Thomas Kroell
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since February 14, 2020
Thomas has 20 years of experience designing digital experiences for various industries and clients, notably Unilever and Tungsten Network. He takes full ownership of projects, handling the full end-to-end process from understanding the user and iterating based on feedback to building the final product together with engineering. He's worked within teams of all sizes, building relationships, sharing knowledge, and providing honest feedback.
Portfolio
Mileage Expensing Mobile App
Sports Events and Meetups App
Onboarding Portal
eBike Management System
Vodafone Expense Management
Work Experience
UX Specialist
Oracle
- Led customer engagements and workshops to understand the business and customer problems we were trying to solve.
- Created personas and as-is user journeys and formulated how-might-we questions to help ideate potential solutions.
- Co-created to-be journeys and low-fidelity MVP prototypes based on must-have requirements.
- Created high-fidelity prototypes and gathered customer feedback before handing them over to development.
- Worked within a cross-functional team of engineers, solution architects, and product owners to deliver products.
Senior UX Designer
Tungsten Network
- Planned and conducted stakeholder and user interviews to generate empathy maps, personas, and user journey maps. Identified friction points and improvements to the user journey based on feedback.
- Created detailed task flow diagrams and wireframes to assist with the development process. Iterated based on feedback and analysis to create the UI for story creation.
- Created detailed user stories together with the product team, then presented the stories to engineering for grooming and further analysis.
- Worked with engineering to identify any issues or changes needed to the UI.
Senior Product Designer (UX/UI)
Autotrip
- Redesigned the end-to-end B2B SaaS platform for one of the UK's largest mileage-expensing software companies, improving user journeys, the layout of modules, and data visualization.
- Oversaw the end-to-end design of an iOS and Android mobile app, from UX strategy to final product, iterating based on research and feedback from the team and stakeholders.
- Developed user research strategy and used data to identify key features for future development roadmap.
- Communicated and managed key stakeholders within the business.
- Collaborated within a cross-functional team of one PM, front-end developers, and back-end developers.
- Created iOS and Android animations in AE for the development team to integrate into React Native using Expo's Lottie library.
- Set up the design thinking process to identify problems and brainstorm as a team.
Digital Designer, Owner
King Kroell Design
- Spearheaded the end-to-end design of the TrustedSource platform. The master data SAAS platform managed product data and assets for Unilever and other major suppliers and retailers in the African FMCG market.
- Worked with Africa's largest private education company revamping websites and web portals.
- Led the maintenance and digital marketing of websites, increasing lead generation and optimizing site performance.
- Managed clients, understood requirements, and provided timelines and cost estimations.
- Pitched and managed day-to-day agency work.
Digital Designer
Mr Price
- Designed and built in-store interactive touch screens for a leading clothing retailer.
Digital Designer
Clearwater Pictures
- Contributed to storyboarding and animating promos for DSTV.
Education
Bachelor of Science Degree with First Class Honors in Innovation, Design, and Technology
Dublin Institute of Technology - Dublin, Republic of Ireland
Higher Diploma in Digital Graphic Design
Mediatek - Durban, South Africa
Certifications
Enterprise Design Thinking Co-Creator
IBM
Human-Centered Design
Hasso-Plattner Institut
Skills
Tools
Adobe Experience Design (XD), Adobe CC, After Effects CC, Adobe Creative Suite, Google Docs, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Slack, Jira, Miro, MURAL
Platforms
Figma, WordPress
Languages
HTML5, CSS, HTML
Other
Web App UX, User Experience (UX), GUI Design, UI Design, Digital Product Design, B2B, SaaS, Lean UX, jQuery, Data Visualization, Microsoft Teams, Dashboard Design, Web App UI, Enterprise, B2B2C, Branding, Web Dashboards, Iconography, Web UX, Web UI, Websites, Web Animation, Mobile UX Design, Mobile UI Design, GUI Animation, Product Branding, Mobile Apps, Component Libraries, Responsive Design, Website CMS, eCommerce, User Research, Business Strategy, Animation, Design, Empathy, Ideation, Product Management, User Interface (UI), Cognitive Science, Interactive Tools, Fusion, Human-centered Design (HCD), Business to Business to Consumer (B2B2C)
Experience
- GUI Design - 15 years
- B2B - 15 years
- Digital Product Design - 10 years
- User Experience (UX) - 10 years
- Data Visualization - 5 years
- SaaS - 5 years
- User Research - 2 years
- Figma - 2 years
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