Vitali Kotik
Verified Expert in Design
Designer
Tel Aviv-Yafo, Israel
Toptal member since January 15, 2018
Vitali has over four years of expertise in building complex solutions for $100+ million markets. His most recent experience is as the head of design at Jones, an insurance and proptech startup based in New York, that recently raised an $8 million investment round led by WeWork, 500 Startups, and JLL. To date, Vitali has delivered over 200 state-of-the-art design solutions to help startups bring products from zero to one.
Portfolio
Mobile Productivity App
Tick-Tock
Work Experience
Head of Design
Jones Software
- Collected and analyzed data with the team and performed UX research, including conduction of surveys, understanding of the team's roadmap vision, and market requirements.
- Defined user persona, created the information architecture, and built low-fidelity wireframes for internal use.
- Contributed to product presentation to the management.
- Designed a minimal valuable version of the iOS application for testing.
- Conducted A/B testing both for product and marketing actives. Increased the conversion through all major sales pipelines, including landing pages, email, and product network effects.
- Created new wireframes based on focus group feedback and investors' feedback.
- Designed high-fidelity prototypes for the final MVP product.
Senior Product Designer
Toptal Clients
- Finished over 30 successful projects in different areas including healthcare, martech, fintech, social, and multiple SaaS solutions for proptech and insurtech.
- Build a brand identity, brand strategy, and brand books.
- Designed applications and features based on customers' data. Built user journeys and user stories.
Lead Product Designer
Gryd
- Oversaw all parts of the project ranging from market analysis to branding.
- Researched personas and user stories, information architecture, use cases, and user flow definition.
- Built +50 high fidelity wireframes as part of my role.
- Created visual design for all parts of the system, including consumer app and admin infrastructure.
- Communicated with front-end and back-end developers, providing technical requirements.
Skills
Tools
Zeplin, InVision, Sketch, Figma, Adobe Photoshop, Principle, Flow
Industry Expertise
Healthcare, Education, Real Estate, Consumer Products
Platforms
Shopify, Mobile, iOS
Other
Art Direction, Digital Campaigns, Illustration, Social Media Design, UI Design, User Interface (UI), App Design, User Experience (UX), Prototyping, eCommerce, Product Design, MVP Design, Minimum Viable Product (MVP), Fintech, Dashboard Design, Web UI, Web UX, Data Visualization, SaaS, B2B, UX Design, Google Material Design, iOS UX Design, Design Systems, Crypto, Marketplace Design, Branding, Visual Design, UX Research, User Interviews, User Flows, User Testing, Wireframing, Enterprise SaaS, Web App UX, Web App UI, Logo Design, eCommerce Design, Responsive Web Design (RWD), Responsive Web Apps, Web Design, Mobile UX, Mobile App UI, Mobile UI, Startups, iOS Guides, iOS Design Trends, iOS Design Guidelines, iOS UI Design, eCommerce UX, Mobile eCommerce, Responsive, Mobile-first Design, Shopping, Shops, Commerce, B2C, Enterprise, B2B2C, Startup Consulting, Software as a Service (SaaS), App UI, App UX, iPhone X, Sketching, Apps, Interface Design, SaaS Design, Analytics, Dashboards, Business to Business (B2B), iOS App Design, Productivity, Medtech, Brand Guidelines, Healthtech, Business to Business to Consumer (B2B2C)
Experience
- Product Design - 4 years
- Branding - 4 years
- UX Research - 4 years
- SaaS - 4 years
- UX Design - 4 years
- Minimum Viable Product (MVP) - 4 years
- UI Design - 3 years
- Prototyping - 3 years
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