Vesna Planko
Verified Expert in Design
Designer
Designing fintech and business applications is Vesna's passion, and she is a design leader with 15 years of experience. She has a customer-centric approach by combining design thinking, product intuition, and business proficiency to help teams find meaningful solutions. This includes finding user needs, building empathy, articulating ideas through great storytelling, and leading creative direction for large-scale projects.
Work Experience
Lead Product Designer
PwC
- Led the design of a product that simplifies sales tax compliance for businesses selling across state lines.
- Led the design of a platform that enables the complete end-to-end management, monitoring, and governance of an organization’s entire portfolio of models.
- Created product strategy, personas, flows, guided research, and followed design system guidelines to match PwC product portfolio. Worked cross-functionally and oversaw the end-to-end user journey.
CEO
Habitual.
- Designed user experience in banking and custom finance applications. Worked with various clients, such as TaxAct, Her, B8ta Retail, Coinage, Crowd-up, and more.
- Worked on ideation as well as built phase of the products.
- Led design sprints and designed workshops for clients.
Lead UX/UI Designer
Security First
- Created and iterated the first prototype.
- Conducted UX research and studies.
- Designed the Android app.
- Worked also on the front-end of the app (Android Studio).
Senior UX/UI Full-stack Designer
App Annie
- Designed the alerts feature.
- Conducted RITE resting.
- Worked on rapid prototyping.
- Wrote detailed specs.
Lead UX/UI Designer
Moni Technologies
- Designed the app architecture for both iOS and Android.
- Incorporated the business needs in the app.
- Conducted user testing.
- Developed and maintained the art direction.
- Created marketing material for the website and for the Google Play Store, and the App Store.
Design and Technical Lead
Dattch (Her)
- Designed an app for an entirely female audience.
- Created the design for the iOS and Android apps as well as for the web page and blog.
- Conducted UX testing and iterated upon that data.
- Designed an app that won the best design award at the 2014 SF Launch conference.
Education
Master's Degree in Information Technology Management
Faculty of Information Studies - Novo Mesto, Slovenia
Certificates in CPD - UCL Advances and Mobile Monday Mobile Masterclass (The business, design, and technological aspects of developing successful mobile products, services, and experiences.)
The Mobile Academy - London, UK
Skills
Tools
Sketch, InVision, Sublime Text, Figma, Zeplin, Miro
Platforms
Web, OS X
Languages
CSS3, HTML5
Other
Design Thinking, User Research, Research, UX Architecture, Design Principles, UX Principles, UX Design, Lean UX, Product Design, UI Design, Interaction Design (IxD), Service Design, Web Design, Branding, Rapid Prototyping, User-centered Design (UCD), User Interface (UI), Mobile App Design, Fintech, UX Strategy, Scrum, Illustration, Interface Design, IT Management, Audits, UX Specifications
Experience
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