Vitali Kotik, Designer in Tel Aviv-Yafo, Israel
Vitali Kotik

Designer in Tel Aviv-Yafo, Israel

Member since January 15, 2018
Vitali has over four years of expertise in building complex solutions for $100+ million markets. His most recent experience is as the head of design at Jones, an insurance and proptech startup based in New York, that recently raised an $8 million investment round led by WeWork, 500 Startups, and JLL. To date, Vitali has delivered over 200 state-of-the-art design solutions to help startups bring products from zero to one.
Vitali is now available for hire


  • Head of Design

    2018 - PRESENT
    Jones Software
    • Collected and analyzed data with the team and performed UX research, including conduction of surveys, understanding of the team's roadmap vision, and market requirements.
    • Defined user persona, created the information architecture, and built low-fidelity wireframes for internal use.
    • Contributed to product presentation to the management.
    • Designed a minimal valuable version of the iOS application for testing.
    • Conducted A/B testing both for product and marketing actives. Increased the conversion through all major sales pipelines, including landing pages, email, and product network effects.
    • Created new wireframes based on focus group feedback and investors' feedback.
    • Designed high-fidelity prototypes for the final MVP product.
    Technologies: Zeplin, InVision, Sketch, Figma
  • Senior Product Designer

    2016 - 2020
    Toptal Clients
    • Finished over 30 successful projects in different areas including healthcare, martech, fintech, social, and multiple SaaS solutions for proptech and insurtech.
    • Build a brand identity, brand strategy, and brand books.
    • Designed applications and features based on customers' data. Built user journeys and user stories.
    Technologies: Principle, Zeplin, InVision, Figma



Tel Aviv-Yafo, Israel

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