Yusuf is available for hire
Hire YusufYusuf Liban
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since January 14, 2022
Bio
Yusuf is a seasoned product designer and UX researcher with over 10 years of experience in UI/UX design. Having led transformative projects for top global companies like Amazon, Vodafone, and UNICEF, he excels in creating intuitive user experiences and conducting in-depth research. Yusuf is passionate about bridging the gap between design and functionality, delivering impactful and user-centered solutions. He's excited to collaborate with you on your next big challenge.
Portfolio
Work Experience
Freelance Designer
2009 - PRESENT
Freelance
- Finished 100+ projects in different industries in more than ten years of freelancing.
- Illustrated design ideas using storyboards, process flows, user journey maps, sitemaps, and more.
- Incorporated the customers' feedback, usage metrics, and usability findings into my designs to enhance the user experience.
- Collaborated effectively with the product, engineering, and management teams.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator, InVision, User Requirements, Storyboarding, Process Flows, User Journey Maps, Sitemaps, UX Design, Product Design, Adobe Creative Suite, B2B, UI Animation, Style Guides, UX Wireframes, UX Strategy, Graphic Design
Product Designer
2024 - 2024
Distilled Shared Services Ltd.
- Refined UI elements and components in alignment with brand guidelines, significantly enhancing the visual appeal and user experience of the marketplace website.
- Prepared comprehensive design deliverables for developer handoff, including high-quality UI designs, prototypes, and detailed design documentation.
- Addressed design debt tasks within the Figma design system, updating components and optimizing the design library to streamline the design process.
- Collaborated closely with designers and product managers to ensure consistency and efficiency in design implementation, aligning with project objectives and brand identity.
- Participated in design reviews to gather feedback and iterated on designs, ensuring continuous improvement and alignment with user needs.
- Supported ongoing initiatives to uplift brand identity and maintain design quality across the platform, contributing to a cohesive and compelling user experience.
Technologies: Figma, UI Design, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Product Design, Web App Design, Mobile App Design, Responsive Web Apps, UX Design, Style Guides, UX Wireframes, UX Audits
Product Designer
2024 - 2024
UAE Real Estate Marketplace
- Led the design and development of a cutting-edge real estate marketplace website for a top-tier UAE agency focusing on the Dubai market.
- Created low- and high-fidelity wireframes in Figma, providing a clear vision of the site's layout and functionality.
- Collaborated closely with the development team, ensuring seamless integration of design components and effective implementation of user-friendly features.
- Incorporated client feedback and requirements into the design process, delivering a marketplace that met their expectations and enhanced user experience.
- Participated in design reviews, offering constructive feedback and contributing to the continuous improvement of the website's design and functionality.
- Applied expertise in marketplace design and the latest design trends to deliver a visually appealing and intuitive real estate platform.
Technologies: Marketplace Design, Figma, Web Design, Visual Design, Web UI Design, Product Design, Style Guides, UX Wireframes, UX Strategy, UX Audits
Senior Product Designer
2023 - 2024
Lavli Inc
- Designed high-fidelity wireframes and prototypes in Figma for an innovative washer/dryer system, focusing on intuitive mobile interfaces for iOS and Android platforms.
- Developed user-friendly mobile interfaces, ensuring the designs were aligned with the product's sustainability and resource conservation goals.
- Collaborated closely with the development team to translate design concepts into functional applications, integrating user feedback and technical requirements.
- Tested and iterated on designs regularly, refining the user experience based on feedback and ensuring the final product met user needs and expectations.
- Applied expertise in mobile design principles and B2C app design to create a visually appealing and functional interface, contributing to the success of cutting-edge technology.
Technologies: Figma, Product Design, Mobile UI, Mobile UX, Visual Design, Mobile Design, Product Strategy Consultant, Style Guides, UX Wireframes, UX Strategy, UX Audits, Color Palettes
Product Designer
2023 - 2024
Masaar Advisory
- Developed initial MVP mockups for a platform allowing clients to book day or hourly passes for premium hotel amenities. Used Figma to create low- and high-fidelity wireframes.
- Created intuitive and visually appealing user interfaces, ensuring a seamless user experience and meeting design objectives for the marketplace.
- Designed interactive prototypes to provide stakeholders with a tangible preview of the platform's functionality and flow, facilitating effective feedback and refinement.
- Collaborated closely with the founders to understand project requirements and translate them into comprehensive design solutions.
- Leveraged extensive expertise in web UI/UX and marketplace design to deliver a user-friendly and engaging platform, ensuring alignment with the project's vision and goals.
Technologies: Web Design, Figma, User Interface (UI), User Experience (UX), UX Design, UI Design, Prototyping, UI Prototyping, Product Design, Marketplace Design, Style Guides, UX Wireframes, UX Strategy, UX Audits
Lead Product Designer
2023 - 2024
Chicory
- Enhanced the main modal (add-to-cart functionality) to automatically integrate recipes from food blogs with any online retailer of choice, streamlining the shopping experience and increasing conversion rates.
- Developed an intuitive dashboard for publishers and food bloggers to monitor performance and ad revenue from recipes, enhancing user engagement and insight.
- Created multiple ad style iterations that significantly improved conversion rates and ingredient sales through strategic design adjustments.
- Produced low and high-fidelity prototypes to communicate design concepts effectively and facilitate seamless collaboration with engineering teams.
- Established design best practices for consumer-facing tech, leveraging a strong understanding of mobile, desktop, and tablet design principles.
- Coordinated with cross-functional teams to align on design requirements and deliver high-quality tech solutions in an agile sprint format.
Technologies: Product Design, Figma, Sketch, Zeplin, InVision, Adobe Illustrator, Adobe Photoshop, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), UX Design, eCommerce Design, Consumer-facing Product Design, Digital Product Design, User Testing, Style Guides, UX Wireframes, UX Audits, Graphic Design, Human-computer Interaction (HCI)
Web Developer and Designer
2023 - 2023
Michael Goodwin dba Painted Landscapes
- Developed and launched an eCommerce website for this artist using WordPress, creating an online platform to showcase and sell artwork.
- Set up the entire website operation from scratch, including layout design and development, ensuring a user-friendly experience for both the artist and his audience.
- Provided comprehensive guidance on content management, enabling the client to easily update and maintain the site independently.
- Designed an intuitive and accessible eCommerce platform tailored to the client's needs and technological comfort level, using WooCommerce to facilitate smooth transactions and site management.
- Implemented effective navigation and maintenance features, ensuring the website was easy to use and maintain for a non-technical user.
Technologies: Shopify, Layout Design, WooCommerce, WordPress, eCommerce, Retail & Wholesale, Development, Product Strategy Consultant, UX Wireframes, Color Palettes
Lead Product Designer
2023 - 2023
CPC Marketing, Inc.
- Modernized the user interface of a freight truck broker website, enhancing its visual appeal and organization while maintaining the existing layout.
- Redesigned the homepage and key pages in Figma, incorporating modern design trends and improving elements such as menus and typography, which significantly increased the website's conversion rates.
- Analyzed the existing websites to identify key areas for visual and functional improvements, effectively addressing outdated design elements and enhancing user experience.
- Collaborated with the client to refine design concepts based on feedback, ensuring the final product met their expectations and was delivered on schedule.
- Organized and optimized the site structure, resulting in a more intuitive user experience and improved conversion performance.
Technologies: Wellness, Figma, Product Design, User Experience (UX), User Journeys, Journey Mapping, Product Journeys, Customer Journeys, Health & Wellness, Mobile UI, Mobile UX, UX Design, User Journey Maps, Style Guides, UX Wireframes, UX Strategy, UX Audits, Graphic Design, Human-computer Interaction (HCI), Color Palettes
UI/UX Designer
2022 - 2023
Alnafitha International for Information Technology
- Redesigned the website for this leading Middle Eastern IT B2B services provider, addressing UX and UI issues to enhance usability and visual consistency.
- Developed a cohesive UI design in WordPress, ensuring a consistent and modern appearance that aligned with the client's branding and functional requirements.
- Collaborated closely with the developer to ensure that design solutions were feasible and effectively implemented, bridging the gap between design and development.
- Identified and resolved usability problems, resulting in a more intuitive user experience and improved website performance.
- Provided actionable design recommendations based on the initial redesign attempts, ensuring the final product met the client's expectations and business needs.
Technologies: Web Design, WordPress, UX Design, UI Design, UX Architecture, Responsive Web Design (RWD), Product Strategy Consultant, Style Guides, UX Wireframes, UX Strategy, UX Audits, Human-computer Interaction (HCI), Color Palettes
Product Designer
2022 - 2022
Relate Innovations, LLC
- Designed an all-in-one mobile app for nurses and managers, enabling efficient shift management and scheduling.
- Developed a web application for an enterprise platform, showcasing expertise in building comprehensive solutions from scratch.
- Collaborated closely with the founder to prepare research content and goals, conducting user interviews to gather valuable insights for the new EHR platform.
- Documented and delivered research results, translating findings into actionable UX design strategies through user personas and journey mapping.
- Developed extensive wireframes and low-fidelity prototypes, refining UX and UI details in close collaboration with the development team.
- Created final high-fidelity prototypes using Figma or Adobe XD, delivering polished designs ready for app development.
- Maintained and updated component libraries and the design system, ensuring consistency and scalability across the web and native mobile apps.
- Led branding initiatives, including developing brand identity and visual design elements, to enhance overall brand presence and consistency.
Technologies: Product Design, Web App Design, User Experience (UX), User Interface (UI), UI Design, UX Design, User Journeys, User Personas, Mobile App Design, Dashboard Design, Dashboards, User Interviews, User Research, Native Mobile Apps, Design Systems, Product Strategy Consultant, Style Guides, UX Wireframes, UX Strategy, UX Audits, Graphic Design, Human-computer Interaction (HCI), Color Palettes
Lead Designer
2020 - 2021
United Nations International Children's Emergency Fund
- Managed the design aspects of a multimillion-dollar e-learning project, enabling students to study from home during the COVID-19 pandemic.
- Oversaw all design projects from concept to delivery, significantly improving user-friendliness and maintaining brand consistency across digital products.
- Designed original pieces, including illustrations and infographics, to enhance the visual appeal and effectiveness of educational content.
- Applied tools like Figma, Microinteraction Design, Adobe Photoshop, and FigJam to craft intuitive and impactful learning management systems.
Technologies: Figma, Microinteraction Design, Adobe Photoshop, FigJam, Learning Management Systems (LMS), E-learning, Product Design, Adobe Creative Suite, Infographics, Edtech Design, Education Technology (Edtech)
Lead Designer
2019 - 2020
Vodafone Group
- Managed a team of 6-10 people, interacting with multiple stakeholders to gather requirements and develop improved product designs.
- Provided creative input and assistance in developing innovative design ideas and concepts to enhance user interfaces.
- Designed interactive user interfaces and oversaw necessary design changes to ensure usability and effectiveness.
- Collaborated with development teams to ensure accurate implementation of design specifications and maintain design integrity.
- Utilized tools such as Figma, InVision, Adobe Photoshop, and Adobe Illustrator to create and refine design assets for telecommunications and internet services.
Technologies: Figma, InVision, Adobe Photoshop, Adobe Illustrator, Product Design, Adobe Creative Suite, Stakeholder Interviews, UI Animation
UX Researcher
2018 - 2019
Standard Bank
- Collaborated with a multidisciplinary team, including web developers and programmers, to integrate UX research into the design and development process.
- Created interactive prototypes using Figma, Sketch, and Marvel, facilitating user testing and design validation.
- Conducted extensive qualitative and quantitative research, gathering insights to inform design decisions and improve user experience.
- Built advanced financial design systems from scratch, ensuring consistency and effectiveness across digital platforms.
- Designed pixel-perfect UIs for both desktop and mobile and developed numerous landing and web pages to enhance conversion rates.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator, InVision, UI Design, UX Research, Interactive Prototypes, Prototyping, Sketch, Design Systems, Landing Pages, Web Design, Mobile UI Design, Desktop Web Design, Adobe Creative Suite, B2B
UI/UX Designer
2017 - 2018
Amazon.com
- Led the design processes from discovery to delivery, creating conceptual wireframes and high-fidelity prototypes to guide the development of user interfaces.
- Provided one-on-one mentorship to junior designers, offering guidance on UX research, strategy, and interaction design to enhance their skills and contributions.
- Collaborated closely with development teams to ensure precise implementation of design specifications, maintaining alignment between design and technical execution.
- Utilized Adobe CC, Sketch, and InVision to develop and refine design assets, incorporating UI animations to enhance user engagement and interaction.
- Delivered design solutions across various industries, including retail, media, and internet portals, contributing to Amazon's diverse product offerings and customer experience.
Technologies: Adobe CC, Sketch, InVision, UI Animation
UI/UX Designer
2012 - 2017
Ministry of Education
- Managed a multidisciplinary team of over 15 members, leading the design aspects of a multimillion-dollar project to digitalize the education sector.
- Developed and launched an e-learning platform that reached over 100,000 monthly active users across the country.
- Redesigned and rebranded the Ministry's entire product line, significantly improving its visual identity and user experience.
- Utilized Adobe CC to create and enhance design assets, ensuring high-quality deliverables.
- Delivered impactful design solutions for the education and government sectors, aligning with higher education needs and objectives.
Technologies: Adobe CC
Education
2022 - 2022
Master of Business Administration (MBA) in Data Science and Analytics
University of São Paulo - Remote
2020 - 2021
Master's Degree in Computer Science
University of Essex - Essex, England, United Kingdom
Skills
Tools
Figma, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, FigJam, Sketch, After Effects CC, Zeplin, InVision, Adobe CC
Platforms
iOS, Android, Webflow, WordPress, Shopify, WooCommerce
Industry Expertise
Education, Education Technology (Edtech), Hotels & Lodging, Hospitality, Life Insurance, Health & Wellness, Retail & Wholesale
Other
UX Research, Front-end Development, Graphic Design, Human-computer Interaction (HCI), Product Design, UI Design, Microinteraction Design, UI Animation, Mobile UI, eCommerce, App Design, Web Design, Landing Pages, Website Redesign, Design Systems, UX Branding, Dashboard Design, Web UI, Mobile Apps, Branding, Logo Design, Brand Identity, E-learning, Websites, Typography, Layout, Mockups, Learning Management Systems (LMS), Interactive Prototypes, Prototyping, Mobile UI Design, Desktop Web Design, User Requirements, Storyboarding, Process Flows, User Journey Maps, Sitemaps, UX Design, Brand Design, Competitive Analysis, Personas, Sketching, User Interviews, Information Architecture (IA), User Flows, Usability Testing, Stakeholder Interviews, Competitor Analysis & Profiling, Minimum Viable Product (MVP), Graphics, User Research, Color Palettes, Responsive Web Design (RWD), Digital Marketing Design, Social Media, Infographics, Visual Design, Pitch Decks, User Experience (UX), User Interface (UI), Material UI, eCommerce UI, Landing Page Design, B2C, Web App Design, Layout Design, Web App UI, Wireframing, High-fidelity Mockups, Gamification, Design Leadership, User Stories, Brochure Design, Design, Print Design, Brochures, B2B, User Journeys, Style Guides, UX Wireframes, Mobile UX Design, Motion Graphics, Edtech Design, UX Audits, UX Strategy, Mobile App Design, Illustration, eCommerce Design, Consumer-facing Product Design, Digital Product Design, User Testing, Responsive UI, User Personas, Customer Portals, Booking Systems, Automation, Artificial Intelligence (AI), Brand Guidelines, Book Cover Design, Web Marketing, Web Content, Packaging, Product Packaging, Energy Drinks, Data Science, Project Management, Leadership, Team Building, Research, Financial Advisory, Business Services, Consumer Finance, Personal Finance, Consulting, Marketplaces, Marketplace Design, Consumer Electronics, Content Management Systems (CMS), Quizzes, Data Visualization, Dashboards, Product Strategy Consultant, Mobile UX, UI Prototyping, Enterprise SaaS, SaaS, Management, Booking, Appointment Booking, Wellness, Journey Mapping, Product Journeys, Customer Journeys, UX Architecture, Development, Web UI Design, Mobile Design, Responsive Web Apps, Native Mobile Apps
Experience
Tools
Collaboration That Works
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