Selin Sargut, Designer in Istanbul, Turkey
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Selin Sargut

Verified Expert  in Design


Istanbul, Turkey
Toptal Member Since
February 22, 2021

Selin has extensive experience in UX/UI design, prototyping, idea implementation, and validating product features via design-thinking methods. She's worked with clients—in various sectors of fintech, retail, telco, and Salesforce—to grow their businesses with a human-centered approach at the intersection of strategy, creativity, and tech. Besides designing products, Selin loves to create brand experiences as part of a business strategy and shape how your brand looks, feels, and speaks to people.


Work Experience

User Experience Design Lead

2019 - PRESENT
  • Worked with one of the world's largest beverage company and redesign the order management system on Salesforce; I conducted user research to understand user needs and created solutions both for mobile and tablet to engage dealers and sellers.
  • Created UX design guidelines and a design system combining a library of design assets, patterns, and business rules for a bank to make it easier for my client's team to create products and digital experiences by using the guidelines.
  • Conducted both user research to understand the real pain points and market research to understand best practices globally in a service design project for a client in the retail sector.
  • Designed an innovative shopping experience that combines both physical and digital touchpoints, an ecosystem that mobile commerce supported by disruptive digital services in the store, and I did hands-on UX production for various platforms.
  • Aligned with the agile development teams in a bank and assist in the technical discussions to achieve our desired design outcome: up-and-running applications.
  • Collaborated with the clients and various teams to deliver real business value, define and communicate the product vision, and ensure that the design specifications were implemented.
Technologies: Apple Keynote, Salesforce, Adobe CC, MURAL, InVision, Sketch

Senior UX Designer

2017 - 2019
  • Worked with an award-winning telecommunication service provider in the UAE—combining their business objectives with customer insights and creating customer journeys, flows, wireframes, and high-fidelity prototypes both for the web and mobile.
  • Gained expertise in the fast-growing fintech industry and worked to shape a flawless experience of digital payment services such as money transfer, utility bill payments, and acceptance at the point-of-sale.
  • Took full ownership of the UX design, oversaw the delivery, and created the IA and user flows with the visual designers and developers to make it real.
  • Conducted user testing along with the team and validated the experience journey end-to-end.
  • Designed a cloud-based data storage solution and created a vision for the digital experience of the product and held in-depth persona studies, information architecture, and benchmarking.
  • Designed and delivered for five different platforms—blending the business strategy, design, and technology and focusing on designing products and services.
  • Co-created with our customers to create lean design solutions, MVP, and better experiences through design thinking, research, and data insights.
Technologies: Adobe CC, InVision, Sketch

Senior UI/UX Designer (Consultant)

2016 - 2017
  • Created user stories and CX journey maps for eCommerce personas based on the data gathered in a user survey and by insights from the marketing team.
  • Contributed hands-on to the design and production of optimizing the UI/UX of the external and internal apps such as HR portals, inventory tracking, content management systems, intranet sites, proprietary enterprise software, websites, or mobile apps.
  • Worked both with the IT team and third parties in Migros as an experience design process owner; I briefed the agencies according to the customer experience journeys.
Technologies: Sketch, InVision

UI/UX Designer | UX Researcher

2014 - 2016
  • Worked with a multidisciplinary team (including working directly with developers) to create the next generation of intelligent systems including the Smart Education Project and many IoT projects.
  • Designed visual concepts, mockups, user-interface component specifications, and visual data presentations; I focused on creating functional and appealing user experiences.
  • Co-authored a US patent on an automotive system (
  • Conducted user research, created the experience design process, and developed the visual concept.
Technologies: Marvel App, Adobe CC
2015 - 2016

Master's Degree in Brand Strategy

Sabanci University - Istanbul, Turkey

2009 - 2014

Bachelor's Degree in Visual Design

Sabanci University - Istanbul, Turkey


Certificate in User Experience Design

Nielsen Norman Group

JULY 2020 - JULY 2021

Scrum Master Certified

Scrum, Inc.


IBM Banking Industry



IBM Agile Explorer



IBM Design Thinking



UX Heuristics



Sketch, InVision, Adobe CC, MURAL, Apple Keynote, Marvel App, Figma, InVision App, Miro


Visual Design Language



Industry Expertise

Marketing, Banking & Finance, Telecommunications


Communication Design, Product Design, Digital Strategy, UX Direction, Omnichannel Customer Journey, User Research, Customer Journeys, Design Thinking, User-centered Design (UCD), Personas, Brand Identity, User Experience (UX), User Flows, Usability Heuristics, Mobile UX, Web Design, UX Design, UI Design, User Interface (UI), Mobile UI Design, Business Design, Business Models, Service Design, eCommerce UX, Fintech, Visual Art, Marketing Communications (MarCom), Storytelling, Customer Experience, DesignOps, Analytics, Empathy, Ideation, Product Management, Agile, Agile Delivery, Agile Sprints, Scrum Master, Project Planning, Value Creation, Key Performance Indicators (KPIs), Art Direction, Story Carding, Information Architecture (IA), Feature Planning, Interactive Tools, Heuristic Evaluation, Usability, Heuristics, Heuristic Reports, Heuristic Review, Business Process Flow Diagrams, Qualitative Research, eCommerce UI, Customer Service, Customer Support, Chat Support, User Needs, User Testing, Digital Payments, Mobile Wallet, Landing Pages, Cloud Drive, Holistic UX Design, Customer Insights, Platform Design, Cloud Storage, App UI, Mobile Apps, Branding, App UX, Consumer Banking, App Design

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