Brion Roberto, Marketing Expert in New York, NY, United States
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Brion Roberto

Verified Expert  in Marketing

Marketing Expert

Location
New York, NY, United States
Toptal Member Since
January 10, 2022

A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion's innovative strategy has garnered awards for exceptional marketing that delivers.

Project Highlights

Social Media Breakthrough
Achieved the number one spirit brand on social media, the reach of 3.2 million people in 120 countries, and 1.8 billion media impressions.
Program Portfolio SEO Brand Improvement
Led the global strategy and renovation of websites to achieve industry-beating SEO rankings, including number one for Vodka.
Re-branding Bulleit Bourbon
Increased Bulleit Bourbon's sales by more than 200% and grew sales faster than established brands like Jim Beam, Maker's Mark, and Four Roses. Bulliet became the fastest-growing bourbon brand.

Expertise

Work Experience

Fractional CMO

2024 - PRESENT
Quimbee.com
  • Created an overall marketing strategy to improve brand trust and conversions.
  • Evaluated marketing team members and the organization structure.
  • Audited the current state and made actionable recommendations across email, Google Ads, Meta/display ads, TikTok, SEO, AdMob, and other channels.
  • Guided new initiatives such as market research and brand building.
  • Nurtured the search for a VP of Marketing. Advised on the type of candidate needed, wrote interview questions, participated in interviews, and evaluated candidates.
  • Conceptualized, executed, and optimized the lifecycle marketing activities based on the customer journey stage.
  • Created plans for improvement and increasing the conversion rate and ROI.

Marketing Strategist

2023 - 2024
KBX (Koch Industries)
  • Led GTM evaluation, strategy, and planning for one of the world's largest transportation companies (supporting Georgia-Pacific and the $115 billion Koch companies) for three logistics software B2B products.
  • Developed a plan for the product launch, set up a commercial function to scale the products, and created a detailed strategy with a heavy focus on sales and marketing, including the overall route to market.
  • Performed primary research, strategy, and planning and identified product gaps to be filled. Conducted research into market structure and performed competitor analysis.
  • Assessed product and company strengths and weaknesses; performed gap analysis vs. competition and recommended priority product enhancements to address gaps.
  • Evaluated internal capabilities, capacity, and strategy development for delivering the strategy (their "commercial readiness").
  • Built the high-level marketing mix implementation plan to guide the product roadmap, pricing plan, channel and sales strategy, and promotional and advertising plans.
  • Analyzed customer needs using analytics tools like KISSmetrics, developed a market segmentation, identified priority target customer segments, and carried out strategy development.
  • Developed the competitive value proposition and product/brand positioning. Ensured the marketing strategy and pricing strategy for the launch aligned with business goals and financial objectives, with clear KPIs for success.

Fractional Chief Marketing Officer (CMO)

2023 - 2023
Zlick Ltd
  • Acted as the chief marketing officer (CMO) and developed a marketing strategy and mobile advertising processes with the CEO to launch a new product.
  • Handled online reputation management and created a go-to-market plan for user acquisition, brand activation, and long-term brand positioning.
  • Advised on internet marketing tactics, drove marketing collateral development, and provided hands-on editing and creative oversight.
  • Launched campaign in two new markets, including the UK; developed an optimization and targeting plan.

Marketing Strategist

2023 - 2023
Fifth Dimension LLC (via Toptal)
  • Worked with the CEO to develop a strategic marketing strategy for a new blockchain storage company.
  • Developed personas, audience targets, and industry focus groups via a meta-analysis of studies, primary research, audience development, and business intelligence (BI).
  • Created a six-month marketing plan to increase brand awareness, generate leads, and establish industry credibility.

Marketing Expert

2023 - 2023
Demand Signal Inc. (via Toptal)
  • Developed a comprehensive end-to-end marketing plan, including a five-point unique strategic approach.
  • Identified unique customer segments and market opportunities.
  • Created gamification solutions and content game plans centered around podcasts.

Brand and Name Development Consultant

2023 - 2023
Buonaliving Inc (via Toptal)
  • Developed naming strategy via competitive analysis and client vision of goals and company's growth.
  • Created more than 12 options for names within the constructs of clarity, memorability, and uniqueness, availability for trademarks and .com domains.
  • Created an eight-page deck that described the approach, rationale, and recommendations.

Strategy | Marketing | Digital Expert

2022 - 2023
Thirsty Fox
  • Managed the agency and developed a new creative platform and media buying strategy.
  • Created an annual marketing plan and shifted the budget to focus on high-growth activities to expand the footprint and reach new customer segments.
  • Set up key partnership and co-branding opportunities to build reputation and affinity marketing.
  • Recommended new marketing stack to improve performance marketing.
  • Created strategic recommendations for the CEO on GTM, market research/personas, and brand development.
  • Led strategic email marketing and programmatic advertising using automation tools like GetResponse and SendGrid, leveraging email autoresponders to enhance customer engagement and retention.
  • Built and ran surveys with SurveyMonkey and handled pricing, marketing strategy, and concept testing.

Brand Marketing and Communications Expert | Consultant

2022 - 2022
BCG - Gamma
  • Created a new brand working with the executive committee, including defining the mission, values, positioning, personality, tone, and archetype.
  • Designed a new brand campaign by creating a strategy and selecting and managing an advertising agency for success.
  • Developed an exhaustive competitive analysis of more than 20 companies to determine differentiation in a crowded space.
  • Invented a new product category, SaaS naming, and pricing tiers.
  • Conducted interviews with more than 25 team members to define sentiment, marketing, user stories, and branding baseline to inform an overall strategy.
  • Managed creative and media agencies for primary research, strategy, creative platform development, campaign planning, and execution. Utilized AI writing and marketing.
  • Initiated new interim campaigns, driving demand using paid search such as Apple Search Ads and LinkedIn.

Marketing and Product Consultant

2021 - 2022
Repoze LLC
  • Developed a new platform to stake a new market niche in recruitment and HR services.
  • Performed competitive analysis and mapped a unique position in the market.
  • Created and defined a new brand, working with the CEO.
  • Strategized on the product roadmap, business model, and GTM to deliver a best-in-class plan.
  • Initiated and performed primary research using Google Analytics 4 to drive potential customer insights and product feature lists.

Head of Digital Products and Marketing | Senior Director

2021 - 2022
Scarlet Health
  • Led 10 products for innovative, mobile, on-demand diagnostics and provider hub and launched three new products in six months.
  • Drove 50% year-over-year growth via improved UX, partnerships, and targeted product marketing.
  • Improved velocity of product development and releases by more than 15%.
  • Increased NPS by more than 20% and doubled patient retention.
  • Launched a new API Marketplace for providers and payers.
  • Developed industry-leading product roadmap and developed a best-in-class customer data and CRM program.

Chief Marketing Officer (CMO)

2020 - 2021
Stealth Web3 Start-up
  • Raised funds via a comprehensive business plan, the first one for the company.
  • Performed primary research and analysis to develop a pricing strategy across three continents.
  • Developed a unique positioning strategy for a ground-breaking new category.
  • Delivered recommended strategy to achieve desired market penetration and profit margin.
  • Conducted competitive and primary research and developed competitive pricing models.

Head of Product and Marketing

2018 - 2021
Urban IQ
  • Co-founded an international adtech startup focused on building a marketplace for the digital out-of-home (DOOH) industry, including outdoor advertising.
  • Created a trademark and two US patent-pending technologies, offering programmatic DOOH buying, data intelligence, and proof-of-play.
  • Built an innovative SaaS platform from scratch with clean code.
  • Established a partner network of over 20 publishers with over 100,000 screens.
  • Led a team of nine with headquarters in New York and an office in India.
  • Tested and created a powerful and streamlined user journey for purchasing advertising and campaign management using tools like Hootsuite.
  • Conceived, wrote, copy-edited, and pitched press releases, driving coverage from over 100 media outlets and a potential audience reach of over 10,000,000.

Advisory Board

2015 - 2018
Boardpackager
  • Advised the board on product strategy, evaluating current offerings and roadmaps.
  • Provided a strategic marketing plan using a mix of digital events and more.
  • Provided direction to executives for strategy, market growth, and extrinsic changes such as privacy law evolution.

Global Head of Digital Products and Multi-channel Marketing Strategy

2015 - 2018
Sanofi
  • Raised the digital and multi-channel capability for one of the world's premier life science companies in the pharmaceutical industry with $40 billion in revenue and 120,000 employees.
  • Devised, gained board approval, and implemented a three-year, over $75 million digital transformation and an omni-marketing strategy program: strategy, communications, a staffing plan, a stakeholder management approach, and vendor selection criteria.
  • Oversaw a team of more than ten product managers in content marketing; data management; campaign management; mobile, social, and webinar messaging through email; analytics; organic search with SEO; and paid search.
  • Set up Adobe Analytics and Adobe Campaign Manager with industry-first capabilities to connect with WeChat, Line (Japan's leading messaging app with 1+ billion users), and Veeva (a Salesforce 3rd-party app for the pharma industry) in under a year.
  • Led the roll-out of the first enterprise-wide omni-campaign management system and digital product management. Developed the communication strategy, training material, and adoption.
  • Recognized as a 2017 Talent Champion: Coached and provided growth opportunities for employee development.
  • Proved that an omnichannel marketing strategy versus the traditional sales and marketing approach lifted revenue by around 10%.
  • Managed the mobile development team and digital product teams, which delivered more than 20 products. Utilized direct mail for patient marketing campaigns.
  • Handled global digital asset management (DAM) and created a process to reuse images, photos, and content, resulting in over 15% cost savings and enhanced compliance.
  • Performed audience targeting with Amazon advertising for consumer health products. Crafted a data strategy and architecture and implemented new tools, including a data management platform (DMP) using Adobe Audience Manager.

Global Digital Marketing and Innovation Director

2011 - 2015
Diageo
  • Built a global center of excellence in multimedia digital marketing for the world’s largest spirits and beverages company, with over $15 billion in revenue and more than 40,000 workers.
  • Developed a comprehensive enterprise, global digital transformation program including the roadmap, brand architecture, data management, measurement and evaluation, market intelligence, best practice collaboration, and execution framework.
  • Supervised a team of over 20 based in five continents to deliver more than 1,000 innovative web, social, mobile, SEO, and CRM campaigns.
  • Delivered an ROI of more than 300% on digital marketing investments.
  • Accomplished a double-digit increase in engagement and sales via loyalty programs for Johnnie Walker, Single Malt Scotches, and Luxury Rums. Owned content-driven emails and event planning with Eventbrite.
  • Drove thought leadership and more than ten industry social and digital innovations. Developed mobile vouchering, Twitter age verification, Facebook listening studies, personalized QR codes, crowdsourced outlet mapping, and an ROI-based marketing mix.
  • Launched and expanded eCommerce sites to balance the scale with local market relevancy and commercial goals.
  • Expanded the digital footprint in emerging markets such as Turkey and East Africa through an intensive four-month in-country program.
  • Improved analyst digital brand intelligence rankings of Smirnoff, Johnnie Walker, and Crown Royal to the top of their respective categories.

Digital Marketing Lead, Americas

2009 - 2010
Diageo
  • Promoted as a team manager of eight, based in New York, Miami, Sao Paulo, and Bogota.
  • Coached the team to deliver more than 200 digital campaigns with a value of over $20 million.
  • Led marketing communications and stakeholder management for digital marketing initiatives across more than ten countries, securing the highest global internal satisfaction rating of 4.2 out of 5 compared to peers.
  • Upskilled the team to create specialties across content marketing, mobile, analytics, social, search, paid advertising, innovation, and architecture.
  • Led an enterprise-wide project to migrate a legacy provider based in South Africa from a limited capability to a distributed global model using best-in-class technology, MDM, and REST APIs standards.
  • Launched new digital marketing channels and improved the quality of the existing ones, including web, mobile, social, paid advertising (e.g., Spotify Ads), messaging, and video.
  • Oversaw creative strategy, development, and campaign planning for radio advertising.

Global Program Lead for Johnnie Walker and Smirnoff

2007 - 2009
Diageo
  • Delivered an award-winning website featured in Adweek to more than 80 countries. Improved vodka SEO ranking to number one on Google.
  • Ran successful viral marketing campaigns, reaching consumers for Smirnoff Vodka.
  • Created a global clone model and playbook and managed teams to deploy.
  • Pioneered an industry-first mobile website, launched on budget and on time.

Managing Director

2006 - 2007
Sage Impact
  • Founded a New York startup marketing and communications consultancy focused on helping organizations maximize opportunities through technology.
  • Attracted clients, managed communications, and navigated complex, matrixed internal organizations of stakeholders.
  • Delivered more than ten digital projects that improved websites, user journeys, and enterprise transformation, resulting in more than $2 million in client estimated value.
  • Analyzed opportunities for increased page visibility and rankings. Employed techniques, both content, tags, and technical, to get Smirnoff ranked number one for vodka on Google.
  • Optimized a website and performed heuristic analysis for the American Express travel site to increase customer satisfaction by over 10% and purchase conversions.
  • Reduced the website bounce rate, evaluated alcohol industry standards for age gates, set benchmarks, and deployed solutions to reduce bounce by more than 20%.
  • Developed an 80-page training guide for Diageo's new hires.
  • Set up an innovation project to engage American Express customers using emerging technologies, including RSS.
  • Recruited a team to deliver progressive digital solutions to American Express, Diageo, and other travel and financial services clients.

Associate Director, Marketing

2005 - 2006
Digitas
  • Led an American Express interactive account for leading direct, digital marketing. Managed senior client executive communications and account planning and devised stakeholder map and strategy.
  • Coached a team of professionals across capabilities to drive a 110% increase in year-over-year revenue.
  • Designed and implemented a groundbreaking credit card dashboard experience for customers. Features included consumer and business accounts statements, travel plans, upgrade offers, and payment management. Received industry accolades and awards.
  • Created a new americanexpress.com consumer experience, resulting in higher site traffic, revenue, and customer acquisition.
  • Innovated new ways for consumers to spend their membership rewards points, including seasonal promotions, RSS feed updates, and new partnerships.

Product Manager

2003 - 2004
Gartner
  • Directed the global product management for the world's largest IT research and advisory company, with over 10,000 clients in 60 countries.
  • Managed and devised the strategy for the highest-grossing product, representing 1/3 of the company's total revenue—$300 million.
  • Launched new segmented products and grew to a $2.7 million business.

Marketing Manager

2000 - 2003
Washingtonpost.Newsweek Interactive
  • Improved marketing and product management for a world-leading media site. Unique visitors increased by 220% during my tenure, and the revenue doubled.
  • Promoted to people management responsibilities, including spearheading a marketing manager, a coordinator, and a graphics and infographics team.
  • Developed and launched new franchise products, including WashingtonJobs.com, increasing traffic by 100% and revenue by 150% in 12 months versus the previous site.
  • Managed advertising agencies and consultants to deliver rebranding and three new media products.
  • Designed, wrote the business case, and launched a new evergreen product—Washington's Best Bets—that became the highest-trafficked local part of washingtonpost.com. Garnered the highest consumer engagement in the 100 cities in the CitySearch network.
  • Piloted industry-first usability testing using a statistically significant sample size to improve site experience. Increased page views and time on site by over 15%.
  • Developed TV ads and wrote and released press releases to gain visibility and share of voice. Ran successful viral marketing campaigns targeting small merchants and utilized direct mail for B2B marketing.

Social Media Breakthrough

Achieved the number one spirit brand on social media, the reach of 3.2 million people in 120 countries, and 1.8 billion media impressions.

Smirnoff needed a breakthrough to gain status in the highly competitive Vodka category and, in particular, had to win the war "on trade" (bars and restaurants). The big idea was to host the hottest parties in 14 major cities worldwide on the same night. To support this, a website, Facebook page, and mobile apps were created, including an "idea exchange," where consumers could nominate and vote on the best of their city–music, drinks, fashion, and trends. Cities then swapped their cultural ideas, transported items to companion cities in crates, and opened each party. Social media and digital marketing were integral to the promotion and credited with its success. Smirnoff gained ten million Facebook fans.

Program Portfolio SEO Brand Improvement

Led the global strategy and renovation of websites to achieve industry-beating SEO rankings, including number one for Vodka.

Improved SEO for the world's largest liquor company, lifting visibility, site traffic, and brand reputation. Researched the marketing, competitive bench-marking, led a team of content agencies, technical consultants, and internal teams to deliver the project in less than six months. This increased the Brandwatch digital brand IQ rating for the top three product categories, gained executive buy-in for budget, team, and endorsements, and achieved a 15%+ traffic increase.

Re-branding Bulleit Bourbon

https://www.bulleit.com/

Increased Bulleit Bourbon's sales by more than 200% and grew sales faster than established brands like Jim Beam, Maker's Mark, and Four Roses. Bulliet became the fastest-growing bourbon brand.

We took advantage of the growing bourbon market and rebranded an existing legacy product with a new image, logo, bottle design, and a digital and social media presence. We landed on a "frontier whiskey" approach to differentiate from competitors and take the bourbon in a new direction.

Captain's Conquest: Mobile Gaming App

https://www.youtube.com/watch?v=giDR0DKV4TA

Built one of the most downloaded and used apps in the beverage industry that broke ground for the gamification industry; saw over 500,000 downloads and won a Silver Cannes Ad award.

A mobile app built for the Captain Morgan brand that utilized App Store Optimization (ASO) techniques. This game featured an interactive brand experience for consumers. The player was a fleet captain (the initial size determined by their influence on social platforms such as Facebook, Foursquare, and Twitter) who could battle with other players. The size of a player's ship and gear acquired during play influenced their success in battle and, ultimately, their rank. It used GPS and location-based technologies to make it hyperlocal.

Rebrand for a Leading Sustainability SaaS Company

https://co2ai.com

Let rebranding efforts increase demand generation, client perception, and industry recognition.

Developed a complete rebrand utilizing internal, external, and competitive research from start to finish. Included primary research and thorough development of a long-term, sustainable, competitive advantage that was deployed via full-scale digital, social, and live event campaigns.

Toptal Marketing Vertical

https://toptal.com

Designed system and content for use by Toptal to screen potential digital marketing experts

Researched, identified, and created a three-tier screening system to ensure high-quality, top 3% consultants for Toptal. Developed all screening content and successfully piloted model and implementation.

GoMeals | Diabetes App

https://appadvice.com/app/gomeals/336651139

Drove usage for the number one diabetes meal planning app in the world, growing to 600,000 downloads

GoMeals was developed to help patients make healthy lifestyle choices at home or on the go. The app includes tools for eating healthy, staying active, and tracking blood glucose levels.

FEATURES
• Food Trackers: Patients can search thousands of food and dishes from popular restaurants and grocery stores and the items they have in their own kitchens to determine the nutritional value (i.e., calories, carbohydrates, fats, protein, etc.) of the food they eat.
• Activity Tracker: Patients can calculate the calories they burn, selecting a physical activity and intensity level.
• Glucose Tracker: Record and view glucose numbers. Patients can track highs and lows, and with meal and exercise tags, they'll have a log of readings to share with you and their diabetes support team.
• Restaurant Locator: Which restaurants are closest and maps the location. With a database of over 20,000 restaurant items, they can make healthy eating choices before even stepping in the door.
• Cloud Sync: When patients log in, history and favorites are backed up to the GoMeals cloud network.

Pricing and Positioning of a New Product Category

Raised funds, gained product/market fit, and achieved adoption.

Acted as a chief marketing officer (CMO) for a new product concept to blend live-streaming concerts with active gamification and social experience. Worked with the CEO and product development team to develop a clear pricing and positioning strategy. Led, developed, and executed research. Delivered recommended ranges for pricing to achieve desired market penetration and profit margin. Created a go-to-market plan and developed an investor deck

US/European Luxury eCommerce Site

Set up and launched the 1st direct-to-consumer site in the liquor (beverage) space, driving brand growth. Awarded the web award from The Web Marketing Association. and recognized by Luxury Daily as one of the top 10 digital projects.

Designed an eCommerce site, balancing scale with local market relevancy and commercial goals. I determined the tech stack, product positioning, selection, and line extensions. I created staffing and support models and set up a distribution system with a supply team.
1992 - 1996

Bachelor's Degree in Business Administration

George Washington University - Washington DC, USA

NOVEMBER 2022 - PRESENT

LinkedIn Marketing Fundamentals Certification

LinkedIn

MARCH 2020 - MARCH 2021

Google Analytics Individual Qualification

Google

MARCH 2020 - MARCH 2021

Google Campaign Manager

Google

MARCH 2020 - MARCH 2021

Display and Video 360

Google

MARCH 2020 - MARCH 2021

Search Ads

Google

MARCH 2020 - MARCH 2021

Google Shopping

Google

SEPTEMBER 2017 - PRESENT

Adobe Certified Expert - Adobe Campaign Business Practitioner

Adobe

NOVEMBER 2015 - PRESENT

Sitecore Certified Marketer

SiteCore

Core

Search Engine Optimization (SEO), Social Media Marketing (SMM), Marketing Communications (MarCom), Advertising Campaigns, Paid Advertising, Content, Content Marketing, Creative Advertising, Digital Marketing, Online Marketing, Google SEO, SEO Tools, On-page SEO, SEO Content, Branding, Display Advertising, Marketing Analytics, Brand Marketing, Google Ads, Marketing Strategy, Web Marketing, Digital Advertising, Market Research & Analysis, Product Marketing, Email Marketing, Digital Marketing Strategy, Email Marketing Automation, A/B Testing, Mobile Marketing, Media Buying, Marketing Automation, Omnichannel Marketing, Video Ads, Mobile Advertising, Facebook Ads, Facebook Marketing, Facebook Video Ads, Social Media Management, Social Media Strategy, Funnel Marketing, Out-of-home (OOH) Advertising, Digital Out-of-home (DOOH) Advertising, Keyword Research, Digital Marketing Best Practices, Marketing Technology (MarTech), Lead Generation, Affiliate Marketing, Marketing, Writing & Editing, Content Strategy, Social Media Content, Performance Marketing, Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), Funnel Optimization, Audience Targeting, Go-to-market Strategy, Social Media, LinkedIn Marketing, Customer Segmentation, Landing Pages, Google AdWords, Brand Strategy, SEO Keyword Research, SEO Audits, Funnel Analysis, Campaign Management, Google Tag Manager, App Store Marketing, App Store Optimization (ASO), Marketing Leadership, Influencer Marketing, Campaign Strategy, SEO Backlinking, Off-page SEO, Pay-per-Click (PPC), Growth Hacking, LinkedIn Ads, Copywriting, Chief Marketing Officer (CMO), Content Creation, Email Campaigns, B2C Marketing, Google Paid Ads, Marketing Budgeting, Content Marketing Strategy, Public Relations (PR), Inbound Marketing, Social Media Platforms, Metadata, Marketing Mix, Agile, Brand Activation, Marketing Collateral Development, Apple Search Ads, Marketing Research & Analysis, YouTube Ads, Infographics, AI Marketing, AdMob, Mobile Strategy

Platforms & Tools

Marketing Platforms, Google Analytics, HubSpot, Twitter Marketing, CRM Systems, HubSpot Marketing Hub, Google Analytics 4, Amazon Marketing Services (AMS), The Trade Desk, Adobe Campaign, Mailchimp, Adobe Marketing Cloud, Salesforce Marketing Cloud, Digital Advertising Platforms, GetResponse, Android, Amazon Advertising, Meta Platform, TikTok, Mixpanel

Technical

Google Search Console, SQL

Business Models

Business to Consumer (B2C), B2B, B2C, Business to Business (B2B), SaaS Product Marketing, SaaS, Business to Business to Consumer (B2B2C), Software as a Service (SaaS), Business to Government (B2G)

Other

Advertising Design, Brand Building, Web Content, Branded Content, Growth Marketing, Outbound Marketing, Loyalty Programs, Email Delivery, Paid Search, Consumer Packaged Goods (CPG), Programmatic Marketing, Semrush, Food & Beverage, Pharmaceuticals, Retail & Wholesale, Digital Media, Go-to-market Plans, User Experience (UX), Marketing Plans, Project Management, EMEA, Strategy, Distributed Team Management, Microsoft Excel, Content Management, Data Analysis, Consulting, User Research, Market Research, Interviewing, User Journeys, Key Performance Indicators (KPIs), Revenue Strategy, Paid Media, Product Growth, eCommerce, Startups, Landing Page Optimization, Conversion Rate, Digital Marketing Product Manager, Google Display Network, Website Traffic, Brand Positioning, Keyword Analysis, Conversion, Real Estate, Customer Relationship Management (CRM), Competitor Analysis & Profiling, Product Management, Digital Product Management, Tracking, Mobile User Acquisition, Advertising Technology (Adtech), Demand-side Platforms (DSPs), Customer Journeys, Metrics, Customer Research, Analytics, Healthcare, Advertising, Growth Strategy, Brand Development, Healthcare Services, Digital Strategy, Professional Services, Coaching, Content Writing, Product Launch, Product Branding, SWOT Analysis, Market Intelligence, Strategic Planning, Email, Drip Email, Rebranding, Brand Guidelines, Market Segmentation, Channel Management, Sales Growth, Retail Strategy, Go-to-market Optimization, Multichannel Marketing, Launch Strategy, Brand Identity, Market Entry, Competition Research, Market Opportunity Analysis, Marketing Attribution, B2B Marketing, Revenue & Expense Projections, Forecasting, Marketing Forecasting, Financial Modeling, Fundraising, Team Development, Consumer Services, Sales Funnel, ClickFunnels, B2B Lead Generation, Sprinklr, Adobe Audience Manager, Adobe Analytics, Adobe CQ, B2B Partnerships, Community Development, Management Consulting, Subscriptions, Partnerships, Artificial Intelligence (AI), Sales Strategy, Viral Marketing, Leadership, Figma, Finance, App Design, iOS, Pricing Strategy, Pricing, Subscription Pricing, Podcasting, Economics, Direct to Consumer (D2C), Event Planning, Customer Insights, User Stories, Email Autoresponders, Campaign Planning, Outdoor Advertising, Copy Editing, Eventbrite, Internet Marketing, Business Intelligence (BI), Asset Management, Digital Asset Management, Online Reputation Management, Programmatic Advertising, Focus Groups, Hootsuite, Product Strategy, Executive Coaching, SurveyMonkey, SendGrid, Affinity Marketing, Gamification, Multimedia, Radio Advertising, Strategy Development, Thought Leadership, Logistics, Direct Mail, Audience Development, KISSmetrics, Competitive Pricing, Crowdfunding, Music Promotion, MarTech Solutions, Attribution Modeling, CX Strategy

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