Viktoriia Pshenychko, Designer in New York, NY, United States
Viktoriia is available for hire
Hire Viktoriia

Viktoriia Pshenychko

Verified Expert  in Design


New York, NY, United States
Toptal Member Since
February 8, 2019

For over the past eight years, Viktoriia has been in New York crafting scalable products for clients. Trained in copywriting, design, and marketing, she combines all three disciplines in her endeavors. She focuses on user onboarding, conversion, and engagement—gravitating towards revenue-driven design. Viktoriia also mentors startups at a lead tech accelerator in NYC where she helps founders to uncover pain points and to come up with solutions.


Work Experience

UI/UX Mentor

2018 - PRESENT
Entrepreneurs Roundtable Accelerator
  • Coached early-stage startups regarding UI/UX design-related questions.
  • Identified key problems/blockers and helped to navigate them to the right solutions by leveraging industry best practices and user testing outcomes.
  • Provided feedback on digital products, user flows, onboarding, and conversion funnels.
  • Helped to coordinate founders with necessary resources in regards to design, tools, and user research.
  • Reviewed stats from measuring tools and integrated performance and user feedback into upcoming design sprints.
Technologies: Annotated Wireframes, Marvel, RealtimeBoard, InVision, Sketch

Product Designer

2017 - PRESENT
AdvisorConnect, Inc.
  • Led the product team to define product sprints.
  • Identified key problems and to find and optimize the right solutions.
  • Oversaw the user experience of our products from conception to launch by leading user research sessions to uncover user goals, needs, and validating designs.
  • Created user journeys and wireframes, then validated low-fidelity prototypes, iterated on feedback, then designed high-fidelity mockups and prototypes with again iterating on feedback, with a final implementation and iteration measurement.
  • Worked closely with engineering to ensure a high-quality implementation of the user interface and outstanding user experience.
  • Took the product ideas from 0 to 1 then from 1 to 100. Crafted and shipped the MVP experience; measuring, iterating, and scaling the product thereafter.
Technologies: Trello, Jira, RealtimeBoard, Adobe Photoshop, Annotated Wireframes, Marvel, InVision, Sketch

Lead Designer | Founding Member

2016 - 2017
Bathwaterkids, LLC
  • Created the strategy, visual presentations, and concept sketches to further ideas of stakeholders into consumer product—the mobile app.
  • Developed user stories, journey maps, wireframes, and user flows. Conducted user interviews, iterated through user feedback for validating designs.
  • Designed a custom UI Sketch library and used that for designing high-fidelity mockups; also designed custom illustrations and leveraged the UX from consolidated user research efforts.
  • Solely developed and launched a Squarespace website with integrated Google Analytics.
  • Monitored analytics and contributed to building the product strategy based on measured results of product performance.
  • Represented company at a trade show, Big City Moms and attracting 1,000+ attendees and converting 20% into prospective users.
Technologies: Asana, Jira, Balsamiq, Adobe Illustrator, Adobe Photoshop, InVision, Sketch

Resident UI/UX Designer

2014 - 2016
Entrepreneurs Roundtable Accelerator
  • Joined ERA to work with the number of early-stage startups as a visual designer.
  • Was involved in a variety of projects setting early branding guidelines and launching necessary marketing materials; designed logos, posters, promos, business cards, and banners.
  • Contributed to the design of landing pages, conversion funnels and user interfaces for product dashboards.
  • Helped existing teams with wireframing, prototyping, and high-fidelity mockup designs.
  • Contributed as a user research assistant during focus groups. Helped gather and analyze user feedback, create contextual analysis and integrate user feedback into the production process.
  • Designed keynote investor pitches and sales decks (visual).
Technologies: WordPress, Squarespace, Adobe Illustrator, Adobe Photoshop, InVision, Sketch

Freelance Visual Designer

2012 - 2014
Freelance Work
  • Designed logos, brochures, promos, and business cards.
  • Created sitemaps, wireframes, and mockups for WordPress websites.
  • Developed the ability to manage multiple projects/clients simultaneously and meet deadlines.
  • Developed a design process framework to enable me to work remotely and manage multiple clients.
  • Provided on-demand visual design services.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2017 - 2018

Certificate in Contemporary American Business Practices — Focus in Marketing

Baruch College - New York City, NY, USA

2013 - 2015

Associate's Degree in Multimedia Design

City University of New York - New York, NY, USA

2004 - 2009

Bachelor's Degree in Languages, Copy Writing

Mariupol State University of Humanities - Mariupol, Ukraine


Sketch, InVision, Marvel App, InVision Studio, RealtimeBoard, Asana, Trello, Adobe Photoshop, Figma, Adobe Creative Suite, Principle, Zeplin, Adobe Experience Design (XD), Jira, Axure RP Pro, Adobe Illustrator, Balsamiq, Adobe InDesign, Marvel


iOS, Web, Desktop, Mobile, Android, WordPress, Axure

Industry Expertise

Consumer Products, Health & Wellness, Healthcare, Education, Insurance


HTML5, CSS3, JavaScript


Sass, Human Interface Design, Squarespace, Branding, User Interface (UI), User Experience (UX), Strategy, Product Design, Web Design, Logo Design, Mobile App Design, Responsive, Visual Design, Design Systems, Web App Design, Web App UX, Web App UI, Icon Design, Digital Branding, Product Branding, Startups, Early-stage Startups, Design Direction, Responsive Design, Presentation Design, Product Strategy, Design Leadership, UX Mentoring, UX Process, UX Prototyping, Wireframing, Interaction Design (IxD), Graphic Design, Rapid Prototyping, Rapid Interactive Prototyping, Desktop Web Design, Desktop App Design, Lean UX, Art Direction, SaaS Design, Enterprise Design, B2C, B2B, B2B Lead Generation, User Onboarding, User Interviews, User Research, eCommerce, Investor Presentations, Sales Presentations, Accessible Design, Tablet UI, Tablet UX, Microinteraction Design, Motion Design, Illustration, Annotated Wireframes, Appointment Booking, Consumer Services, Apps, Community Growth, Public Health, Health IT, CTA, Customer Engagement, Health Insurance, UI Design, Entrepreneurship, Elevator Pitches, Prototyping, Conversion, Engagement Strategy, Data Visualization, Rebranding, Pitch Presentations, Community Development, Lead Generation, iOS App Design, Networks, Data Virtualization, Isometric Design, Enterprise, Product Ownership, Research & Analysis, Financial Advisory, Landing Pages, Storage Products, Target Markets (Parents), Checkout, Consumer Applications, Visual Identity, Flat Design, Kids, Parenting, Data-driven Design, Search, Digital Filters, User Flows, Dashboard Design, MVP Design, Workshop Facilitation, Web Platforms, Software Design, Web UI, UX Design, Responsive UI, Influencers, Influencer Marketing, Dashboards, Minimum Viable Product (MVP), Atomic Design, User Journeys, Digital, Mobile First

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring