UI Designer
2022 - PRESENT
Ivy Clinicians, Inc.
- Designed a better onboarding experience for clinicians to increase the chances of filling out the information needed to get them successfully hired.
- Worked with the marketing team to create clinician-targeted ads for Ivy's social media channels to increase their reach.
- Redesigned the website to have a more minimal, clean, and straightforward UX experience.
Technologies: Websites, Landing Page Design, UI Design, Figma, Web Design
Product Design Consultant
2021 - 2022
Lantum
- Designed and launched a product to manage medical leaves, which enabled National Health Service (NHS) doctors in secondary care to significantly improve their workload management.
- Conducted extensive user testing every month with the Lantum Digital Fellows, a group of junior doctors.
- Collaborated with doctors and senior-level stakeholders to set requirements and timeframes and plan feature roadmaps.
- Worked in a high-paced Agile environment with a multidisciplinary team of developers, product, and marketing professionals.
- Improved and built upon the existing brand identity components like colors, typography, icons, spacing, grids, form elements, and other assets.
- Created a sophisticated rolling rota software feature to increase rota creation efficiency.
- Designed creative concepts for digital marketing campaigns across mobile and web.
Technologies: Figma, Adobe Photoshop, Healthcare Services, Digital Product Design, Ideation, User Research, User Testing, Remote User Testing, UI Audits, Web App Design, iOS UI Design, Mobile UX, Wireframing, iOS, iOS App Design, Prototyping, User Personas, Personas, User Stories
Lead UX/UI Designer
2021 - 2021
Cognitive Battery
- Worked closely with marketing and product to develop a cognitive ability testing game for recruitment and career advice.
- Conducted heuristic usability analysis of the competition and existing products to unveil improvement potential.
- Gathered information from user interviews and stakeholders to plan and execute product roadmaps.
- Created high-fidelity prototypes and animations to guide developers through complex ideas and user flows.
- Designed the UI for the mobile app and had documented design decisions.
Technologies: Cognitive Psychology, Game Design, Educational Games, Product Design, UX Design, UI Design, UX Audits, UI Audits, iOS UI Design, Mobile UX, iOS, iOS App Design, Prototyping, Personas, User Stories, Design Leadership
Lead UI Designer
2021 - 2021
Altar
- Implemented the look and feel of their new brand identity to their website.
- Designed high-fidelity prototypes and animations to guide developers through complicated user flows and ideas.
- Created handover documentation for the developers and monitored project development for implementation quality control.
- Designed the user flow, so the customer journey ends on an incentive to book a call.
Technologies: Figma, InVision, Startup Consulting, Web Consulting, Digital Product Design, User Interface (UI), UX Audits, Prototyping, User Personas, Personas, User Stories
Lead UX Designer
2020 - 2021
Kestor
- Played a key role while in charge of the UX design of an MVP for a career mode add-on of a flight simulator.
- Interviewed and analyzed user research to implement solutions for the features.
- Coordinated with product and game design to ensure high-quality standards.
- Led UX research, competitive audits, and heuristic user evaluations.
- Worked throughout the project with the development team to ensure that high-quality standards were met.
- Designed user testing prototypes based on persona research and analytics.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Game Design, Dashboard Design, Web Dashboards, Usability Heuristics, Heuristic Review, Information Architecture (IA), Sitemaps, UX Audits, UI Audits, Mobile UX, Wireframing, Prototyping, User Personas, User Stories, Design Leadership
UX/UI Designer
2018 - 2021
Made Abroad
- Worked with clients across multiple industries like higher education, startup consulting, artificial intelligence, and eCommerce.
- Designed a website for an educational organization that boosted their traffic and engagement by 70% compared with their previous year.
- Created the new design of a tech startup website, which resulted in a 62% increase in downloaded resources.
- Redesigned an eCommerce experience raising the CSAT score by 79%.
Technologies: Figma, InVision, UX Design, Responsive Design, Higher Education, Startups, eCommerce, Annotated Wireframes, Artificial Intelligence (AI), UI Audits, Web App Design, iOS UI Design, iOS, iOS App Design, Prototyping, User Personas, Personas, User Stories