A self-employed UX designer and developer, Tamara spent several years at Google, first as a UX manager in Ads (DFP), and then as UX design lead for Google Classroom. She has crafted experiences for Apple (apple.com redesign), The Paperless Post, Conde Nast, and The New York Observer (2009 Webby nomination, best newspaper). Tamara is an adjunct professor at FIT, teaching interaction design, and holds a Master’s from NYU’s ITP.
Founded a business offering user experience/product design and end-to-end web design and development services (specializing in WordPress).
Delivered work to clients including The Paperless Post, Conde Nast, Sailthru, Orchard Platform, SocialCode, Brooklyn Botanic Garden, Knowledge Launch, Even Financial, Infobase Publishing, Quero Shoes, Ernst Valery Investments, Radio Diaries, American Lawyer Media, Placemeter, The Asia Society, Zinc Learning Labs, Kobalt Music, and numerous small to medium sized businesses.
Handled hands-on user experience design, visual design, front-end development, and complex WordPress/WooCommerce development.
Managed subcontractor (including graphic designer, front-end, and back-end developer) contracts and vendors for larger-scale web and eCommerce projects.
Launched Google Classroom to help teachers and students manage classroom workflows.
Worked in partnership with engineering/product leadership to contribute UX insights to strategic planning.
Managed the design and research team (three designers, one researcher) for DFP by Google.
Defined product requirements.
Created complex workflows.
Contributed to the visual design style guide.
Led usability studies with the client.
Created fully functional prototypes.
Trained in EDGE leadership.
Technologies: Sketch, Omnigraffle, Photoshop
Lead Information Architect
The New York Observer (Observer.com)
2007 - 2009
Led user experience for the 2009 Observer.com redesign. After the launch, Observer.com experienced a 60% increase in pages per visit, a 160% increase in homepage views, and a 455% increase in time-on-site. The redesign earned a Webby Award nomination for Best Newspaper Site (Nytimes.com was the only other American site nominated in category).
Conducted focus groups.
Created wireframes and prototypes.
Led the project through visual design, front-end development, and Drupal 6 integration.
Technologies: Omnigraffle, Visio
Interactive Creative Team Intern
2007 - 2007
Joined the Apple.com team in Cupertino for the June 2007 redesign.
Produced an independent project: a prototype for ‘Digital Music 101,’ a site to teach non-digital music users about iPod+iTunes.
Presented to the VP of marketing. The project was implemented on Apple.com in December of 2007.