Sue Patterson
Verified Expert in Design
Designer
Dublin, Ireland
Toptal member since May 19, 2017
Sue is a senior designer with experience in UI/UX, visual design, and art/creative direction. She has designed websites and application solutions for multinational corporate clients, as well as startups in the software and advertising industries. She practices UI/UX design within an Agile framework and is happy bringing design to any part of the production pipeline. Sue loves focusing on creating simple, beautiful, and user-friendly products.
Portfolio
Groupon
Carewell eCommerce
Feedback App
Danone Aptaclub
Houghton Mifflin Harcourt
Life Assurance WebApp
Work Experience
Freelance/Contract Product Designer
Designsprites
- Designed digital products for a growing healthcare eCommerce platform, focusing on user experience, accessibility, and conversion. Created wireframes and UI design and collaborated with devs to launch intuitive, user-friendly features.
- Designed an AR children’s book using Adobe Aero. Created illustrations and animations, then integrated them into an interactive experience, blending physical storytelling with digital magic to engage young readers through augmented reality.
- Provided web and brand design for a cosmetic brand, including logo, packaging concepts, and a responsive eCommerce site. Focused on creating a cohesive, modern visual identity that aligned with the brand’s target audience and values.
Senior Product Designer
Groupon
- Launched a new communication channel as a lead designer on a cross-functional team.
- Worked on customer experience and merchant application projects within a two-sided marketplace.
- Acted as the lead designer on redesigning a core CX footer component.
Senior UI/UX Designer
Artificial Industries
- Created agile MVP product designs.
- Designed UX for Care Centre platform.
- Designed a medical-at-home application for patients.
- Designed for a loyalty Platform.
UI/UX Designer
Learnovate
- Worked on UX and wireframe creation for a web platform with the purpose of managing content reuse for educational publishers.
- Led the UI/UX design team developing an API marketplace. The team worked on all branding and website design aspects of the project.
- Designed an analytics dashboard for HR mangers to look at their users' competencies.
- Generated animation content with Adobe After Effects for the introduction video on the website.
- Developed a prototype for a Sports app using Bubble.io.
Freelance Art Director, UI/UX and Visual Design Consultant
Sink Digital Media
- Developed a series of K-12 games using Flash. Focused on visual design, UI, and production management.
- Designed and art directed branding for an international digital film festival.
- Developed visuals and UI/UX design for a data-focused government website.
- Developed an introduction animation for an API marketplace.
- Created wireframes and UI/UX for a voice-modular web app.
Lead UI/UX Designer
Houghton Mifflin Harcourt
- Designed the UI and visuals for a dashboard application for teachers.
- Developed the wireframes, UX, and icons suite for the My Dashboard project.
- Developed the wireframes, UI/UX, and visuals on the First Planner project.
Lead UI/UX Designer
RTE (Irelands National Broadcaster)
- Led the design effort on the revamp of RTE's lifestyle brand.
- Developed wireframes for a suite including five flagship sites.
- Developed brand guidelines for the entire project.
- Designed the UI and visuals for the lifestyle re-brand.
Freelance Web UI/UX Designer
Sink Digital Media
- Developed virtual sets for a technology TV show.
- Worked on UI/UX for the European Union's forestry site and application.
- Designed a number of sites and advertisements for digital agencies.
- Developed the UI/UX and visuals for the Australian Embassy's official website.
- Worked on Interactive Vodafone's in-store demonstrator for new phones.
Education
Certificate in Multimedia Design
Arthouse - Dublin
Bachelor of Design Degree in Visual Communication
National College of Art and Design - Ireland
Skills
Tools
Photoshop CC, Adobe Illustrator, Adobe Photoshop, Axure RP Pro, Adobe Creative Suite, Bubble, Flash, 3ds Max, InVision, Blender, Marvel App, Adobe After Effects, InDesign CC, Jira, Slack, Adobe
Platforms
Figma, Axure, WordPress, iOS, Windows
Languages
CSS, HTML
Industry Expertise
Education Technology (Edtech)
Other
User Experience (UX), Wireframing, Visual Design, UI Design, Product Design, Prototyping, UX Design, Web App UX, Web Design, MVP Design, Web App UI, Graphic Design, Low-fidelity Prototypes, B2B, Web App Design, Dashboard Design, Dashboards, High-fidelity Prototypes, Web Applications, High-fidelity Mockups, Responsive Web Apps, User Interface (UI), Design Systems, Data Visualization, Usability Testing, Rapid Prototyping, Educational Portals, Branding, UX Research, Edtech Design, Web UI, Web UX, User Flows, Ideation, eCommerce UI, eCommerce UX, User Journeys, Task Flows, User Journey Maps, Presentation Design, Mobile Design, Mobile UX Design, Typeform.io, eCommerce, Responsive UI, Education Management Systems, Design Thinking, Apps, Art Direction, APIs, Augmented Reality (AR), Illustration, MagicalVoxel, App UI, App UX, Identity, Logo Design, Website Redesign, eCommerce Web Design, Book Cover Design, Digital Communication, Visual Art, Game Art, Game UI Design
Experience
- Branding - 15 years
- Visual Design - 15 years
- Product Design - 15 years
- UI Design - 15 years
- Rapid Prototyping - 10 years
- Prototyping - 10 years
- Wireframing - 7 years
- UX Design - 5 years
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