Scott Hoover, Finance Expert in Stratford, WI, United States
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Scott Hoover

Verified Expert  in Finance

Finance Expert

Stratford, WI, United States
Toptal Member Since
October 31, 2018

Scott is a CPA who brings financial clarity to clients, from small firms using QuickBooks to larger companies on platforms like Dynamics or Viewpoint. An entrepreneur at heart, he became a freelance CFO nine years ago and has assisted clients in a wide range of industries. He has three focus areas: high-level monthly financial oversight, accounting software projects (setup, cleanup, migration, and chart of accounts), and corporate tax planning.

Career Highlights

Hoover Financial, LLC

Education Highlights

Bachelor's Degree
University of Wisconsin-Madison
Associate's Degree
University of Wisconsin-Marshfield

Certification Highlights

Work Experience


2009 - PRESENT
Hoover Financial, LLC
  • Provided outsourced CFO services primarily for project-based companies in the manufacturing, construction, retail, and professional services space.
  • Provided clients with accurate month-end financials and breakout reporting by project, division, and location.
  • Assisted in the design and implementation of Vista by Viewpoint ERP software for a mid-sized design/build construction contractor.
  • Aided in the design and implementation of ECi M1 ERP software for a small manufacturing company.
  • Helped lead the implementation of Microsoft Dynamics NAV for a mid-sized manufacturing company.
  • Provided a financial perspective and analysis on three buyouts of small to mid-sized manufacturing and construction companies.
  • Streamlined the chart of accounts and set up the work-in-process accounting for a $10 million furniture manufacturer/retailer, providing them with their most accurate financials since the inception of the company.
  • Assisted a startup in the industrial packaging space by reviewing operating agreements and partner loan documents.
  • Developed custom financial statements in Xero for a client in the consulting/eCommerce analytics space.
  • Assisted management with cost-cutting and other turnaround measures at a financially troubled manufacturing company with $7 million in revenues.
Focus areas: CFO, Business Taxation, Accounting Systems, Accounting, Corporate Finance, Strategy, Due Diligence, Mergers & Acquisitions (M&A), Valuation

Staff Accountant | Senior Accountant

2003 - 2009
  • Reviewed and prepared financial statements for clients up to $250 million in revenues.
  • Prepared income tax returns for C corps, S corps, partnerships, and LLCs.
  • Assisted with year-end corporate tax planning by analyzing accelerated depreciation options and impact of executive bonuses on taxable income.
  • Built a detailed financial projection for a startup in the wind-energy space.
  • Provided SOX compliance services for a major publicly traded US corporation.
  • Prepared income tax projections and personal income tax returns for business owners and professionals.
Focus areas: Financial Reporting
2001 - 2003

Bachelor's Degree in Accounting and Real Estate Finance

University of Wisconsin-Madison - Madison, WI, USA

1999 - 2001

Associate's Degree in Business

University of Wisconsin-Marshfield - Marshfield, WI, USA


Certified Public Accountant (CPA)

State of Wisconsin


Accounting Systems, Business Taxation, Balance Sheets, Controller, Certified Public Accountant (CPA), Taxation, CFO, Accounting, Financial Reporting, Corporate Finance, Financial Modeling, Cash Flow, Due Diligence, Mergers & Acquisitions (M&A), Valuation

Data & Analysis Software

QuickBooks Online, Intuit QuickBooks, Xero Accounting

Industry Expertise

Professional Services, Agriculture, Construction, Retail & Wholesale

Geographic Expertise

United States

Output Software

Microsoft Excel


Corporate Income Tax, Income Statements, Chart of Accounts, Consulting, Close Procedures, Cost Accounting, Monthly Close Process, Enterprise Resource Planning (ERP), Vista by Viewpoint, Financials, Manufacturing, Microsoft Dynamics NAV, Fractional CFO, Interim CFO, Virtual CFO, Cash Flow Analysis, Finance, Microsoft Dynamics GP, Strategy

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