Simone is available for hire
Hire SimoneSimone Parmeggiani
Verified Expert in Design
Designer
Location
Concord, CA, United States
Toptal Member Since
December 12, 2016
Si is an award-winning designer with nearly two decades of experience in product and agency work. Since 2017, he's been making waves at Meta as a product design lead and architect, cleverly blending strategy with top-notch product and creative design. His expertise ranges from UI/UX to motion design, illustration, and genAI. He uses this mix to craft engaging solutions across all platforms, pushing boundaries and delivering memorable user experiences.
Work Experience
Designer
2017 - PRESENT
- Hired as the very first and only communication designer at Facebook London.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
Fintech Visual Designer (Ads, Content)
2017 - 2018
Point (via Toptal)
- Worked in the art direction, design, illustrations, and photography styling for their Facebook ads campaigns.
- Designed and developed all the assets, animations, and landing pages.
- Developed a new illustration style for the brand.
Technologies: Facebook Ads, Adobe After Effects, Adobe Illustrator, Adobe Photoshop
UX Designer
2017 - 2017
- Worked on a UX project for Google Retail; managed to crack a solution to an ongoing problem that lasted for over a year, in just a month.
- Created the UX, design, and rationale for the global Google Retail assets management system.
Technologies: InVision, Sketch
Freelance Motion Designer | UI Designer
2016 - 2017
AnalogFolk
- Designed all of the rich media and static banners for the new Sainsbury's campaign.
- Took care of all the motion design, animations, and GIF creations for the campaign.
- Presented the work and discussed every step of the design process directly with the client.
Technologies: Adobe After Effects, Adobe Photoshop
Digital Creative Director
2016 - 2016
Splash Worldwide
- Redesigned the agency website and brand guidelines, as well as editing the new showreel.
- Led the art direction for the photography of the Value Retail summer campaign, a luxury retail company with villages all over Europe and China.
- Art directed and oversaw the whole digital-out-of-home (DOOH) campaign for the new 2017 Nike Air Max for JD Sports.
- Designed and art-directed the visual identity for HAT (History of Advertising Trust) 40th-anniversary event.
- Conceptualized, designed, and art directed an internal platform—tracking real-time sentiments (happiness) around the world by applying an algorithm to different social platforms' APIs.
Technologies: Marvel, InVision, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Digital Design Lead
2014 - 2016
Bartle Bogle Hegarty
- Conceptualized and designed a generative identity for Black Sheep Studios and BBH Live; using real-time content, based on hot and cold data theories.
- Designed an award-winning, interactive Christmas campaign for a big food retailer (Waitrose).
- Created the design for an interactive fashion tool for the Guardian.
- Designed a microsite for Weetabix's Ultimate Sports Day.
- Redesigned the whole KFC website as well as several social interactive campaigns.
Technologies: InVision, Marvel, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Design Manager | Senior Art Director
2011 - 2013
SapientNitro
- Redesigned and worked on the UX/UI for the whole EE website (a big telephone provider).
- Worked onsite for BT (British Telecom) focusing on the UX as well as UI for their new BT Sport platform, including extensive work for their website.
- Designed several instructional animations for BT's new connected home tools.
Technologies: InVision, Marvel, Sketch, Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Freelance Senior Designer
2011 - 2011
Blast Radius
- Worked on the design and art-direction for Rihanna x Nivea interactive campaign.
Technologies: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Freelance Art Director | Designer
2011 - 2011
JWT
- Designed and art directed an online experience for Toni & Guy.
Technologies: Adobe Illustrator, Adobe Photoshop
Freelance Art Director | Senior Designer
2010 - 2011
AKQA
- Worked on the design and UI for Heineken Star Player, the first second screen interactive experience (both for desktop and mobile).
Technologies: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Interactive Director | Designer
2009 - 2010
UNIT 9
- Conceptualized, art-directed, and designed an award-winning, interactive experience for Toyota Yaris.
- Art directed and designed a website for BASF.
- Worked on the concept and design for the online, interactive experience for Guinness, Bring it to Life.
Technologies: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Lead Designer | Creative Lead
2005 - 2009
Lightmaker
- Designed an award-winning interactive experience and mini-games for TT Games—the Guinness World Records, the video game.
- Crafted the design and UI of Emma Watson's website.
- Designed the styling and UI for Cadbury's website.
- Worked on the design, UI, and online games for the Royal Marines' website.
Technologies: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Education
2000 - 2004
Bachelor's Degree in Internet Science
University of Bologna - Bologna, Italy
1995 - 2000
High School Diploma in Computer Science
ITIS Corni - Modena, Italy
Experience
Tools
Collaboration That Works
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