Reena is available for hire
Hire ReenaReena George
Verified Expert in Finance
Management Consulting Expert
Location
Chicago, IL, United States
Toptal Member Since
March 3, 2023
Reena is an accomplished CEO and founder with extensive experience in startups and management consulting. She is a visionary strategist executing successful go-to-market plans for innovative digital products. As the founder of TotShelf, she launched a digital product in over 60 countries on the App Store. At Deloitte, she built go-to-market plans, led product management teams, and oversaw M&A assessments, resulting in significant cost savings and revenue growth for clients in the multi-millions.
Career Highlights
CEO and Founder
TotShelf
Manager
Deloitte
Consultant
KPMG
Education Highlights
Master’s Degree
Wharton Business School, University of Pennsylvania
Master's Degree
Kelley School of Business, Indiana University
Bachelor's Degree
Pune University
Case Studies
Expertise
Work Experience
CEO and Founder
2021 - 2022
TotShelf
- Defined and executed a vision and strategy for an early education-focused company.
- Planned, designed, coded, and launched a digital product across 60+ countries on the App Store.
- Collaborated with designers and content providers to define and build user experiences.
- Interviewed multiple parents, educators, and librarians to understand trends in user behavior and influence user growth.
- Defined and executed a go-to-market strategy for the product.
Focus areas: Startups, Market Sizing, Market Research
Manager
2013 - 2022
Deloitte
- Built a go-to-market plan that identified $250 million in profit margin and an approximately $1 billion revenue opportunity to establish a new line of business.
- Led a product management team from ideation to launch for an initiative that brought $50 million in revenue for Deloitte and annual savings of $3 million for a public-sector healthcare client.
- Headed a merger and acquisition (M&A) assessment by defining a target operating model and identifying cost synergies, which led to overall annual cost savings of $10 million for a Fortune 100 bank.
- Oversaw an assessment of the current state business strategy to automate target business capabilities and redesign business processes, increasing operational efficiency by 30% and impacting 300,000 users for a public-sector healthcare client.
- Managed a delivery and global rollout of a $700 million cyber security enhancement program consisting of 44 projects through collaboration with stakeholders from 15+ countries for an international professional service client.
- Conducted a system integration strategy assessment by partnering with executive leadership, finance, and technical teams that identified cost savings of $2 million for a client undergoing organizational restructuring.
- Led manager and employee training for a client as part of a change management process, easing the adoption of a new system and increasing employee productivity by 25%.
Focus areas: Product Management, IT Strategy, M&A Strategy, Market Sizing, Market Research
Consultant
2011 - 2013
KPMG
- Defined a digital strategy for a national health insurance company by laying out a multi-channel approach, which led to a seamless customer experience for 13 million members.
- Developed a structured, repeatable set of processes and gating criteria to support release planning and management activities. This led to successful product releases for the client's project with an overall budget of approximately $150 million.
- Evaluated proposals and compared solution offerings of three vendors to complete an exhaustive vendor selection for implementing a $70 million customer communication management solution for a leading health insurance company.
Focus areas: IT Strategy, Market Sizing
Education
2017 - 2019
Master’s Degree in Business Administration (MBA)
Wharton Business School, University of Pennsylvania - Philadelphia, United States
2011 - 2012
Master's Degree in Information Systems
Kelley School of Business, Indiana University - Bloomington, United States
2004 - 2008
Bachelor's Degree in Computer Engineering
Pune University - Pune, India
Certifications
FEBRUARY 2014 - PRESENT
Project Management Professional (PMP)
Project Management Institute (PMI)
JANUARY 2013 - PRESENT
Certified Scrum Product Owner
Scrum Alliance
Collaboration That Works
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