Sreenivasan Jayachandra Balaji, Designer in Berlin, Germany
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Sreenivasan Jayachandra Balaji

Verified Expert  in Design


Berlin, Germany
Toptal Member Since
February 16, 2022

Sreeni's 6+ years' strong user-centered design background and commercial acumen result in happy users and thriving businesses. He was part of the design team of one of the world's top three CRM software with more than 50 million users, and the MVP idea he developed for automotive giant Ashok Leyland became a huge success. Sreeni's need to understand human behavior underpins everything he does. He enjoys tying together business and user goals to develop top solutions to problems.


Work Experience

Senior Product Designer

2022 - PRESENT
  • Designed a SaaS-based HR application tracking and sourcing software (ATS).
  • Conducted generative research to determine our enterprise customer's needs and pain points and prototyped solutions to problems.
  • Created user flows, wireframes, and prototypes to solve the identified problem.
Technologies: Figma, B2B, B2C, Business to Business (B2B), UX Prototyping, UX Design, Web Design, Web App Design, UI Design, Marketplace Design, Gamification, Applicant Tracking Software (ATS)

Senior UX Designer

2019 - PRESENT
  • Redesigned a sales lead funnel to acquire 1.5x more leads, increasing company revenue by 38%.
  • Analyzed user and business goals, conducted user research, created multiple prototypes, and conducted usability tests to validate the solutions without involving the development team, reducing the cost and time required to build products.
  • Designed a CRM from scratch by researching users of the property technology segment and devised a new visual language and design system, laying the foundation for a super scalable product.
  • Designed a map-based visual tool to find the value of a property located in Germany. Users can interact with a map or do a simple search to find the property's value they are willing to sell.
Technologies: Figma, Adobe Experience Design (XD), Miro, Principle, Adobe Illustrator, Balsamiq

Senior UX/UI Designer for a B2B Lending Platform

2022 - 2022
  • Conceptualized and designed a fully responsive B2B admin dashboard that enterprise customers will use to manage their leads and integrations and get insights from the analytics data.
  • Worked on a new visual language and used Tailwind UI CSS as a framework reference for my UI designs.
  • Created flows for multiple personas and prototyped the flows to simulate the end user experience.
Technologies: Product Design, B2B, SaaS, InVision, Enterprise SaaS, Web App Design, User Flows, Wireframing, Figma, Sketch, Prototyping, Design Systems, Dashboards, Web Dashboards, User Interface (UI), User Interviews

Senior UX Designer

2017 - 2019
  • Part of the design team of one of the world's top three CRM (customer relationship management) software with more than 50 million users.
  • Conducted extensive market research and competitor analysis to redesign the native mobile app of the Zoho CRM.
  • Advocated for 50+ million active users, their problems, and came up with solutions and strategies to deploy changes considering their mental models.
Technologies: Figma, Sketch, Miro, Principle, After Effects CC, Illustrator CC, Photoshop CC

UX Designer

2015 - 2017
  • Designed customer-facing products used worldwide for more than 20 clients from diverse industries such as automotive and insurance.
  • Received the "Innovator" award for being a user-centered design practitioner and helping clients with innovative solutions to problems.
  • Developed an MVP idea for automotive giant Ashok Leyland, which was a grand success and attracted their competitor (Daimler AG) to do the same project for them with the same team.
  • Partnered with clients to understand users, coming up with solutions to the user problems, testing prototypes, and developing unique UI designs and brand identity.
Technologies: Sketch, Axure, InVision, Balsamiq, Illustrator CC, Photoshop CC
2011 - 2015

Bachelor's Degree in Computer Science

Anna University - India


Social Computing

University of California, San Diego


Interaction Design

University of California, San Diego


User Experience Research and Prototyping

University of California, San Diego


Human Centered Design

University of California, San Diego


Designing, Running, and Analyzing Experiments

University of california, San Diego


Design Principles

University of California, San Diego


Balsamiq, Figma, Miro, Adobe Experience Design (XD), Illustrator CC, After Effects CC, Sketch, InVision, Photoshop CC, Principle, Adobe Illustrator, Lookback, Hotjar, React Studio, Chrome Developer Tools


Axure, Amazon Web Services (AWS), Google Cloud Platform (GCP), Azure, ProductPlan

Industry Expertise



UI Design, User Experience (UX), Design Principles, Usability Testing, Quantitative User Research, User Research, User Flows, User-centered Design (UCD), UX Prototyping, Rapid Prototyping, Prototyping, Quantitative Research, Software as a Service (SaaS), Analytics, Motion Design, Programming, Fundamental Design Principles, Paper Prototyping, Interactive UX, Validated User Research, Dashboard Design, Inventory Management, Customer Support, User Interface (UI), User Interviews, Flat Design, Mobile Mockups, Mobile UX, Responsive Web Apps, Cloud, Cloud Security, Responsive UI, Tablet UX, React, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Product Design, Customer Relationship Management (CRM), Platform as a Service (PaaS), UX Branding, System Design, Sustainability, Business to Business (B2B), Property Management, Proptech, Brainstorming, Interaction Design (IxD), Dashboards, Web Dashboards, Wireframing, Product Branding, SaaS, Unmoderated Remote Usability Testing, Remote Work, Startups, AI Design, AIOps, Surveys, SEO Tools, React Native, Chrome Extensions, Front-end, Task Flows, Task Analysis, Automation, B2B, B2C, UX Design, Web Design, Web App Design, Marketplace Design, Gamification, Applicant Tracking Software (ATS), Enterprise SaaS, Design Systems

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