Yusuf Liban, Designer in London, United Kingdom
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Yusuf Liban

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
January 14, 2022

Yusuf is a UI/UX specialist with 10+ years of industry experience. He has worked for global giants like Amazon and Vodafone and helped them reach wider audiences, transform their public image, and impact more lives. He'd love to collaborate with you on your next big challenge.


Work Experience

Freelance Designer

2009 - PRESENT
  • Finished 100+ projects in different industries in more than ten years of freelancing.
  • Illustrated design ideas using storyboards, process flows, user journey maps, sitemaps, and more.
  • Incorporated the customers' feedback, usage metrics, and usability findings into my designs to enhance the user experience.
  • Collaborated effectively with the product, engineering, and management teams.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator, InVision, User Requirements, Storyboarding, Process Flows, User Journey Maps, Sitemaps, UX Design, Product Design, Adobe Creative Suite, B2B, UI Animation

Lead Designer

2020 - 2021
United Nations International Children's Emergency Fund
  • Managed the design aspects of a multimillion-dollar project to create an e-learning system that allowed students to study from home during the COVID-19 pandemic.
  • Oversaw all design projects, from concept to delivery, significantly increased the user-friendliness of digital products, and maintained brand consistency throughout all design projects.
  • Designed original pieces, including illustrations and infographics.
Technologies: Figma, Microinteraction Design, Adobe Photoshop, FigJam, Learning Management Systems (LMS), E-learning, Product Design, Adobe Creative Suite, Infographics, Education Technology (Edtech), Edtech Design

Lead Designer

2019 - 2020
Vodafone Group
  • Interacted with multiple stakeholders to understand their needs and develop better products.
  • Assisted the team in developing ideas and provided creative input for new designs.
  • Designed interactive user interfaces and oversaw all the necessary design changes.
  • Collaborated with development teams to ensure they accurately implemented all the essential design specifications.
Technologies: Figma, InVision, Adobe Photoshop, Adobe Illustrator, Product Design, Adobe Creative Suite, Stakeholder Interviews, UI Animation

UX Researcher

2018 - 2019
Standard Bank
  • Collaborated within a multidisciplinary team, including web developers and programmers.
  • Created interactive prototypes in Figma, Sketch, and Marvel.
  • Conducted large sets of qualitative and quantitative research.
  • Built advanced financial design systems from scratch.
  • Created numerous landing and web pages to increase conversion rates.
  • Designed pixel-perfect UIs for desktop and mobile.
Technologies: Figma, Adobe Photoshop, Adobe Illustrator, InVision, UI Design, UX Research, Interactive Prototypes, Prototyping, Sketch, Design Systems, Landing Pages, Web Design, Mobile UI Design, Desktop Web Design, Adobe Creative Suite, B2B

UI/UX Designer

2017 - 2018
  • Led design from discovery, through conceptual wireframes, to high-fidelity prototypes.
  • Provided one-on-one guidance to junior designers on UX research, strategy, and interaction design.
  • Collaborated with development teams to ensure they accurately implemented all the essential design specifications.
Technologies: Adobe CC, Sketch, InVision, UI Animation

UI/UX Designer

2012 - 2017
Ministry of Education
  • Managed a multidisciplinary team with 15+ members and led the design aspects of a multimillion-dollar project to digitalize the education sector.
  • Developed an e-learning platform rolled out to the country and reached more than 100,000 monthly active users.
  • Redesigned and rebranded the Ministry's entire product line.
Technologies: Adobe CC
2022 - 2022

Master of Business Administration (MBA) in Data Science and Analytics

University of São Paulo - Remote

2020 - 2021

Master's Degree in Computer Science

University of Essex - Essex, England, United Kingdom


Figma, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, FigJam, Sketch, After Effects CC, Zeplin, InVision, Adobe CC


iOS, Android, Webflow, WordPress, Shopify

Industry Expertise

Education, Education Technology (Edtech), Hotels & Lodging, Hospitality, Life Insurance


UX Research, Front-end Development, Graphic Design, Human-computer Interaction (HCI), Product Design, UI Design, Microinteraction Design, UI Animation, Mobile UI, eCommerce, App Design, Web Design, Landing Pages, Website Redesign, Design Systems, UX Branding, Dashboard Design, Web UI, Mobile Apps, Branding, Logo Design, Brand Identity, E-learning, Websites, Typography, Layout, Mockups, Learning Management Systems (LMS), Interactive Prototypes, Prototyping, Mobile UI Design, Desktop Web Design, User Requirements, Storyboarding, Process Flows, User Journey Maps, Sitemaps, UX Design, Brand Design, Competitive Analysis, Personas, Sketching, User Interviews, Information Architecture (IA), User Flows, Usability Testing, Stakeholder Interviews, Competitor Analysis & Profiling, Minimum Viable Product (MVP), Graphics, User Research, Color Palettes, Responsive Web Design (RWD), Digital Marketing Design, Social Media, Infographics, Visual Design, Pitch Decks, User Experience (UX), User Interface (UI), Material UI, eCommerce UI, Landing Page Design, B2C, Web App Design, Layout Design, Web App UI, Wireframing, High-fidelity Mockups, Gamification, Design Leadership, User Stories, Brochure Design, Design, Print Design, Brochures, B2B, User Journeys, Style Guides, UX Wireframes, Mobile UX Design, Motion Graphics, Edtech Design, UX Audits, UX Strategy, Mobile App Design, Illustration, eCommerce Design, Consumer-facing Product Design, Digital Product Design, User Testing, Responsive UI, User Personas, Customer Portals, Booking Systems, Automation, Artificial Intelligence (AI), Brand Guidelines, Book Cover Design, Web Marketing, Web Content, Packaging, Product Packaging, Energy Drinks, Data Science, Project Management, Leadership, Team Building, Research, Financial Advisory, Business Services, Consumer Finance, Personal Finance, Consulting, Marketplaces, Marketplace Design, Consumer Electronics, Content Management Systems (CMS), Quizzes, Data Visualization, Dashboards, Product Strategy Consultant, Mobile UX, UI Prototyping, Enterprise SaaS, SaaS, Management, Booking, Appointment Booking

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