Tamara spent many years at Google, first as a UX manager in Ads, then as a design lead for Classroom. She spent time designing at Apple (apple.com redesign) and co-founded Studio Simpatico, a NYC-based design, and development studio. Tamara is an adjunct professor at FIT (interaction design) and holds a Master’s degree from NYU’s ITP.
Launched Google Classroom to help teachers and students manage classroom workflows.
Worked in partnership with engineering/product leadership to contribute UX insights to strategic planning.
Managed the design and research team (three designers, one researcher) for DFP by Google.
Defined product requirements.
Created complex workflows.
Contributed to the visual design style guide.
Led usability studies with the client.
Created fully functional prototypes.
Trained in EDGE leadership.
Technologies: Sketch, OmniGraffle, Photoshop
Lead Information Architect
2007 - 2009
The New York Observer (Observer.com)
Led user experience for the 2009 Observer.com redesign. After the launch, Observer.com experienced a 60% increase in pages per visit, a 160% increase in homepage views, and a 455% increase in time-on-site.
Earned (for the redesign) a Webby Award nomination for Best Newspaper Site (Nytimes.com was the only other American site nominated in category).
Invented concepts and conducted focus groups.
Created wireframes and prototypes.
Led the project through visual design, front-end development, and Drupal 6 integration.
Technologies: OmniGraffle, Visio
Interactive Creative Team Intern
2007 - 2007
Joined the Apple.com team in Cupertino for the June 2007 redesign.
Produced an independent project: a prototype for ‘Digital Music 101,’ a site to teach non-digital music users about iPod+iTunes.
Presented to the VP of marketing. The project was implemented on Apple.com in December of 2007.