Yael has over a decade of product design and strategy experience leading large-scale design initiatives across the globe. Her strong background in computer science and human-computer interaction as well as her extensive knowledge of design thinking, web accessibility standards & guidelines, and current competitive trends in UI/UX design help her deliver intuitive, highly targeted and user battle-tested design solutions to her discerning clients.
Conceived, managed, and led project designs from start to finish, creating intuitive and engaging design solutions for mobile and desktop applications for a large financial management institution.
Initiated and managed usability research and testing processes, creating interactive prototypes, moderation guides and testing scenarios for usability studies of key eCommerce platform.
Conducted a comprehensive site audit of financial management platform, compiling findings into “quick wins” assessment and strategically broke down the functionality into a highly scalable MVP solution that iteratively built toward a full site redesign.
Successfully drove and indoctrinated comprehensive agile methodologies within a historical waterfall development environment for a large government organization.
Established and evangelized global UI/UX standards and best practices across a large government organization.