Vitali Kotik, Designer in Tel Aviv-Yafo, Israel
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Vitali Kotik

Verified Expert  in Design


Tel Aviv-Yafo, Israel
Toptal Member Since
January 15, 2018

Vitali has over four years of expertise in building complex solutions for $100+ million markets. His most recent experience is as the head of design at Jones, an insurance and proptech startup based in New York, that recently raised an $8 million investment round led by WeWork, 500 Startups, and JLL. To date, Vitali has delivered over 200 state-of-the-art design solutions to help startups bring products from zero to one.


Work Experience

Head of Design

2018 - PRESENT
Jones Software
  • Collected and analyzed data with the team and performed UX research, including conduction of surveys, understanding of the team's roadmap vision, and market requirements.
  • Defined user persona, created the information architecture, and built low-fidelity wireframes for internal use.
  • Contributed to product presentation to the management.
  • Designed a minimal valuable version of the iOS application for testing.
  • Conducted A/B testing both for product and marketing actives. Increased the conversion through all major sales pipelines, including landing pages, email, and product network effects.
  • Created new wireframes based on focus group feedback and investors' feedback.
  • Designed high-fidelity prototypes for the final MVP product.
Technologies: Zeplin, InVision, Sketch, Figma

Senior Product Designer

2016 - 2020
Toptal Clients
  • Finished over 30 successful projects in different areas including healthcare, martech, fintech, social, and multiple SaaS solutions for proptech and insurtech.
  • Build a brand identity, brand strategy, and brand books.
  • Designed applications and features based on customers' data. Built user journeys and user stories.
Technologies: Principle, Zeplin, InVision, Figma

Lead Product Designer

2019 - 2019
  • Oversaw all parts of the project ranging from market analysis to branding.
  • Researched personas and user stories, information architecture, use cases, and user flow definition.
  • Built +50 high fidelity wireframes as part of my role.
  • Created visual design for all parts of the system, including consumer app and admin infrastructure.
  • Communicated with front-end and back-end developers, providing technical requirements.
Technologies: InVision, Zeplin, Sketch