Yunlu Shi
Verified Expert in Design
Designer
Tokyo, Japan
Toptal member since October 24, 2022
Yunlu is a UX designer with five years of experience in design and UX design for mobile apps, enterprise solutions, and design systems. She has experience working with startups, large companies, and consulting companies. Yunlu has a mixed background in design and engineering, which makes her a good coordinator among different stakeholders. She is a problem-solver with user empathy and product thinking in mind.
Portfolio
Work Experience
Senior Product Designer
Fujitsu
- Took responsibility for the design of multiple ventures within Fujitsu Launchpad.
- Built a design system to support the core of multiple web applications.
- Analyzed user needs and conducted user research to support the decision-making process.
Product Designer
Dover
- Designed an app that allows users to streamline the hiring process with automation and talk to talents that best suit their needs.
- Created and maintained the design system, including font, color, components, design language, and other assets.
- Conducted usability testing to generate user insights and built the product design roadmap that reflects the user's needs and company goals.
UX Designer and Product Designer
Freelance Clients
- Designed a bidding analyzing web tool that increased the user base by 10% and seamlessly connected with the existing desktop software.
- Designed a healthcare app and marketing landing page that connects patients to specialists. Helped the client to bring the idea to life and started generating real customers.
- Designed and built the front end of a psychology service website that enables users to book appointments online and create online anonymous chat sessions.
- Collaborated with one other designer to design the responsive app and create the design system for a warehouse management company. www.cloudsort.com/.
Senior UX Designer
Wish
- Designed the Wish merchant shipping experience and successfully brought the shipping product online, working on different product lines related to shipping and warehouse management.
- Expanded brand identity for merchant products and redesigned dashboard architecture to improve feature awareness.
- Designed and led user research to gather merchant experience insights and created user persona based on research findings.
- Worked with front-end engineers to roll out the design system and reusable components.
Lead UX Designer
Deep Sentinel
- Redesigned an app that allows users to DIY their home security system and monitor events, increasing app store ratings from 3.3 to 4.3.
- Designed and built the eCommerce website using WordPress, increasing the monthly user purchase rate by 20%.
- Created an illustration library reused in different sources, including app design, marketing ads, video creation, and customer printing materials.
- Built social media channels like Instagram and Facebook and edited weekly videos for posting.
Visual Designer
LT Security
- Worked on visual illustrations that were being used across the website, printings, video materials, and social media.
- Built a visual marketing guide, including color, image, language, tone, and other assets.
- Collaborated with UX designers to conduct usability testing of the new CRM system and created a user persona for v2 iteration purposes.
Education
Master's Degree in Sustainable Design
Carnegie Mellon University - Pittsburgh, PA, United States
Master's Degree in Civil Engineering
Carnegie Mellon University - Pittsburgh, PA, United States
Bachelor's Degree in Civil Engineering
Southeast University - Nanjing, China
Certifications
Specialty in Interaction Design
Nielson Norman Group
Skills
Tools
Illustrator CC, Wix, Miro, SketchUp, Sketch, Adobe Experience Design (XD), Photoshop CC, Premiere Pro CC
Platforms
iOS, Figma, WordPress
Languages
HTML, CSS
Other
Web UX Design, Mobile UX, UX Design, Product Design, eCommerce UX, Dashboard Design, Dashboards, B2B, Visual Design, User Personas, Digital Product Design, UI Design, Enterprise Systems, Mobile Design, Branding, Interactive Prototypes, User Research, Usability Testing, Illustration, Heuristic Analysis, Information Design, Web App Design, Responsive UI, Web Design, Usability Analysis, Design Systems, User Experience (UX), Competitive Analysis, Competitor Analysis & Profiling, Fintech, Cargo & Shipping, Specialty Healthcare, Appointment Booking, SaaS Design
Experience
- UX Design - 5 years
- Visual Design - 5 years
- Mobile UX - 4 years
- Web UX Design - 4 years
- User Research - 4 years
- Product Design - 3 years
- Design Systems - 3 years
- Enterprise Systems - 3 years
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