Simone Parmeggiani
Verified Expert in Design
Designer
Concord, CA, United States
Toptal member since December 12, 2016
Si is an award-winning designer with nearly two decades of experience in product and agency work. Since 2017, he's been making waves at Meta as a product design lead and architect, cleverly blending strategy with top-notch product and creative design. His expertise ranges from UI/UX to motion design, illustration, and genAI. He uses this mix to craft engaging solutions across all platforms, pushing boundaries and delivering memorable user experiences.
Portfolio
Nike Golf Club
Splash Worldwide
Sketch App Resources
Sainsbury's Food Dancing
The Little Trailblazers
Work Experience
Designer
- Hired as the very first and only communication designer at Facebook London.
Fintech Visual Designer (Ads, Content)
Point (via Toptal)
- Worked in the art direction, design, illustrations, and photography styling for their Facebook ads campaigns.
- Designed and developed all the assets, animations, and landing pages.
- Developed a new illustration style for the brand.
UX Designer
- Worked on a UX project for Google Retail; managed to crack a solution to an ongoing problem that lasted for over a year, in just a month.
- Created the UX, design, and rationale for the global Google Retail assets management system.
Freelance Motion Designer | UI Designer
AnalogFolk
- Designed all of the rich media and static banners for the new Sainsbury's campaign.
- Took care of all the motion design, animations, and GIF creations for the campaign.
- Presented the work and discussed every step of the design process directly with the client.
Digital Creative Director
Splash Worldwide
- Redesigned the agency website and brand guidelines, as well as editing the new showreel.
- Led the art direction for the photography of the Value Retail summer campaign, a luxury retail company with villages all over Europe and China.
- Art directed and oversaw the whole digital-out-of-home (DOOH) campaign for the new 2017 Nike Air Max for JD Sports.
- Designed and art-directed the visual identity for HAT (History of Advertising Trust) 40th-anniversary event.
- Conceptualized, designed, and art directed an internal platform—tracking real-time sentiments (happiness) around the world by applying an algorithm to different social platforms' APIs.
Digital Design Lead
Bartle Bogle Hegarty
- Conceptualized and designed a generative identity for Black Sheep Studios and BBH Live; using real-time content, based on hot and cold data theories.
- Designed an award-winning, interactive Christmas campaign for a big food retailer (Waitrose).
- Created the design for an interactive fashion tool for the Guardian.
- Designed a microsite for Weetabix's Ultimate Sports Day.
- Redesigned the whole KFC website as well as several social interactive campaigns.
Design Manager | Senior Art Director
SapientNitro
- Redesigned and worked on the UX/UI for the whole EE website (a big telephone provider).
- Worked onsite for BT (British Telecom) focusing on the UX as well as UI for their new BT Sport platform, including extensive work for their website.
- Designed several instructional animations for BT's new connected home tools.
Freelance Senior Designer
Blast Radius
- Worked on the design and art-direction for Rihanna x Nivea interactive campaign.
Freelance Art Director | Designer
JWT
- Designed and art directed an online experience for Toni & Guy.
Freelance Art Director | Senior Designer
AKQA
- Worked on the design and UI for Heineken Star Player, the first second screen interactive experience (both for desktop and mobile).
Interactive Director | Designer
UNIT 9
- Conceptualized, art-directed, and designed an award-winning, interactive experience for Toyota Yaris.
- Art directed and designed a website for BASF.
- Worked on the concept and design for the online, interactive experience for Guinness, Bring it to Life.
Lead Designer | Creative Lead
Lightmaker
- Designed an award-winning interactive experience and mini-games for TT Games—the Guinness World Records, the video game.
- Crafted the design and UI of Emma Watson's website.
- Designed the styling and UI for Cadbury's website.
- Worked on the design, UI, and online games for the Royal Marines' website.
Education
Bachelor's Degree in Internet Science
University of Bologna - Bologna, Italy
High School Diploma in Computer Science
ITIS Corni - Modena, Italy
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Sketch, Marvel, InVision, Banner
Languages
CSS
Industry Expertise
Sports, Retail & Wholesale, Food & Beverage, Marketing
Platforms
Mobile, WordPress, Figma
Other
Cartoon Character Design, Illustration, Character Design, Color Scheme Design, Branding, User Interface (UI), Prototyping, Logo Design, Photography, Portrait Photography, Filming, WordPress Design, Character Animation, Writing & Editing, Color Grading, Motion & Animation Design, Facebook Ads, Sport Branding, Design, Animated GIFs, Animated Banners, Rich Media, UI Design, UX Design, Digital Campaigns, Art Direction, Ad Campaigns, Award-winning, Responsive UI, Icon Design, Web Design, Paid Advertising, Digital, Social, Social Media, B2B, Dashboards, Facebook, Product Design, Digital Product Design, Video Editing, Animation, Marketing Design, Communication Design, Communication, SaaS, SaaS Design, Enterprise, Mobile UI Design, Mobile UX Design, Children's Books, Children's Illustration, Character Development, Character Illustration, User Experience (UX), Generative Artificial Intelligence (GenAI), Midjourney, ChatGPT, DALL-E 3
Experience
- Adobe Photoshop - 15 years
- Motion & Animation Design - 10 years
- Adobe After Effects - 10 years
- Adobe Illustrator - 10 years
- User Interface (UI) - 6 years
- Branding - 6 years
- Sketch - 4 years
- InVision - 2 years
Tools
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Sketch
- InVision
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