Sofia is available for hire
Hire SofiaSofia Kavartina
Verified Expert in Design
Designer
Location
Thessaloniki, Greece
Toptal Member Since
June 4, 2022
Sofia is a senior user experience designer and strategist with over 10 years of expertise. Her education has given her the ability to see each project from all angles and create innovative methods for people to interact with products and services that benefit the customer and the company. Working on UX projects remotely with customers in the United States and Europe has given her global experience.
Work Experience
User Experience Strategist
2021 - 2022
Mainlevel Consulting
- Collaborated with over 26 stakeholders, a team of five developers, co-founders, engineers, and data scientists.
- Led ideation, planning, and structuring of design strategies for UX roadmap, vision, and mission workshops.
- Conducted user research, created personas, and conducted user testing.
- Defined pain points and reasons behind low-conversion rates.
- Designed high-fidelity wireframes, user interfaces, and prototypes.
- Reduced reliance on customer support for new subscriptions by 63% and improved user adoption.
- Reported directly to the CEO and the stakeholders.
Technologies: Adobe Creative Suite, Figma, Miro, Animation, Mind Mapping, Product Branding, Google Material Design, User Flows, Management, Wireframing, Web App Design, Cross-platform UX, Design Systems, UX Strategy, Service Design, UX Workshops, iOS App Design, Ideation Workshops, Innovative UX, Business Model Canvas, Software Technical SWOT Analysis, A/B Testing, Usability Heuristics, UI Design, UX Design, Web Applications, Web Design, WordPress, Project Management, SaaS Design, UX Flows, Responsive Web Design (RWD)
Senior Product Designer
2020 - 2021
Hapimag
- Collaborated with developers, product managers, and business partners using the Scrum framework to help define program requirements and roadmap.
- Used qualitative and quantitative data to solve problems.
- Conducted user research and used card sorting to improve information architecture.
- Increased 15% bookings and time on page by 51% and decreased bounce rate by 30%.
Technologies: Figma, Scrum, Jira, Asana, UI Design, UX Design, Web Applications, Web Design, eCommerce UI, WordPress, Project Management, Web App Design, SaaS Design, UX Flows, System Design, Responsive Web Design (RWD)
Senior Product Designer
2019 - 2020
SafeSize
- Designed high-quality, simple modern interfaces for web and mobile applications. Collaborated with a global team in multiple time-zones.
- Built storyboards to conceptualize designs to accurately convey project plans to new B2B clients.
- Conducted layout adjustments based on user feedback.
- Designed and developed an application to make it easier for users to learn and use. The app received over 1,500 downloads as of August 2019; 50% of downloads were by new users. As a result, we had a new client, Intersport stores.
Technologies: Figma, Miro, UI Design, UX Design, Web Applications, Web Design, eCommerce UI, WordPress, Project Management, Web App Design, SaaS Design, UX Flows, Responsive Web Design (RWD)
Product Designer
2018 - 2019
Darkpony
- Managed the product's ease of use and ensured a friendly user experience for the in-house products to deliver customer service and an easy-to-use mobile and web streamlined interface.
- Designed the aesthetics to be incorporated on a website or product, from the layout menus and drop-down choices to fonts and colors, allowing interface edits as needed.
- Created wireframes, flow diagrams, and other low to medium fidelity designs for solution sing-offs.
- Designed high-quality, simple, and modern interfaces for web and mobile applications.
- Reduced reliance on customer support for new subscriptions by 73% and improved user adoption.
Technologies: Figma, UI Design, UX Design, Web Applications, Web Design, Motion Design, Motion & Animation Design, Explainer Videos, Animated Explainer Videos, Advertising, Event Ticketing, WordPress, Project Management, Web App Design, SaaS Design, UX Flows, Responsive Web Design (RWD)
User Experience Researcher
2016 - 2018
Comidor
- Led UX study and visual design for an extensive large international project based on using technology to help evaluate project management and reporting, aimed toward the programs to reduce poverty in developing countries.
- Designed high-quality, simple, and modern interfaces for web and mobile applications.
- Took on conducting layout adjustments based on user feedback. Led projects and analyzed data to identify opportunities for improvement.
- Designed and effectively ran a pilot for a troublesome, information-driven member and employee performance tracking software for the web, Android, and iOS.
- Managed a 3D animation onboarding video for how the platform can be used to show to the clients.
Technologies: Figma, Design Workshops, UX Workshops, Ideation Workshops, Workshop Facilitation, UX Research, User Interface (UI), WordPress, Project Management, Web App Design, SaaS Design, UX Flows, Responsive Web Design (RWD)
Education
2019 - 2021
Master of Science in Digital Innovation and Startup Entrepreneurship
National Technical University of Athens (Polytechnic Metsovian) - Athens, Greece
2004 - 2007
Bachelor of Arts in 3D Animation and Multimedia Productions
Middlesex University of London - London, United Kingdom
Certifications
JANUARY 2021 - PRESENT
Scrum Master Certified PSM I
scrum.org
JANUARY 2019 - PRESENT
User Experience Design Graduate Certificate
Glasgow University
JANUARY 2018 - PRESENT
Advanced Social Media Strategy Training and Certification
Deree American College
Experience
Collaboration That Works
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