Simone Parmeggiani, Designer in Concord, CA, United States
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Simone Parmeggiani

Verified Expert  in Design


Concord, CA, United States
Toptal Member Since
December 12, 2016

Si is an award-winning designer with nearly two decades of experience in product and agency work. Since 2017, he's been making waves at Meta as a product design lead and architect, cleverly blending strategy with top-notch product and creative design. His expertise ranges from UI/UX to motion design, illustration, and genAI. He uses this mix to craft engaging solutions across all platforms, pushing boundaries and delivering memorable user experiences.


Work Experience


2017 - PRESENT
  • Hired as the very first and only communication designer at Facebook London.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, InVision, Sketch

Fintech Visual Designer (Ads, Content)

2017 - 2018
Point (via Toptal)
  • Worked in the art direction, design, illustrations, and photography styling for their Facebook ads campaigns.
  • Designed and developed all the assets, animations, and landing pages.
  • Developed a new illustration style for the brand.
Technologies: Facebook Ads, Adobe After Effects, Adobe Illustrator, Adobe Photoshop

UX Designer

2017 - 2017
  • Worked on a UX project for Google Retail; managed to crack a solution to an ongoing problem that lasted for over a year, in just a month.
  • Created the UX, design, and rationale for the global Google Retail assets management system.
Technologies: InVision, Sketch

Freelance Motion Designer | UI Designer

2016 - 2017
  • Designed all of the rich media and static banners for the new Sainsbury's campaign.
  • Took care of all the motion design, animations, and GIF creations for the campaign.
  • Presented the work and discussed every step of the design process directly with the client.
Technologies: Adobe After Effects, Adobe Photoshop

Digital Creative Director

2016 - 2016
Splash Worldwide
  • Redesigned the agency website and brand guidelines, as well as editing the new showreel.
  • Led the art direction for the photography of the Value Retail summer campaign, a luxury retail company with villages all over Europe and China.
  • Art directed and oversaw the whole digital-out-of-home (DOOH) campaign for the new 2017 Nike Air Max for JD Sports.
  • Designed and art-directed the visual identity for HAT (History of Advertising Trust) 40th-anniversary event.
  • Conceptualized, designed, and art directed an internal platform—tracking real-time sentiments (happiness) around the world by applying an algorithm to different social platforms' APIs.
Technologies: Marvel, InVision, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Photoshop

Digital Design Lead

2014 - 2016
Bartle Bogle Hegarty
  • Conceptualized and designed a generative identity for Black Sheep Studios and BBH Live; using real-time content, based on hot and cold data theories.
  • Designed an award-winning, interactive Christmas campaign for a big food retailer (Waitrose).
  • Created the design for an interactive fashion tool for the Guardian.
  • Designed a microsite for Weetabix's Ultimate Sports Day.
  • Redesigned the whole KFC website as well as several social interactive campaigns.
Technologies: InVision, Marvel, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Photoshop

Design Manager | Senior Art Director

2011 - 2013
  • Redesigned and worked on the UX/UI for the whole EE website (a big telephone provider).
  • Worked onsite for BT (British Telecom) focusing on the UX as well as UI for their new BT Sport platform, including extensive work for their website.
  • Designed several instructional animations for BT's new connected home tools.
Technologies: InVision, Marvel, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Photoshop

Freelance Senior Designer

2011 - 2011
Blast Radius
  • Worked on the design and art-direction for Rihanna x Nivea interactive campaign.
Technologies: Adobe Illustrator, Adobe After Effects, Adobe Photoshop

Freelance Art Director | Designer

2011 - 2011
  • Designed and art directed an online experience for Toni & Guy.
Technologies: Adobe Illustrator, Adobe Photoshop

Freelance Art Director | Senior Designer

2010 - 2011
  • Worked on the design and UI for Heineken Star Player, the first second screen interactive experience (both for desktop and mobile).
Technologies: Adobe Illustrator, Adobe After Effects, Adobe Photoshop

Interactive Director | Designer

2009 - 2010
  • Conceptualized, art-directed, and designed an award-winning, interactive experience for Toyota Yaris.
  • Art directed and designed a website for BASF.
  • Worked on the concept and design for the online, interactive experience for Guinness, Bring it to Life.
Technologies: Adobe Illustrator, Adobe After Effects, Adobe Photoshop

Lead Designer | Creative Lead

2005 - 2009
  • Designed an award-winning interactive experience and mini-games for TT Games—the Guinness World Records, the video game.
  • Crafted the design and UI of Emma Watson's website.
  • Designed the styling and UI for Cadbury's website.
  • Worked on the design, UI, and online games for the Royal Marines' website.
Technologies: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
2000 - 2004

Bachelor's Degree in Internet Science

University of Bologna - Bologna, Italy

1995 - 2000

High School Diploma in Computer Science

ITIS Corni - Modena, Italy


Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Sketch, Marvel, InVision, Banner, Figma




Mobile, WordPress

Industry Expertise

Sports, Retail & Wholesale, Food & Beverage, Marketing


Cartoon Character Design, Illustration, Character Design, Color Scheme Design, Branding, User Interface (UI), Prototyping, Logo Design, Photography, Portrait Photography, Filming, WordPress Design, Character Animation, Writing & Editing, Color Grading, Motion & Animation Design, Facebook Ads, Sport Branding, Design, Animated GIFs, Animated Banners, Rich Media, UI Design, UX Design, Digital Campaigns, Art Direction, Ad Campaigns, Award-winning, Responsive UI, Icon Design, Web Design, Paid Advertising, Digital, Social, Social Media, B2B, Dashboards, Facebook, Product Design, Digital Product Design, Video Editing, Animation, Marketing Design, Communication Design, Communication, SaaS, SaaS Design, Enterprise, Mobile UI Design, Mobile UX Design, Children's Books, Children's Illustration, Character Development, Character Illustration, User Experience (UX), Generative Artificial Intelligence (GenAI), Midjourney, ChatGPT, DALL-E 3

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