Uldana Zholdasbayeva, Designer in Almaty, Almaty Region, Kazakhstan
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Uldana Zholdasbayeva

Verified Expert  in Design


Almaty, Almaty Region, Kazakhstan
Toptal Member Since
February 26, 2019

Uldana has ten years of professional experience in visual design and UI. Combining creative and user-centric design skills helps her understand a product from multiple perspectives, delivering effective design solutions that meet the needs of both users and the company. Uldana also helps new brands create a strong visual identity, allowing them to introduce their new businesses to the public effectively. Most of them are successfully selling their products in the market.


Work Experience

Brand Designer | Graphic Designer

2022 - PRESENT
  • Updated the brand book for Elite Multimedia, one of the largest event production partners for live performances, corporate events, concerts, and touring support.
  • Created new gradient graphic visuals that support brand style.
  • Picked the right set of typography and colors for the brand.
  • Improved the social media materials for Instagram, using new graphics and typography.
  • Designed a PDF slick copy for the therapy laser brand.
Technologies: Visual Design, Brand Design, Graphic Design, PDF, Medical Devices, Branding, Brand Identity, Marketing Design, Sales Presentations, Ebook Design, Presentations, Logo Design

UI/UX Designer | Visual Designer

2016 - PRESENT
  • Built the UX design system and eCommerce platform for the largest luxury retailer with offline shops like Tiffany, Cartier, and Saks Fifth Avenue in Central Asia.
  • Created initial visual and UI designs for a product called Orbi Prime (the world's first 360-degree video recording eyewear) to get seen by millions of people through the Indiegogo page. They raised $347,000 on product pre-orders.
  • Improved and simplified the usability of the initial UI for the international online shop for genuine Mercedes-Benz and BMW tuning parts. I also created adaptive versions for the tablet and mobile and supported the development team on implementation.
  • Designed the brand identity and brand guides for a local restaurant and a cafe. The brand design included logos, menus, packaging, and staff uniforms.
  • Created the branding and website design for the cat litter brand.
Technologies: Zeplin, Principle, InVision, Figma, Adobe CC, eCommerce, Branding, Brand Design, Web Design, UI Design, Marketing Design

UI/UX Designer

2019 - 2020
Noble Applications
  • Designed the team travel app from scratch for UW-La Crosse's Deputy Director of Athletics. The app concept has won the 2019-2020 WiSys APPStart Challenge.
  • Created a mobile coupon application that offers digital coupons from exclusively local businesses—restaurants, breweries, and coffee shops.
  • Designed a web platform for primary school students with dyslexia.
Technologies: Figma, User Experience (UX), User Interface (UI), Visual Design, Web Design, UI Design, Brand Identity

Product Designer

2015 - 2016
Akku (Health and Nutrition App)
  • Conducted the market and user research to highlight the advantages.
  • Collaborated with the product manager and engineers on strategy, planning, and delivery.
  • Created the user flow of the screens based on user analysis.
  • Built the wireframes, prototypes, and final UI based on the style guide.
  • Designed brand guidelines to be implemented across web, app, and marketing materials.
  • Made a responsive website design for different screen sizes.
  • Designed marketing and PR materials to be promoted on the web.
Technologies: InVision, Adobe Photoshop, Adobe Illustrator, Marvel, Branding, Brand Design, Web Design, UI Design, Brand Identity, Marketing Design

UI/UX Designer | Visual Designer

2013 - 2015
DAR ecosystem
  • Managed multiple startup projects. Helped create all necessary digital and visual design materials.
  • Created UI/UX designs for the CreditOn mobile app (iOS, Android, and web), an app that helps users get microloans.
  • Designed a specific interface for the tablet for Halva Loyalty Program. Created designs for marketing and brand materials.
  • Oversaw internal brand designs of the company. Created an initial brand style guide.
Technologies: InVision, Adobe CC, eCommerce, Branding, Brand Design, Web Design, UI Design, Brand Identity, Marketing Design
2010 - 2013

Bachelor's Degree in Graphic Design

University of the Arts London - Central Saint Martins - London, UK


InVision, Zeplin, Adobe CC, Figma, Marvel, Adobe Illustrator, Adobe Photoshop, Principle, Team Track

Industry Expertise

Health & Wellness, Music, Banking & Finance, Automotive, Fashion, Fashion & Beauty, Luxury Goods, Food




Marketing Design, Branding, Graphic Design, Brand Identity, Brand Design, UI Design, Visual Design, Mobile UI, Web Design, eCommerce UX, eCommerce, eCommerce Web Design, Nutrition & Supplements, App UX, Responsive Design, Landing Page Design, App UI, Eyewear, Digital Product Design, App Design, Outdoor Design, Tablet Design, Mobile Design, Online Shopping, Cars, Responsive UI, UIKit, Radio, iOS UI Design, Online Banking, Customer Service, Mobile UI Design, Mobile UX Design, User Experience (UX), User Interface (UI), Adaptive, eCommerce Design, eCommerce UI, eCommerce Development, eCommerce Platforms, Fashion Design, Luxury Industry, UX Analysis, User Personas, User Research, User Stories, Competitor Analysis & Profiling, Prototyping, UI Style Guides, Wireframing, User Flows, User Interviews, Brand Books, Logotype, Logo Design, Color Schemes, Fast Food, Food Packaging, Package Design, Packaging, Product Packaging, Management, Admin Panels, Colleges & Universities, Sports Websites, Travel, Event Tracking, Task Flows, PDF, Medical Devices, Sound, Digital Music, Google Advertising, Facebook Ads, Instagram, Posts, Email, Press Kit Design, Social Media Kits, Fashion Styling, Personal Branding, Social Media, Styling, Sales Presentations, Ebook Design, Presentations, Catalogs, PDF to PPT, Ad Banners, Stationery Design, Proposals, UX Wireframes

Collaboration That Works

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