Tracy Lam
Verified Expert in Design
Designer
Ottawa, ON, Canada
Toptal member since April 30, 2020
Tracy is a visual designer with nearly 10 years of professional experience and a passion for digital design, branding, and illustration. She has worked with major clients such as Radio Canada, Turner International, and The Weather Channel. When she’s not working at her computer, you can find her at her sketchbook.
Portfolio
Work Experience
Visual Designer
You.i TV
- Designed the visual UI for video streaming apps on multiple form factors—mobile, tablet, and TV.
- Worked on apps released across multiple platforms such as IOS, Android, Roku, Amazon Fire, PlayStation, and Xbox.
- Designed an interactive journey map highlighting the company's process for a typical client project.
- Led the art direction and visual design for a popular news and weather video app.
- Collaborated with project managers, developers, UX designers, motion designers, and client stakeholders on multiple projects.
Experiential Graphic Designer
Origin Studios
- Led the graphic art direction for multiple museum exhibit designs including wordmark and logo designs, colors, typography, and brand guidelines.
- Designed an app for a WW2 exhibit at a large Canadian museum that allowed users to explore more information and photographs of artifacts in the exhibit.
- Led the design of interactive products for a WW2 exhibit such as interactive digital labels.
- Created multiple style guide templates for museum exhibits.
- Developed guideline documents to showcase best practices in museum exhibit design.
Visual Designer
Industrial
- Led the design of a new brand identity for a design agency including the logo, typography, style guide, colors, and website.
- Created the visual design for the company website.
- Led the design of a new brand identity for a local business including a logo, colors, typography, style guide, and responsive website.
- Collaborated with clients, project managers, and developers.
- Led the art direction of multiple responsive website designs for clients.
Designer
Cyan Solutions
- Designed annual reports and other branded collateral for large international nonprofit clients such as Amnesty International.
- Created the logo and branding for multiple Canadian associations.
- Spearheaded the art direction for responsive website designs for multiple Canadian associations.
- Led the design for a responsive website for the agency.
- Illustrated designs for posters and other printed collateral for many clients.
Education
Bachelor's Degree in Design
Ontario College of Art and Design - Toronto, Canada
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Sketch, Adobe InDesign, Adobe Creative Suite, InVision, Evernote, Slack, Trello, Jira, UXPin, Photoshop CC, Google Slides, Illustrator CC, Figma
Languages
Visual Design Language
Industry Expertise
Film & Television, Marketing, Food & Beverage, Entertainment & Leisure, Sports, Sports & Recreation, Food, Restaurants & Dining
Platforms
Android TV, iOS, Video Platforms, PlayStation
Other
Visual Design, Branding, Digital Illustration, Icon Design, Logo Design, TV UI, 10-foot UI, Digital Design, UI Design, Art Direction, Vector Illustration, Layout, Conceptual Design, Mobile UI, Mobile UI Design, Web UI Design, Tablet UI, App UI, Presentation Design, Publication Design, Illustration, Digital Graphics, Data Visualization, Graphic Design, Graphic Presentations, User Interface (UI), Web Design, Sketching, Drawing, App Design, Print Media, Chart Design, Infographics, Print Publications, Abstracts, Videos, Cartoons, Kids & Families, Collaboration, Creative Direction, Brand Identity, Visual Identity, Packaging, Brand Books, Product Branding, Personal Branding, Product Packaging, Box Packaging, Food Packaging, Wine & Wineries, Graphical User Interface (GUI), Roku, Fire TV, Dark UIs, PS3, PS4, Video Streaming, Home Entertainment, Video Players, Design, Graphics, TV, TV App Design, tvOS UI, Sports & Athletics, Video Design, Card UI, Soccer, TV Sports, Assets, App UX, Concepting, Sports Websites, Media Players, Android App Design, UI Branding, Smart TV, iOS TV, News, Newsfeeds, Websites, Mobile Web Design, Desktop Web Design, UX Branding, Identity Design, Digital Creative Direction, Business Card Design, Menu Design, Business Design, Production, Small Business Design, Print Design, Style Guides, Identity, Digital Branding, Digital Brand Identity, Color Palettes, Digital Marketing Design, Print Marketing Design, Presentations, Pitch Decks, Visualization Design, Charts, Google+, Key Visuals, Image Retouching, Promotion, Food Illustration, Art, Visual Concepts, Concept Sketching, Artistic Skill, Visual Art, Editorial Illustration, Sticker Design, Swag, Writing & Editing
Experience
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