, InVision, Online Shops, Design Systems, Component Libraries, Web, User Experience (UX), Wireframing, Complex Problem Solving, UI Components, User Journeys, Charts, Analytical Dashboards, Interface Design, Sketch 3, Desktop, Pen & Paper, Web UX Design, Web UX, Responsive Web Apps, UX Audits, User Journey Maps, Design Reviews, User Personas

Senior UX Designer

2016 - 2016
Glamvie
  • Improved the information architecture by rearranging menu items and combining competitive functionalities.
  • Simplified the interface by bringing more focus to the primary actions on each screen.
  • Redesigned dashboards and product listing management tools for B2B marketplace admin panel.
Technologies: Data, Bootstrapping, UX Architecture, UI Design, UX Design, Sketch, Web, User Experience (UX), Wireframing, UI Components, Interface Design, Sketch 3, Desktop, Web UX Design, Web UX

Digital Designer

2016 - 2016
Open-Groupe (via Toptal)
  • Developed the UX and visual design for a platform that allows big companies to find specific services or expertise with the help of consulting firms.
  • Created web prototypes to showcase the project's idea and test the concept.
  • Produced the design concept for a mobile app to provide on-demand services.
Technologies: UI Design, UX Design, Zeplin, Sketch, Web, User Experience (UX), Wireframing, UI Components, Interface Design, Sketch 3, Desktop, Web UX Design, Web UX

Lead UX/UI Designer

2015 - 2016
New Cloud Technologies
  • Designed consistent UX and interaction designs for text editing and table editing mobile apps on Android.
  • Created a collaboration app for Facebook Messenger.
  • Led the redesign of the corporate website together with the marketing department.
  • Introduced the concept of tracking changes to the text editor app.
  • Worked on a variety of UX/UI projects for office applications.
  • Led UX/UI design and development session, and managed the team of five.
Technologies: UX Architecture, Mobile, UI Design, UX Design, Visual Design, Sketch 3, Adobe Photoshop, Complex Problem Solving, Web, User Experience (UX), Wireframing, System Design, UI Components, Interface Design, Desktop, Pen & Paper, B2C, Web UI Design, Web UX Design, Web UX, UX Audits, Design Reviews, Design Leadership

Senior UX Designer

2013 - 2015
Informatica
  • Conducted user studies and user research, ran product discovery sessions.
  • Introduced a design-thinking perspective into a tech-centric product team.
  • Developed a new concept for MDM Informatica's products.
  • Designed the information architecture and UX for a master data management platform and built solutions on top of it.
  • Created the UX/UI for provisioning services like Population Override Management.
  • Contributed to Informatics's UX/UI corporate pattern library.
Technologies: Enterprise, Data, B2B, Research, Dashboards, Strategy, Big Data, UX Architecture, Personas, Information Architecture (IA), UI Design, UX Design, Data Visualization, Adobe CC, Complex Problem Solving, Web, User Experience (UX), System Architecture Design, Wireframing, Design Systems, UI Components, User Journeys, Analytical Dashboards, Interface Design, Sketch 3, Desktop, Pen & Paper, Web UX Design, Web UX, Big Data UX Design, Data-heavy Design, UX Audits, User Journey Maps, Design Reviews, User Personas

Senior UX Designer

2012 - 2013
Dnevnik.ru
  • Designed a web platform for teachers, students, and their parents.
  • Worked to increase parents' engagement within the system.
  • Gathered feedback and inspiration for future concepts through conducting user tests, interview sessions, co-designing workshops, and many other research activities.
  • Incorporated user-centered design processes into the product development lifecycle.
  • Enhanced user experience for the teacher's iPad app.
Technologies: Research, UX Architecture, UI Design, UX Design, Adobe CC, Web, User Experience (UX), Wireframing, System Design, UI Components, User Journeys, Interface Design, Sketch 3, Desktop, Pen & Paper, B2C, Web UX Design, Web UX, UX Audits, User Journey Maps, User Personas

Postgraduate Design Engineer

2010 - 2012
Eindhoven University of Technology
  • Designed a light platform that facilitates information visualization and communication in an intuitive and unobtrusive way to enhance user experience in the breakout area of modern offices.
  • Researched and published "How Does User Feedback to Video Prototypes Compare to That Obtained in a Home Simulation Laboratory?"
  • Designed a prototype for a voice application that helps drivers work with their mailbox while driving.
  • Conducted various observation studies in order to collect patterns of user behavior during the decision-making process.
  • Participated in a number of user studies that helped collect data for future concepts, validate ideas, and get feedback on products in use.
Technologies: UX Architecture, UX Design, Adobe Photoshop, Prototyping, User Research, Research, User Experience (UX), Web UX Design, Web UX, UX Audits, User Journey Maps, Design Reviews, User Personas
2010 - 2012

Engineering Doctorate (EngD) in User-System Interaction

Eindhoven University of Technology - Eindhoven, The Netherlands

2002 - 2007

Master's Degree in Applied Informatics in Information Design

St. Petersburg State Polytechnic University - St. Petersburg, Russia

2005 - 2005

Exchange Program in Multimedia Design

Kymenlaakso University of Applied Sciences - Kouvola, Finland

Tools

Sketch 3, Figma, InVision, Sketch, Adobe CC, Adobe Photoshop, Framer X, Tableau, Principle, Zeplin, Airtable, Wix

Platforms

Desktop, Mobile, Web, Webflow

Languages

CSS, HTML

Other

UX Design, UI Design, Information Architecture (IA), Product Discovery, B2B, Interface Design, UX Architecture, SaaS Design, Strategy, Dashboards, User-centered Design (UCD), User Experience (UX), Product Design, User Interface (UI), User Research, Data Visualization, Web Design, Dashboard Design, Web App Design, Web UI Design, Web UX Design, Web UX, User Personas, UX Audits, User Journey Maps, Design Reviews, Data, Research, Prototyping, Conceptual Design, Personas, Search, Enterprise, Mobile UX, Big Data, Data Analytics, B2C, Usability Testing, User Stories, Visual Design, Pen & Paper, Logo Design, Mobile UI Design, Responsive Web Apps, Big Data UX Design, Data-heavy Design, Design Leadership, eCommerce, Bootstrapping, Multimedia Design, Programming, 3D, Game Design, System Architecture Design, Notion, Responsive Web Design (RWD), Wireframing, Complex Problem Solving, Complex Application User Interfaces (UI), Design Systems, System Design, Component Libraries, UI Components, User Journeys, Tables, Cost Benchmarking, Online Shops, Complex Data Analysis, Artificial Intelligence (AI), Machine Learning Automation, Self-driving Cars, Robotics, Web App UX, Charts, User Flows, Platforms, User Workflows, Analytical Dashboards, UX Analysis, Complex Reasoning, Formula Creation, Pivot Tables, Heavy Data Load Interface, Web App UI, Machine Learning, Computer Vision, Videos, Labeling, SaaS, Software as a Service (SaaS), Widgets, Framer, ChatGPT, Rapid Prototyping, UX Wireframes, Voice Chat, Marketplaces, UX Research, Product Benchmarking, Branding, Workshop Facilitation, Mobile App Design, Generative Artificial Intelligence (GenAI)

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